Kensington Grey Agency

What Kensington Grey Agency does

Kensington Grey Agency Inc is a privately held, Toronto-based boutique talent and influencer management agency founded in 2019 by CEO Shannae Ingleton Smith and COO Sean Smith. The firm represents a curated roster of over 150 diverse creators, thought leaders, and personalities spanning lifestyle, fashion, beauty, culture, and entertainment verticals, and serves enterprise and mid-market brands seeking culturally relevant influencer marketing. Its offering is structured around four interconnected services: a Diverse Influencer Network (managed roster), Event Curation (custom and integrated event programming around tentpole cultural moments), Campaign Casting (access to the influencer community for brand campaigns), and Strategy & Campaign Management (turnkey social-first integrated marketing solutions including PR strategy, talent representation, and reputation management).

Revenue is generated through two primary streams: talent representation commissions/fees for managing creator partnerships and publicity, and professional services fees from brand-side campaign work including strategy, talent casting, campaign execution, and event production. Pricing is quote-based and negotiated per campaign or retainer, with no publicly disclosed rates. The go-to-market motion is hybrid: sales-led for brand acquisition through direct outreach and a dedicated [email protected] inbound channel, and community-led on the talent side via an open Typeform application portal that produces high inbound volume from underrepresented creators.

The agency's technology stack is not publicly disclosed; the website is built on Squarespace and there are no documented AI/ML capabilities, proprietary platforms, APIs, or integrations. Customer logos span Nike, Adidas, Gucci, Louis Vuitton, Sephora, Amazon, Netflix, Hulu, Walmart, Nordstrom, Ford Motor Company, Fenty Beauty, SheaMoisture, Clinique, and Savage X Fenty, with documented campaign outcomes in the millions of impressions across TikTok and Instagram.

Name

Kensington Grey Agency

Legal name

Kensington Grey I Inc

Website

https://kensingtongrey.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kensington Grey Agency is a Toronto-based boutique talent and influencer management firm representing 150+ diverse creators, providing campaign casting, event curation, and strategy services to enterprise and mid-market brands across North America.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAHAA

Influencer Marketing Agencies

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYBPAFAHAF

Influencer Campaign Operations & Managed Services

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYHSACAHAE

Celebrity & Influencer Talent Booking

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYMPAAAAAK

Multicultural & Diversity Marketing Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Influencer marketing agency
• Talent management services
• Brand partnership campaigns
• Campaign casting services
• Cultural influencer representation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Talent Representation & Management: Kensington Grey manages a roster of diverse influencers and creators, earning commissions or fees from talent representation services. The agency handles publicity, brand partnerships, and career management for represented talent.
2. Influencer Campaign Services: The agency creates and executes influencer marketing campaigns for brand clients, providing strategy, campaign management, talent casting, and event curation services. Revenue is generated through service fees and campaign-based pricing with brand partners.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kensington Grey is a boutique influencer marketing and talent management agency that represents a curated roster of over 150 diverse creators and influencers. The agency delivers full-service solutions for brand clients including influencer campaign strategy, talent casting, campaign execution, event curation, publicity, and brand partnership management, serving enterprise and mid-market brands seeking culturally relevant, diverse-led influencer marketing.

Product overview

Kensington Grey is a talent and influencer management agency that operates as a unified service offering rather than a software platform. The agency provides four interconnected services: a Diverse Influencer Network (managed roster of diverse creators), Event Curation (custom and integrated event programming), Campaign Casting (access to influencer/creative community for brand campaigns), and Strategy & Campaign Management (integrated social-first marketing solutions). These services are delivered together as part of comprehensive brand and influencer management, with the company representing over 150 diverse voices across entertainment, digital, and cultural platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Diverse Influencer Network (Talent Roster) A curated, managed roster of over 150 diverse personalities and industry authorities best suited to reach specific customer segments and deliver measurable results for brand clients across entertainment, digital, lifestyle, fashion, and culture verticals.
• Strategy & Campaign Management Fully integrated, turnkey, social-first solutions for brand clients, including PR strategy, influencer marketing strategy, talent representation, and reputation management, designed to meet brand campaign objectives end-to-end.
• Campaign Casting Talent casting service providing brands with access to a large community of influencers and creatives to conceptualize and produce standout brand campaigns.
• Event Curation Custom event curation services plus integration into existing event programming during tentpole cultural moments throughout the year, supporting brand activations and influencer experiences.

Quantifiable outcome

• +450,000 TikTok impressions, +640,000 Instagram impressions, +2,500,000 media placement impressions for SheaMoisture campaign
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ReservedXcoreStrategic or Co-development PartnerKensington Grey worked closely with Clinique to execute an influencer campaign and event in celebration of Black History Month in collaboration with ReservedX. Kensington Grey managed the sourcing and confirmation of creator partners as well as the planning, production and influencer invites for the event across NYC and Chicago.
• Fifteen Percent PledgecoreStrategic or Co-development PartnerKensington Grey partnered with SheaMoisture for the Fifteen Percent Pledge Gala. Eight Kensington Grey creators attended the gala where SheaMoisture hosted them, creating and sharing content during the weekend of the Gala to celebrate Black beauty and excellence for Black History Month.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BRANDSTARDEAL: Boutique BIPOC-led influencer marketing agency offering talent management, campaign execution, and brand partnerships. Closest direct comparable to Kensington Grey in mission, roster curation, and service mix.
• Walton Isaacson: Independent multicultural and multigenerational advertising agency offering full-service influencer and campaign work for major consumer brands. Comparable in serving enterprise clients seeking diverse audience reach.
• Obviously: Tech-enabled influencer marketing agency working with major consumer brands on creator-led campaigns. Comparable campaign execution and brand-partner focus, differentiated by stronger technology layer.
• HireInfluence: Full-service influencer marketing agency providing strategy, casting, campaign management, and reporting for enterprise brands. Closely comparable service offering and target customer base.
• MACRO: Multi-platform media company focused on multicultural storytelling, with talent management and brand partnership capabilities. Directly comparable DEI-centered positioning and brand-talent brokerage model.
• Apex Drop (formerly Apex Management Group): Influencer talent management agency representing a roster of digital creators and brokering brand partnerships. Closely comparable talent representation and brand-deal brokerage business.

Broad incumbents

• Creative Artists Agency (CAA): Top-tier global talent agency representing actors, athletes, musicians, and creators, with an expanding influencer marketing practice. Directly comparable business model of representing talent and brokering brand deals, with significantly greater resources.
• United Talent Agency (UTA): Major global talent and entertainment agency with a large influencer/creator management division. Competes for the same brand-partnered creator dollars that Kensington Grey monetizes, but at much larger scale and with broader service lines.
• WME (Endeavor): Global entertainment and talent representation company under Endeavor, with growing influencer and creator services. Competes for both top-tier creator signings and brand-partnered campaign mandates.

Emerging players

• Rebel Girl Agency: Boutique influencer and PR agency focused on diverse and women-led talent for brand campaigns. Comparable positioning around underrepresented voices and curated creator rosters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kensington-grey-agency-inc
• Instagraminstagram.com/kensingtongrey
• TikToktiktok.com/@kensingtongrey
• Facebookfacebook.com/KensingtonGreyAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kensington Grey Agency