Onspire Health Marketing

What Onspire Health Marketing does

Onspire Health Marketing is a U.S.-based, full-service healthcare marketing agency that delivers strategy, creative, digital, and multimedia marketing services exclusively to healthcare organizations. The company was formally unified in January 2025 through the integration of five legacy agencies (Dobies Health Marketing, Practis, MedPB, HearWorks, and ABM), consolidating healthcare marketing expertise that traces back to 1992. It serves medical and specialty practices (aesthetics/dermatology, audiology/ENT, urology, behavioral health, orthopedics, cardiology, primary care), hospitals and health systems of all sizes including rural and critical access hospitals, plus boards/associations, health plans and payers, health IT vendors, and medical device/diagnostics firms across all 50 U.S. states.

Its core product surface spans website design and development, brand strategy (with proprietary brand scout+ assessment), marketing and positioning strategy (with proprietary maps+ planning), multimedia campaigns, video marketing, and a digital marketing stack that includes SEO/AEO solutions, pay-per-click, email and social, landing pages, database marketing automation, and the proprietary Online Review Builder™ reputation tool. The AI Visibility Program for Hospitals and AEO Advantage solutions target optimization for AI-driven search and answer engines, supported by HIPAA-compliant Privacy-First Marketing infrastructure delivered through a technology partnership with Freshpaint.

The business operates as a B2B professional services firm with a quote-based, custom engagement pricing model (no public pricing tiers). Its go-to-market combines consultative enterprise sales for hospital systems and large healthcare organizations, inside sales for mid-market specialty practices, and digital lead generation (free SEO/AEO assessments) for smaller practices. Revenue derives from project-based and retainer engagements with healthcare decision-makers (CMOs, CEOs, marketing leaders). The company is privately held, management-led by CEO Brock Fay and COO Jeff Provost, with a specialized C-suite that includes a Chief Strategy Officer (Julie Amor) and a Chief Hearing Officer (Tucker Worster).

Name

Onspire Health Marketing

Legal name

Onspire Health Marketing

Website

https://onspirehealthmarketing.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Onspire Health Marketing is a U.S. full-service healthcare marketing agency delivering strategy, digital, brand, and multimedia services exclusively to medical practices, hospitals/health systems, payers, HIT vendors, and medical device firms across all 50 states.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Healthcare marketing services
• Medical practice marketing
• Hospital marketing strategy
• Healthcare SEO services
• Digital marketing agency

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Marketing Services: Full-service marketing agency providing comprehensive healthcare marketing solutions including website design, digital marketing, brand strategy, multimedia campaigns, and strategic planning. Revenue generated through professional services engagements with healthcare organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Onspire Health Marketing is a full-service marketing agency that exclusively serves healthcare organizations, providing Website Design & Development, Marketing & Positioning Strategy, Multimedia Campaigns & Communications, Brand Strategy, and Digital Marketing services (including SEO, AEO, Privacy-First Marketing, AI Visibility, reputation management, PPC, email, social media, and database marketing automation). Offerings are delivered through proprietary tools such as Online Review Builder™, maps+, brand scout+, and the AI Visibility Program for Hospitals, targeting medical/specialty practices, hospitals and health systems, and other healthcare enterprises across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• brand scout+: Brand assessment tool for evaluating and strengthening healthcare brand positioning
• maps+
• Online Review Builder
• AEO Advantage
• Practis
• MedPB
• HearWorks

Products and services

• Website Design and Development Custom healthcare website design and development service offering ADA-compliant design, privacy/security, HIPAA compliance, and SEO/content foundations; built for security, accessibility, engagement, and patient/customer conversions.
• Marketing and Positioning Strategy Data-driven healthcare marketing and positioning strategy services that optimize market position and accelerate growth, including the proprietary maps+ Strategic Planning solution, Data & Analytics, and Media Services.
• Multimedia Campaigns and Communications Integrated healthcare multimedia marketing campaign services that connect with consumers where they are, including Creative Services, Video Marketing, Content Marketing, and Public Relations.
• Brand Strategy Healthcare brand strategy services that build positive emotional connections with customers, including the brand scout+ assessment, Brand Identity, Brand Adoption, and Branded Merchandise offerings.
• Digital Marketing Comprehensive healthcare digital marketing solutions that attract and engage patients and customers online, including Privacy-First Marketing, the AI Visibility Program for Hospitals, AEO & SEO Solutions for Practices, PPC Advertising, Landing Pages, Email Marketing, Social Media, and the Online Review Builder™.
• Database Marketing Automation Healthcare-focused database marketing automation workflows for inquiry management, including automated acknowledgment of inquiries, lead routing, follow-up sequences, and patient re-engagement via CRM-based automation.
• AI Visibility Program for Hospitals Program that helps hospitals and health systems assess and improve their visibility across AI-driven search platforms (including Google AI Overviews, ChatGPT, and voice assistants) and traditional search environments, including Hospital SEO Health Assessment and AEO Readiness Analysis.
• AEO Advantage for Medical Practices Answer Engine Optimization solution designed for medical practices to expand visibility in AI-driven search, strengthen local authority, and drive measurable practice growth through AEO.
• Online Review Builder™ Proprietary reputation and listing management tool that helps healthcare practices build and manage their online reviews, ratings, and overall digital presence.

Quantifiable outcome

• 31 million care-seeking sessions facilitated online in the past year
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• FreshpaintcoreTechnology or Integration · 31 October 2024Partnership with Freshpaint for privacy-first healthcare marketing. Freshpaint provides a best-in-class healthcare privacy platform that helps Onspire safeguard patient data while maintaining effective digital marketing capabilities. This partnership enables Onspire to offer HIPAA-compliant analytics and advertising solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Influence Health (Health Catalyst): Influence Health, now part of Health Catalyst, provides healthcare CRM, marketing automation, and consumer engagement platforms for hospitals and health systems—a larger incumbent in healthcare digital marketing with overlapping customer base.
• Ogilvy Health: Ogilvy Health is the healthcare-focused arm of WPP/Ogilvy offering advertising, brand strategy, and PR across pharma, devices, and providers—broader portfolio but overlapping on healthcare marketing and brand strategy work.
• Real Chemistry (formerly W2O Group): Real Chemistry is a large, established healthcare marketing, PR, and communications firm serving pharma, biotech, and providers—broader in scope than Onspire but directly competing for healthcare marketing and PR budgets.

Direct peers

• Geonetric: Geonetric is a healthcare digital marketing agency providing websites, content, SEO, and patient engagement for hospitals and health systems—directly competing with Onspire in the hospital digital front door category.
• DoctorLogic: DoctorLogic provides healthcare practice marketing websites, SEO, reputation management, and patient acquisition tools—closely overlapping with Onspire's Online Review Builder™, SEO/AEO, and practice digital marketing offerings.
• Healthcare Success: Healthcare Success is a full-service healthcare marketing agency serving medical practices, hospitals, and health systems with digital marketing, SEO, and patient acquisition services—directly comparable to Onspire in offering mix, target customer, and vertical focus.
• Smith & Jones: Smith & Jones is a healthcare marketing agency focused on hospital, health system, and provider marketing strategy and campaigns—directly comparable to Onspire's hospital and health systems service line.
• Greystone.Net: Greystone.Net is a healthcare marketing agency specialized in hospital and health system digital marketing, websites, and patient acquisition—directly comparable to Onspire's hospital and health systems segment.
• PatientPop (Tebra): PatientPop, now part of Tebra, is a healthcare practice growth platform offering websites, SEO, reputation management, and patient communication—directly competing with Onspire for medical and specialty practice clients.
• Aha Media Group: Aha Media Group is a healthcare content marketing and SEO agency serving hospitals and health systems with content strategy and editorial services—overlapping with Onspire's content marketing and SEO/AEO solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OnspireHealthMarketing
• Facebookfacebook.com/onspirehealthmarketing
• LinkedInlinkedin.com/company/onspire-health-marketing
• Instagraminstagram.com/onspirehealthmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onspire Health Marketing