Flipside

What Flipside does

Flipside Treinamento Editora e Comércio LTDA - ME (operating as Flipside) is a Brazilian cybersecurity awareness company founded in 2008 and headquartered in São Paulo, Brazil. The company's core offering is human-centered information security awareness services targeting large Brazilian and multinational corporations. Its flagship service is the Security Awareness Campaign, a customized B2B engagement comprising strategy development, content creation, e-learning modules, periodic newsletters, talks, workshops, communication materials, videos, and guidebooks. This is complemented by a Human Risk Analysis suite that includes phishing simulations, clean desk audits, USB drop tests, physical social engineering assessments, and human risk questionnaires.

The company's technology and product portfolio extends beyond professional services into multiple sub-brands: Eskive (anti-phishing/awareness software), Hackaflag (a hacking competition platform recognized as the largest in Latin America), Roadsec (the largest security event in Latin America, with Meetup and Roadsec@Home variants), Mind The Sec (a major security conference with Webinar and Club variants), The Hack (a subscription-based cybersecurity media newsletter launched in 2018), and Krav Mabytes (a digital self-defense training program). Flipside states it has impacted more than 200,000 people across Brazil through its events and training initiatives.

Flipside's revenue model is multi-stream: (1) customized enterprise awareness service contracts (professional services), (2) event-related revenue from ticket sales, sponsorships, and exhibitor fees for Roadsec, Mind The Sec, and Hackaflag (professional services), and (3) subscription/recurring software revenue from Eskive and The Hack. Distribution is primarily through direct enterprise field sales and Eventbrite/Mailchimp self-serve event registration. Enterprise customers include Atacadão, BNP Paribas, Bradesco, Brasilprev, BT, Carrefour, Caterpillar, EDP, Fibria, Getnet, Grendene, Grupo Boticário, L'Oréal, Rio 2016, Symantec, Vagas, and Vale. The company was selected as one of 16 participants in the Endeavor Scale-UP B2B program in 2020, is LGPD-compliant, and operates with an 11-50 headcount under the leadership of CEO Anderson Ramos (co-founder) and COO Priscila Meyer.

Name

Flipside

Legal name

Flipside Treinamento Editora e Comércio LTDA - ME

Website

https://flipside.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Flipside is a Brazilian cybersecurity awareness company founded in 2008 that designs customized enterprise security awareness campaigns, human risk assessments, and software (Eskive), while also operating the largest cybersecurity events (Roadsec, Mind The Sec, Hackaflag) in Latin America.

Ownership category

akta.pro rank

Product category

Information Security Awareness Services

NAICS

Software Publishers (5132), Other Computer Related Services (541519), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Security Awareness, Training & Compliance Attestation (HDADAIAJ)

akta.pro secondary industries

Cybersecurity Training & Awareness Programs (BPAEANAF), Phishing, Social Engineering & Business Email Compromise (BEC) Training (EDABAGAB), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Security awareness training
• Cybersecurity consulting
• Phishing simulation
• Information security services
• Human risk management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Security Awareness Campaigns (B2B): Flipside sells customized corporate awareness programs to enterprise clients, including strategy development, content creation, E-learning, simulations, and ongoing campaigns. Revenue is generated through consulting and service contracts with large Brazilian and multinational companies.
2. Events (Roadsec, Mind The Sec, Hackaflag): Flipside organizes and runs major cybersecurity events in Latin America, generating revenue through ticket sales, sponsorships, and exhibitor fees. These events are key brand vehicles and revenue streams, positioning Flipside as the leading events company in the Latin American cybersecurity market.
3. Software Products (Eskive, The Hack): The company offers software products including Eskive (anti-phishing awareness tool) and The Hack (subscription-based cybersecurity newsletter), representing recurring software and content subscription revenue streams.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Flipside designs and delivers customized corporate information security awareness campaigns that change employee security behaviors and help organizations meet LGPD requirements. Its portfolio combines strategy development, e-learning content, phishing simulations, physical social engineering assessments, newsletters, workshops, videos, and guidebooks, complemented by events (Mind The Sec, Roadsec, Hackaflag), the Eskive awareness software, the Hackbot chatbot training tool, The Hack cybersecurity newsletter, and Krav Mabytes digital self-defense training.

Product overview

Flipside is a Brazilian cybersecurity company operating a multi-product portfolio centered on information security awareness and education. The core offering is Security Awareness Campaigns, which include strategy development, e-learning, periodic newsletters, talks, workshops, and communication materials. This core is supported by a Human Risk Analysis module that evaluates organizational vulnerabilities through phishing simulations, physical social engineering tests, and clean desk assessments. The company also operates several event sub-brands: Roadsec and Mind The Sec (major security conferences in Latin America), each with related formats (Meetup, Webinar, Club, @Home variants). Additionally, Flipside offers Eskive (awareness software), Hackaflag (hacking competition), The Hack (newsletter subscription), and Krav Mabytes (digital self-defense training). The ecosystem has impacted over 200,000 people across Brazil through events and training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Eskive: Software solution for security awareness and information security management.
• Hackaflag
• Roadsec
• Mind The Sec
• The Hack
• Krav Mabytes

Products and services

• Security Awareness Campaigns Comprehensive information security awareness programs designed for enterprise clients, including strategy, channel selection, audience segmentation, messaging definition, e-learning, periodic newsletters, lectures, workshops, communication materials, videos, and guidebooks. Offered as customized consulting engagements to large Brazilian and multinational corporations.
• Eskive Security awareness and anti-phishing software solution offered by Flipside to help organizations implement training and behavioral change programs for employees. Available as a standalone product at eskive.com.br.
• Mind The Sec Flagship enterprise-facing security conference in Latin America, featuring keynotes, panels, business suites, and networking for security professionals and corporate decision-makers.
• Roadsec The largest information security event in Latin America, featuring conferences, workshops, and networking for the hacker and security professional community.
• Hackaflag Hacking competition and cybersecurity challenge platform recognized as one of the largest in Latin America, engaging participants in offensive security exercises (capture-the-flag style).
• The Hack Subscription-based cybersecurity media newsletter (thehack.com.br) delivering specialized news about security, technology, and digital culture to subscribers.
• Krav Mabytes Digital self-defense training program where participants learn to protect their personal information in digital environments, targeting individual end-users rather than enterprise clients.
• Human Risk Analysis Standalone assessment service evaluating user attitudes toward daily security risks, providing metrics and risk relationship analysis. Includes clean desk rounds, phishing simulations, physical social engineering assessments, USB drive tests, human risk questionnaires, and web crawlers.
• Hackbot Interactive security awareness experience combining chatbot technology with security awareness training content, offered as a standalone engagement within Flipside's awareness portfolio.

Quantifiable outcome

• Flipside's ecosystem has impacted more than 200,000 people across Brazil through events and training
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• EventbritecoreTechnology or IntegrationEventbrite is the primary ticketing and registration platform for Flipside's events including Mind The Sec, Roadsec, and Roadsec Meetup. Eventbrite maintains secure cloud servers for participant registration data. Used for all major in-person event registrations.
• MailchimpcoreTechnology or IntegrationMailchimp is used across all Flipside products for email list management and newsletter distribution. Event registration data is synchronized with Mailchimp for sending bulletins, confirmations, and promotional communications about upcoming events.
• Survey MonkeycoreTechnology or IntegrationSurvey Monkey is used for post-event evaluation surveys, human risk analysis questionnaires, and membership registration for Mind The Sec Club. Participant data is stored on Survey Monkey's servers and generally not exported for communication purposes.
• SquarespacecoreTechnology or IntegrationSquarespace is the web hosting and CMS platform powering all Flipside brand websites including flipside.com.br, Mind The Sec, and Roadsec sites. Uses cookies and analytics technologies under Squarespace's privacy policy.
• EndeavorcoreStrategic or Co-development PartnerEndeavor is a global non-profit entrepreneurship organization that selected Flipside for its Scale-UP B2B program in 2020. The program provides Flipside with mentorship, network access, and support for scaling its B2B operations targeting large corporations. Flipside was 1 of 16 companies selected from hundreds of applicants.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Proofpoint: Large cybersecurity incumbent offering Security Awareness Training as part of a broader email security, threat intelligence, and compliance portfolio. Comparable to Flipside's enterprise awareness campaigns targeting large corporations, but operates globally and as part of a much larger product suite.
• SANS Institute: Global leader in cybersecurity training, certifications, and awareness education. Comparable in its training and certification focus to Flipside's awareness programs and Krav Mabytes digital self-defense training, though SANS is much larger and operates globally.
• (ISC)²: Global nonprofit providing cybersecurity certifications (CISSP, etc.) and professional training. Comparable to Flipside's training/certification-adjacent awareness programs and Krav Mabytes curriculum, though at much larger global scale.

Emerging players

• Phished: Belgian AI-driven security awareness and phishing simulation SaaS targeting SMBs and enterprises. Comparable to Flipside's Eskive and awareness campaigns in phishing simulation focus, though operating primarily in European markets.
• Hoxhunt: Emerging enterprise security awareness and phishing simulation platform with a behavior-change methodology. Comparable to Flipside's behavior-driven awareness campaigns and Human Risk Analysis, though focused on the European/Nordic market.
• CybSafe: UK-based human risk management platform measuring and reducing security behaviors. Closely comparable to Flipside's human risk quantification approach (risk questionnaires, phishing metrics), though offered as a SaaS analytics product.

Regional players

• Tempest Security Intelligence: Brazilian cybersecurity firm offering managed security services, consulting, and an academy program. Comparable to Flipside as a Brazil-headquartered cybersecurity player with training and educational content offerings, though Tempest is more focused on offensive security and managed SOC services.

Direct peers

• Cofense: Phishing detection, intelligence, and security awareness simulation provider. Directly comparable to Flipside's Eskive anti-phishing component and broader phishing-simulation methodology within Human Risk Analysis.
• KnowBe4: Global market leader in security awareness training and phishing simulation, serving enterprise customers with an integrated SaaS platform. Directly comparable to Flipside's awareness campaigns and Eskive anti-phishing offering, though at far greater scale and with broader geographic reach.
• Terranova Security: Security awareness training provider specializing in phishing simulations, e-learning, and human risk assessment for global enterprises. Closely comparable to Flipside's Awareness Campaigns and Human Risk Analysis offerings in product scope and target buyer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/flipsidebr
• Facebookfacebook.com/flipsidebr
• LinkedInlinkedin.com/company/flipsidebr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flipside