What Madtree Brewing does

MadTree Brewing is a Cincinnati-based craft brewery founded in 2013 that operates an integrated production, hospitality, and beverage-distribution business across the Greater Cincinnati and northern Kentucky markets. The company produces a portfolio of award-winning craft beers — including PsycHOPathy (Ohio's first canned craft beer), Happy Amber, Holly Days IPA (named the #1 IPA in the world by Forbes), Skygazer, and Cincitucky Trail Lager — together with Sway, a line of zero-sugar, gluten-free canned vodka cocktails. Brewing and hospitality operations are powered entirely by renewable wind and solar energy, and the company's environmental commitments include a 1% of sales donation to environmental nonprofits and a Zero Waste-certified taproom through a partnership with GoZero.

The business is anchored by four physical venues: the Oakley Taproom (the original brewery and HQ, housed in a renovated airplane hangar and voted Cincinnati's Best Local Taproom three years running), Alcove Kitchen + Bar in Over-The-Rhine (a LEED Gold certified upscale-casual restaurant), MadTree Parks & Rec in Blue Ash (a family- and dog-friendly taproom with the inclusive Branch Out program), and Alcove-Summit Park (a second Alcove concept opened in August 2026 with two bars and 200 seats). The company runs seven private event spaces, an FC Cincinnati partnership that places Sway at TQL Stadium, and packaged retail distribution across Ohio and Kentucky grocery stores and bottle shops. In 2023 MadTree became Ohio's only B Corp certified brewery, and as of 2025 the company reports $1.85M in cumulative community impact toward a $5M by-2030 goal.

MadTree generates revenue across multiple streams: on-premise beer and food sales at its four venues, packaged beer and Sway retail distribution, private-event rentals with food-and-beverage minimums, keg sales to bars and restaurants, branded merchandise through shop.madtree.com, and online ordering for takeout. Pricing is unit-based (per keg, per photoshoot, per cocktail) with happy-hour and event-minimum tiers; no subscription or recurring revenue model is in use. The company is privately held, founder-led (Rhiannon Hoeweler is CEO; Brady Duncan and Kenny are co-owners), bootstrapped with no disclosed external funding, and is reported to have a headcount in the 11–50 range.

Name

Madtree Brewing

Legal name

MadTree Brewing

Website

https://madtreebrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MadTree Brewing is a Cincinnati craft brewery producing award-winning beers and Sway canned vodka cocktails, operating four hospitality venues in Ohio and distributing packaged product across Ohio and Kentucky. It serves local consumers, private-event clients, and regional retail accounts.

Ownership category

akta.pro rank

Product category

Craft Brewery and Hospitality

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Craft brewery hospitality
• Restaurant and taproom
• Canned vodka cocktails
• Private event venues

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Beer Sales (On-Premise): Sale of craft beers directly to consumers at taprooms and restaurants. Includes draught beer and packaged beer consumed on-site. Rotating selection of core and seasonal beers.
2. Keg Sales: Rotating selection of core and seasonal draft beer sold in kegs using standard U.S. Sankey coupler. Pricing for keg only with no deposit charged.
3. Food Service: Restaurant and food sales at Alcove and Parks & Rec locations. Full kitchen operations serving brunch, lunch, and dinner menus.
4. Private Events: Rental of event spaces for weddings, corporate events, and private parties. No rental fees but food and beverage minimums apply.
5. Sway Canned Cocktails: Vodka soda canned cocktails sold at MadTree locations and through retail distribution in Ohio and Kentucky.
6. Retail Beer Distribution: Packaged beer sold through grocery stores, bottle shops, and retailers in Ohio and Kentucky markets.
7. Merchandise: Sale of MadTree branded merchandise through shop.madtree.com

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

MadTree Brewing is a Cincinnati-based craft brewery that produces and sells award-winning craft beers and Sway canned vodka cocktails. The company operates four hospitality venues (Oakley Taproom, Alcove OTR, Alcove Summit Park, and Parks & Rec) offering on-site food, beverage, and private event services, while also distributing packaged beer and cocktails through retail channels across Ohio and Kentucky.

Product overview

MadTree Brewing is a Cincinnati-based craft brewery offering a portfolio of alcoholic beverages, restaurants, and hospitality services. The core offerings include award-winning craft beers (PsycHOPathy, Happy Amber, Skygazer, Seeing Colors, and others) and Sway by MadTree vodka cocktails. The company operates four venues across three locations: Oakley Taproom (brewery and restaurant), Alcove Kitchen + Bar (with two locations in OTR and Summit Park), and Parks & Rec taproom and restaurant. Additional offerings include keg sales, private event spaces across seven venues, variety packs, and online ordering for takeout. The company emphasizes sustainability and social purpose as a B Corp certified brewery.

Differentiator

Problem solved

Functional benefit

Products and services

• MadTree Year Round Beers Award-winning portfolio of craft beers sold year-round at MadTree venues and through retail distribution, including PsycHOPathy IPA (Ohio's first canned craft beer), Happy Amber (Gold Medal at GABF 2018, 2022), Skygazer Citrus Wheat Ale, and Seeing Colors Hazy IPA.
• Sway by MadTree Artfully crafted ready-to-drink vodka cocktails in cans with zero sugar, 90 calories, gluten-free, and 4.5% ABV. Available in Blackberry + Hibiscus, Raspberry + Lemon, Orange + Blueberry, Strawberry + Guava, and seasonal rotating flavors; positioned as Cincinnati's #1 canned cocktail and the official canned cocktail of FC Cincinnati.
• Cincitucky Trail Lager A light and crisp 4.5% ABV lager brewed as the official beer of the Cincitucky Trails regional trail initiative.
• Oakley Taproom MadTree's flagship brewery and taproom in Cincinnati's Oakley neighborhood, offering 20+ beers on tap, a full restaurant menu (pizzas, sandwiches, salads, weekend brunch), dog-friendly patio, free parking with EV charging, and event spaces. Voted Cincinnati's Best Local Taproom three years running.
• Alcove Kitchen + Bar Upscale casual restaurant and bar with two locations (Over-The-Rhine and Summit Park), featuring seasonal American cuisine, craft cocktails, beer, a LEED Gold certified OTR venue with greenhouse bar and living walls, plus private event spaces (The Loft, Gathering Room, Alcove Summit Park space).
• Parks & Rec Family-friendly taproom and restaurant inside Summit Park in Blue Ash offering a park-inspired menu (pizzas, sandwiches, salads, snacks), indoor/outdoor children's play areas, dog-friendly patio, EV charging, and the inclusive Branch Out program for the developmental disability community.
• Keg Sales Rotating selection of core and seasonal MadTree draft beer sold in kegs (1/6 barrel = 55 pours, 1/2 barrel = 165 pours) using standard U.S. Sankey couplers, with no deposit required, to bars, restaurants, and event operators.
• Private Event Spaces Seven private event spaces across Oakley Taproom (Barrel Room, Oakley Room), Alcove OTR (The Loft, Gathering Room), and Parks & Rec (Canopy, Redwood, Sequoia, Solarium) available for weddings, corporate events, and private parties with no rental fees, in-house catering, and included tables, chairs, and linens.
• Variety Packs Curated multi-pack offerings of MadTree craft beers (Flagship 12-pack featuring PsycHOPathy, Happy Amber, Skygazer, and Legendary Lager) and Sway vodka cocktails in 8-pack and 12-pack configurations, sold through retail and online channels.

Quantifiable outcome

• 2,951 trees planted/donated in 2025
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• FC CincinnaticoreGTM or Marketing PartnerFormal partnership naming Sway the official canned cocktail of FC Cincinnati. MadTree locations are official Pub Partners. Partnership celebrates the region and increases access to Sway at TQL Stadium and all MadTree venues.
• 1% for the PlanetcoreStrategic or Co-development PartnerMadTree is a member of 1% for the Planet, donating 1% of all sales to local environmental nonprofits. This includes Sway sales, supporting local environmental initiatives.
• GoZerocoreStrategic or Co-development PartnerPartnership to achieve Zero Waste certification at the Oakley Taproom through waste diversion and composting services.
• Cincinnati Parks FoundationcoreStrategic or Co-development PartnerEnvironmental nonprofit partner receiving 100% of carbon offset dollars to plant trees locally. Key partner in MadTree's Let's Grow Local initiative.
• Cincinnati Zoo & Botanical GardenminorStrategic or Co-development PartnerEnvironmental nonprofit partner in B Corp certification impact work, part of the 1% for the Planet network.
• Groundwork ORVminorStrategic or Co-development PartnerEnvironmental nonprofit partner focused on urban environmental restoration, part of the 1% for the Planet network.
• Adventure CrewminorStrategic or Co-development PartnerEnvironmental nonprofit partner connecting youth to nature, part of the 1% for the Planet network.
• Pink Boots SocietyminorStrategic or Co-development PartnerCollaboration in honor of International Women's Day each year, supporting women in the brewing industry.
• City of Blue AshcoreStrategic or Co-development PartnerPartnership where a share of all MadTree sales in Summit Park goes back to Blue Ash Parks & Recreation for trails, wetlands, playground, concerts, and green space.
• Ohio River FoundationminorStrategic or Co-development PartnerEnvironmental nonprofit receiving support from MadTree's Summit Park sales for conservation efforts.
• Cincinnati Children's HospitalminorStrategic or Co-development PartnerHealthcare partner that provided input for the Branch Out inclusivity program at Parks & Rec, helping create accessible experiences for developmental disability community.
• Core ResourcesminorStrategic or Co-development PartnerSponsor of the calming room in the Branch Out inclusivity space at Parks & Rec, supporting developmental disability community.
• Civic Garden CenterminorStrategic or Co-development PartnerPartner for Lil' Sprouts program at Parks & Rec - engaging children and caregivers in agriculture and conservation education.
• Cincinnati ObservatoryminorStrategic or Co-development PartnerMonthly pop-up planetarium events at Oakley Taproom featuring astronomy-themed activities for all ages.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Boston Beer Company: Public craft brewer (Samuel Adams, Truly, Twisted Tea, Dogfish Head) with a much broader portfolio and national distribution. Comparable as a packaged craft beer competitor but operates at vastly greater scale across many categories including RTDs, which competes with both MadTree beer and Sway.
• Sierra Nevada Brewing Co. Large established craft brewer with national distribution and on-premise taprooms in Chico and Asheville. Comparable as a multi-venue craft brewery with award-winning IPA portfolio (e.g., Pale Ale, Hazy IPA) competing for the same shelf and tap handles as MadTree.
• New Belgium Brewing: National craft brewer (Fat Tire, Voodoo Ranger) owned by Kirin with deep off-premise distribution. Comparable as a craft IPA-focused portfolio with sustainability positioning (B Corp, 1% for the Planet member), but at much larger scale than MadTree.
• BrewDog: Global craft brewery with a multi-venue taproom/hotel/brewpub model (DogTap, BrewDog outposts). Highly comparable to MadTree's brewpub-and-event-space concept but operating at much larger international scale and brand awareness.
• Great Lakes Brewing Company: Regional craft brewer in Ohio (Cleveland) with taproom and restaurant, strong sustainability/environmental positioning. Comparable as a sustainability-led Midwest craft brewery competing for similar Ohio on-premise and retail accounts.
• High Noon (E&J Gallo): Category-leading vodka seltzer RTD brand owned by E&J Gallo with national distribution. Direct competitive overlap with Sway in the better-for-you canned vodka cocktail segment, though at vastly greater scale and marketing budget.

Emerging players

• Athletic Brewing Company: Leading non-alcoholic craft brewer with strong ESG credentials (B Corp, 1% for the Planet member, certified climate neutral). Overlaps with MadTree's craft + sustainability positioning and competes for the same ESG-conscious craft beer consumer, but in the non-alcoholic segment.

Direct peers

• 50 West Brewing Company: Cincinnati-area craft brewery operating multiple locations including a taproom and restaurant. Comparable to MadTree in geographic footprint, multi-venue model, and craft beer + casual dining focus within the same metro.
• Taft's Brewing Company: Cincinnati craft brewer with a brewpub and restaurant in the historic OTR neighborhood, similar in scale and concept to MadTree's Alcove. Competes directly for Cincinnati craft beer consumers, restaurant diners, and private event bookings.
• Rhinegeist Brewery: Cincinnati-based craft brewery operating a large taproom and event space in the historic Over-The-Rhine neighborhood. Direct competitor to MadTree in the same Cincinnati metro with overlapping beer portfolio, on-premise taproom model, and event venue business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madtreebrewing
• Facebookfacebook.com/madtree
• Instagraminstagram.com/madtreebrewing
• LinkedInlinkedin.com/company/madtree-brewing-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madtree Brewing