COMPETE
COMPETE is a fully remote digital agency providing integrated strategy, targeted advertising, creative, fundraising, and social media services to left-of-center U.S. political campaigns, advocacy organizations, and political consultants, underpinned by a proprietary Media Buying Tool for cross-platform media planning.
- Company typePrivate
- Founded2019
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What COMPETE does
COMPETE is a privately held, fully remote digital and New Media agency founded in 2019 and operating as COMPETE Digital LLC. The firm delivers integrated digital strategy, targeted advertising, creative production, email fundraising, web design, and social media management services primarily to left-of-center political campaigns, progressive causes and advocacy organizations, and political consultants across the United States. Its service offering spans the full campaign lifecycle — from creative conception and motion-graphics production through multi-channel media buying on Connected TV, social, and the wider web, to fundraising execution and real-time performance reporting — and can be delivered as a full-service program, embedded within a campaign team, or white-labeled through consultant partnerships.
At the technology layer, COMPETE operates a proprietary Media Buying Tool launched in beta in September 2025 and upgraded to v1.0 in May 2026, which enables integrated planning and comparison of Linear TV, Streaming TV, and Digital media plans using a 'Holistic' Gross Rating Point framework, with forecasting customized by DMA, audience size, ethnicity, and Lowest Unit Rate eligibility. The tool draws on a proprietary data set built from 400+ campaigns since 2019, supports 210 DMAs, and is offered free to clients who commit COMPETE as their primary buyer or run substantial media budget through the firm, with subscription tiers available to others. The firm is differentiated by direct PMP deals with major CTV publishers (Paramount, NBC Universal, LG Ads, Samsung Ads, Roku, Hulu/Disney), DSP integrations (The Trade Desk, Basis, StackAdapt), and voter-file targeting partnerships (VAN, Targetsmart, L2).
The business model is predominantly professional services — media buying is priced at a 15-40% markup over base media costs, with separate fees for creative, email, web, and social engagements — supplemented by an emerging SaaS subscription layer on the Media Buying Tool. GTM combines direct sales to campaigns and causes, white-label and embedded partnerships with political consultants nationwide, and a self-serve product-led channel via MediaBuyingTool.com. The firm is bootstrapped, privately held with no disclosed institutional funding, and operates with a small leadership team led by President Zach Mandelblatt and CTO Jaden Slagle alongside four partners covering campaigns, sales, operations, and messaging.
COMPETE firmographics
Firmographics- Name
- COMPETE
- Legal name
- COMPETE Digital LLC
- Website
- https://competeeverywhere.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- COMPETE is a fully remote digital agency providing integrated strategy, targeted advertising, creative, fundraising, and social media services to left-of-center U.S. political campaigns, advocacy organizations, and political consultants, underpinned by a proprietary Media Buying Tool for cross-platform media planning.
- Ownership category
- akta.pro rank
COMPETE industry classification
Industry- Product category
- Political Digital Advertising Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
Keywords
Where COMPETE is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
COMPETE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - New Media Strategy: Comprehensive New Media strategy services for political campaigns, including strategy development, creative production, media buying, and execution. Services range from full-service engagement to specific components as needed by consultants.
- Media Buying Services: Ad buying services across New Media platforms including Connected TV, social media, digital display, and programmatic advertising. Fees typically calculated as percentage of media spend (15-40% above base media costs).
- Media Buying Tool Subscription: SaaS-style tool providing integrated media planning capabilities. Free for clients committing COMPETE as primary Digital/Streaming TV buyer, or for those committing substantial media budget. Available via subscription tiers for others, with pricing based on company/entity size.
- Email Fundraising Services: Email and fundraising program services including list building, message testing, strategy development, and execution for political campaigns and causes.
- Creative Production Services: Motion graphics, video production, graphic design, and creative asset creation for campaigns. Includes multilingual ad production with native speaker translations for organic, conversational messaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Primary Buyer Access - Free |
| Subscription | Annual | Subscription Access |
| Other | Multi-year contract | Tier One - Smaller Campaigns |
| Other | Multi-year contract | Tier Two - Most Campaigns |
| Other | Multi-year contract | Tier Three - Big Campaigns or Causes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
COMPETE product offering
Product offeringCore offering
COMPETE is a full-service digital and New Media agency providing integrated digital strategy, programmatic media buying, creative production, email fundraising, web design, and social media management for left-of-center political campaigns, advocacy causes, and political consultants. The firm additionally sells the proprietary Media Buying Tool, a SaaS platform enabling campaigns to create and compare Linear TV, Streaming TV, and Digital media plans in one place, with freemium and subscription tiers. Services can be delivered as full-service engagement, white-labeled for consultants, or integrated into campaign teams.
Product overview
COMPETE is a digital and new media agency providing comprehensive campaign services for political campaigns, causes, and consultants. The company operates as a unified service offering built around a technology platform called the Media Buying Tool, supplemented by six core service modules: New Media Strategy, Targeted Advertising, Motion and Graphic Design, Email & Fundraising, Web Design, and Social Media Management. The Media Buying Tool serves as the company's flagship technology product enabling integrated media planning across Linear TV, Streaming TV, and Digital platforms. All services are delivered by a fully remote team of experts and can be provided independently, white-labeled, or as a full-service integrated program. The company also offers logo and brand design as a standalone or bundled service.
Differentiator
Problem solved
Functional benefit
Brands
- Media Buying Tool: A proprietary tool for creating and comparing Linear TV, Streaming TV, and Digital media plans all in one place, with campaign planning and budget forecasting capabilities.
- Social ATMS Framework
Products and services
- Media Buying Tool A proprietary technology platform enabling political campaigns and other buyers to create and compare Linear TV, Streaming TV, and Digital media plans in one place, with integrated forecasting, budget allocation tools, and performance projections across DMAs. Free for primary buyer clients or substantial media budget commitments; subscription tiers available based on entity size.
- New Media Strategy
Quantifiable outcome
- 50% increase in engagement on Digital ads when run alongside organic Social Media program
- +5 more outcomes
Companies that use COMPETE
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
COMPETE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature4 records
COMPETE partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
COMPETE competitors and assessment
Company assessmentDirect peers
- 270 Strategies: Democratic political consulting firm offering digital strategy, paid media, and integrated campaign services. Comparable full-service approach serving progressive campaigns and causes.
- Bully Pulpit Interactive: Integrated Democratic political marketing agency combining creative, paid media, and digital strategy for campaigns, causes, and brands. Comparable to COMPETE's full-service integrated approach with similar progressive client focus.
- Blueprint Interactive: Progressive digital agency offering media planning and buying, creative, and digital strategy for Democratic campaigns and causes. Direct overlap with COMPETE in programmatic media buying and CTV-focused execution.
- Trilogy Interactive: Democratic political digital agency providing strategy, media buying, and creative services to progressive campaigns and causes. Highly comparable service mix and target client base to COMPETE.
- Revolution Messaging: Progressive digital agency specializing in online advertising, fundraising, and mobilization for Democratic campaigns and progressive causes. Direct comparable on service mix and client segment.
- Targeted Victory: Major Democratic political digital agency offering media buying, creative, and data services to campaigns and causes. Closest direct peer to COMPETE given overlapping service stack, voter-file targeting capabilities, and left-of-center client base.
- Mothership Strategies: Progressive political digital agency providing full-stack campaign services including paid media, creative, and fundraising for Democratic candidates and causes. Comparable service model and ideological positioning.
Regional players
- Anzalone Liszt Grove Research: Democratic polling and research firm that increasingly offers integrated campaign support including digital strategy. Comparable client base though stronger on research/persuasion than media execution; partial overlap with COMPETE's strategic offerings.
Broad incumbents
- GMMB: Large, established political and public affairs media agency serving Democratic campaigns, advocacy organizations, and corporate clients. Significantly broader portfolio and larger headcount than COMPETE, but overlapping media buying capabilities.
Emerging players
- NGP VAN: Leading Democratic campaign technology platform providing voter data, fundraising, and organizing tools. Adjacent to COMPETE as infrastructure layer serving overlapping clients; not a direct agency competitor but a key ecosystem partner/data provider.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
COMPETE social profiles
Digital presenceCOMPETE financial estimates
Financial estimateRevenue estimate
Valuation estimate
COMPETE leadership team
Management profileNumber of profiles
Profiles12 records
COMPETE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COMPETE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COMPETE
What does COMPETE do?
COMPETE is a full-service digital and New Media agency providing integrated digital strategy, programmatic media buying, creative production, email fundraising, web design, and social media management for left-of-center political campaigns, advocacy causes, and political consultants. The firm additionally sells the proprietary Media Buying Tool, a SaaS platform enabling campaigns to create and compare Linear TV, Streaming TV, and Digital media plans in one place, with freemium and subscription tiers. Services can be delivered as full-service engagement, white-labeled for consultants, or integrated into campaign teams.
Is COMPETE a public or private company?
COMPETE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was COMPETE founded?
COMPETE was founded in 2019. It employs 1 to 10 people.
Where is COMPETE based?
COMPETE is headquartered in Washington, United States, in the North America region.
How does COMPETE make money?
Five revenue lines are on record. Professional Services - New Media Strategy is the primary driver. The others are media Buying Services, media Buying Tool Subscription, email Fundraising Services and creative Production Services.
Who are COMPETE's main competitors?
Direct peers on record are 270 Strategies, Bully Pulpit Interactive, Blueprint Interactive, Trilogy Interactive, Revolution Messaging, Targeted Victory and Mothership Strategies. Anzalone Liszt Grove Research is listed as a regional player. GMMB is listed as a broad incumbent. NGP VAN is listed as an emerging player.
Does COMPETE have an API?
No public API is recorded for COMPETE.
What industry is COMPETE in?
COMPETE's product category is Political Digital Advertising Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 54183 and its SIC code is 7311.