What Superformula does

Superformula is a fully remote, privately held digital consultancy founded in 2010 and based in Seattle, with a headcount of 11–50. The firm delivers end-to-end digital product services across six practice areas: Flutter cross-platform development, Digital Transformation, Digital Products, Customer Experience, Strategy & Innovation, and Cloud & Platforms. Core technical capabilities include Flutter for unified iOS/Android codebases, React web applications, design systems, headless CMS implementations, Firebase, and cloud platforms such as Google Cloud and AWS Lambda. The company packages and ships published reference books on Flutter (Cross Platform UIs With Flutter in October 2022 and Flutter Complete Reference 2.0 in June 2023) authored by members of its leadership team, reinforcing its positioning as a category authority in cross-platform mobile development.

The firm operates exclusively in enterprise services, targeting mid-market and large organizations modernizing legacy systems, migrating to cross-platform stacks, or seeking design-and-engineering partnership for premium digital products. Named clients include MGM Resorts (hospitality/entertainment) and Hagerty (insurance for classic vehicles), with Hagerty representing a multi-engagement anchor relationship spanning event-driven architecture migration, self-service platform optimization, and database performance work that reduced PCS lookup times from 7 hours to 7 minutes. Engagement models are explicitly hybrid: workforce augmentation (embedded cross-functional teams), managed services (outcome-focused delivery), and project-based digital product builds, with custom quote-based pricing and no public rate card.

Go-to-market is sales-led and direct: enterprise outreach via the website's "Let's talk" CTA, contact forms, email ([email protected]), and a content-first marketing engine spanning blog articles, case studies, and active social profiles on LinkedIn, Instagram, Twitter, and Dribbble. The company does not disclose revenue, has no recorded funding rounds, no parent company, no subsidiaries, and no M&A activity, and is led by Founder & President Will Prater alongside a named bench of product, design, and engineering leads. The operating model is 100% remote with a stated "low-ego, high-drive" culture emphasizing long-term partnership over transactional delivery.

Name

Superformula

Website

https://superformula.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Superformula is a fully remote digital consultancy that provides Flutter cross-platform development, digital transformation, design systems, and cloud platform services to enterprise clients including MGM Resorts and Hagerty.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Other Management Consulting Services (541618), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Digital transformation services
• Flutter development agency
• Digital product consulting
• Design system implementation
• Cloud platform engineering

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Professional Services - Workforce Augmentation: Purposeful, nearby teams that help clients ship now while enabling sustainable culture change. Cross-functional teams embedded in client businesses to scale fast and generate new revenue.
2. Managed Services: Outcome-focused services that speed up ROI and won't slow client teams down. Includes mind-blowing digital products and world-class connected experiences.
3. Digital Product Development: Creating elegantly crafted products including web & native experiences, dashboards & tools, content management, and commerce solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Superformula is a digital consultancy that delivers end-to-end digital product development services, specializing in Flutter cross-platform application development, digital transformation, design systems, customer experience design, and cloud platform engineering. They operate via two engagement models: workforce augmentation (embedding cross-functional teams inside client organizations) and managed services (outcome-focused delivery of digital products and connected experiences) for enterprise clients.

Product overview

Superformula is a digital consultancy offering a comprehensive suite of services centered around Flutter development, digital transformation, digital products, customer experience, strategy & innovation, and cloud & platforms. The company provides both workforce augmentation (embedding teams directly in client organizations) and managed services (outcome-focused services delivering digital products and connected experiences). Their core offering revolves around Flutter as the primary technology for building unified, high-performance applications across platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Flutter Development Services Build new apps, migrate existing native apps, or add Flutter expertise to client teams, delivering a unified, high-performance codebase across iOS and Android for enterprise clients.
• Digital Transformation Integrating digital solutions across all areas of a client's business to solve ambiguous and complex challenges, including team enhancement, modernization, strategy, leadership, and design.
• Digital Products End-to-end design and engineering of digital products including web and native experiences, dashboards and tools, content management systems, and commerce solutions for enterprise clients.
• Customer Experience Design and delivery of premium, connected experiences across every customer touchpoint, including connected experiences, design thinking, design systems, product design, and product strategy.
• Strategy & Innovation Expert guidance and selection of best-fit technology to accelerate clients' digital transformation, with emphasis on emerging technology and Flutter expertise.
• Cloud & Platforms Cloud strategy, backend services, and security implementations that enable enterprise clients to innovate, create new revenue streams, and deliver better customer experiences.

Quantifiable outcome

• MGM Resorts app successfully deployed on Apple App Store and Google Play Store
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DockYard: DockYard is a digital consultancy specializing in Flutter, Elixir/Phoenix, and React Native development with custom software and design system offerings. It directly competes with Superformula in Flutter cross-platform consulting for enterprise clients, with overlapping workforce augmentation and project-based engagement models.
• Codal: Codal is a digital transformation and product development agency offering web, mobile, and design services for enterprise clients. It directly overlaps with Superformula's digital transformation, customer experience, and digital product practices for mid-market and enterprise buyers.
• Netguru: Netguru is a digital product consultancy offering web and mobile development, including a dedicated Flutter practice, serving enterprise and scale-up clients globally. It overlaps with Superformula in cross-platform Flutter development, digital transformation, and embedded team offerings.
• LeanCode: LeanCode is a software consultancy specializing in Flutter mobile development, with offerings across app development, migrations, and team augmentation. It is a direct peer to Superformula in the Flutter-specialized consultancy niche, with comparable positioning and engagement models.
• Mutual Mobile: Mutual Mobile is a digital product consultancy focused on mobile and emerging-technology development, including cross-platform solutions and design for enterprise clients. It competes directly with Superformula in enterprise mobile development and digital product engagements.
• Very Good Ventures: Very Good Ventures is a Flutter-specialized consultancy and one of the earliest partners in the Flutter ecosystem, offering app development, migrations, and team augmentation. It is the closest direct competitor to Superformula's core Flutter practice in terms of positioning and client type.
• Thoughtbot: Thoughtbot is a digital product consultancy offering design, development, and product strategy with a strong focus on web and mobile applications for startups and mid-market companies. It competes with Superformula in the digital product development and design systems space, particularly for clients seeking senior engineering talent.
• Infinum: Infinum is a digital product agency offering design, mobile, and web development for enterprise clients across multiple verticals. It overlaps with Superformula in digital product development, design systems, and customer experience engagements for mid-market and enterprise buyers.

Broad incumbents

• Fingent: Fingent is a global IT services and digital transformation company offering custom software development, mobile apps, and enterprise solutions. It competes broadly with Superformula on digital transformation and custom app development but operates at much larger scale and a wider service portfolio.
• WillowTree: WillowTree is a much larger digital product agency offering strategy, design, and engineering for enterprise mobile, web, and voice applications, with a roster of Fortune 500 clients. It competes with Superformula in enterprise mobile and digital experience work but operates at significantly greater scale across a wider portfolio of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_superformula
• LinkedInlinkedin.com/company/superformula
• Instagraminstagram.com/_superformula
• Facebookfacebook.com/thesuperformula

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superformula