In-Shape Health Clubs

What In-Shape Health Clubs does

In-Shape Health Clubs (legal entity In-Shape Fitness) is a privately held operator of a 63-club premium fitness network headquartered in Orangevale, California, with locations spanning Northern, Central, and Southern California. The company sells tiered monthly memberships starting at approximately $74.99/month for single-club access and $85.99/month for Network Plus access across all 62 clubs, with mid-tier Preferred Perks ($15/month) and premium Preferred Plus Perks ($30/month) add-on packages that bundle unlimited small group training, racquet sport classes, advance booking, and recovery amenities.

The core product is a multi-amenity fitness facility combining cardio and strength equipment, indoor and outdoor pools, racquet sports courts (including 70+ pickleball courts across 18 clubs), recovery facilities (saunas, steam rooms, Normatec compression boots, hydro massage beds), and Kid Zone childcare. Programming is anchored by 100+ weekly studio class formats spanning barre, pilates, cardio, dance, yoga, cycle, HIIT, strength, aqua, and seniors, supported by proprietary VTL Training and MOVE7 systems plus licensed content from Les Mills, Zumba, SilverSneakers, PILOXING, and STRONG Nation. Digital infrastructure consists of an iOS/Android mobile app for club check-in, reservations, and account management, plus the FIT CLUB Rewards loyalty program with points-based engagement mechanics and merchant partner integrations.

Revenue is generated primarily through recurring monthly subscription dues, supplemented by family add-on memberships (up to 60% off per added member), personal training sessions (25- and 50-minute formats), small group training ($20/month add-on), swim lessons, and ancillary retail. Customer acquisition runs through a direct-to-consumer model combining digital self-serve join via website and app, in-club sales, and a member referral program paying 500 points plus a free month of dues for successful referrals. Customer segments include individual fitness enthusiasts, families with children, seniors (via SilverSneakers and PRIMEFIT sub-brand), coached training seekers, racquet sport players, and corporate partners.

Name

In-Shape Health Clubs

Legal name

In-Shape Fitness

Website

https://inshape.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

In-Shape Health Clubs operates 63 premium fitness clubs across California, selling tiered monthly memberships that include access to multi-amenity facilities, 100+ weekly studio classes, racquet sports, pools, recovery amenities, and family services.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), General Health Coaching (HSADAGAA), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Small group training
• Racquet sports programs

Headquarters

HQ city

Stockton

HQ country

United States

HQ region

North America

Offices64 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: Monthly recurring membership dues with tiered access levels (One Club, Lifestyle Network Plus, with add-ons for Preferred and Preferred Plus perk packages). Core revenue driver with base memberships starting around $74.99/month.
2. Small Group Training Add-on: Additional $20/month for unlimited Small Group Training (VTL formats and LES MILLS CEREMONY HYROX). Included in Preferred Plus package. Generates incremental revenue from existing members.
3. Perk Package Upgrades: Preferred Perks ($15/month) and Preferred Plus Perks ($30/month) provide premium amenities including massage chairs, compression boots, guest passes, and exclusive discounts on personal training and retail
4. Personal Training Sessions: PT 1:1 sessions in 25-minute and 50-minute formats. Additional revenue stream from members seeking personalized fitness coaching.
5. Swim Lessons: Private and group swim lessons for all ages. Available at select clubs for community members (including non-members).
6. FIT CLUB Rewards Redemptions: Points redemption for prizes, sweepstakes, local merchant discounts, and branded merchandise. Drives engagement and retention while generating ancillary revenue.
7. Family Membership Add-ons: Members can add family members (adults, youth, children) to their membership at discounted rates, saving up to 60% off monthly dues

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

In-Shape Health Clubs operates a network of 63 premium fitness clubs across California, selling monthly memberships that grant access to gym facilities, 100+ studio fitness classes, racquet sports (pickleball, tennis, racquetball) and basketball, swimming pools, recovery amenities (saunas, hydro massage, compression boots), personal and small group training, and Kid Zone childcare services. Revenue is driven primarily by recurring tiered subscriptions (One Club, Lifestyle Network Plus) with premium upsell packages (Preferred Perks, Preferred Plus Perks) and ancillary services such as PT 1:1 sessions and swim lessons.

Product overview

In-Shape Health Clubs operates a network of 63 premium fitness clubs and 16 club networks across California. The platform offers a comprehensive fitness ecosystem combining gym facilities with diverse programming: core gym access with cardio, strength, and recovery amenities; unlimited studio classes spanning 10+ categories (barre, cardio, dance, yoga, cycle, HIIT, seniors, strength, aqua); small group training via VTL formats and Les Mills programs; racquet sports instruction for tennis, pickleball, and racquetball; swimming with lap lanes, family swim, and lessons; personal training with certified trainers; and family programming including Kid Zone childcare and youth fitness. Membership tiers include base access, Preferred Perks ($15/month add-on), and Preferred Plus Perks ($30/month) with unlimited small group training. Digital touchpoints include the In-Shape mobile app for reservations and check-ins, FIT CLUB Rewards loyalty program, and a dedicated Personal Training booking app.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Shape Health Club Memberships Tiered monthly fitness club memberships (One Club single-location and Lifestyle Network Plus multi-club access across 62 California clubs) starting at $74.99/month. Includes access to cardio, strength, group classes, pools, courts, recovery amenities, and family add-on options at up to 60% off monthly dues.
• Studio Classes Unlimited group fitness classes for members spanning 10+ categories: Barre & Pilates, Cardio, Dance, Yoga & Balance, Cycle, HIIT, Seniors, Strength, Aqua, and Small Group Training formats, led by certified instructors.
• Small Group Training (VTL Training) Coach-led small group training with proprietary VTL formats (FIT, BOX, ROW, LFT, RECOVERY) and LES MILLS CEREMONY HYROX. Included with Preferred Plus Perks or available as a $20/month add-on with first session free for new members.
• RQT Classes (Racquetball, Pickleball, Tennis) Racquet sport instruction including pickleball fundamentals, intermediate/advanced skills, tennis classes, and racquetball rotation play. Included with Preferred Plus Perks.
• Swimming & Aqua Programs Indoor and outdoor pools with lap swimming, family swim times, aqua fitness classes (Aqua Combat, Aqua Fit, Aqua Zumba, Performance Swim Training), and swim lessons for all ages at select clubs.
• Swim Lessons Private and group swim lessons for all ages, available at select clubs and open to community members including non-members.
• Personal Training (PT 1:1) One-on-one personalized training with certified trainers in 50-minute and 25-minute formats, including a free FitStart assessment. Booked via a dedicated In-Shape Personal Training app.
• Recovery Amenities Post-workout recovery facilities including saunas, steam rooms, spas, hydro massage beds, Normatec compression boots, and massage chairs.
• Sports Leagues Competitive league programs for pickleball, tennis, racquetball, basketball (via Rocklin Elite Sports Training Complex), and youth/adult soccer.
• Kid Zone & Kids Programs Childcare and youth programming including Kid Zone for ages 3 months to 11 years, kids pools, rock climbing, Kid Fit fitness classes, playgrounds, special events, and birthday parties.
• Preferred Perks Package Membership add-on at $15/month providing 7-day class reservation window, 5% retail rebate, daily guest pass, unlimited massage chairs/beds/compression boots, PT Intro Pack discount up to 50%, and unlimited InBody scans.
• Preferred Plus Perks Package Premium membership add-on at $30/month providing unlimited Small Group Training/VTL classes, unlimited RQT Tennis & Pickleball classes, unlimited recovery amenities (massage chairs, beds, compression boots), advanced 14-day class reservation window, 10% retail rebate, and one inter-club access pass per month.
• In-Shape Mobile App Mobile application for club check-in, class/amenity reservations, FIT CLUB Rewards tracking, retail purchases, membership management, and event notifications. Available on iOS and Android.
• Member Events Member-exclusive events including Les Mills New Release Parties, PRIMEFIT Socials for seniors, Wellness Workshops, Wednesday Socials, pickleball clinics, kids activities, and family nights.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Elite Sports Training Complex (Rocklin)minorStrategic or Co-development PartnerLocated in same building as Rocklin East club, Elite Sports Training Complex hosts basketball leagues, Nike Basketball Camps & Clinics, Shoot 360 immersive basketball training, and soccer programs including youth leagues and Total Soccer Academy.
• Total Soccer AcademyminorStrategic or Co-development PartnerSoccer training academy using technology common to elite clubs worldwide. Partner program for youth and adult soccer development.
• John Ellis (Hall of Fame Racquetball Champion)minorStrategic or Co-development Partner8-time International Racquetball Tour champion and Hall of Famer leads RQT Tennis & Pickleball classes at In-Shape Stockton West Lane club.
• Local Merchant Partners (FIT CLUB Rewards)minorGTM or Marketing PartnerHundreds of local shopping and restaurant partners offer deals and discounts to FIT CLUB Rewards members. National brand partners include Nike, Adidas, Gaiam, and Hylete.
• Les MillscoreTechnology or IntegrationLicensed provider of Les Mills group fitness programs including BODYATTACK, BODYPUMP, BODYCOMBAT, RPM, SPRINT, CORE, BODYBALANCE, and BODYCOMBAT. Programs feature proprietary music and choreography.
• SilverSneakerscoreTechnology or IntegrationLicensed provider of SilverSneakers Classic fitness program for seniors. SilverSneakers is a health and fitness program designed for older adults.
• ZumbacoreTechnology or IntegrationLicensed provider of Zumba and Zumba Gold fitness classes featuring proprietary music and choreography from the global dance fitness brand.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• YMCA: The YMCA operates membership-based recreation centers across California with pools, group classes, family programs, and youth services, overlapping In-Shape's family-friendly positioning though typically at a lower price point and with a non-profit mission.
• Life Time Fitness: Life Time is a premium multi-club fitness chain with California locations offering extensive amenities (pools, spas, classes, PT, family programming). Comparable to In-Shape's premium positioning though typically at a higher price point and broader geographic footprint.
• Equinox: Equinox is a premium fitness operator with California clubs offering high-end amenities, group classes, and recovery services. Comparable to In-Shape's Preferred Plus tier but at a materially higher price point and more affluent positioning.

Direct peers

• 24 Hour Fitness: 24 Hour Fitness is a large multi-club fitness chain with significant California presence, directly competing with In-Shape across overlapping geographies, membership tiers, and amenity offerings (pools, classes, PT). Both target similar mid-tier family and individual members.
• Crunch Fitness: Crunch is a multi-club fitness chain with locations across California and the U.S., offering tiered memberships, group classes, personal training, and recovery amenities — directly comparable to In-Shape's mid-tier value-plus positioning.
• Chuze Fitness: Chuze Fitness is a Southern California-based multi-club fitness chain directly competing with In-Shape on price ($24.99-$29.99/month), amenity breadth (pools, classes, childcare), and family-friendly positioning.
• EOS Fitness: EOS Fitness operates multi-club gyms across California, Arizona, and Nevada with tiered memberships (basic to premium), group classes, pools, and family amenities — a direct comparable to In-Shape's value-mid tier positioning.
• LA Fitness (Esporta Fitness): LA Fitness / Esporta operates large multi-club fitness centers across California with pools, group classes, racquet sports, and family amenities, historically one of In-Shape's closest competitors in the value-mid tier.
• Gold's Gym: Gold's Gym is an iconic global fitness chain with multiple California locations, offering memberships, group classes, personal training, and recovery amenities that directly overlap In-Shape's core product offering.
• Planet Fitness: Planet Fitness is the largest fitness chain globally by member count, competing directly on the value tier ($10-$25/month). While its amenities are less premium than In-Shape's, it competes for the same entry-level fitness consumer in California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/InShapeHealthClubs
• YouTubeyoutube.com/channel/UCnYI3ByNKJ9pFCJxJOK4
• Facebookfacebook.com/inshape
• LinkedInlinkedin.com/company/in-shape-health-clubs
• Instagraminstagram.com/inshapehealthclubs
• TikToktiktok.com/@inshapehealthclubs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In-Shape Health Clubs