What Alaris Labs does

Alaris Labs (legal entity Alarislabs Pte Ltd) is a Singapore-headquartered, privately-held software company founded in 2008 that builds telecom infrastructure software for wholesale carriers, SMS aggregators, mobile operators, MVNOs and OTT providers. The firm operates two product lines: the Alaris Messaging Toolkit — comprising the Alaris SMS Platform (multi-protocol A2P/P2P hubbing at up to 25,000 SMS/sec over SMPP, CMPP, HTTP, SIGTRAN, UCP, ParlayX, RCS, WhatsApp, Viber, Telegram and SS7), Alaris Campaign Portal (omnichannel B2C A2P with chatbot dialogues), Alaris MKit (RCS chatbot development), Alaris SMS Firewall (SIM-box and grey-route fraud detection), Alaris Flash Detector (flash-call fraud), and Alaris MNP Server (number portability lookups) — and the Alaris inVoice suite, including Alaris Billing (processing 3B+ CDRs/month), Alaris LCR (5,000+ CPS routing via SIP/RADIUS) and the integrated inVoice platform connecting to softswitches from Sonus, Sansay, Dialogic, Genband, Mera MVTS, Huawei, VOS and Freeswitch over SIP 300/302.

The business model combines one-time on-premises licenses, SaaS subscriptions billed via Monthly Recurring Charges (capacity-based on SMS/sec guarantees), annual Startup and VIP packages, professional services for customized development, and 24/7 technical support. Pricing is usage-driven (SMS volumes in millions per month and voice minutes per month) with tier-based markups, automatic invoice generation and credit-limit management. GTM is consultative direct enterprise sales supplemented by inside sales and an aggressive industry-event presence (MWC, GCCM, Capacity, ITW, WAS, AWC, WWC, AfricaCom), with no channel partner or reseller program disclosed. Customer roster includes Orange Spain, Rakuten Viber, China Telecom, Globe Teleservices, Lanck Telecom, Telintel, Voxox, Kolinfotech, Intergo Telecom, Annecto, Sama Mobile Services and others, with multiple relationships exceeding five years.

Operationally the company runs a lean organization of 1-10 employees, maintains ISO 27001 and ISO 27701 certified data centers in Paris and Frankfurt alongside a Singapore facility, is GDPR-compliant as a data processor, and is co-founded and led by CEO Andrey Anikin. The firm appears bootstrapped — no external funding rounds, M&A or public listing were identified in source materials. Active development continues, with major product releases and new partnerships (e.g., Telxio, June 2026) executed on a quarterly cadence.

Name

Alaris Labs

Legal name

Alarislabs Pte Ltd

Website

https://alarislabs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaris Labs is a Singapore-based telecom software vendor providing A2P SMS hubbing, omnichannel messaging, voice interconnect billing, LCR routing, and fraud/firewall products to wholesale carriers, MNOs, MVNOs, SMS aggregators, and OTT providers globally.

Ownership category

akta.pro rank

Product category

Telecom Messaging Infrastructure

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industry

Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)

Keywords

• Telecom software platform
• A2P messaging hubbing
• Voice interconnect billing
• SMS firewall security
• Least cost routing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licenses (On-Premises): One-time license purchase for on-premises deployment. Pricing based on traffic volumes (SMS per month or minutes per month). SMS-per-second rate not considered for license pricing. Geo-redundancy setup affects setup fee. Includes software updates in support package.
2. SaaS Subscription (Hosted): Monthly Recurring Charge (MRC) model for hosted/SaaS deployment where Alaris manages servers. MRC may be affected by required system capacity (SMS-per-second rate for guaranteed capacity) and geo-redundancy requirements. Hardware costs borne by Alaris.
3. Technical Support Services: Helpdesk support (24/7 via dedicated platform in English) included by default. Hotlines available for urgent cases. Onsite and online training sessions available. Geo-redundancy setup available as additional service.
4. Customized Development: Custom software development services for specific client needs beyond standard product features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Alaris Labs develops and sells telecom software platforms for voice wholesale and SMS hubbing business. Its Messaging Toolkit includes the Alaris SMS Platform for A2P/P2P message switching with multi-protocol support (SMPP, HTTP, RCS, OTT, SS7), the Alaris Campaign Portal for omnichannel B2C messaging, Alaris MKit for RCS chatbot development, Alaris SMS Firewall for SS7 fraud detection, and Alaris MNP Server for number portability. Its inVoice suite provides voice interconnect billing, least-cost routing, and partner management for wholesale carriers.

Product overview

Alaris Labs provides two main product suites for telecom wholesale carriers, SMS aggregators, MNOs, MVNOs, and enterprises: (1) ALARIS MESSAGING TOOLKIT comprising Alaris SMS Platform (A2P hubbing with multi-protocol support up to 25000 SMS/sec), Alaris Campaign Portal (omnichannel enterprise messaging), Alaris MKit (RCS chatbot development), Alaris SMS Firewall (fraud/security), and Alaris MNP Server (number portability); and (2) ALARIS inVOICE comprising voice billing, LCR routing, and MNP capabilities. Both suites support SaaS or on-premises deployment with flexible commercial models (MRC, one-time, or instalment). The company also offers Flash Detector for fraud detection, an SMS Calculator tool, and an interactive demo platform.

Differentiator

Problem solved

Functional benefit

Brands

• Alaris SMS Platform: A2P Hubbing solution handling SMS traffic via SMPP/HTTP/RCS/OTT/SS7 protocols with throughput up to 25000 SMS/sec
• Alaris Campaign Portal
• Alaris MKit
• Alaris SMS Firewall
• Alaris MNP Server
• Alaris inVoice
• Alaris Billing
• Alaris LCR

Products and services

• Alaris SMS Platform An all-in-one A2P hubbing platform that handles one- or two-way A2P and P2P messaging traffic via SMPP, CMPP, HTTP, SIGTRAN, UCP, ParlayX, RCS, WhatsApp, Viber, and Telegram. Supports throughput up to 25,000 SMS/sec with carrier/rate management, real-time routing, event- and session-based billing, volume and swap deals, and reporting. Targeted at wholesale carriers, SMS aggregators, MNOs and MVNOs.
• Alaris Campaign Portal An omnichannel B2C A2P messaging platform for retail brands enabling chatbot-based dialogues, easy targeting, and multi-channel delivery (SMS, RCS, WhatsApp, Viber, Telegram) with fallback between paths. White-label capabilities include custom domain, logo, color scheme and language. Targets large enterprises, retail brands, and aggregators needing enterprise messaging capabilities.
• Alaris MKit An RCS messaging toolkit providing full support for Rich Communication Services with rich-featured chatbots and complex logic that can be built without coding. Integrates Gupshup API v3, Telegram channels, and the WHISH payment system. Designed for service providers and enterprises adopting RCS business messaging.
• Alaris SMS Firewall An SS7 and SMPP-based security platform that filters mobile network operator traffic using intelligent rules analyzing message content, Sender ID, source GT, and traffic volume patterns to detect SIM boxes, grey routes and fraud. Targeted at MNOs needing A2P traffic protection and revenue assurance.
• Alaris MNP Server A Mobile Number Portability server with dozens of APIs to external data providers, supporting both local and remote NP databases. Used in both messaging and voice solutions for number portability lookups. Targeted at carriers and aggregators that require accurate MNP routing.
• Alaris inVoice An integrated voice business management solution combining billing, LCR routing, and a local NP database with remote updates. Facilitates partner management (interconnections, rates, billing, bilateral agreements, DID management, alerting, analytics) and supports real-time routing (manual or dynamic LCR/quality-based) on softswitches and SBCs from Sonus, Sansay, Dialogic, Genband, Mera MVTS, Huawei, VOS, and Freeswitch over SIP 300/302 API. Targeted at wholesale voice carriers.
• Alaris Billing A voice interconnect billing system that handles over 3 billion CDRs monthly and works with any softswitch. Supports complex billing increments, DID management, recurring charges, tier-based pricing, and post-factum invoice recalculation. Sold to wholesale voice carriers and aggregators.
• Alaris LCR Engine A Least Cost Routing engine supporting more than 5,000 calls per second, with routing via SIP/RADIUS. Enables dynamic routing formulas based on volume, quality or commercial metrics, with configurable fallback and load-balancing across multiple vendors. Sold to wholesale voice carriers.
• Alaris Flash Detector A flash call fraud detection add-on that identifies and blocks illegal flash call attempts on carrier networks. Targeted at voice carriers and MNOs needing flash-call fraud mitigation.

Quantifiable outcome

• 5x business growth in less than a year (Intergo Telecom case study)
• +5 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• TelxiounclearStrategic or Co-development Partner · 2 June 2026At Alaris Labs, they're glad to assist Telxio to reach new heights in the messaging business. They value Telxio's trust and look forward to a strong partnership ahead.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sinch: Swedish CPaaS leader with deep wholesale messaging and SMS hubbing capabilities. Competes directly with Alaris on A2P SMS, omnichannel messaging and SS7-era telecom carrier relationships globally.
• MessageBird (Bird): Dutch omnichannel CPaaS providing A2P SMS, WhatsApp Business, Voice and email APIs. Overlaps with Alaris on omnichannel campaign delivery and messaging hubbing for enterprise and aggregator customers.
• CM.com: Dutch CPaaS offering SMS, WhatsApp Business, Voice and conversational AI. Competes with Alaris Campaign Portal and SMS Platform across enterprise messaging and wholesale carrier channels.
• Tyntec: Germany-based A2P messaging, number verification and cloud communications provider. Closely comparable to Alaris on wholesale carrier messaging, number lookup and telecom-grade messaging infrastructure.
• Infobip: Global CPaaS and A2P messaging hub provider headquartered in Croatia. Direct competitor to Alaris SMS Platform, Alaris Campaign Portal and omnichannel messaging stack, serving many of the same wholesale carrier and enterprise use cases.
• PortaOne: Voice/VoIP business management platform offering billing, LCR and partner management for wholesale carriers. Directly comparable to Alaris inVoice, Alaris Billing and Alaris LCR for wholesale voice operators.

Emerging players

• Route Mobile: India-headquartered CPaaS with strong A2P SMS, voice and omnichannel messaging business serving enterprise, MNO and aggregator customers. Directly comparable in carrier-grade messaging hubbing and emerging market reach.
• Kaleyra: Italy/India-based CPaaS providing A2P messaging, voice and omnichannel communications. Direct peer on wholesale messaging hubbing, especially in emerging markets where Alaris also sells.

Broad incumbents

• Twilio: US-based CPaaS leader offering SMS, voice, WhatsApp Business and omnichannel APIs. Overlaps with Alaris on enterprise messaging and voice, but Twilio targets developers and enterprises rather than wholesale telco/aggregator operations specifically.
• Vonage (Ericsson): CPaaS provider (now part of Ericsson) covering SMS, voice, video and messaging APIs. Comparable to Alaris's messaging and voice suites but with a much broader enterprise developer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Alarislabs
• Facebookfacebook.com/alarislabs
• LinkedInlinkedin.com/company/alaris-labs
• Instagraminstagram.com/alarislabs_com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaris Labs