ICT

What ICT does

ICT AG, founded in 1988 and headquartered in Kohlberg near Stuttgart, is a privately held German full-service media technology integrator serving enterprise clients across trade fairs, retail showrooms, visitor centers, broadcast/film production, simulation environments, and corporate events. The company's core technology centers on high-resolution LED visualization systems, including proprietary Cold LED technology that reduces energy consumption and eliminates surface heat, advanced smearing-reduction algorithms, 360° LED caves with refresh rates up to 240Hz, transparent and curved LED panels, kinetic/mechanically movable LED constructions, and real-time virtual production volumes under the HALOSTAGE brand. ICT AG combines this hardware with software control systems, mechanical engineering, and content management to deliver end-to-end live-communication solutions.

The business model is project-based and multi-stream: revenue derives from custom system integration and installation (the dominant stream), ongoing managed operations and 24/7 maintenance (anchored by long-term contracts such as BMW Welt and BMW Museum), short-term equipment rental via the miete.ict.de platform, and venue operations at the company-owned Grand Media Stage in Metzingen and Hybrid Studio Berlin. Pricing is custom and not publicly disclosed, reflecting the bespoke engineering content of each engagement. Go-to-market is exclusively direct enterprise field sales through five regional German offices (Kohlberg, Berlin, Munich, Cologne, Frankfurt), supplemented by participation in major industry trade fairs and a recurring customer event (ICT & Friends). Customer concentration sits in premium automotive (BMW, Audi, Porsche, Mercedes-Benz), German manufacturing (Bosch, Siemens, Schüco, Buderus, Hansgrohe), retail/brand-experience (s.Oliver, NIVEA, Liebeskind, Al Futtaim), and broadcasting (ARD/SRF/ORF, HSE). The company operates in eight countries across EMEA and Asia Pacific primarily via project delivery rather than permanent entities, and holds ISO 9001, 14001, and 45001 certifications.

Name

ICT

Legal name

ICT AG

Website

https://ict.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

ICT AG is a German full-service media technology integrator that designs, installs, and operates LED visualization, virtual production, and simulation systems for enterprise clients across trade fairs, retail showrooms, museums, broadcast, and automotive simulation.

Ownership category

akta.pro rank

Product category

Media Technology Systems Integration

NAICS

Audio and Video Equipment Manufacturing (3343), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro industry

PRIMARYMPAHANAJ

Interoperability & Integration Tooling (APIs, connectors, standards support)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Cloud Production & Collaboration Tools (Remote Editing, Review/Approval)

Keywords

• Media technology systems
• LED display integration
• Virtual production services
• Trade fair installations
• Simulation environments

Headquarters

HQ city

Kohlberg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. System Integration and Installation: Custom design, engineering, and installation of media technology solutions including LED walls, display systems, audio equipment, and control systems. Projects range from trade fair booths to permanent museum installations and corporate studios. Revenue recognized on project basis with significant custom engineering content.
2. Equipment Rental: Rental of media technology equipment including LED displays, camera cranes, audio systems, and control equipment through the miete.ict.de rental park. Provides short-term equipment access for events and productions without capital expenditure.
3. Operations and Maintenance Services: Ongoing media technology operations including 24/7 monitoring, preventive maintenance, installations, and refurbishments. Provided for permanent installations like BMW Welt and BMW Museum with dedicated on-site teams.
4. Venue Operations: Operation of company-owned event venues including the Grand Media Stage at Motorworld Metzingen, a 1,600 m² multipurpose event space with integrated media technology. Revenue from venue bookings for conferences, brand events, and shows.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ICT AG is a solutions provider and full-service partner in live communications, delivering custom media technology for trade fairs, retail stores, events, TV & film, brand worlds, and studios. Its offering spans LED walls and displays, studio integration, Cold LED simulation environments, HALOSTAGE virtual production, event technology, and trade show/retail installations, complemented by an equipment rental park and ongoing system integration and maintenance services.

Product overview

ICT AG is a solutions provider and full-service partner in live communications, offering media technology for trade fairs, retail stores, events, TV & Film, brand environments, and studios. The company has been in operation for 35 years and operates its own rental equipment park. Their core offerings center around LED walls and displays, custom studio integration solutions, simulation systems with Cold LED technology, virtual production capabilities via HALOSTAGE, event technology services, and trade show/retail solutions. The portfolio includes both hardware (LED walls, camera cranes, displays) and software solutions (SmartPoints digital visitor engagement system). ICT also provides system integration and maintenance services including 24/7 on-site support. The company serves automotive, retail, hospitality, and media broadcasting industries, with notable projects for BMW, Porsche, Audi, Haier, and major German television productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Integration Solutions Custom studio solutions including LED walls, control systems, and audio installations for television, broadcast, corporate, and live-commerce studios. Designed for TV networks, broadcasters, and corporate clients requiring integrated studio environments.
• Simulation Solutions (Cold LED) Cold LED visualization systems for simulators, film/TV studios, and test environments, including 360° immersive setups with motion tracking and integrated kinetic elements. Target users are automotive OEMs, tier-1 suppliers, and industrial firms requiring realistic simulation environments for development, training, and testing.
• HALOSTAGE Virtual Production Real-time virtual production setups using LED volumes, live camera tracking, and real-time rendering for broadcast, film, and event productions, operated at the HALOSTAGE stage in Babelsberg Studio 10. Designed for TV networks, film productions, advertising shoots, and event producers that need flexible virtual environments.
• Event Technology Solutions Complete media technology equipment and services for corporate events, including LED walls, audio, video, camera cranes, and live-streaming capabilities. Designed for corporate clients running internal events, hybrid conferences, award shows, product launches, and galas.
• Trade Show & Retail Media Technology Solutions Media technology installations for trade fair booths, exhibition stands, and retail stores, including LED installations, interactive displays, projection mapping, kinetic elements, and customer journey optimization. Designed for enterprises exhibiting at trade fairs (ISH, IAA, BAU, IFA, MWC, Euroshop, Interpack, InnoTrans) and brand retail environments.
• ICT Equipment Rental (miete.ict.de) Rental of media technology equipment including LED walls, camera cranes, CurvedLED modules, Muxwave transparent LED screens, audio systems, and displays via the miete.ict.de online rental platform. Provides short-term equipment access for events and productions for mid-market agencies, event producers, and corporate event teams.
• System Integration and Operations & Maintenance Services Ongoing system integration, 24/7 on-site operations support, preventive maintenance, and modernization services for installed media technology infrastructure across permanent attractions, brand centers, museums, and enterprise sites. Provided under long-term contracts with dedicated on-site teams.
• Grand Media Stage at Motorworld Metzingen (Venue Operations) Operation of a 1,600 m² multipurpose event venue at Motorworld Metzingen, featuring nearly 100 m² of movable LED wall and capacity for 1,250 seated / 2,300 standing guests. Available for conferences, brand events, product launches, and shows.
• Hybrid Studio Berlin (Venue Operations) Operation of a 425 m² studio in Berlin Tempelhof (former malt factory of the Schultheiss brewery) equipped for product launches, press conferences, panel discussions, and music events, with capacity for up to 25 crew and 600 audience.

Quantifiable outcome

• 360-day per year operations maintained for BMW Welt and BMW Museum with 230+ m² LED walls, 230 displays, and 3,300 devices
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major, key and minor.

• Holtmann+coreStrategic or Co-development PartnerStrategic partnership for hybrid event solutions. Collaborated on the HYBRID MEETUP 2021 event, combining ICT's media technology with Holtmann+'s event expertise to deliver hybrid live communication solutions connecting physical and virtual audiences.
• BoschmajorStrategic or Co-development PartnerOngoing collaboration on trade fair projects including Bosch Thermotechnology streaming events and participation in hybrid live communication discussions. Bosch serves as reference customer for event technology implementations.
• MetronkeyImplementation/ SI/ Consulting PartnerPartner for BMW Future Forum project, providing coordinated system integration services for the BMW Welt exhibition space. Collaboration on project planning and execution.
• Wenger.OnekeyImplementation/ SI/ Consulting PartnerCreative agency partner for Haier Europe IFA 2023 project. ICT supported Wenger.One from concept through execution for the complete exhibition stand design and AV technology implementation.
• Atelier Seitz and DECODEkeyImplementation/ SI/ Consulting PartnerCreative and technical partnership for Zeppelin BAUMA trade fair presence. Collaboration on interactive exhibit design including gesture control systems and multifunctional media installations.
• Atelier TürkekeyImplementation/ SI/ Consulting PartnerPartnership on trade fair projects including Multivac Anuga FoodTec and Interpack 2023 exhibitions. Joint development of innovative trade fair stand concepts.
• visionateminorImplementation/ SI/ Consulting PartnerLED integration partner for McFit World of Cyberobics project. ICT acted as LED integrator on behalf of visionate for the Berlin fitness studio installation.
• RauschenbergercoreStrategic or Co-development PartnerEvent expertise partnership for Grand Media Stage at Motorworld Metzingen. Combined ICT's media technology capabilities with Rauschenberger's event production expertise for venue opening and ongoing operations.
• SiemensmajorStrategic or Co-development PartnerGeneral contractor coordination for Werner von Siemens Award 2020, delivered as online hybrid event streamed to 385,000 Siemens employees worldwide with live voting integration.
• HALOSTAGE (Virtual Production)coreTechnology or IntegrationVirtual production stage operation in Babelsberg Studio 10 within fx Center. ICT showcases virtual production capabilities through this facility, combining live camera tracking with LED volumes for broadcast, film, and event production.
• HSE (Home Shopping Europe)majorTechnology or IntegrationLED studio integration partner for live commerce TV studios. Updated two HSE studios with 180° curved LED walls for digital background recording, enabling flexible set changes and feed management for live shopping broadcasts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Production Resource Group (PRG): Global event technology and production services provider with significant LED inventory and broadcast capabilities. Larger and broader than ICT, with overlapping capabilities in event technology, LED integration, and broadcast/studio services.
• NEP Group: Global broadcast services and live event production company providing outside broadcast, studio production, and AV technology at global scale. Overlaps with ICT's TV production integrations (e.g., SCHLAGERBOOOM) and broadcast studio integration capabilities, with materially larger international footprint.
• Riedel Communications: German manufacturer and integrator of broadcast, event, and intercom communications equipment including MediorNet and Bolero. Adjacent to ICT's broadcast and event technology focus, with broader product portfolio spanning communications infrastructure.
• MCI Group: Global events and experiential marketing agency operating hybrid events, congresses, and brand experiences worldwide. Comparable to ICT at the intersection of event technology and corporate brand experiences, though at broader-scope and larger-event scale.

Direct peers

• Faber Audiovisuals: DACH-based AV integrator providing event technology, conference systems, and permanent installations. Comparable to ICT on integrated event and studio technology offerings for enterprise and public-sector clients.
• Pixomondo: Global virtual production and VFX house operating LED volume stages for film and episodic content. Comparable to ICT's HALOSTAGE virtual production offering, with similar Babelsberg/Berlin presence and broadcast/studio integration capabilities.
• Gahrens + Battermann: German AV system integrator and equipment rental company headquartered near Cologne, offering media technology for events, conferences, and permanent installations across DACH. Overlaps directly with ICT's LED integration, event technology, and managed-services offerings for enterprise clients.
• LANG AG: German LED display rental and event technology specialist with a large rental park serving trade fairs, concerts, and corporate events in Europe. Closely comparable to ICT on LED-based event technology and equipment-rental revenue stream.
• Neumann&Müller Veranstaltungstechnik: German event technology and AV services provider serving corporate events, trade fairs, and broadcasts since 1981. Comparable to ICT on enterprise event technology, full-service delivery model, and DACH-focused customer base.

Emerging players

• Disguise: UK-based technology platform powering extended-reality and virtual production stages including the hardware-software stack used in LED-volume workflows. Comparable to ICT as an enabling layer for the same virtual production use cases (HALOSTAGE) and an ecosystem participant in immersive LED installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ICTAGChannel
• Facebookfacebook.com/ICTAG/?hc_ref=NEWSFEED&fref=nf
• LinkedInlinkedin.com/company/ict-ag/?viewAsMember=true
• Instagraminstagram.com/ict_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICT