Vet2Pet
Vet2Pet is a client engagement and communication platform for veterinary practices, enabling veterinarians to communicate with pet owners and manage client interactions digitally. It operates as the engagement layer within the broader Vetsource pet healthcare ecosystem, sold to clinics via subscription-based B2B field sales.
- Company typePrivate
- Founded2013
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vet2Pet does
Vet2Pet is a client engagement and communication platform designed for veterinary practices, clinics, and animal hospitals. The product enables veterinarians to communicate more efficiently with pet owners, manage client interactions digitally, and build stronger practice-to-client relationships through mobile and digital tools. The platform is positioned as the engagement layer of the broader Vetsource pet healthcare suite, alongside Prescription Management (centralized medication workflow and compliance) and Data Services (analytics and benchmarking drawn from over 6,000 veterinary practices).
Vet2Pet operates as a sub-brand under Vetsource, which holds the legal entity and brand identity; Vet2Pet specifically delivers the client-facing communications and engagement tooling. The technology is described as a digital client engagement platform with an emphasis on ease of use and implementation, integrated with Vetsource's prescription management and home delivery services. The architecture spans a B2B practice-facing application and a separate pet owner portal (portal.securevetsource.com) used for prescription refills, order tracking, payment updates, and veterinarian lookup.
The company sells to veterinary practices on a subscription/recurring revenue model through an enterprise field sales motion (Request Info and Schedule a demo CTAs), with marketing activity spanning educational content, social media, and industry data email reports. It was founded in 2013, is headquartered in Portland, Oregon (per firmographic data), and operates with 11-50 employees. Founder and CEO Stacee Santi leads the company. The platform holds LegitScript approval for online pharmacy and healthcare compliance, supporting its participation in regulated prescription distribution.
Vet2Pet firmographics
Firmographics- Name
- Vet2Pet
- Legal name
- Vetsource
- Website
- https://vet2pet.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vet2Pet is a client engagement and communication platform for veterinary practices, enabling veterinarians to communicate with pet owners and manage client interactions digitally. It operates as the engagement layer within the broader Vetsource pet healthcare ecosystem, sold to clinics via subscription-based B2B field sales.
- Ownership category
- akta.pro rank
Vet2Pet industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Veterinary Services (541940)
- akta.pro primary industry
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)
- akta.pro secondary industries
- Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)
Keywords
Where Vet2Pet is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vet2Pet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Client Engagement Solution: Vet2Pet is offered as a client engagement solution to veterinary practices, enabling them to streamline communication, build relationships, and strengthen client connections. The platform likely operates on a subscription model for veterinary practices.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vet2Pet product offering
Product offeringCore offering
Vet2Pet is a client engagement and communication platform offered to veterinary practices that enables veterinarians to communicate more efficiently with pet owners, build stronger relationships, and manage client interactions through mobile and digital tools. As a product within the Vetsource ecosystem, it works alongside Prescription Management and Data Services to streamline veterinary operations and strengthen the client-practice relationship.
Product overview
Vetsource offers a unified veterinary healthcare platform with three integrated solutions: Prescription Management serves as the core product for medication workflow and compliance; Client Engagement, powered by Vet2Pet, enables practices to build stronger client relationships through mobile and digital communication tools; and Data Services provides analytics and benchmarking capabilities to help practices make data-driven decisions. These products work together to streamline veterinary operations, drive revenue, and strengthen the client-practice relationship.
Differentiator
Problem solved
Functional benefit
Brands
- Vet2Pet: Client engagement platform for veterinary practices - enables building stronger relationships and communicating more efficiently with pet owners
Products and services
- Vet2Pet (Client Engagement) Client engagement platform that enables veterinary practices to build stronger relationships and communicate more efficiently with their clients (pet owners) through mobile and digital tools.
- Prescription Management Centralized prescription management solution that improves veterinary workflow efficiency, drives revenue, and increases medication compliance by bringing prescription management into one platform for veterinary practices.
- Data Services Analytics and benchmarking platform that enables veterinary practices to monitor performance, track industry trends, identify opportunities, and make data-driven decisions based on data from over 6,000 veterinary practices.
Companies that use Vet2Pet
Customer profileSegments2 records
Ideal customer profiles2 records
Vet2Pet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vet2Pet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University of Colorado Skaggs School of Pharmacy and Pharmaceutical SciencecoreVetsource has partnered with the University of Colorado Skaggs School of Pharmacy and Pharmaceutical Science to host and accredit veterinary pharmacy courses. The partnership provides continuing education on topics including feline diabetes and canine pain management, enhancing professional development opportunities for veterinary pharmacists and professionals.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Vet2Pet competitors and assessment
Company assessmentDirect peers
- AllyDVM: AllyDVM (part of PetIQ) provides client engagement, reminders, and communication tools specifically designed for veterinary practices, competing head-to-head with Vet2Pet in the practice-client engagement layer.
- PetDesk: PetDesk provides a client engagement and communication platform for veterinary practices with mobile app, reminders, two-way texting, and loyalty tools—directly competing with Vet2Pet in client-facing vet practice engagement.
- VitusVet: VitusVet offers a client communication and engagement platform for veterinary practices, including two-way texting, reminders, and digital intake—directly overlapping with Vet2Pet's core engagement functionality.
Broad incumbents
- IDEXX: IDEXX is the dominant veterinary diagnostics and software incumbent (Cornerstone, ezyVet, Pet Health Network Pro), offering broad practice management and client engagement capabilities that compete with Vet2Pet at enterprise scale.
- ezyVet: ezyVet is a cloud veterinary practice management system (PIMS) that increasingly bundles client engagement, reminders, and workflow tools, representing a broader incumbent that overlaps with Vet2Pet's engagement surface.
- AVImark: AVImark is a long-standing veterinary practice management system with embedded client communication features, representing an incumbent PIMS player whose engagement features overlap with Vet2Pet's value proposition.
- Demandforce: Demandforce (a Henry Schein One product) provides client communication, reputation, and appointment tools used by veterinary practices, competing with Vet2Pet in client messaging and engagement automation.
- Covetrus: Covetrus is a large animal-health distribution and technology platform with practice management and client engagement offerings, representing a broad incumbent across the veterinary software stack that overlaps with Vet2Pet.
Emerging players
- Digitail: Digitail is a cloud PIMS with built-in client engagement, two-way texting, and a pet owner app, representing an emerging competitor that bundles PIMS and engagement capabilities against Vet2Pet.
- PetDesk Pro / VitusVet Connect (engagement-only tools): Engagement-only bolt-ons and emerging PIMS add-ons (e.g., integrations inside AVImark, Cornerstone, or ezyVet) compete with Vet2Pet by offering similar client communication features inside broader practice management suites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vet2Pet social profiles
Digital presenceVet2Pet compliance and trust
Trust signalCompliance1 record
Vet2Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vet2Pet leadership team
Management profileNumber of profiles
Profiles1 record
Vet2Pet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vet2Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vet2Pet
What does Vet2Pet do?
Vet2Pet is a client engagement and communication platform offered to veterinary practices that enables veterinarians to communicate more efficiently with pet owners, build stronger relationships, and manage client interactions through mobile and digital tools. As a product within the Vetsource ecosystem, it works alongside Prescription Management and Data Services to streamline veterinary operations and strengthen the client-practice relationship.
Is Vet2Pet a public or private company?
Vet2Pet is a private company. It is classified as unknown and is currently operating.
When was Vet2Pet founded?
Vet2Pet was founded in 2013. It employs 11 to 50 people.
Where is Vet2Pet based?
Vet2Pet is headquartered in Portland, United States, in the North America region.
How does Vet2Pet make money?
One revenue line is on record: client Engagement Solution.
Who are Vet2Pet's main competitors?
Direct peers on record are AllyDVM, PetDesk and VitusVet. Broad incumbents are IDEXX, ezyVet, AVImark, Demandforce and Covetrus. Emerging players are Digitail and PetDesk Pro / VitusVet Connect (engagement-only tools).
Does Vet2Pet have an API?
No public API is recorded for Vet2Pet.
What industry is Vet2Pet in?
Vet2Pet's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist), with a secondary code of HLAMAGAH, Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing). Its NAICS code is 541940.