MYO

What MYO does

MYO (Myo Austin Massage and Movement) is a privately held, therapist-owned wellness studio headquartered at 4616 Triangle Ave. #407, Austin, Texas, operating since 2006 under founders Catherine Collett and Levi Cory. The business delivers in-person therapeutic, clinical, and specialty massage; acupuncture; and group/private movement classes (Iyengar and Slow Flow yoga, Pilates, Feldenkrais, somatic integration, sound bath) to individual consumers, athletes, and prenatal/postpartum clients in a single physical location open seven days a week, 8:30am-8:30pm. Booking is handled via the third-party Mindbody platform, phone, and walk-in; the company's own technology stack is limited to standard marketing and scheduling tooling, with no proprietary AI/ML or platform layer disclosed.

The service mix spans 20+ modalities across three lines: (1) therapeutic massage (The Myo, Deep Tissue, Swedish, Sports, Prenatal, Ashiatsu, Myo Jr.); (2) specialty/clinical services (Pain Management, Lymphatic Drainage, Cranio-Sacral, Thai, Hot Stone, Myofascial Release, Trigger Point, Zero Balancing, Acupuncture and Cupping, facials and aromatherapy add-ons); and (3) movement/yoga classes plus private Pilates, Yoga, and Feldenkrais sessions. Pricing is menu-based and ranges from $60-$195 per session depending on modality and duration, $25 per drop-in class, $100-$160 for class passes, $130 for an initial acupuncture visit, with curated packages (Romance Retreat, Mom To Be, Sweet Surprise, Fountain of Youth, The Myo 5-hour Package) offering $26-$130 off retail, and facials at $75-$116. The studio also operates a sub-brand, The Myo Institute, which provides practitioner training.

Revenue mechanics blend transactional per-session income with three monthly membership tiers (Myo at $165, Movement at $190, Unlimited at $265 per month) that bundle services, class access, exclusive partner discounts, and retail/workshop savings; prepaid packages; gift cards; and a referral/affiliate channel with Ocean Lab and I am Total Wellness. The customer mix is overwhelmingly direct-to-consumer (individuals, athletes, expectant mothers, movement-practitioners), with a recently disclosed strategic partnership with Brodie League (announced March 2026) extending recovery services to athlete members across Canada and the US. The business carries no institutional investment, no parent company, and operates as a single-site LLC (Myo, LLC) with a team of approximately 30 licensed massage therapists averaging 13+ years of experience and 83% with 3+ years of tenure.

Name

MYO

Legal name

Myo, LLC

Website

https://myoaustin.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MYO is a privately held, therapist-owned wellness studio in Austin, Texas, founded in 2006, offering therapeutic and specialty massage, acupuncture, and yoga/movement classes to individual consumers, athletes, and prenatal clients via memberships, packages, and per-session pricing.

Ownership category

akta.pro rank

Product category

Therapeutic Massage and Wellness Services

NAICS

Other Personal Care Services (81219), Fitness and Recreational Sports Centers (713940), Personal Care Services (8121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), General Personal Training (In-Person & Virtual) (HSADAAAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Therapeutic massage services
• Clinical acupuncture therapy
• Movement and yoga classes
• Pain management massage
• Wellness memberships

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Massage Therapy Services: Revenue generated from therapeutic massage sessions including The Myo, Deep Tissue, Swedish, Sports, Prenatal, Ashiatsu, and specialty services. Priced per session with durations of 30, 60, or 90 minutes.
2. Movement Classes: Group classes including yoga (Iyengar, Slow Flow, Restorative), Pilates, Feldenkrais, Sound Bath, and Cardio Dance. Also includes private movement therapy sessions.
3. Acupuncture Services: Acupuncture sessions provided by licensed acupuncturist. First visits and follow-up sessions, plus package options.
4. Membership Subscriptions: Monthly membership programs (Myo Membership, Movement Membership, Unlimited Membership) providing discounted services, monthly class allocations, and exclusive partner discounts. Auto-billed monthly.
5. Package Sales: Prepaid packages for therapeutic and specialty massages offering bulk pricing discounts. Includes The Myo Package, Romance Retreat, Sweet Surprise, Mom To Be, Fountain of Youth packages.
6. Referral Network Partner Discounts: Revenue generated through referral network partnerships with local wellness businesses including Ocean Lab (20% off) and I am Total Wellness (15% off chiropractic work).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MYO is an Austin-based wellness studio that delivers in-person therapeutic and clinical massage (The Myo, Deep Tissue, Swedish, Sports, Prenatal, Ashiatsu, plus specialty modalities such as Lymphatic Drainage, Thai, Cranio-Sacral, Zero Balancing, and Pain Management), licensed acupuncture and cupping, and group/private movement classes including Iyengar Yoga, Slow Flow, Gentle Yoga Wall, Feldenkrais, Pilates, Sound Bath, and Somatic Flow. Customers buy individual sessions, prepaid packages (Romance Retreat, Sweet Surprise, Mom To Be, Fountain of Youth, The Myo Package), or recurring memberships (Myo, Movement, Unlimited) that bundle massage and class access, scheduled via the Mindbody online booking system at a single Triangle Ave. location.

Product overview

MYO (Myo Austin Massage and Movement) is a service-based wellness studio offering an integrated approach to pain relief, mobility, and movement. The core offering centers on therapeutic massage services including The Myo (flagship customized blend), Deep Tissue, Swedish, Sports, Prenatal, Ashiatsu, and specialty services like Lymphatic Drainage, Thai Massage, Cranio-Sacral Therapy, Zero Balancing, Pain Management, Myofascial Release, and Trigger Point Therapy. The studio also provides add-on enhancements (Aromatherapy, Facials, Hot Stone, Head Trip), curated packages (Romance Retreat, Couples Massage, Sweet Surprise, Mom To Be, Fountain of Youth, The Myo Package), and acupuncture services. Complementing bodywork, MYO offers movement classes including Iyengar Yoga, Slow Flow Yoga, Gentle Yoga Wall, Feldenkrais, Pilates on the Wall, Postural Alignment, Cardio Dance + Sculpt, Sound Bath and Meditation, and Somatic Flow Yoga, along with private sessions for Pilates, Yoga, and Feldenkrais Functional Integration. The studio operates on a membership model (Myo Membership, Movement Membership, Unlimited Membership) providing bundled access to services and classes.

Differentiator

Problem solved

Functional benefit

Brands

• The Myo Institute: Training institute for advancing massage careers

Products and services

• The Myo Massage A customized blend of Deep Tissue and Swedish massage serving as MYO's flagship comprehensive therapeutic session, allowing clients and therapists to focus on specific needs while incorporating relaxation.
• Deep Tissue Massage Therapeutic massage using slow, sustained pressure targeting deeper layers of muscle and connective tissue (fascia) to relieve chronic tension and pain, including Myofascial Release and Trigger Point Therapy techniques.
• Swedish Massage Relaxation-focused massage using long gliding strokes, kneading, friction, and percussion to increase circulation, calm the nervous system, boost immunity, improve sleep, and reduce stress.
• Sports Massage Massage targeting specific muscle groups involved in athletic activities to optimize training, decrease recovery time, prevent injuries, and promote circulation and flexibility.
• Prenatal Massage Specialized massage supporting expectant mothers through physical and emotional changes of pregnancy, including preparation for labor through Induction Massage.
• Ashiatsu Massage Barefoot massage technique using deep compression effleurage strokes with overhead bars for balance, combining Western and Eastern techniques for dense musculature requiring sustained deep pressure.
• The Myo Jr. (Massage for Ages 5-16) Therapeutic massage service for clients aged 5-16, placing them with therapists experienced in working with younger clients using Deep Tissue and Swedish techniques.
• Pain Management Massage Focused, results-oriented massage targeting causes of chronic pain or injuries using clinical techniques including structural integration, neuromuscular therapy, myofascial release, and trigger point therapy.
• Lymphatic Drainage Massage Light-pressure technique stimulating lymphatic capillaries to process lymph and metabolic waste, manage systemic inflammation, speed healing, reduce swelling, and support immune function.
• Cranio-Sacral Therapy Gentle therapy using holding and traction to listen to the body's subtle rhythms and affect cerebro-spinal fluid circulation, effective for integrating physical and emotional traumas, migraines, and TMJ.
• Thai Massage Traditional massage using stretching and compression along Sen energy lines to increase mobility and energy, practiced on a floor mat or table.
• Zero Balancing Gentle technique integrating structure and energy at the bone level, working with emotional and physical patterns for profound releases and integration of body, mind, and spirit.
• Trigger Point Therapy Therapy targeting hyperirritable areas within muscle tissue to interrupt the pain-contraction-pain cycle and re-educate the neuromuscular system.
• Myofascial Release Technique using sustained pressure and slow strokes affecting connective tissue and deep muscle layers to lengthen and reshape fascia for postural change.
• Induction Massage Prenatal massage using relaxing and stimulating techniques focusing on legs and low back to prepare mothers for labor, ideally scheduled 3-6 days before hospital induction.
• Acupuncture Traditional Chinese Medicine practice using thin sterile needles to stimulate acupuncture meridians, correcting imbalances and supporting healing for a wide range of conditions.
• Cupping Traditional Chinese Medicine therapy using suction cups to improve circulation and relieve muscle tension.
• Aromatherapy Add-on enhancement using pure essential oils (Slumber, Soleil, Swing blends) for therapeutic and psychological benefits during massage.
• Facials Skincare treatments featuring Mad Hippie vegan, non-toxic products including Vibe Mini-Facial, Vitality Facial, Vibrance Facial, and Lymphatic Facial.
• Head Trip Massage Targeted massage focusing on neck, shoulders, scalp, and face to release tension and promote relaxation.
• Hot Stone Massage Ancient practice using smooth heated basalt stones to penetrate muscles, increase circulation, and melt tension away.
• Romance Retreat Package 90-minute customized couples massage with signature oil selection, wine, chocolates, cheese, fruit in a private lounge, and a bottle of signature oil to take home.
• Sweet Surprise Package Combined Swedish massage followed by a mini-facial using 100% natural Mad Hippie products for skin renewal.
• Mom To Be Package 90-minute prenatal massage with Baby Belly Balm followed by a customized mini-facial for renewal during and after pregnancy.
• Fountain of Youth Package 60-minute Myo massage followed by a Vitality Facial with Mad Hippie's Corrective Peptide Serum for anti-aging benefits.
• The Myo Package 5-hour prepaid package of therapeutic or specialty massage sessions for comprehensive bodywork, with unused minutes rolling over and package expiring after 2 years.
• Couples Massage Shared massage experience in the same room allowing couples to enjoy any combination of services together.
• Myo Membership Monthly subscription membership including one 60-minute therapeutic service and 6 classes per month, plus additional service discounts, member-only workshop/retail discounts, and partner exclusive deals at $165/month.
• Movement Membership Monthly subscription membership with unlimited classes, a buddy pass, and discounted therapeutic services at $190/month.
• Unlimited Membership Comprehensive monthly subscription membership including one 60-minute therapeutic service plus maximum discounts on workshops (15%) and retail (15%) at $265/month.
• Couples Massage Classes (Workshops) Educational workshops teaching Fundamentals of Touch and therapeutic massage techniques for couples, taught by licensed massage therapists ($195 group class / $350 private class).
• Iyengar Yoga Classes Alignment-focused yoga emphasizing precision in poses with prop support, longer hold times, and a therapeutic approach, including Iyengar Yoga for Hips and Iyengar Yoga Rope Wall specialty classes.
• Slow Flow Yoga Vinyasa-derived yoga with flowing movements coordinated to breath, held longer than power yoga to support nervous system regulation and presence.
• Gentle Yoga Wall Restorative Iyengar-style yoga practice supported by yoga wall ropes for gentle traction, support, and decompression.
• Feldenkrais Movement Classes Somatic education using gentle movement and directed attention to explore habitual patterns and discover efficient, pain-free ways of moving.
• Pilates on the Wall: Full Body Full-body Pilates mat class using the wall for anchoring bands and core stabilization, improving stability, coordination, and spinal alignment.
• Postural Alignment and Somatic Integration Class exploring foundational movement practices with breathwork and meditation to cultivate body awareness, alignment, and coordination.
• Cardio Dance + Sculpt High-energy class combining 30 minutes of cardio dance with arms work using light weights, core and pelvic floor work, and gentle stretching.
• Sound Bath and Meditation Restorative sound bath experience using crystal singing bowls and gongs for nervous system regulation, deep relaxation, and meaningful rest based on the iRest Yoga Nidra protocol.
• Somatic Flow Yoga Integrated mind-body practice combining body scans, guided breathwork, hatha yoga, and restorative yoga for interoceptive awareness and nervous system regulation.
• Pilates Fit Contemporary Pilates mat class developing strength and flexibility through mindful movement with props for proper alignment.
• Feldenkrais Functional Integration (Private Lessons) Hands-on private lessons tailored to specific challenges, using gentle movement to discover efficient, pain-free ways of moving.
• Private Pilates Sessions One-on-one Pilates sessions developing fitness programs tailored to individual bodies and goals, with form feedback and modifications.
• Private Yoga Sessions Fully customizable private yoga practice with instructor support for feedback on form, tailored home sequences, or small-group instruction.

Quantifiable outcome

• Therapists with 13+ years average experience provide depth of knowledge and refined touch skills
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Brodie LeaguecoreStrategic or Co-development Partner · 2 March 2026Brodie League has partnered with Myo to provide its members with advanced recovery tools and exclusive discounts in Canada and US. The collaboration includes access to recovery services and the development of tailored warm-up and cool-down content.
• Ocean LabminorGTM or Marketing PartnerReferral network partner offering Myo members 20% off services at Ocean Lab. Part of exclusive member discount program connecting complementary wellness businesses.
• I am Total WellnessminorGTM or Marketing PartnerReferral network partner offering Myo members 15% off chiropractic work. Part of exclusive member discount program connecting complementary wellness businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The NOW Massage: Boutique massage studio concept with a curated service menu, modern design, and walk-in access. Comparable target customer (urban wellness consumer) and small-format single/multi-unit studio model.
• Massage Heights: National membership-based therapeutic massage and wellness franchise with locations across the US. Directly comparable in service mix (therapeutic/deep tissue/sports massage, facials, aromatherapy add-ons), membership model, and D2C booking flow.
• Elements Massage: Therapeutic-focused massage studio franchise emphasizing deep tissue, sports, and recovery work. Closely aligned with MYO's positioning around therapeutic outcomes rather than relaxation-only spa services.
• Hand & Stone Massage and Facial Spa: Large US franchise combining therapeutic massage with facial services and membership programs. Directly comparable service portfolio, customer demographic, and freestanding studio retail model.
• Woodhouse Spa: Day-spa franchise offering massage, facials, and body treatments in a higher-end positioning. Comparable integrated wellness experience and Austin-relevant demographic, though heavier spa emphasis vs. MYO's therapeutic focus.

Emerging players

• StretchLab: Assisted stretching and mobility franchise with membership model. Comparable movement-and-recovery category, recurring revenue model, and partnership-friendly athlete/consumer overlap with MYO's Feldenkrais and movement offerings.
• Restore Hyper Wellness: Multi-modality wellness franchise combining cryotherapy, IV therapy, compression, and recovery services. Comparable movement/recovery positioning and consumer demographic, with overlapping interest in athletic recovery partnerships.

Broad incumbents

• Athletico / OPCH Physical Therapy: National outpatient physical therapy provider with overlapping therapeutic, sports, and recovery service categories. Comparable clinical positioning around pain management and mobility, but operates in a licensed clinical framework with insurance reimbursement.
• Massage Envy: Largest US membership-based massage and skincare franchise. Overlaps heavily on service category, membership model, and D2C wellness positioning, but operates at much greater scale and with a broader, more standardized service menu.

Regional players

• Burke Williams Spa: Premium day-spa chain with strong California presence offering massage, facials, and body treatments. Comparable higher-end service mix and customer demographic, but geographically concentrated in the West Coast with limited Austin overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyoMassage
• LinkedInlinkedin.com/company/myo-massage
• Xx.com/myoaustin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYO