Engage for Good
Engage for Good is a membership-based professional community and events organization, founded in 2002, that convenes corporate CSR leaders and nonprofit partnership builders through its annual conference, Local Leaders events, the Halo Awards, consulting services, and a 17,000+ member community platform.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Engage for Good does
Engage for Good is a privately held, membership-based professional community and events organization founded in 2002 (originally as Cause Marketing Forum, rebranded in 2023) that convenes the corporate-nonprofit partnership ecosystem in the United States. The company operates a diversified portfolio of programs: a flagship annual conference (750-1,200+ attendees), 24+ Local Leaders events across major US cities (NYC, SF, LA, Chicago, Boston, Seattle, DC, Atlanta), the Halo Awards (industry recognition program across 16 categories), Collective Action Summits (invite-only 50-leader gatherings on urgent issues), monthly webinars, the EFG Podcast, and a content library featuring proprietary research such as the America's Charity Checkout Champions report. Its technology platform is a web-based system supporting event registration, membership management, content distribution, and community engagement through community.engageforgood.com.
The business model is multi-streamed: tiered membership subscriptions (Free, Professional at $49/month, Group at $139/month for up to 10 members), conference registration fees, Halo Awards application fees ($499-$599 per category), strategic consulting engagements (nonprofit consulting starting at $50K, point-of-sale giving audits starting at $25K), and year-round sponsorship packages (Presented By, Premier, Gold, Silver, Bronze, Media Partner tiers). Customer segments include corporate CSR/social impact leaders, nonprofit partnership builders and revenue executives (primary), social impact agencies, and technology/solutions providers. The customer base spans Fortune 500 enterprises (Macy's, Amazon, Adobe, United Airlines, Subaru, TikTok, Mattel), major nonprofits (Habitat for Humanity, Keep America Beautiful, Feeding America), and social impact software providers (Blackbaud, Goodstack, Bonterra). The organization is led by CEO Muneer Panjwani (since 2023) with a team of approximately 7 named professionals across strategy, events, content, and marketing functions.
Engage for Good firmographics
Firmographics- Name
- Engage for Good
- Legal name
- Engage for Good
- Website
- https://engageforgood.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Engage for Good is a membership-based professional community and events organization, founded in 2002, that convenes corporate CSR leaders and nonprofit partnership builders through its annual conference, Local Leaders events, the Halo Awards, consulting services, and a 17,000+ member community platform.
- Ownership category
- akta.pro rank
Engage for Good industry classification
Industry- Product category
- Professional Association & Events for Corporate Social Impact
- NAICS
- Convention and Trade Show Organizers (56192), Business, Professional, Labor, Political, and Similar Organizations (8139), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Executive Summits & Invitation-Only Forums (MPAGAGAK), Conference Communications, Marketing & Community Engagement (THAHACAN)
Keywords
Where Engage for Good is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Engage for Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Three-tier membership model: Free (limited resources and webinars), Professional at $49/month (full digital content, member webinars, conference discounts, job network), and Group at $139/month (up to 10 members with all Professional benefits plus mastermind groups and lifetime material access). Annual billing provides additional savings.
- Strategic Consulting: Customized consulting engagements for nonprofits and companies focused on corporate partnership strategy, point-of-sale giving programs, cause marketing, and partnership readiness. Nonprofit consulting engagements start at $50K; point-of-sale giving audits start at $25K. Corporate engagements are customized with pricing shared after scoping.
- Annual Conference Registration: Revenue from conference passes (Premier and VIP tiers) for the annual Engage for Good Conference in Palm Springs. Includes member discounts ($150 off), nonprofit discounts ($400 off Premier/VIP), group discounts (10% for 3+), and speaker discounts (25% corporate, free general pass for nonprofit speakers).
- Halo Awards Application Fees: Halo Awards application fees: Regular $499/category (deadline Nov 21), Late $599/category (Dec 15), Extended $599/category (Jan 16). Reduced rate of $199 for nonprofits with annual revenue under $5M. 10% member discount on application fees.
- Sponsorship and Partnership Packages: Year-round partnership packages offering brand visibility across the annual conference, Halo Awards Gala, Local Leaders Events, content marketing (webinars, podcasts, newsletters), and virtual summits. Tiers include Presented By, Premier Partner, Gold, Silver, Bronze, and Media Partner, each with differentiated benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Membership — $0/month: Access to events calendar, limited CSR resources, limited free webinars, and first access to live/virtual events. |
| Subscription | Monthly | Professional Membership — $49/month: Full digital content access, monthly newsletter, free monthly webinars ($59-99 value each), $150 off conference, free job posts, free Local Leaders events ($59 value each), priority speaking opportunities, and 10% Halo Awards discount. |
| Subscription | Monthly | Group Membership — $139/month: Up to 10 members with all Professional benefits, plus quarterly mastermind groups, exclusive planning tools, nonprofit consulting discounts, and lifetime material access. |
| Other | Multi-year contract | Annual Conference Registration (Premier/VIP Passes): Multi-day conference with member, nonprofit, and group discounts available. |
| Unit Pricing | Pay-as-you-go | Halo Awards Application Fees: $499–$599 per category depending on deadline, with nonprofit discounts and member discounts. |
| Other | Multi-year contract | Strategic Consulting (Nonprofit): Starting at $50K depending on scope. |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Engage for Good product offering
Product offeringCore offering
Engage for Good operates a membership-based professional community and events platform for corporate-nonprofit partnerships. It sells tiered memberships (Free, Professional at $49/month, Group at $139/month), runs the flagship annual EFG Conference plus regional Local Leaders Events and webinars, hosts The Halo Awards industry recognition program, delivers strategic consulting on corporate partnerships and point-of-sale giving, and curates a content library for CSR and nonprofit partnership practitioners.
Product overview
Engage for Good is a community and events platform for corporate-nonprofit partnerships and social impact. The platform consists of a core suite of programs: the EFG Conference (annual flagship event), Local Leaders Events (regional gatherings in major cities), Webinars (live and on-demand learning sessions), The Halo Awards (industry recognition program), EFG Membership (year-round community access with tiered benefits), Consulting Services (strategic advisory for partnerships and point-of-sale giving), Collective Action Summits (invite-only issue-focused gatherings), Resources & Content Library (guides, reports, podcasts, news), and Partnership Opportunities (sponsorship and brand visibility packages). The company operates as a membership-based community organization rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- EFG Membership Year-round community membership for nonprofit and CSR professionals, offered in Free, Professional ($49/month), and Group ($139/month for up to 10 members) tiers with access to events calendar, resources, webinars, conference discounts, job network, and speaking opportunities.
- EFG Annual Conference The flagship annual multi-day event convening 750+ corporate, nonprofit, and agency leaders for hands-on workshops, keynotes, networking, and The Halo Awards Gala, with Premier and VIP pass tiers.
- Local Leaders Events
Quantifiable outcome
- 750+ leaders sharpen strategy at the annual conference annually
- +4 more outcomes
Companies that use Engage for Good
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Engage for Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Engage for Good partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor, core and premier.
- BonterraminorBonterra (social impact software company) is listed among community members and supporters of Engage for Good, appearing in the Our Community of Doers section of the website alongside other leading brands.
- Macy'scoreMacy's is a longstanding community member, conference attendee, and past Halo Award winner. They have been recognized at multiple Halo Awards and actively participate in the EFG conference and community as a leading corporate social impact practitioner.
- AmazoncoreAmazon serves as a presenting partner for Local Leaders Boston and is a community member in the EFG network. The partnership provides brand visibility for Amazon within the social impact community while positioning Amazon as a values-aligned convener.
- United AirlinesminorUnited Airlines is listed as a community member and supporter in the EFG Our Community of Doers section. The company represents its corporate social impact leadership within the network of partnership leaders.
- AdobeminorAdobe is listed as a community member and supporter in the EFG Our Community of Doers section, representing its social impact initiatives to a peer audience of CSR leaders.
- Discovery EducationminorDiscovery Education is listed as a community member in the EFG network, participating in the broader community of corporate and nonprofit partnership leaders.
- SubarucoreSubaru is an active community member and past Halo Award winner, recognized for Subaru Loves to Care and local impact initiatives. The company has been featured at EFG conferences and recognized for cause marketing and community engagement.
- DIRECTVminorDIRECTV is listed as a community member and supporter of the Engage for Good network of corporate social impact leaders.
- HerbalifeminorHerbalife is listed as a community member in the EFG Our Community of Doers section, participating as a corporate social impact practitioner in the network.
- GoodstackcoreGoodstack co-presents Local Leaders Seattle and was a co-presenter with IBM at the NYC Innovation in Global Resilience event. The partnership enables Goodstack to showcase its products to senior impact leaders in an intimate setting while EFG benefits from Goodstack's expertise in AI and cross-sector partnerships.
- Habitat for Humanity InternationalcoreHabitat for Humanity International is described as a long-time member organization of Engage for Good, with a testimonial noting EFG provides access to 'top cause marketing and CSR professionals who continually showcase inspiring work and incredibly impactful partnership examples.' The organization serves as a consulting client and community anchor.
- BlackbaudcoreBlackbaud co-presents Local Leaders Chicago and Local Leaders NYC events. As a leading nonprofit SaaS company, Blackbaud's partnership positions it alongside EFG as a thought leader in the social impact technology space, with co-branded event activation.
- MattelcoreMattel was named 2026 Halo Corporation of the Year and co-presents Local Leaders Chicago. EFG CEO Muneer Panjwani previously worked with Mattel as a client. Nancy Molenda (VP Global Corporate Events & Philanthropy) serves as a past conference speaker. The relationship spans thought leadership, award recognition, and event co-hosting.
- Public Interest RegistryminorPublic Interest Registry co-presents Local Leaders NYC alongside Blackbaud. The partnership provides visibility for Public Interest Registry (.org domain operator) within the social impact community.
- TikTokpremierTikTok served as the Presenting Sponsor of EFG2026, the flagship annual conference. Joe Mendrala (CSR Lead, Americas at TikTok) also serves as a Halo Awards judge. The presenting sponsorship provides maximum brand visibility across the conference, content, and community.
- PetSmart CharitiesminorPetSmart Charities was mentioned as a featured session speaker at EFG2025, sharing insights on tackling hunger, disaster response, and family welfare issues from the nonprofit perspective at the conference.
- Feeding AmericaminorFeeding America was referenced as a featured session speaker at EFG2025, discussing issues around hunger relief and cross-sector coordination from the nonprofit service delivery and policy perspective.
- Share Our StrengthminorShare Our Strength was referenced as a featured session speaker at EFG2025, sharing insights on family welfare issues and cross-sector coordination in the social impact space.
- Perlman & Perlman LLPminorPerlman & Perlman LLP co-authored the Cause Marketing and the Law legal guide with Engage for Good, providing expert legal content for the EFG resource library on topics including state registration, point-of-sale fundraising, and influencer philanthropy.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Engage for Good competitors and assessment
Company assessmentBroad incumbents
- Council on Foundations: Membership association for grantmaking foundations and corporate giving programs that runs conferences, publishes research, and advocates on philanthropy policy. Overlaps with EFG on corporate-foundation relationship convening.
- Points of Light: Global nonprofit focused on volunteering and civic engagement that convenes corporate volunteers and runs large-scale events and recognition programs. Addresses an adjacent (volunteerism) but related slice of corporate-nonprofit engagement.
- Independent Sector: National membership organization for charities, foundations, and corporate philanthropy programs; produces research, advocacy, and convenes the sector. Comparable as a nonprofit-sector membership association.
- BSR (Business for Social Responsibility): Global nonprofit advisory network that helps member companies develop sustainability and social impact strategies. Operates a member-based model and consulting layer similar in structure to EFG.
- The Conference Board (CSR Council): Member-based business research and convening organization that operates a CSR/Sustainability council with events, research, and peer networks. Comparable as a higher-end corporate membership/convening model.
Others
- Candid (formerly Foundation Center + GuideStar): Nonprofit data and research organization serving the philanthropic sector with tools, research, and convening. Comparable as a sector-data authority and adjacent convener in the corporate-nonprofit ecosystem.
Emerging players
- NetHope: Consortium of global nonprofits and tech companies that convenes members and produces research and summits on technology-driven humanitarian impact. Comparable membership/convening model with a tech-and-INGO focus.
- Just Capital: Nonprofit that ranks large corporations on stakeholder performance and convenes companies around corporate purpose. Comparable in mission (corporate purpose) and convening approach, though framed as ranking/advocacy rather than partnership-building.
Direct peers
- Association of Corporate Citizenship Professionals (ACCP): Professional association for CSR/corporate citizenship practitioners offering training, conferences, and member resources. Closest direct peer to EFG's membership and events model.
- CECP (Chief Executives for Corporate Purpose): CEO-led coalition that convenes and equips corporate social impact and philanthropy leaders through research, events, and advisory services. Overlaps directly with EFG on corporate purpose convening and benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Engage for Good social profiles
Digital presenceEngage for Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engage for Good leadership team
Management profileNumber of profiles
Profiles7 records
Engage for Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engage for Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engage for Good
What does Engage for Good do?
Engage for Good operates a membership-based professional community and events platform for corporate-nonprofit partnerships. It sells tiered memberships (Free, Professional at $49/month, Group at $139/month), runs the flagship annual EFG Conference plus regional Local Leaders Events and webinars, hosts The Halo Awards industry recognition program, delivers strategic consulting on corporate partnerships and point-of-sale giving, and curates a content library for CSR and nonprofit partnership practitioners.
Is Engage for Good a public or private company?
Engage for Good is a private company. It is classified as unknown and is currently operating.
When was Engage for Good founded?
Engage for Good was founded in 2002. It employs 1 to 10 people.
Where is Engage for Good based?
Engage for Good is headquartered in New York, United States, in the North America region.
How does Engage for Good make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are strategic Consulting, annual Conference Registration, halo Awards Application Fees and sponsorship and Partnership Packages.
Who are Engage for Good's main competitors?
Broad incumbents on record are Council on Foundations, Points of Light, Independent Sector, BSR (Business for Social Responsibility) and The Conference Board (CSR Council). Candid (formerly Foundation Center + GuideStar) is listed as an others. Emerging players are NetHope and Just Capital. Direct peers are Association of Corporate Citizenship Professionals (ACCP) and CECP (Chief Executives for Corporate Purpose).
Does Engage for Good have an API?
No public API is recorded for Engage for Good.
What industry is Engage for Good in?
Engage for Good's product category is Professional Association & Events for Corporate Social Impact. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of THAHACAK, Sponsorship, Exhibitor & Partnership Management Services. Its NAICS code is 56192 and its SIC code is 8600.