Brookfield Residential Properties

What Brookfield Residential Properties does

Brookfield Residential Properties ULC is a North American new homebuilder operating as a subsidiary of Brookfield Asset Management. The company constructs and sells single-family homes, townhomes, condos, and duplex homes across more than 50 communities in 40+ cities, with active operations in Arizona, California, Colorado, Texas, Virginia, Maryland, North Carolina, South Carolina, and Delaware in the United States, plus the Greater Toronto Area, Calgary, and Edmonton in Canada. Corporate headquarters are in Calgary, Alberta, with an additional general office in Toronto.

The company's core product is new home construction, augmented by a suite of branded "Empower Programs" — myStyle (in-progress customization of nearly complete homes within two months of purchase), myTime (self-guided model home tours), myCommand (smart-home technology integrating with Amazon Alexa, Apple HomeKit, and Google Home), and myEnergy (sustainable building practices and energy/water conservation features). Underlying technology is conventional residential construction with third-party smart-home platform integration rather than proprietary AI/ML. A "My Brookfield" homeowner portal supports the post-purchase relationship, and an on-site community-services partner (Golden Path Academy) provides daycare at select communities.

The business model is direct-to-consumer new home sales, with revenue generated from base home prices plus lot premiums, site costs, design upgrades, structural options, and buyer customizations. Pricing is per-unit, with disclosed starting prices ranging from approximately $329,990 for townhomes to over $469,990 for single-family homes, and active promotional financing incentives (e.g., up to $20,000 in closing-cost assistance and 4.99% fixed-rate financing on select homes). Distribution is through on-site community sales centers, the company website, and virtual self-guided tours. An affiliated mortgage financing arm, BRP Home Mortgage, captures adjacent financial-services revenue. Customer feedback is published through an Avid Ratings partnership showing a 4.5-star average across 1,339 reviews.

Name

Brookfield Residential Properties

Legal name

Brookfield Residential Properties ULC

Website

https://brookfieldresidential.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brookfield Residential Properties is a North American homebuilder (subsidiary of Brookfield Asset Management) that constructs and sells single-family homes, townhomes, condos, and duplex homes across 50+ communities in 40+ cities in the US and Canada, serving individual home buyers and active-adult 55+ segments through direct-to-consumer community sales centers.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)

Keywords

• New home construction
• Master-planned communities
• Single-family homes
• Smart home technology
• Residential homebuilder

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: One-time purchase of newly constructed homes including single-family residences, townhomes, condos, and duplex homes. Revenue generated from base home prices plus lot premiums, site costs, design upgrades, structural options, and customization selections. Company also offers financing incentives and closing cost assistance as promotions.
2. Mortgage Financing Services: BRP Home Mortgage provides mortgage pre-qualification and financing services for home buyers, operating as an affiliated financial services arm.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Brookfield Residential Properties builds and sells new construction homes — single-family residences, townhomes, condos, and duplex homes — in master-planned communities across the United States and Canada. The company offers customizable floor plans through its myStyle program, smart home technology (myCommand), energy-efficient construction (myEnergy), self-guided tours (myTime), and affiliated mortgage financing through BRP Home Mortgage. Pricing is per-unit with base prices, lot premiums, design upgrades, and customization options varying by community.

Product overview

Brookfield Residential Properties is a new homebuilder operating across the United States and Canada with 50+ communities in 40+ cities. The company offers a diversified portfolio of single-family homes, townhomes, condos, and duplex homes through its Empower Programs suite: myStyle (customization), myTime (self-guided tours), myCommand Smart Homes (Amazon/Apple/Google voice control), and myEnergy (sustainable construction). Key communities include Snowden Bridge in Virginia (featuring an indoor sportsplex, pool, and elementary school), Cascades at Embrey Mill (55+ active adult living with private elevator condos), and Hiatt Pointe at Snowden Bridge (main-level living homes). The company also provides a My Brookfield homeowner portal and various promotions including closing cost assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction Newly built single-family residences, townhomes, condos, and duplex homes in master-planned communities across the United States and Canada, with customizable floor plans and designs. Sold to individual home buyers for primary residence.
• myStyle Home Customization Program Customization program letting buyers tour a nearly complete home and add personal design selections within two months of purchase. Targeted at home buyers seeking personalized finishes and layouts.
• myTime Home Tours Self-guided tour program allowing prospective buyers to step inside model homes and quick move-in homes on their own schedule. Targeted at home buyers who prefer flexible, independent touring.
• myCommand Smart Homes Smart home technology package enabled in every new Brookfield home, with universal voice control compatibility with Amazon Alexa, Apple HomeKit, and Google devices. Targeted at home buyers desiring modern, integrated home automation.
• myEnergy Sustainable Construction Energy and water conservation building program using sustainable materials and high-performance design for environmental and cost efficiency. Targeted at environmentally conscious and cost-conscious home buyers.
• My Brookfield Homeowner Portal Exclusive online portal providing resources and tools for Brookfield Residential homebuyers to manage their new home purchase and building process. Targeted at in-process and recent home buyers.
• BRP Home Mortgage Affiliated mortgage financing services providing pre-qualification and home loan financing for Brookfield Residential buyers. Targeted at home buyers seeking integrated home and mortgage purchasing.
• Snowden Bridge Master-Planned Community Master-planned community in Stephenson, VA featuring single-family homes, townhomes, swimming pool, splash park, indoor sportsplex, clubhouse, dog park, trails, and on-site elementary school. Includes the Hiatt Pointe 55+ active adult neighborhood. Targeted at families and active adults seeking amenity-rich community living.
• Cascades at Embrey Mill 55+ Community Active adult 55+ community in Stafford County, VA offering townhome-style condos with private elevators, resort-style amenities including clubhouse, pools, pickleball courts, and bocce ball courts. Targeted at active adults 55+ seeking low-maintenance, amenity-rich living.
• Hiatt Pointe at Snowden Bridge 55+ Neighborhood 55+ active adult neighborhood within the Snowden Bridge community featuring garden homes and single-family homes with main-level living designs, clubhouse, fitness center, pickleball courts, and outdoor pool. Targeted at active adults 55+ seeking accessible home designs.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Avid RatingsminorOthersIndependent third-party customer experience research firm providing customer reviews and ratings for the company. Provides credibility through verified customer feedback.
• Golden Path AcademyminorOthersOn-site daycare center located within Snowden Bridge community, providing infant through after-school care programs for residents.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Lennar Corporation: Top U.S. homebuilder with similar product mix including single-family, townhomes, and active adult communities, plus a captive mortgage arm (Lennar Mortgage). Closely comparable to Brookfield's Empower Programs and BRP Home Mortgage integration.
• Taylor Morrison Home Corporation: National homebuilder with strong presence in Arizona, Texas, Florida, and the Carolinas, plus a dedicated active adult brand (Taylor Morrison Living). Comparable to Brookfield's geographic mix and 55+ offerings.
• Meritage Homes Corporation: Homebuilder distinguished by its energy-efficient home design and entry-level focus in Sun Belt markets. Directly comparable to Brookfield's myEnergy sustainability program and Sun Belt geographic concentration.
• PulteGroup: National homebuilder with focused brands across first-time, move-up, and active adult segments (Del Webb for 55+). Highly comparable to Brookfield's customer segmentation strategy including the 55+ Cascades and Hiatt Pointe offerings.
• KB Home: Public homebuilder with emphasis on energy efficiency, customization, and first-time/move-up buyers in California, Texas, Arizona, and the Carolinas. Comparable to Brookfield's California presence and myStyle customization approach.
• Mattamy Homes: Largest privately-held North American homebuilder operating across Canada and the U.S. with family-focused communities. Highly comparable to Brookfield's North American footprint and master-planned community approach.
• D.R. Horton: Largest U.S. homebuilder by volume, offering single-family and townhome construction across multiple geographies with similar spec/tract-based production model. Directly comparable to Brookfield Residential's core business of for-sale residential construction in Sun Belt and growth markets.
• Tri Pointe Homes: National homebuilder with premium and move-up offerings across the Western, Sun Belt, and Mid-Atlantic regions. Comparable to Brookfield's geographic mix and focus on differentiated buyer experiences.
• Toll Brothers: Luxury and move-up homebuilder with national footprint and integrated Smart Home technology across all homes. Comparable to Brookfield's premium positioning and myCommand smart home integration philosophy.
• NVR Inc. Top U.S. homebuilder focused on entry-level and move-up buyers via Ryan Homes and NVHomes brands. Comparable to Brookfield's townhome and single-family home offerings in select markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/brookfieldsocal
• LinkedInlinkedin.com/company/brookfield-residential

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookfield Residential Properties