Daraz.pk

Online Marketplacedaraz.pk

Company typePrivate
Founded2012
HeadquartersKarachi, Pakistan
Headcount501–1,000
GTM typeB2B and B2C
OfferingDigital Commerce or Content

Daraz.pk firmographics

Firmographics

Name: Daraz.pk
Legal name: Jade E Services Pakistan Pvt Limited
Website: https://daraz.pk
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 501–1,000 employees
Ownership category
akta.pro rank

Daraz.pk industry classification

Industry

Product category: Online Marketplace
NAICS: Food and Beverage Retailers (445), Clothing and Clothing Accessories Retailers (458110)
SIC: Retail-Variety Stores (5331), Wholesale-Groceries, General Line (5141)
akta.pro primary industry: Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
akta.pro secondary industries: Pharmacy & Health Essentials Delivery (CRAFAFAI), General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

Keywords

Online marketplace platform
E-commerce marketplace
Digital payments wallet
Last-mile logistics
Corporate procurement services

Where Daraz.pk is headquartered

Location

Headquarters

HQ city: Karachi
HQ country: Pakistan
HQ region: Asia

Offices2 records

Markets served

Daraz.pk business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

Marketplace Commission: Commission fees charged to sellers on the platform for each transaction completed through the marketplace
Seller Services: Additional services offered to sellers including logistics support, seller financing, and advertising/promotional placements
Advertising and Promotions: Fee-based promotional placements, featured product listings, and brand voucher programs for sellers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Daraz.pk product offering

Product offering

Core offering

Daraz.pk operates an online marketplace connecting third-party sellers and buyers across Pakistan, offering over 15 million products spanning fashion, electronics, appliances, groceries, and general consumer goods. The platform supports multiple payment methods including cash on delivery, cards, EMI, mobile wallets, and Daraz Wallet, with delivery fulfilled through its own logistics network and physical pick-up points across major Pakistani cities.

Product overview

Daraz.pk is Pakistan's largest e-commerce marketplace platform operating across South Asia (Pakistan, Bangladesh, Sri Lanka, Myanmar, Nepal). The platform operates as a multi-module ecosystem consisting of the core Daraz Marketplace and Daraz Mall (for verified vendors), supplemented by specialized offerings including Daraz Like New (refurbished electronics), Daraz Global Collection (international sellers), and Daraz Wallet (digital payments). Additional services include Daraz Corporate (B2B purchasing), Daraz University (seller education), Daraz Donates (charity), and the Daraz Affiliate Program. The platform is accessible via desktop website and mobile app (iOS, Android, Huawei), with physical infrastructure through Daraz Pick-up Points and Daraz Logistics Partner for delivery fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

Daraz Marketplace Core online marketplace connecting sellers and buyers across Pakistan, enabling purchase of products from verified vendors with multiple payment options, package tracking, and a 7-day return/exchange policy.
Daraz Mall Premium section of the marketplace featuring verified vendors and trusted brands, guaranteeing product authenticity with a 2x Money Back Guarantee for Pakistani consumers.
Daraz Global Collection International marketplace feature enabling Pakistani customers to purchase products from sellers worldwide, including novelty gadgets and accessories not otherwise available in Pakistan.
Daraz Like New Refurbished electronics program offering like-new phones, laptops, tablets, smartwatches, airbuds, speakers, and treadmills with 3 to 6-month warranties to Pakistani consumers.
Daraz Wallet Closed-loop digital wallet enabling secure in-app payments for marketplace purchases, with exclusive vouchers and special product offers for app users.
Daraz Corporate Dedicated B2B bulk purchasing solution for corporate organizations and businesses in Pakistan, providing transparent pricing and efficient procurement services.
Daraz Mart (Online Grocery Store) Online grocery service on the marketplace offering food staples, beverages, frozen foods, and household essentials for online purchase by Pakistani consumers.

Companies that use Daraz.pk

Customer profile

Segments3 records

Ideal customer profiles3 records

Daraz.pk technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Daraz.pk partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Lazada GroupcoreStrategic or Co-development Partner · 1 January 2012Daraz is part of the Lazada Group network, operating across Pakistan, Bangladesh, Sri Lanka, Myanmar, and Nepal. Lazada is the parent e-commerce platform in Southeast Asia, and Daraz serves as its South Asian counterpart.
TCS (Teleserv)minorChannel Partner/ Reseller/ DistributorLogistics partner for package delivery and collection services at pick-up points
Daraz LogisticscoreChannel Partner/ Reseller/ DistributorIn-house logistics solution for order fulfillment and delivery across Pakistan
HBL (PSL Cricket)minorGTM or Marketing PartnerSponsorship and partnership with HBL Pakistan Super League for brand visibility and cricket live streaming on Daraz Live app

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Daraz.pk competitors and assessment

Company assessment

Emerging players

Jumia: Pan-African horizontal marketplace with marketplace commission, JumiaPay, and Jumia Logistics. Comparable as an emerging-market horizontal platform addressing similar structural challenges (COD, fragmented logistics, low digital payment penetration).
noon: Middle East horizontal marketplace backed by Saudi PIF and Mohamed Alabbar, with COD, logistics, and grocery extensions. Comparable as an emerging-market horizontal platform in a COD-dominant economy.
Meesho: India's social-commerce-led marketplace focused on Tier-2/Tier-3 buyers and resellers. Comparable on customer segment (value-conscious, smaller-city consumers) and product-led growth.

Direct peers

Shopee: Sea Group's Southeast Asian horizontal marketplace with strong seller tooling, in-app games, and aggressive flash-sale model. Comparable in product-led growth and marketplace dynamics.
Trendyol: Turkey's leading horizontal marketplace with logistics arm, COD support, and category extensions into grocery. Highly comparable emerging-market horizontal marketplace operating under similar macro conditions.
Flipkart: India's largest horizontal marketplace with seller services, COD support, and category expansion. Closest comparable emerging-market horizontal marketplace peer serving a South Asian consumer base.
Lazada Group: Lazada is the parent/sister platform of Daraz across Southeast Asia, operating an identical marketplace, logistics, and wallet model. Direct relevance as Daraz's strategic parent and operational peer.

Broad incumbents

Alibaba (Taobao/Tmall): Alibaba owns Daraz via Lazada and operates the parent marketplace playbook. Relevant as the strategic parent and architectural blueprint for Daraz's marketplace, ads, and merchant services.
Amazon: Global horizontal marketplace incumbent with marketplace commissions, FBA logistics, Prime, and AI personalization. Comparable on business model, though it operates at vastly larger scale and maturity than Daraz.

Regional players

Foodpanda (Pakistan): Quick-commerce and food-delivery player operating across Pakistan, owned by Delivery Hero. Comparable on Pakistani consumer base, last-mile logistics, and wallet/loyalty mechanics, though focused on food/Q-commerce rather than horizontal retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Daraz.pk financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Daraz.pk leadership team

Management profile

Number of profiles

Profiles1 record

Daraz.pk funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Daraz.pk M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daraz.pk

What does Daraz.pk do?

Is Daraz.pk a public or private company?

Daraz.pk is a private company. It is classified as corporate owned and is currently operating.

When was Daraz.pk founded?

Daraz.pk was founded in 2012. It employs 501 to 1,000 people.

Where is Daraz.pk based?

Daraz.pk is headquartered in Karachi, Pakistan, in the Asia region.

How does Daraz.pk make money?

Three revenue lines are on record. Marketplace Commission is the primary driver. The others are seller Services and advertising and Promotions.

Who are Daraz.pk's main competitors?

Emerging players on record are Jumia, noon and Meesho. Direct peers are Shopee, Trendyol, Flipkart and Lazada Group. Broad incumbents are Alibaba (Taobao/Tmall) and Amazon. Foodpanda (Pakistan) is listed as a regional player.

Does Daraz.pk have an API?

No public API is recorded for Daraz.pk.

What industry is Daraz.pk in?

Daraz.pk's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 445 and its SIC code is 5331.