What LeasingMarkt.de does

LeasingMarkt.de, legally LeasingMarkt.de GmbH, is a Germany-based online marketplace for vehicle leasing and car subscriptions, founded in 2012 and operating as a wholly-owned subsidiary of AutoScout24, Europe's leading automotive marketplace. The platform aggregates approximately 48,733 active leasing offers from over 100 vetted dealer partners, serving both private individuals (51% of customers) and commercial/business customers. Customers browse, filter, and compare kilometer-based leasing deals across new and used vehicles from brands spanning entry-level (Opel, Citroën, Dacia) through premium (BMW, Mercedes-Benz, Audi) to luxury (Porsche, Mercedes-AMG).

The platform operates on a marketplace commission / listing fee revenue model, monetizing by charging dealers for listing placements and/or taking a commission on completed leasing transactions. Core technical differentiators include the proprietary LeasingFactor scoring system (which flags deals with a factor ≤0.75 as "Top Deals"), a multi-filter search engine with 24+ brand pages, BAFA Umweltbonus EV subsidy integration, and exclusive kilometer-based leasing that transfers residual value risk from consumers to lessors. The platform supports dedicated modules for Auto-Abo (car subscriptions), Leasingübernahme (lease takeovers), E-Auto Leasing, Privatleasing, and Gewerbe (commercial) leasing, along with a mobile app, newsletter, and Leasing-Wecker (deal alert) services.

Distribution is exclusively online, with SEO-driven content marketing, an editorial magazine, and ecosystem integration with AutoScout24 providing cross-traffic from used-car buyers. The April 2026 Stellantis Financing Store API partnership represents a notable supply-side expansion, automating dealer onboarding across Stellantis brands. The platform reports 4.71/5 stars across 52,957 eKomi reviews and claims to have served over 1 million customers since inception, positioning it as Germany's largest dedicated leasing comparison platform.

Name

LeasingMarkt.de

Legal name

LeasingMarkt.de GmbH

Website

https://leasingmarkt.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

LeasingMarkt.de is Germany's largest online marketplace for comparing vehicle leasing and car subscription offers from over 100 dealer partners, serving both private consumers and commercial customers as a subsidiary of AutoScout24.

Ownership category

akta.pro rank

Product category

Online Auto Leasing Marketplace

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Third-Party Car Subscription Platforms (Multi-Brand Aggregators) (THADACAB)

akta.pro secondary industries

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

Keywords

• Auto leasing marketplace
• Car subscription comparison
• Vehicle leasing aggregator
• Kilometer leasing platform
• Electric vehicle leasing

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Marketplace Commission / Listing Fees: LeasingMarkt.de operates as an open marketplace where car dealers list vehicles for lease. The platform monetizes by charging dealers for listing placements and/or taking a commission on completed leasing transactions. Dealers are vetted for reliability before being allowed to list.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LeasingMarkt.de operates Germany's largest online marketplace for comparing and selecting vehicle leasing and car subscription offers. The platform aggregates approximately 48,733 listings from more than 100 vetted partner dealers, allowing private consumers and commercial buyers to filter by brand, model, mileage term, and price, then submit free non-binding inquiries to dealers. Customers receive kilometer-based leasing contracts, LeasingFactor-rated Top Deals, E-Auto BAFA subsidy integration, and curated Fan Deals promotions.

Product overview

LeasingMarkt.de is Germany's largest online auto leasing marketplace operated by AutoScout24, offering a platform-plus-modules architecture. The core LeasingMarkt.de Platform enables users to compare thousands of leasing offers from hundreds of partner dealers nationwide for both private and commercial customers. The platform is complemented by specialized modules including Fan Deals (time-limited special offers), Top Deals (editor-curated deals), Leasingübernahme (contract takeovers), Auto-Abo (car subscriptions), and E-Auto Leasing (with government subsidy support). Additional services include the LeasingMarkt.de App for mobile access, Newsletter and Leasing-Wecker (deal alert) services, plus educational content via Ratgeber and Magazin. The platform also integrates with Stellantis Financing Store for dealer financing automation.

Differentiator

Problem solved

Functional benefit

Products and services

• LeasingMarkt.de Marketplace Platform Germany's largest online marketplace where private consumers and commercial buyers can compare approximately 48,733 vehicle leasing offers from more than 100 vetted partner dealers. Users search by brand, model, vehicle type, fuel type, mileage, and price; submit free, non-binding inquiries to dealers; and access kilometer-based leasing contracts with embedded BAFA subsidies where applicable.
• Auto-Abo (Car Subscription) Car subscription service offering flexible all-inclusive vehicle access with monthly rates, listed alongside traditional leasing offers on the marketplace.
• E-Auto Leasing Specialized section aggregating electric vehicle leasing offers with embedded BAFA Umweltbonus (government subsidy) calculations in the displayed monthly rate.
• Leasingübernahme (Leasing Takeover) Marketplace functionality allowing customers to search for and list takeover opportunities of existing leasing contracts from other private individuals.
• Stellantis Financing Store Dealer Integration API-based dealer financing integration enabling Stellantis-brand dealers to automatically list vehicles and process leasing transactions on LeasingMarkt.de without manual listing overhead.
• LeasingMarkt.de Mobile App Native iOS and Android application allowing users to search leasing offers, filter deals, and contact partner dealers on mobile devices.

Quantifiable outcome

• Over 1 million customers served since 2012
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Stellantis Financing StorecoreTechnology or Integration · 7 April 2026Stellantis and LeasingMarkt.de launched a collaboration in April 2026 to improve the online leasing process for dealers and car buyers. Under the agreement, Stellantis dealers can automatically integrate with LeasingMarkt.de's financing platform via API, enabling seamless digital vehicle leasing transactions. The partnership enhances digital capabilities for both parties in the automotive leasing market in Germany.
• AutoScout24coreStrategic or Co-development PartnerLeasingMarkt.de is owned by AutoScout24, Germany's leading automotive marketplace. The two platforms bundle their strengths, allowing customers to access both used-car purchasing and leasing from a single ecosystem. AutoScout24 provides traffic, brand credibility, and cross-selling opportunities to LeasingMarkt.de.
• B&K Automobile (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Beresa (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Feser Graf (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Gottfried Schulz (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Kuttendreier (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Moll Gruppe (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Ostermaier (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Tiemeyer (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.
• Ungeheuer (partner dealer)minorChannel Partner/ Reseller/ DistributorOne of several hundred vetted car dealers that list leasing vehicles on the LeasingMarkt.de marketplace.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leasing.com: UK-based online car leasing comparison marketplace aggregating offers from multiple dealers and manufacturers. Closely comparable business model to LeasingMarkt.de, operating in the UK rather than Germany and validating the multi-brand leasing aggregator concept internationally.
• Cluno: German car subscription service offering flexible all-inclusive vehicle access on monthly terms. Directly competes in the Auto-Abo category that LeasingMarkt.de now aggregates, targeting the same German consumer segment with overlapping product economics.
• Finn.auto: German car subscription platform offering monthly all-inclusive vehicle subscriptions with a digital-first onboarding model. Competes head-on with LeasingMarkt.de's Auto-Abo category and represents the emerging subscription-native threat to traditional leasing.

Broad incumbents

• mobile.de: Germany's largest general automotive classifieds marketplace, owned by Adevinta. While primarily focused on new and used car sales, mobile.de hosts leasing and financing content and competes for the same dealer and consumer audiences as LeasingMarkt.de across a broader portfolio.
• Sixt Leasing: Established German corporate fleet leasing and management provider with full-service leasing products. Overlaps with LeasingMarkt.de's Firmenwagen Leasing vertical but operates a proprietary fleet rather than an aggregator model, serving enterprise customers.
• Volkswagen Financial Services: OEM captive finance arm for Volkswagen Group offering leasing across VW, Audi, Skoda, Seat, and Cupra brands. Represents the direct OEM channel that competes with marketplace aggregators for consumer attention and dealer relationships.
• Allane SE (previously Sixt Leasing SE): German full-service leasing and fleet management provider offering corporate and private leasing products. Comparable to LeasingMarkt.de's Firmenwagen vertical but with proprietary fleet ownership and end-to-end service rather than marketplace aggregation.

Emerging players

• Carwow: Online car marketplace connecting buyers with dealers through a price-discovery and lead-generation model. Operates in Germany and increasingly overlaps with leasing comparison use cases, particularly for new vehicle configurations.
• Care by Volvo: OEM-direct car subscription service offering fixed-monthly all-inclusive vehicle access. While not a marketplace, it represents the OEM-direct subscription model that competes for the consumer mindshare LeasingMarkt.de cultivates around flexible vehicle access.
• Heycar: German online marketplace for quality used cars backed by major OEMs including Volkswagen, BMW, and Daimler. While primarily focused on used-car sales, it competes for dealer relationships and consumer traffic in adjacent vehicle-acquisition journeys.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeasingMarkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeasingMarkt.de