What Glowery does

Glowday, operating as GlowTech Software Limited, is a UK-based two-sided online marketplace founded in 2019 by Hannah Russell that connects consumers seeking non-surgical aesthetic treatments with verified, qualified practitioners. The consumer-facing web platform at glowday.com allows users to search by treatment type, location, and practitioner, browse verified patient reviews, and book appointments — every booking is preceded by a mandatory consultation. The platform covers 14 treatment categories including wrinkle relaxing, dermal fillers, chemical peels, microneedling, skinboosters and bioremodellers (including Profhilo), polynucleotides, LED therapy, laser hair removal, laser skin treatments, radiofrequency microneedling, HydraFacial, and thread lifts, with detailed medically-verified treatment guides serving as the content backbone for organic SEO-led acquisition.

Underlying technology is a standard web-based marketplace built on Sanity CMS (CDN URLs visible in source), with no proprietary AI/ML, no public API, and no disclosed third-party integrations. The practitioner side is delivered as GlowdayPRO, a SaaS-style subscription product at pro.glowday.com providing diary management, patient forms, automated reminders, and no-show/late-cancellation protection — the company monetizes via a combination of marketplace commissions on bookings and recurring practitioner subscriptions.

The business is pre-institutional: founder-owned with no disclosed venture or private equity backing, 1-10 employees, operating exclusively in the United Kingdom (Hereford-headquartered), with brand credibility established through editorial features in Tatler, The Telegraph, The Times, Harper's Bazaar, Popsugar, and the Aesthetics Journal. Named practitioners on the platform include individual clinicians and clinics such as Natasha Brennan Aesthetics, The Curated Clinic, Bisou Clinics, Dr Home Aesthetics, JM Aesthetics, and Aaron Bishop Aesthetics — all SMB aesthetic medicine providers rather than enterprise accounts.

Name

Glowery

Legal name

GlowTech Software Limited

Website

https://glowday.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Glowday is a UK-based two-sided online marketplace that connects consumers with verified, qualified practitioners for non-surgical aesthetic treatments, supported by a SaaS practitioner portal (GlowdayPRO) for appointment management and a library of medically-verified treatment guides.

Ownership category

akta.pro rank

Product category

Aesthetic Treatment Marketplace

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Brightening & Hyperpigmentation Treatments (HSALADAE)

Keywords

• Aesthetic treatment marketplace
• Cosmetic practitioner directory
• Clinic management software
• Non-surgical treatment guides
• Aesthetic booking platform

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Marketplace Commission / Booking Fees: Platform likely earns commission on bookings made through the platform. Consumer-facing site is free to browse and search.
2. GlowdayPRO Subscription: Practitioner subscription service offering business management tools including new patient acquisition, forms, diary, reminders, and no-show/late cancellation protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Glowday operates a UK online marketplace that lets consumers find, research and book non-surgical aesthetic treatments (e.g. wrinkle relaxing, dermal fillers, microneedling, skin boosters, polynucleotides, PRP/PRF, chemical peels, cryolipolysis, HIFU, laser hair removal, RF microneedling, sclerotherapy, tattoo removal) with Level 7 qualified medical practitioners. The consumer site combines medically verified treatment guides, verified patient reviews, and an integrated booking flow that mandates a consultation before any procedure. The companion product, GlowdayPRO, is a practitioner portal that provides profile management, diary management, patient messaging and review-handling tools to clinics and individual practitioners listing on the platform.

Product overview

Glowday is a two-sided marketplace platform for aesthetic treatments consisting of a consumer-facing web application (Glowday) and a practitioner management portal (GlowdayPRO). The core Glowday platform enables consumers to research and book aesthetic treatments with verified practitioners, while GlowdayPRO provides clinics with patient management tools. The platform features comprehensive Treatment Guides covering 14 treatment categories: Wrinkle Relaxing (botulinum toxin injections), Dermal Fillers, Chemical Peels, Microneedling, Skinboosters & Bioremodellers (including Profhilo), Polynucleotides, LED Therapy, Laser Hair Removal, Laser Skin Treatments, Radiofrequency Microneedling, HydraFacial, and Thread Lifts. The Treatment Guides serve as educational content alongside the booking functionality, providing detailed information about procedures, aftercare, costs, and practitioner qualifications. Glowday does not appear to have API integrations with third-party tools or platforms, nor does it offer AI/ML capabilities or a public API for developers.

Differentiator

Problem solved

Functional benefit

Brands

• GlowdayPRO: Platform for aesthetics practitioners to access new patients, forms, diary, reminders, and no-show/late cancellation protection.

Products and services

• Glowday (consumer marketplace)

Quantifiable outcome

• All appointments start with a mandatory consultation to ensure patient suitability
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Doctolib: European online appointment booking and telemedicine platform for medical practitioners. Comparable marketplace/SaaS architecture for healthcare providers, though primary focus is general medicine rather than aesthetics.
• Zocdoc: Healthcare appointment marketplace connecting patients with doctors and specialists; relevant as a broad incumbent analog for verified-provider marketplace dynamics, although not aesthetics-specific.

Direct peers

• Treatwell: UK-based online marketplace for booking hair, beauty, and wellness treatments with both consumer booking and practitioner SaaS tooling. The most directly comparable competitor — same geography, same two-sided model — though Glowday is more narrowly focused on medical aesthetics and Level 7 practitioners.
• Fresha: Global beauty and wellness marketplace with a SaaS platform for salons and aesthetic practitioners, monetizing via marketplace commissions and subscriptions. Operates across multiple countries and is well-capitalized, representing both a direct functional peer and a primary competitive threat.
• RealSelf: US-focused online marketplace and information hub for cosmetic treatments, including provider directories, reviews, and treatment guides. Highly comparable on the consumer discovery + practitioner directory axis, though not UK-based; also offers practitioner advertising/lead generation.
• Booksy: Online booking and SaaS platform for beauty, wellness, and barbering professionals with consumer-facing search and appointment booking. Comparable two-sided model and GlowdayPRO-equivalent practitioner tools; broader category than Glowday's medical aesthetic focus.
• Vagaro: Cloud-based salon, spa, and fitness booking platform with consumer marketplace and practitioner business management software. Operates a similar SaaS-plus-marketplace model and serves aesthetic clinics as a customer segment.
• Boulevard: Booking and client management software purpose-built for premium salons, spas, and medspas in the US. Comparable SaaS offering for aesthetic clinics with self-service booking and client experience tooling.
• StyleSeat: US online marketplace and SaaS platform for beauty professionals (hair, nails, aesthetics) that combines consumer booking with practitioner business tools. Functionally analogous two-sided model.

Regional players

• Salonized: Salon and beauty salon management software with online booking, primarily serving the Netherlands and broader Benelux region. Comparable GlowdayPRO-equivalent clinic SaaS, though geographically distinct from Glowday's UK focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Glowday_
• Instagraminstagram.com/_glowday
• Facebookfacebook.com/GlowdayEveryday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glowery