La Première Brique

What La Première Brique does

La Première Brique is a French real estate crowdfunding platform headquartered in Lyon, founded between 2014 and 2019 depending on source, that connects individual retail investors with real estate developers, property traders, and renovation operators seeking project financing. The platform operates a self-serve marketplace accessible via web and native iOS/Android applications, offering investments starting at €1 with target gross returns of 6-13% annually and an average project duration of 19 months. Since inception, the company reports 197,101+ registered investors (Briqueurs), 900+ financed projects, and over €400M in cumulative funded volume, with €100M+ already returned to investors.

The technology stack centers on a proprietary investor management and project-origination system, supplemented by a yield-bearing in-app digital wallet (Porte-money) paying 3% annual interest on uninvested balances and an automated investment robot (JIM/Jimbots) that programmatically deploys user capital against pre-set criteria. Payments and fund segregation are handled by Mangopay, and the platform is regulated as a Prestataire de Services de Financement Participatif (PSFP) by the AMF (registration FP-2023-15), with AIG Europe professional liability insurance and ORIAS intermediary registration. Loan sizes per project range from €10,000 to €5,000,000.

The business model is two-sided and commission-based: investors face no entry, account, or transaction fees and instead earn yield, while borrowers (project carriers) pay platform commissions of 3-10% of the nominal loan amount. Distribution is primarily product-led via direct web and mobile sign-up, augmented by content marketing, social media, a referral program, and earned media. The company is a privately held SAS with €150,000 in share capital, led by President Hugo Berthe, and has not disclosed external venture capital or private equity funding.

Name

La Première Brique

Legal name

LA PREMIERE BRIQUE SAS

Website

https://lapremierebrique.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Crowdfunding / Alternative Finance

NAICS

Investment Banking and Securities Intermediation (523150)

SIC

Loan Brokers (6163)

akta.pro primary industry

Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)

akta.pro secondary industry

P2P Loan Syndication & Participation Platforms (FSAKAHAL)

Keywords

• Real estate crowdfunding
• Participatory financing
• Property investment platform
• Peer-to-peer lending
• Alternative finance

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Platform Commission from Borrowers: La Première Brique charges borrowers (project carriers) a commission ranging between 3% and 10% of the nominal loan amount (excluding taxes). This commission corresponds to services for structuring and presenting projects for funding. The commission is deducted from the loan amount at disbursement or paid directly by the borrower.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Première Brique operates an AMF-regulated (PSFP) online crowdfunding platform that intermediates loan-based financing between individual French investors and real estate project carriers (developers, property traders). The platform offers curated real estate investment opportunities starting from €1, with advertised gross returns up to 13% annually, alongside a digital wallet yielding 3% on uninvested balances, automated investment robots (JIM/Jimbots), and a web and mobile (iOS/Android) interface.

Product overview

La Première Brique is a real estate crowdfunding platform that enables retail investors to participate in property development financing. The core offering consists of the main web platform and mobile app (iOS/Android), supplemented by JIM (Jimbots) automated investment robots that execute pre-configured investment strategies automatically. A key feature is the in-app digital wallet (porte-money) which pays 3% annual interest on uninvested funds and enables fee-free fund management. Users can also access an investment simulator to evaluate their investment capacity. The platform connects individual lenders with real estate developers seeking financing for renovation, construction, and property transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• La Première Brique Crowdfunding Platform (Investir) AMF-regulated (PSFP) online platform that lets individual French lenders participate in loan-based real estate projects with a minimum investment of €1. The platform curates 2–5 new project offerings per week, applies risk classifications, handles automatic tax withholding and reporting, and provides real-time portfolio tracking for retail investors.
• Project Financing Service (Se Financer) Financing service for real estate developers, property traders (marchands de biens), and growth-stage construction companies seeking non-bank debt capital for individual projects. Eligible project sizes range from €10,000 to €5,000,000, with project carriers paying a commission of 3–10% of the nominal loan amount for structuring and presentation services.
• La Première Brique Mobile Application (iOS / Android) Native iOS and Android applications that provide mobile access to the La Première Brique crowdfunding platform. Investors can register, complete KYC, browse available projects, execute investments, manage their Porte-money digital wallet, and receive push notifications via PushOwl.
• JIM (Jimbots) Automated Investment Robots Automated investment tool that allows investors to configure rules-based investment criteria; once configured, JIM initiates investments in matching projects on the investor's behalf. The user retains control to finalize or cancel each automated operation, and the robots are described in the source as the platform's primary AI-driven differentiator.
• Investment Simulator

Quantifiable outcome

• Up to 13% annual gross yield for investors
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• MangopaycoreTechnology or IntegrationMangopay serves as the payment services provider and fund manager for La Première Brique. They handle the collection of financing commitments from lenders and the effective disbursement of funds to project carriers. Mangopay's Terms and Conditions apply to all payment operations. This partnership ensures regulatory compliance with fund separation requirements and payment processing infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Homunity: French real estate crowdfunding platform offering property development and rental investment opportunities to retail investors with regulated PSFP status, directly competing with La Première Brique in the same niche and customer segment.
• Anaxago: Paris-based PSFP-regulated real estate and SME crowdfunding platform connecting individual investors with property developers, offering comparable project financing with similar target returns and minimum investments.
• Fundimmo: French real estate crowdfunding platform specialized in SCPI (real estate investment trusts) and direct property investment, competing directly with La Première Brique for the same retail investor base seeking property exposure.
• Wiseed: French participatory investment platform offering real estate and startup crowdfunding, regulated PSFP, competing for the same French retail investor pool with comparable transaction-fee revenue models.
• Lendosphere: French P2P lending platform focused on green and real estate projects, regulated by AMF/PSFP, directly competing in the French property-backed marketplace lending category.
• October (formerly Lendix): European marketplace lending platform with strong French operations, offering SME and real estate loans to retail investors under EU crowdfunding regulations, with comparable commission-based revenue model.

Broad incumbents

• EstateGuru: European real estate marketplace lending platform operating across multiple countries, offering property-backed loans to investors with similar risk-return profiles but at pan-European scale.
• Mintos: Latvia-based global marketplace lending platform aggregating loans from multiple originators including real estate, offering comparable auto-invest functionality and diversification features to retail investors.

Emerging players

• Crowdestor: European real estate and business crowdfunding platform offering secured property-backed investments with similar yield ranges and minimum investment thresholds targeting retail investors.

Others

• Mangopay: Payment infrastructure provider that powers La Première Brique's fund collection and disbursement. Included as an ecosystem enabler rather than a competitor — illustrates the dependency and the broader regulated payments infrastructure serving the European crowdfunding ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LPB_officiel
• YouTubeyoutube.com/channel/UCGLz6D-PGg8IYnFAUhjGW8g
• Facebookfacebook.com/lapremierebrique
• LinkedInlinkedin.com/company/la-premiere-brique
• Instagraminstagram.com/lapremierebrique/?hl=fr
• TikToktiktok.com/@lapremierebrique

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Première Brique