allyDVM

What allyDVM does

allyDVM is a cloud-based SaaS platform that provides client engagement, retention, and practice optimization software to veterinary practices across North America and the UK. Founded in 2011 by Jason Wernli in Cumming, Georgia, and now operating as a subsidiary of MWI Animal Health (part of Cencora, formerly AmerisourceBergen, ranked #11 on the Fortune 500), the company automates routine administrative tasks — appointment scheduling, reminders, two-way texting, postcard outreach, and client re-engagement — for veterinary practices ranging from single-DVM clinics to large multi-location hospitals and 20+ DVM animal hospitals.

The product is architected as a tiered subscription platform built on top of deep bidirectional integrations with 20+ Practice Information Management Systems (PIMS) including Shepherd, AVImark, Cornerstone, ezyVet, Instinct EMR, ImproMed, Vetspire, and others. The core feature stack includes a Retention Calendar (tracking patient due dates and re-engagement workflows), multi-channel client communications (one-way messaging, two-way texting without app downloads, email templates, push notifications), the PetPage mobile/web patient portal, telehealth, a client loyalty program, automated postcard mailings, and a business intelligence/analytics layer with NPS tracking and multi-location rollups.

allyDVM monetizes through three monthly subscription tiers (Boost at $325, Amplify at $425, and Maximize at $525) plus recurring add-ons (two-way texting $65-$80/mo, telehealth $40-$185/mo) and per-unit transaction fees for automated postcards ($0.99-$1.24 per card depending on geography and customization). GPO-affiliated practices (TVC, Vetcelerator, Blue River PetCare, VSG, PetWell Partners, VISN) receive first-year discounted pricing. Distribution combines self-serve online ordering on allydvm.com with inside and enterprise field sales for mid-market and multi-location groups, layered on MWI Animal Health's established veterinary distribution relationships.

Name

allyDVM

Legal name

ALLYDVM, Inc.

Website

https://allydvm.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

allyDVM is a cloud-based veterinary client engagement and retention SaaS platform, owned by MWI Animal Health (a Cencora company), that automates appointment reminders, two-way texting, marketing, and analytics for over 40,000 veterinary professionals across 20+ PIMS integrations.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Client Engagement & CRM Platforms (Reminders, Messaging, Loyalty, Reviews) (HLAMAGAC)

akta.pro secondary industries

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Veterinary practice software
• Client engagement platform
• Veterinary SaaS
• Practice management software
• Pet health technology

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS - Tiered Plans: Monthly subscription revenue from three tiered plans (Boost $325/mo, Amplify $425/mo, Maximize $525/mo) providing varying levels of communication, analytics, telehealth, and loyalty features. Billed monthly with cancel-any-time flexibility.
2. Two-Way Texting Add-on: Two-way texting invoiced at discounted rate of $65/mo for the first year, then $80/mo at standard rate, or bundled within Amplify/Maximize tiers. Represents a consumable communication add-on to the core subscription.
3. Automated Postcards: Variable per-unit fees for automated postcard campaigns. US pricing: $0.99/standard card or $1.01/custom card. Canada pricing: $1.22/standard card or $1.24/custom card. Invoiced as incurred.
4. Telehealth Add-on: Telehealth feature included in Amplify and Maximize tiers, or available as stand-alone add-on at $40/mo (standard rate) or $185/mo first-year discounted bundle rate with Boost.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

AllyDVM is a cloud-based SaaS client engagement and retention platform for veterinary practices, integrating with 20+ Practice Information Management Systems (PIMS). It offers multi-channel client communications (two-way texting, email, push notifications), automated appointment reminders, retention calendar, telehealth, client loyalty program, PetPage patient portal, and real-time analytics. The platform is sold via tiered monthly subscriptions (Boost $325, Amplify $425, Maximize $525) with per-unit fees for automated postcards and standalone add-ons for two-way texting and telehealth.

Product overview

AllyDVM is a comprehensive, multi-tiered client engagement and retention platform for the veterinary industry, built as a platform-plus-modules architecture. The core platform provides practice management and efficiency tools (Retention Calendar, automated reminders, online appointment booking, messaging templates), client engagement features (two-way texting, targeted marketing campaigns, push notifications, client education tools), and data analytics capabilities (real-time dashboards, compliance reports, NPS tools, multi-location performance rollups). The product is available through three subscription tiers: Boost ($325/mo) for core features with one-way messaging and basic analytics; Amplify ($425/mo) adding two-way texting and telehealth; and Maximize ($525/mo) with the client loyalty program and advanced analytics. Additional modules include the PetPage Patient Portal (mobile/web app for appointments and refills), Telehealth for remote consultations, and Automated Postcards for direct mail campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• AllyDVM Client Engagement Platform Cloud-based SaaS platform serving veterinary practices with tools for client engagement, retention, automated communications, scheduling, analytics, and a PetPage patient portal for pet parents. Integrates with 20+ PIMS platforms for bidirectional data sync.
• Retention Calendar Calendar management tool for veterinary practices to track patient due dates, automate follow-ups, re-engage lapsed patients, and turn cancellations into revenue opportunities.
• Two-Way Texting Two-way text messaging capability allowing veterinary practices to communicate with pet parents without requiring app downloads or opt-in. Available as a standalone add-on or bundled within higher subscription tiers.
• PetPage Patient Portal Mobile app and web-based patient portal that lets pet parents request appointments, request prescription refills, and view medical reminders and information updates, with customizable branding for veterinary practices.
• Telehealth Telehealth feature enabling veterinary teams to conduct remote consultations with pet parents. Available within Amplify and Maximize plans or as a standalone add-on.
• Client Loyalty Program Loyalty program management system designed to improve average transaction value and client retention for veterinary practices, included in the Maximize subscription tier.
• Automated Postcards Automated postcard mailing service for veterinary client communications on a pay-as-you-go per-unit basis (US: $0.99 standard / $1.01 custom; Canada: $1.22 standard / $1.24 custom).
• Analytics Platform Real-time business intelligence dashboards for veterinary practices with tiered analytics (Boost, Amplify, Maximize), compliance and engagement reporting, NPS tracking, and multi-location performance rollups.

Quantifiable outcome

• Increased revenue, efficiency, customer retention, and online reputation for practices using the platform
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shepherd Veterinary SoftwarecoreTechnology or Integration · 16 October 2023Shepherd Veterinary Software, the nation's fastest-growing cloud-based PIMS founded by Dr. Cindy Barnes, is now fully and seamlessly integrated with AllyDVM. This integration enables Shepherd's 450 practices to access AllyDVM's client communications, retention, and analytics tools. AllyDVM's platform pulls and enhances practice data from Shepherd's PIMS and automatically writes back appointment confirmations, eliminating manual confirmations.
• MWI Animal Health / AmerisourceBergen (now Cencora)coreOthers · 1 October 2018In 2018, MWI Animal Health, a part of AmerisourceBergen (now Cencora), acquired AllyDVM. AllyDVM operates as a subsidiary within the MWI Animal Health / Cencora family of businesses. This acquisition provided AllyDVM with the financial backing and distribution reach of a Fortune 500 company (#11 on Fortune 500, $200B+ annual revenue). MWI Animal Health is a provider of state-of-the-art technology solutions and services for veterinary practices.
• Instinct EMRcoreTechnology or IntegrationAllyDVM announced full compatibility with Instinct EMR as a new PIMS integration. Instinct EMR users can access the full AllyDVM toolkit — including retention tools, client communications, and analytics — powered by a seamless connection to their existing practice management and EMR system.
• Veterinary Group Purchasing Organizations (GPOs)minorChannel Partner/ Reseller/ DistributorAllyDVM offers discounted first-year pricing exclusively to practices affiliated with Veterinary Group Purchasing Organizations (GPOs) including TVC, Vetcelerator, Blue River PetCare, VSG (Veterinary Specialists Group), PetWell Partners, and VISN. These GPOs drive practice adoption and serve as a distribution channel with discounted pricing as the commercial incentive.
• PIMS Integration Partners (20+ platforms)coreTechnology or IntegrationAllyDVM integrates with 20+ practice management systems including Advantage+, AVImark, ClienTrax, Cornerstone, DaySmart, DVMAX, DVM Manager, ezyVet, Hippo Manager, HVMS, ImproMed, Instinct EMR, IntraVet, Provet Cloud, Pulse, Rhapsody, Shepherd, StringSoft, Triple Crown, Vetspire, VIA, and V-Tech Platinum. These PIMS integrations enable bidirectional data synchronization and serve as a key distribution channel.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PetDesk: PetDesk offers a pet parent engagement platform for veterinary practices, including appointment reminders, two-way texting, client communications, and a mobile app. It is a direct competitor to allyDVM's client engagement, retention, and PetPage-style portal offerings.
• Vet2Pet: Vet2Pet provides a customizable veterinary client engagement app with reminders, two-way texting, loyalty programs, and telehealth. The product breadth and veterinary-specific positioning closely mirror allyDVM's platform.
• PetsApp: PetsApp delivers client communication, appointment booking, and telehealth tools to veterinary practices. It targets the same SMB veterinary segment as allyDVM with overlapping two-way texting and engagement features.
• VitusVet: VitusVet offers client engagement, communication, and pet parent portal tools for veterinary practices. Its focus on mobile-first client communication and reminders directly overlaps allyDVM's core use cases.
• BabelBark: BabelBark provides a pet care platform connecting pet owners, veterinarians, and service providers, with client engagement, communication, and digital health record features. It competes for the same veterinary client engagement wallet share as allyDVM.

Broad incumbents

• Covetrus: Covetrus is a large animal-health technology and distribution company offering practice management software, client communications, and engagement tools to veterinary practices. It overlaps with allyDVM's PIMS-adjacent engagement capabilities as part of a much broader portfolio.
• IDEXX Laboratories: IDEXX is a dominant veterinary diagnostics and software company offering practice management systems (Cornerstone, ezyVet) and adjacent tools. As a PIMS and software incumbent, it is both a partner and potential competitor to allyDVM.
• Weave Communications: Weave is a communications and engagement platform widely used by SMB healthcare practices, including veterinary clinics, for two-way texting, reminders, and reviews. It is a broader, non-veterinary-specialized competitor for the same client communication workflow.

Emerging players

• ezyVet: ezyVet is a cloud-based PIMS that allyDVM integrates with; as PIMS platforms add native engagement features, ezyVet represents both a partner and a partial substitute for allyDVM's client engagement suite.

Others

• MWI Animal Health (internal sibling): MWI Animal Health is allyDVM's parent organization and a major veterinary product and technology distributor. It is included as an ecosystem participant given its role as owner and distribution channel for allyDVM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MWIAnimalHealth
• LinkedInlinkedin.com/company/allydvm
• Instagraminstagram.com/mwianimalhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about allyDVM