What VVS does

VVS (Virtual Valet Systems, LLC) is a Charlotte, North Carolina-based SaaS company founded in 2017 that sells software for automating parking operations. Its platform addresses three core use cases — automated valet services (Valet Enterprise), daily and transient parking (TxtPark via QR codes and SMS), and recurring employee or monthly parking permits (MPS) — plus adjacent features such as text-to-pay, reservation management, invoicing, and claim management. The technology stack is cloud-based, with native iOS and Android apps, license plate recognition integration, QR/SMS-driven payment flows, and admin dashboards with analytics.

The company targets enterprise parking operators, property managers, valet service providers, and hospitality venues through a quote-based enterprise field-sales motion, complemented by self-serve mobile apps on the Apple App Store and Google Play. Revenue is generated through subscription fees (Valet Enterprise and MPS) and per-transaction fees (TxtPark and Text-to-Pay), with pricing not publicly disclosed. VVS is privately held, founder-owned, and operates with a leadership team of four and an overall headcount of 1–10. In August 2024 the company restructured its leadership under new CEO Glenn Ross and rebranded; in April 2025 it announced new integrations, partnerships, and licensing products that signal a shift toward an ecosystem-led go-to-market model.

Name

VVS

Legal name

VIRTUAL VALET SYSTEMS, LLC

Website

https://vvsparking.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

VVS (Virtual Valet Systems) is a Charlotte-based SaaS company founded in 2017 that sells cloud-based parking management software — including valet automation, SMS/QR transient parking, and monthly permit systems — to enterprise parking operators, property managers, and hospitality venues.

Ownership category

akta.pro rank

Product category

Parking Management Software

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)

Keywords

• Parking management software
• Valet automation platform
• Mobile parking solutions
• Permit management systems
• Contactless parking payments

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Parking Subscriptions: Recurring subscription fees for automated permit management and monthly employee parking solutions, with integrated billing for individual and group permits including premium services.
2. Daily/Transient Parking Transaction Fees: Per-transaction fees charged to parking operators for processing daily and transient parking payments via QR codes and text messaging, with flexible pricing options for fixed or timed rates.
3. Valet Enterprise Platform: Enterprise valet management platform with comprehensive analytics, admin tools, and mobile applications for managing valet operations, available as a platform subscription.
4. Text-to-Pay Payment Processing: SMS-based payment processing services facilitating transactions with enhanced efficiency and accuracy, eliminating processing fees for customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

VVS is a SaaS company that provides cloud-based parking management software for enterprise parking operators, property managers, and hospitality venues. Its product suite automates valet operations (mobile check-in, LPR, e-claim tickets), enables contactless daily and transient parking payments via SMS and QR codes, and manages recurring employee/monthly permits with integrated billing and self-service workflows. The platform is sold primarily through enterprise demos with custom subscription pricing.

Product overview

VVS (Virtual Valet Systems) offers a unified platform of parking management solutions comprising four core products: Valet Enterprise for automated valet services, TxtPark for daily/transient parking with QR and SMS payment options, Monthly Parking Systems (MPS) for employee permit management, and Logistics and Inventory Management for alternative use-cases. The platform is supplemented by features including Text to Pay Services, Reservation Management, Invoicing System, and Claim Management, all built on shared infrastructure including mobile apps, admin dashboards, and analytics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MPS (Monthly Parking Systems): Comprehensive solution for managing recurring parking permits, including individual and group permits with integrated billing and automated workflows.
• TxtPark
• Valet Enterprise

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Undisclosed PartnerscoreTechnology or Integration · 14 April 2025VVS announced new integrations, partnerships, and licensing products in April 2025. Specific partner names were not disclosed in the source material as the announcement directs readers to learn more via a coming soon page.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SpotHero: Digital parking marketplace and management platform serving drivers and operators. Comparable to VVS as an operator-side software alternative with a strong consumer brand.
• Passport: Provider of parking management, mobile payments and enforcement software for municipalities and operators. Comparable to VVS's transient and monthly parking products at the enterprise/municipality level.
• T2 Systems: Enterprise parking management software suite covering permits, enforcement, analytics and payments. Comparable to VVS's MPS and overall operator-focused platform positioning.
• TIBA Parking Systems: Provider of parking access, revenue control systems and management software for garages and lots. Comparable to VVS's PARCS-aligned feature set.
• FlashParking: Cloud-based parking access and revenue control platform serving commercial operators. Comparable to VVS on the PARCS / operator workflow side.
• ParkMobile: Leading mobile parking payment and permit management platform in the US. Directly comparable to VVS's TxtPark and MPS offerings across consumer and operator segments.
• PayByPhone: Mobile and SMS-based parking payment provider used by operators and municipalities globally. Directly comparable to VVS's TxtPark Text-to-Park and Text-to-Pay flows.

Emerging players

• Metropolis: Technology-forward parking and mobility platform using computer vision for access. Comparable to VVS as a next-generation parking software alternative competing for the same operator deals.
• ParqEx: Parking management and marketplace platform for residential and commercial properties. Comparable to VVS's residential property manager and MPS use cases.
• Honk Mobile: Touchless mobile parking payment app with operator integrations. Comparable to VVS's TxtPark-style frictionless consumer payment experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vvs_info
• YouTubeyoutube.com/@vvsvalet748
• LinkedInlinkedin.com/company/vvsllc/?viewAsMember=true

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVS