Zitga

What Zitga does

Zitga Vietnam JSC, operating as Zitga Studio, is a Hanoi-based mobile game development and publishing company founded in 2015. The company develops and publishes free-to-play mobile games for iOS and Android, distributed globally through Google Play and the Apple App Store, and serves a worldwide base of mobile gamers who consume its titles across genres including Idle RPG, Hack and Slash, Tower Defense, Simulation, Action RPG, Pixel-Art RPG, and Puzzle Idle. Its portfolio spans 15+ published titles such as Shadow Knight: Ninja, Summoners Era: Idle RPG Heroes, Empire Warriors: Tower Defense, Stickman Legends Offline Games, Family Journey: Adventure Life, Monster Slayer: Idle RPG Game, Guardian War: RPG Pixel Hero, and Pixel Squad: War of Legends, with the company reporting cumulative downloads in the hundreds of millions.

The studio's core technology is mobile game development for iOS and Android, leveraging multiple game engines and a genre-specialized production approach. Titles are built around reusable mechanics — notably idle/AFK progression loops, hero collection systems, and offline-friendly gameplay — allowing Zitga to iterate across franchises such as the Stickman and Shadow Knight series. The company is recognized within the regional developer ecosystem, having been selected as one of three Southeast Asian representatives at the Google Play Connect Asia Pacific event in 2021. Its 51–100-person team is led by Founder/CEO Tung Luong and President Doan Van Hieu.

Zitga operates a freemium revenue model: games are free to download and play, with revenue generated through in-app purchases and virtual goods on a pay-as-you-go basis. Distribution is purely product-led through app-store channels with no disclosed direct sales force or enterprise pipeline, and marketing is concentrated on app store optimization, the company website, and brand/news content. The legal entity, Zitga Vietnam JSC (Công ty cổ phần Zitga Việt Nam), is a privately held joint-stock company under Vietnamese law, and no external funding rounds, parent company, or institutional investors have been disclosed in available materials.

Name

Zitga

Legal name

Zitga Vietnam JSC (Công ty cổ phần Zitga Việt Nam)

Website

https://zitga.com.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Zitga is a Hanoi-based, privately held mobile game studio developing and publishing 15+ free-to-play titles (Idle RPG, Hack and Slash, Tower Defense, Simulation, Pixel RPG) for global iOS and Android gamers via Google Play and the Apple App Store, reaching hundreds of millions of downloads since its 2015 founding.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game development
• Free-to-play gaming
• Idle RPG games
• Tower defense games
• Mobile game publishing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free-to-Play Mobile Gaming: Free-to-play mobile games with in-app purchases and monetization through game purchases and virtual goods

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Zitga is a Vietnamese mobile game development and publishing studio that designs, develops, and publishes free-to-play mobile games for iOS and Android. The studio operates a portfolio of 15+ titles spanning multiple genres including Idle RPG, Hack and Slash, Tower Defense, Simulation, Action RPG, and Pixel Art RPG. Games are distributed globally via Google Play and the Apple App Store and monetized through in-app purchases and virtual goods.

Product overview

Zitga is a Vietnamese mobile game development and publishing studio founded in 2015 and headquartered in Hanoi, Vietnam. The company operates a portfolio of mobile games across multiple genres including Idle RPG, Tower Defense, Hack and Slash, Simulation, Pixel Art RPG, and Action RPG. The portfolio includes 15+ titles such as Shadow Knight: Ninja (Hack and Slash), Summoners Era: Idle RPG Heroes (Idle RPG with 150+ heroes), Empire Warriors: Tower Defense, Stickman Legends Offline Games, Family Journey: Adventure Life (Simulation), Monster Slayer: Idle RPG Game, Guardian War: RPG Pixel Hero, Shadow War: Idle RPG Survival, Epic Stickman: RPG Idle War, Stickman vs Monster: Idle RPG, Relic Bag: Shadow Hunter, Mafia Business: Idle Tycoon, Stickman Dungeon: Idle RPG War, Stickman Myth: Idle RPG Shadow, and Pixel Squad: War of Legends. The games are published on Google Play and App Store platforms and reach millions of players worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Shadow Knight: Ninja A hack-and-slash action RPG with a unique ninja art style and smooth, satisfying combat, available globally on iOS and Android.
• Summoners Era: Idle RPG Heroes An idle RPG featuring 150+ heroes across 6 factions and 5 classes; team auto-trains and grows stronger while the player is away.
• Empire Warriors: Tower Defense An offline tower defense game where players command heroes, build and upgrade towers, and protect their kingdom from monsters and bosses.
• Stickman Legends Offline Games An offline free-to-play stickman action RPG combining shadow fighting, RPG strategy, and PvP battles.
• Family Journey: Adventure Life A farming-adventure simulation game where players join a family stranded on a tropical island and try to make their way home.
• Monster Slayer: Idle RPG Game An action idle RPG where the player becomes a ranger protecting a kingdom by defeating evil monsters.
• Guardian War: RPG Pixel Hero A pixel-art RPG in which players embark on a heroic journey, fight strategic boss battles, and explore a world of hidden secrets and treasures.
• Shadow War: Idle RPG Survival An offline idle action RPG blending survival and adventure gameplay, with the player leading an army as the chosen knight of the Shadow Clan.
• Epic Stickman: RPG Idle War A stickman idle/AFK RPG adventure where the hero battles offline; players pick a class (warrior, rogue, mage, summoner), upgrade gear and skills, and conquer the Shadow Realm.
• Stickman vs Monster: Idle RPG An idle RPG filled with epic action in which players unleash skills to slay monsters and save the kingdom, even while offline.
• Relic Bag: Shadow Hunter A 2D puzzle idle game in which players control a shadow stickman warrior with a bag of weapons to merge, upgrade, and battle through enemy waves.
• Mafia Business: Idle Tycoon An idle simulation game where players build a criminal empire, upgrade staff and businesses, and continue earning even while AFK.
• Stickman Dungeon: Idle RPG War A stickman idle/AFK RPG adventure where players assemble a hero team, auto-battle enemies and bosses, and upgrade skills and gear to rescue the princess and conquer the kingdom.
• Stickman Myth: Idle RPG Shadow

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Google PlaycoreStrategic or Co-development Partner · 27 October 2021Zitga was one of 3 representatives of Southeast Asia at the Google Play Connect Asia Pacific event. Mr. Bui Ngoc Hieu (Marketing & BD Manager) attended as a Speaker. The event connected game-making communities and ecosystems in the Asia Pacific region.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Playrix: Top-grossing mobile game developer behind Homescapes and Gardenscapes. A direct peer in F2P mobile midcore/casual publishing with a multi-title global portfolio and heavy reliance on UA-driven growth.
• Amanotes: Vietnamese mobile game studio of comparable size that develops and publishes music and casual games globally on Google Play and the App Store. Most directly comparable peer given shared country, F2P mobile model, and global distribution orientation.
• Habby: Mobile F2P game studio behind Archero and other hyper-casual/action hits. Directly comparable in F2P mobile product strategy, solo-developer/lean-team origin story, and global App Store / Google Play publishing.
• FunPlus: Global mobile F2P game developer and publisher (State of Survival, King of Avalon). Closely comparable as a mid-to-large mobile game studio publishing action/strategy RPGs globally through app stores.
• Hiker Games: Vietnamese mobile game studio best known for Wordscapes. Comparable as a Hanoi-based mobile game developer and publisher of global F2P titles on iOS and Android.

Broad incumbents

• King: Mobile game developer behind Candy Crush and a broad casual portfolio, now part of Activision Blizzard. A broad incumbent in the same F2P mobile category that defines the competitive ceiling for studios of Zitga's profile.
• Voodoo: Major mobile game publisher and developer focused on casual and hyper-casual titles. Comparable as a global mobile game publishing platform with similar reliance on the App Store / Google Play distribution duopoly.
• VNG Corporation: Largest Vietnamese tech and gaming company (operator of Zalo). A broad incumbent that publishes and invests in mobile games domestically and regionally, providing a useful scale benchmark for a homegrown Vietnamese game studio.
• Scopely: Mobile game publisher and developer operating multiple top-grossing F2P titles (including Monopoly Go and Stumble Guys). Comparable as a global mobile F2P publisher that demonstrates the scale outcomes available through app-store-distributed games.

Regional players

• Moonton: Indonesia-based mobile game developer behind Mobile Legends: Bang Bang. A regional Southeast Asian F2P mobile game peer of similar genre ambition (action / competitive multiplayer) reaching a global user base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zitga