On The House (OTH)

What On The House (OTH) does

On The House (OTH) is a private, for-profit company founded in 2020 that operates the OTH Network, a two-sided platform connecting social media influencers with restaurants, spas, and other lifestyle establishments. The company's core mechanism is a content-as-payment model: instead of paying cash, influencers settle bills at participating venues by producing and delivering social media content that promotes the venue. In October 2024, OTH productized this mechanism through the OTH Content Payment Card, its primary consumer-facing payment instrument targeting influencers. The platform lists OTH Network (website: othnetwork.io) as its single core product, with no additional modules, APIs, SDKs, or integrations disclosed.

The business model operates as a marketplace monetizing the exchange between two distinct customer segments: influencers (primary segment, persona-based) who obtain lifestyle services in lieu of cash outlays, and restaurants/spas/lifestyle service providers (secondary segment) who receive influencer-generated promotional content in exchange for goods and services. No pricing model, take-rate, interchange fee, subscription, or other monetization mechanics are publicly disclosed in the available source data, and no revenue figures have been reported. The company is small (11-50 employees), privately held, and operates without disclosed funding rounds, investors, parent entities, subsidiaries, or geographic footprint indicators beyond its English-language web presence. No app, API, social profiles, certifications, patents, or partnership agreements are documented in the input data.

Operationally, OTH appears to be in an early commercialization stage. Its product launch in October 2024 represents the first publicly documented milestone beyond incorporation, and the firm has not disclosed headcount trends, leadership team, board composition, or regulatory positioning. The absence of disclosed financials, investor backing, or partnership ecosystem limits visibility into unit economics and growth funding.

Name

On The House (OTH)

Website

https://othnetwork.io

Company type

Private

Founded year

2020

Headcount range

11–50 employees

Short description

On The House (OTH) operates the OTH Network, a two-sided platform that lets social media influencers pay for restaurant, spa, and lifestyle services by producing promotional content instead of cash, productized via its OTH Content Payment Card launched in October 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

On The House (OTH) operates the OTH Network, a platform that enables social media influencers to pay for restaurants, spa services, and other lifestyle experiences by exchanging social media content creation instead of cash. The company delivers this through the OTH Content Payment Card, a branded card system that connects individual influencers with participating lifestyle establishments, allowing merchants to acquire influencer-generated promotional content in lieu of traditional cash payment.

Product overview

On The House (OTH) operates as a single-platform offering centered on the OTH Network. The platform enables a novel payment mechanism where influencers can pay for services at restaurants, spas, and lifestyle venues using content rather than cash. The company appears to have one primary product—the OTH Network—through which the card-based payment system is delivered to both influencers (users) and venue partners.

Differentiator

Problem solved

Functional benefit

Products and services

• OTH Network

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Direct peers

• Grin: Grin is a leading influencer marketing platform that connects brands with creators for paid content campaigns. It is directly comparable because both Grin and OTH monetize the same underlying transaction — brand payment for creator content — though Grin uses cash workflows.
• Aspire: Aspire is an end-to-end creator marketing platform serving brands and agencies with influencer discovery, campaign management, and content licensing. Comparable to OTH as both serve the buyer side of the creator economy, helping businesses acquire influencer content.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by global brands to run creator campaigns at scale. Directly comparable to OTH on the brand demand side, with overlapping focus on systematizing the brand-to-influencer content transaction.
• LTK (formerly RewardStyle): LTK is a creator-driven shopping and content platform connecting influencers with brands and retail partners. Comparable to OTH as both build commercial infrastructure between creators and lifestyle businesses, monetizing creator-driven traffic.
• IZEA Worldwide: IZEA is a publicly traded influencer marketing company operating a marketplace for sponsored content between brands and creators. Directly comparable to OTH as both operate two-sided marketplaces for creator content compensation.
• Upfluence: Upfluence provides influencer search, outreach, and analytics for brands and agencies. Comparable to OTH because both target the brand side of the creator economy and help businesses source and compensate influencers for content.
• Tagger by Sprout Social: Tagger (acquired by Sprout Social) is an influencer marketing and social intelligence platform. Directly comparable to OTH as both enable brands to discover, engage, and pay creators for content, with overlapping customer profiles.

Emerging players

• Stan Store: Stan Store is a creator commerce platform enabling influencers to sell products, book calls, and monetize audiences. Comparable to OTH as both build monetization tools for individual creators, though Stan focuses on cash commerce rather than content-for-service barter.
• Beacons: Beacons is an all-in-one creator platform offering link-in-bio, storefronts, and brand deal tools to influencers. Comparable to OTH because both build creator-facing tools that sit between influencers and the businesses paying for their reach.
• Karat Financial: Karat Financial is a fintech company building credit cards and banking products for content creators. Comparable to OTH because both issue card-based financial products to creators and rely on creator income streams as a basis for product design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On The House (OTH)