SportX
SportX (SportsX9) is a private, India-focused online sports betting and casino gaming platform offering cricket wagering IDs, sports exchange, and third-party casino games via web and Android APK, monetized through transaction commissions and an advertising partnership with Outdoor America.
- Company typePrivate
- Founded2024
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SportX does
SportX, operating under the brand SportsX9, is a private, India-focused online sports betting and casino gaming platform accessible via web (sportsx9.info) and an Android APK. Its anchor product is the Online Cricket ID, a digital account system that gives users access to wagering on IPL, T20 World Cup, ODI, Champions Trophy, and ICC Cricket World Cup events, supplemented by a sports betting exchange, soccer and tennis modules, and a Master Betting ID tier. The platform extends into a broad casino vertical with card games (Andar Bahar in multiple variants, Teen Patti, Dragon Tiger, Baccarat, Poker), crash games (JetX, Aviator, Mines), and Evolution Gaming live-dealer titles (Crazy Time, Monopoly Live, Plinko). Casino content is sourced from third-party providers including Evolution Gaming and SmartSoft Gaming rather than built in-house.
The business model is transaction-fee driven: commission on betting activity and withdrawal fees, supplemented by a 10% welcome bonus and 2% refill bonus with a INR 300 minimum deposit, plus an emerging advertising-revenue stream via an exclusive outside-sales partnership with Outdoor America. Payments are accepted via bank transfer, UPI, net banking, VISA, and cryptocurrency. Customer acquisition and support are conducted almost entirely through WhatsApp direct messaging, which also functions as the onboarding funnel for cricket IDs. A network of channel partners (Sportx9, Khel 247, Wicket99, Fairplay, Sky247) extends reach across the Indian grey-market betting ecosystem.
The firm is privately held, appears bootstrapped, and reports no external funding rounds or institutional investors. It operates with 11-50 employees from Madrid, Spain, while serving a single end market (India, with explicit US exclusion). The company has no disclosed AI capabilities, patents, trademarks, awards, regulatory actions, or enterprise B2B customer relationships, and has not disclosed revenue.
SportX firmographics
Firmographics- Name
- SportX
- Legal name
- SportsX9
- Website
- https://sportsx9.info
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportX (SportsX9) is a private, India-focused online sports betting and casino gaming platform offering cricket wagering IDs, sports exchange, and third-party casino games via web and Android APK, monetized through transaction commissions and an advertising partnership with Outdoor America.
- Ownership category
- akta.pro rank
SportX industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), In-Play (Live) Betting Exchanges (MPAEAIAD)
Keywords
Where SportX is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
SportX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Betting Transaction Commission: Platform charges commission on betting transactions. Small fee applied when users withdraw winnings, lower than traditional bookmakers
- Welcome and Refill Bonuses: 10% welcome bonus and 2% refill bonus offered to attract and retain users making deposits
- Premium Advertising Inventory: Partnership with Outdoor America for premium outdoor-lifestyle advertising across media platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Standard Betting Account with Welcome Bonus |
| Freemium | Pay-as-you-go | Demo/Trial Account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
SportX product offering
Product offeringCore offering
SportX operates an online sports betting exchange and casino gaming platform serving the Indian market. It provides digital Cricket Betting IDs that grant users access to wagering on major cricket tournaments (IPL, T20 World Cup, ODI, Champions Trophy, ICC Cricket World Cup), along with soccer and tennis betting markets and a suite of casino, crash, and live dealer games. The platform is accessible via web and Android APK, with account creation facilitated through WhatsApp and payment support for UPI, Net Banking, Bank Transfer, VISA, and cryptocurrency.
Product overview
SportX operates a comprehensive online sports betting and casino gaming platform. The core offering is an Online Cricket ID system that provides access to sports betting exchange services covering cricket (IPL, T20 World Cup, ODI, Champions Trophy), soccer, and tennis. The platform also hosts a full suite of casino games including card games (Andar Bahar with variants, Dragon Tiger, Baccarat, Teen Patti, Poker), crash games (JetX, Aviator, Mines), and live dealer games (Crazy Time, Monopoly Live, Plinko) from providers like Evolution Gaming and SmartSoft Gaming. The platform is accessible via web and Android APK, with payment support through Bank Transfer, UPI, Net Banking, VISA, and cryptocurrency.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Cricket ID A digital account system that provides individual bettors with secure login access to participate in online cricket betting on major tournaments including IPL, T20 World Cup, ODI, and Champions Trophy.
- Sports Betting Exchange A peer-to-peer betting platform where users can wager against each other on national and international sports tournaments across cricket, soccer, and tennis with competitive odds and real-time updates.
- SportsX9 APK An Android application package providing mobile access to sports betting and casino gaming services with optimized loading performance and full account management on smartphones.
Quantifiable outcome
- Potential win up to INR 5,00,00,000 (5 crore) on Crazy Time game
- +1 more outcomes
Companies that use SportX
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SportX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SportX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Outdoor AmericacoreSportX and Outdoor America have partnered to expand outdoor-lifestyle advertising through integrated campaigns across various media platforms. SportX serves as the exclusive outside sales partner, providing strategic advisory and execution support, while Outdoor America leverages its content and audience. The partnership aims to connect brands with outdoor enthusiasts through premium advertising inventory.
- Sportx9minorPartner platform offering demo ID (Dsportsx9) with 5% bonus for new users
- Khel 247minorPartner platform offering demo ID (Dkhel247) for platform testing
- Wicket99minorPartner platform offering demo ID (Dwicket99) for platform testing
- FairplayminorPartner platform offering demo ID (Dfairplay) for platform testing
- Sky247minorPartner betting exchange platform (Dsky247 demo ID available) operating within the Indian market
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SportX competitors and assessment
Company assessmentDirect peers
- 1xBet: Large offshore sportsbook and casino with extensive cricket, soccer, and live-dealer coverage plus crypto payment support. Comparable to SportX on multi-vertical product, multi-rail payments, and emerging-market go-to-market posture.
- Parimatch: International sportsbook and casino operator active across cricket, soccer, and casino verticals in emerging markets. Comparable on the combined sportsbook + casino + crash-game portfolio and Indian-market targeting.
- Betway: Global online sportsbook and casino operator with a dedicated India offering covering cricket, soccer, tennis, live dealer, and crash games. Directly comparable on product breadth, multi-payment rails, and the cricket-led acquisition strategy SportX employs.
- 10Cric: India-focused online sportsbook with cricket as its flagship vertical, offering in-play betting, casino, and rupee/UPI banking. Closest functional comparable to SportX given the cricket-first, India-only proposition and product overlap.
- Sky247: Indian sports betting exchange and casino operator with cricket, soccer, tennis, and live dealer games. Also a SportX partner, and a directly comparable sportsbook-exchange competitor in the same Indian market.
- Fairplay: India-facing sportsbook and casino platform with a strong cricket and casino offering. Listed as one of SportX's partner platforms, it operates as a direct peer on product and customer profile.
Emerging players
- Dream11: India's largest fantasy sports platform with a cricket-centric user base. Different mechanic (fantasy vs. fixed-odds betting) but a comparable target customer and a benchmark for cricket-led user acquisition in India.
Broad incumbents
- LeoVegas: Multi-vertical online casino and sportsbook operator with strong mobile-first DNA. Comparable to SportX on the mobile- and casino-led proposition and the cross-sell of sportsbook into casino.
- Bet365: One of the world's largest online sportsbooks with deep cricket, in-play, and casino coverage. Functions as a broad incumbent peer — overlapping capabilities and customer segments but operating at vastly greater scale and breadth than SportX.
- Betfair: Global betting exchange operator and the canonical sportsbook-exchange model. SportX explicitly brands itself as a betting exchange, making Betfair the reference incumbent for the exchange-style product mechanic.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
SportX social profiles
Digital presenceSportX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportX leadership team
Management profileNumber of profiles
SportX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportX
What does SportX do?
SportX operates an online sports betting exchange and casino gaming platform serving the Indian market. It provides digital Cricket Betting IDs that grant users access to wagering on major cricket tournaments (IPL, T20 World Cup, ODI, Champions Trophy, ICC Cricket World Cup), along with soccer and tennis betting markets and a suite of casino, crash, and live dealer games. The platform is accessible via web and Android APK, with account creation facilitated through WhatsApp and payment support for UPI, Net Banking, Bank Transfer, VISA, and cryptocurrency.
Is SportX a public or private company?
SportX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportX founded?
SportX was founded in 2024. It employs 11 to 50 people.
Where is SportX based?
SportX is headquartered in Madrid, Spain, in the Europe region.
How does SportX make money?
Three revenue lines are on record. Betting Transaction Commission is the primary driver. The others are welcome and Refill Bonuses and premium Advertising Inventory.
Who are SportX's main competitors?
Direct peers on record are 1xBet, Parimatch, Betway, 10Cric, Sky247 and Fairplay. Dream11 is listed as an emerging player. Broad incumbents are LeoVegas, Bet365 and Betfair.
Does SportX have an API?
No public API is recorded for SportX.
What industry is SportX in?
SportX's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.