CalerieLife

What CalerieLife does

CalerieLife is a private health and wellness company, founded in 2017 and headquartered in Irvine, California, that develops and distributes nutritional supplements and skincare products targeting cellular health, longevity, immune function, and general wellness. The product portfolio spans 14+ SKUs organized into thematic lines: anti-aging/longevity (β-NMN 6,000, Evity, Life Span, S+N 18,000), broad-spectrum nutrition (VitalBlue, Rejuve, SOD+NMN), targeted demographics (MAXMEN for men, Kids Essential under the CalerieKids sub-brand for children aged 4+), functional beverages (SolTrio instant coffee, TerraVie plant-based protein), beauty and gut health (GLOW, Aqua Nova), and hydrogen-based cellular energy (Alpha Hope using Micro-Nano Bubble Technology). Technical differentiators claimed by the company include Micro-Nano Bubble Technology that traps more than 70% of hydrogen gas in 70-120 nm bubble structures, β-NMN produced through bio-fermentation at claimed 99.9%+ purity in the β-isomer form, and formulations combining branded trademarked ingredients (KSM-66 Ashwagandha, Chromax, L-OptiZinc, Quatrefolic, AstaReal Astaxanthin) with multiple certifications (cGMP, Halal, Non-GMO Verified, Informed Sport, Vegan) and Physician's Desk Reference listing.

The company operates a dual-channel go-to-market. Primary distribution flows through independent Brand Partners in a multi-level marketing compensation structure where partners earn commissions and rewards for selling products and recruiting additional partners, supported by training events, networking sessions, and product launches. Secondary distribution runs through direct-to-consumer e-commerce on calerie.com plus 10 country-specific regional storefronts (Canada, Hong Kong, Indonesia, Japan, Korea, Malaysia, Taiwan, Thailand, Brazil, Mexico), giving the brand a presence in North America, Asia Pacific, and Latin America. A separate brand-influencer/affiliate program runs through grin.live, and the company supplements these channels with organic social (Instagram, Facebook, X, YouTube, WeChat), a science blog, and event marketing. Pricing is not publicly disclosed; products are sold via direct purchase or subscription under a monthly billing cadence, typically accessed through a Brand Partner login. Two named leaders appear in source material: Steve Flipse (President and founder) and Bogo Jia (COO and co-founder). Headcount is 11-50 employees, with no disclosed external funding, parent company, or ownership changes.

Name

CalerieLife

Legal name

CalerieLife

Website

https://calerie.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CalerieLife is a private Irvine, California-based wellness company that develops and sells nutritional supplements and skincare products for cellular health, longevity, and immune function, distributed through DTC e-commerce in 11 countries and a global multi-level Brand Partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of nutritional supplements and skincare products through e-commerce platform calerie.com and Brand Partner accounts.
2. Brand Partner Commissions: Independent Brand Partners earn commissions and rewards by sharing products with their networks through a competitive reward program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CalerieLife manufactures and sells a portfolio of nutritional supplements and skincare products focused on cellular health, longevity, immune support, and beauty. Its offering spans multivitamins (VitalBlue), longevity stacks (Life Span, β-NMN 6,000, S+N 18,000), men's health (MAXMEN), children's nutrition (Kids Essential via CalerieKids sub-brand), functional beverages (SolTrio, Rejuve, Alpha Hope), beauty (GLOW), gut health (Aqua Nova), protein blends (TerraVie), and cellular vitality formulations (Evity, SOD+NMN). Products are distributed through a proprietary e-commerce site and a global independent Brand Partner network that operates on a direct-selling/MLM commission model.

Product overview

CalerieLife is a health and wellness company offering a comprehensive portfolio of nutritional supplements and beverages designed to support cellular health, longevity, and overall wellbeing. The product line includes core supplements like VitalBlue (wide-spectrum multivitamin), Rejuve (all-in-one nutrition), Life Span (longevity/cellular energy), and Evity (mitochondrial support); targeted formulations such as MAXMEN (men's health), Kids Essential (children's multivitamin), and TerraVie (plant-based protein); specialized products including Alpha Hope (hydrogen/PQQ), β-NMN 6,000 (high-potency NMN), SolTrio (functional coffee), SOD+NMN, and S+N 18,000; beauty supplements like GLOW; and gut health products like Aqua Nova. The company also offers CalerieKids as a dedicated children's product line. Products are primarily distributed through a direct-to-consumer e-commerce model via their website and brand partner network.

Differentiator

Problem solved

Functional benefit

Brands

• CalerieKids: Children's nutritional supplement brand offering multivitamins and wellness products for children aged 4 years and older.

Products and services

• GLOW
• Aqua Nova
• SOD+NMN
• VitalBlue
• Kids Essential
• Rejuve
• Life Span
• MAXMEN
• Evity
• SolTrio
• Alpha Hope
• TerraVie
• β-NMN 6,000
• S+N 18,000
• CalerieKids

Quantifiable outcome

• Micro-Nano Bubble Technology traps more than 70% of hydrogen gas produced
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fuji Chemical Industry Co., Ltd.coreTechnology or IntegrationAstaReal is a registered trademark of Fuji Chemical Industry Co., Ltd. supplying high-purity Astaxanthin derived from algae bloom for cardiovascular, brain, eye, and skin health support in Rejuve product.
• KSM-66 Ashwagandha SuppliercoreTechnology or IntegrationKSM-66 provides the highest concentration of ashwagandha with extensive research backing and most certifications among similar ingredients. Used in MAXMEN for testosterone support and cardiorespiratory endurance.
• Chromax (Chromium Picolinate Supplier)coreTechnology or IntegrationChromax provides highly bioavailable chromium picolinate supported by numerous human clinical studies. Used in MAXMEN and SolTrio for blood sugar support and body composition.
• L-OptiZinc (Zinc Supplier)coreTechnology or IntegrationL-OptiZinc provides high-potency zinc chelated with L-methionine in 1:1 ratio for enhanced absorption and longer plasma retention. Used in Rejuve and MAXMEN for immune and cellular support.
• Quatrefolic (Folate Supplier)coreTechnology or IntegrationQuatrefolic provides folate ingredient used in VitalBlue's fermented B vitamin formulation for enhanced bioavailability.
• The Irvine Company LLCminorOthersCalerieLife office space located in 4Excelsior building, image used with permission of The Irvine Company LLC.
• BBB (Better Business Bureau)minorOthersBBB Accredited Business with seal displayed on website indicating business meets BBB accreditation standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Life Extension: Direct-to-consumer and practitioner-channel supplement brand with a deep longevity, NAD+, and anti-aging portfolio. Highly comparable product mix (NMN, resveratrol, foundational vitamins) and similar clinical/credibility positioning as CalerieLife.
• Elysium Health: Premium NAD+/longevity supplement brand built on NR (Basis) and clinical evidence. Direct competitor to CalerieLife's β-NMN and Evity SKUs targeting the same health-conscious, longevity-focused consumer.
• LifeVantage: MLM-distributed supplement company with flagship NAD+ and Nrf2-activated product lines (Protandim, Life Force). Closest peer in terms of combining MLM distribution with NMN/NAD+ longevity positioning.
• Thorne: Premium practitioner-grade supplement brand with strong credibility signals (NSF, practitioner channel). Comparable positioning to CalerieLife's PDR-listed, third-party-tested posture, though distributed DTC and via practitioners rather than MLM.
• USANA Health Sciences: MLM nutrition and supplement company with global operations including strong Asia Pacific presence. Comparable MLM model, supplement portfolio, and international expansion pattern to CalerieLife.
• Nu Skin Enterprises: MLM personal care and nutrition company with significant Asia Pacific operations. Comparable multi-category wellness positioning, MLM distribution, and international footprint including Japan, Korea, and Greater China.
• Shaklee: MLM supplement and wellness brand focused on vitamins, nutrition, and clean-label positioning. Comparable MLM architecture, supplement-centric catalog, and credibility/quality positioning to CalerieLife.
• Jeunesse Global: MLM wellness company with anti-aging product lines (Reserve, AM/PM Essentials) targeting similar longevity-focused consumers via network marketing. Closely aligned anti-aging positioning and MLM distribution.
• Athletic Greens (AG1): Premium daily nutritional supplement (greens/probiotic blend) sold via DTC subscription. Comparable premium-supplement, science-backed, third-party-tested positioning that competes for the same health-conscious consumer wallet share.

Broad incumbents

• Herbalife: Large incumbent MLM nutrition company with global reach across many of the same 11+ countries CalerieLife operates in. Comparable MLM distribution architecture and wellness/weight-management positioning, though at much larger scale and broader product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CalerieLife
• YouTubeyoutube.com/c/Calerie/featured
• Facebookfacebook.com/calerielife
• Instagraminstagram.com/calerielife
• LinkedInlinkedin.com/company/calerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CalerieLife