Dynaway
Dynaway A/S is a Danish Enterprise Asset Management software vendor building maintenance solutions exclusively for Microsoft Dynamics 365 Business Central and D365 F&SCM, serving asset-intensive manufacturing, food & beverage, and energy customers via a 60+ partner channel network.
- Company typePrivate
- Founded1986
- HeadquartersAalborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dynaway does
Dynaway A/S is a Danish Enterprise Asset Management (EAM) software vendor that develops maintenance management solutions exclusively for Microsoft Dynamics 365 ERP platforms — specifically Dynamics 365 Business Central and Dynamics 365 Finance & Supply Chain Management. Founded in 1986 as thy:solutions and rebranded to Dynaway in 2000, the company is the original creator of Microsoft's standard Asset Management module and is positioned as the default EAM provider within the Microsoft Dynamics ecosystem. The company is headquartered in Aalborg, Denmark, with a regional office in Tampa, Florida, and has operated as a wholly-owned subsidiary of EG A/S, a Scandinavian technology conglomerate, since 2011.
Dynaway's product portfolio centers on two core offerings: Dynaway EAM for Business Central (a maintenance add-on for mid-market customers covering work orders, preventive maintenance, spare parts, and mobile execution) and add-ons for Microsoft Asset Management in D365 F&SCM (targeting enterprise customers with Planning Board, Mobile Work Execution App, and Safe Work App). Modular add-ons extend the core, including Safe Work (permit management, lockout/tagout, safety incidents), Signature (re-authentication for critical operations), Tool Crib, Asset Management Analytics (Power BI dashboards), and Maintenance Scheduling Board. AI capabilities are delivered primarily through PredictIT, a Bayesian-network-based predictive maintenance solution that integrates IoT sensor data with expert knowledge for equipment failure forecasting; supporting modalities include vibration analysis, infrared thermography, oil analysis, motor current signature analysis, and ultrasound.
Revenue is generated primarily through subscription-based EAM software licensing and professional services for implementation and consulting, delivered largely through a global network of 60+ channel partners including Avanade, Columbus, Hitachi Solutions, DXC, and Telefonica, supplemented by direct enterprise sales and self-serve distribution via Microsoft AppSource. Customers are concentrated in asset-intensive verticals — Manufacturing, Food & Beverage, and Energy & Natural Resources — spanning mid-market Business Central deployments and enterprise D365 F&SCM installations. In April 2025, Dynaway deepened its integration with parent EG A/S as part of EG Industrials, marking its 25th anniversary, a leadership transition to Henri Brorson as Senior Vice President and BU Manager, and a renewed product push into AI-driven asset management and Linear Asset Management.
Dynaway firmographics
Firmographics- Name
- Dynaway
- Legal name
- Dynaway A/S
- Website
- https://dynaway.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dynaway A/S is a Danish Enterprise Asset Management software vendor building maintenance solutions exclusively for Microsoft Dynamics 365 Business Central and D365 F&SCM, serving asset-intensive manufacturing, food & beverage, and energy customers via a 60+ partner channel network.
- Ownership category
- akta.pro rank
Dynaway industry classification
Industry- Product category
- Enterprise Asset Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industries
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)
Keywords
Where Dynaway is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Dynaway business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- EAM Software Licenses and Subscriptions: Subscription-based licensing model for Enterprise Asset Management software running on Microsoft Dynamics 365 Business Central and D365 FSCM platforms.
- Implementation and Consultancy Services: Professional services revenue from consultants helping customers and partners utilize Asset Management solutions within Microsoft ERP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Starter License - Free trial tier for initial evaluation |
| Subscription | Annual | Enterprise pricing - Custom quote-based tier |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Dynaway product offering
Product offeringCore offering
Dynaway develops and sells Enterprise Asset Management (EAM) software built exclusively inside Microsoft Dynamics 365 ERP solutions (Business Central and Finance & Supply Chain Management). Its core offerings are Dynaway EAM for Business Central, a maintenance add-on enabling work order execution, preventive maintenance scheduling, and spare part inventory tracking, and a suite of add-ons for Microsoft Asset Management in D365 F&SCM (Planning Board, Mobile Work Execution App, Safe Work App). The company also delivers modular add-ons for safety, signature-based re-authentication, tool tracking, Power BI analytics, and AI-driven predictive maintenance.
Product overview
Dynaway is an Enterprise Asset Management (EAM) software provider with two core products built exclusively within Microsoft ERP solutions: (1) Dynaway EAM for Business Central — a maintenance add-on embedded in D365 Business Central for work orders, preventive maintenance, and spare parts; and (2) Dynaway EAM Add-ons for Microsoft Asset Management in D365 Finance & Supply Chain Management — add-ons extending Microsoft standard Asset Management with Planning Board, Mobile Work Execution, and Safe Work. The portfolio includes modular add-ons for both platforms: Safe Work (permit management, lockout/tagout, safety incidents), Signature (re-authentication for critical operations), Tool Crib (tool tracking and management), Asset Management Analytics (Power BI dashboards), and Maintenance Scheduling Board. Dynaway also offers AI-powered predictive maintenance capabilities through PredictIT (Bayesian networks for equipment failure prediction), complemented by training via Dynaway Academy and the annual Dynaway CONNECT conference.
Differentiator
Problem solved
Functional benefit
Brands
- Dynaway EAM: Enterprise Asset Management solution for Microsoft Dynamics 365
- Dynaway CONNECT
- Dynaway Academy
- Dynaway EAM for Business Central
Products and services
- Dynaway EAM for Business Central Enterprise Asset Management solution fully embedded within Microsoft Dynamics 365 Business Central, enabling work order execution, preventive maintenance setup, spare part inventory tracking, and mobile work execution for maintenance teams in asset-intensive industries.
- Dynaway EAM Add-ons for Microsoft Asset Management (F&SCM) Add-on suite extending Microsoft Asset Management in Dynamics 365 Finance & Supply Chain Management. Includes Planning Board for resource scheduling, Mobile Work Execution App for technicians, and Safe Work App for field safety, layered on top of Microsoft standard Asset Management.
- Safe Work for Business Central Safety management module for Business Central covering Permit to Work, Entrance Register, Lockout and Tagout, Risk Assessment, and Safety Incidents tracking to ensure workplace safety compliance for asset-intensive organizations.
- Safe Work for D365 F&SCM Safety management add-on for D365 Finance & Supply Chain Management with the Safe Work App for field operations, permit management, lockout/tagout procedures, and safety incident reporting.
- Signature for Business Central Re-authentication module for critical operations in Business Central providing additional control and security for work order creation, status changes, posting, closing, and form submissions requiring password confirmation.
- Tool Crib for Business Central Tool management module for tracking tools used in maintenance jobs, enabling handout/return registration, toolbox management, condition tracking, and cost analysis for tools managed as assets within Business Central.
- Asset Management Analytics Power BI-based analytics dashboard providing asset management analytics with KPI monitoring, maintenance reports dedicated to assets and work orders, and maintenance budget statistics for operations and finance leaders.
- Maintenance Scheduling Board Visual planning and scheduling tool for work orders within D365 F&SCM, enabling resource allocation, priority-based scheduling, and color-coded visualization of maintenance tasks for maintenance planners.
- Advanced Asset Management Extended asset management capabilities for D365 F&SCM providing enhanced asset hierarchies, asset tracking, and lifecycle management beyond Microsoft standard Asset Management for asset-intensive enterprises.
- Mobile Work Execution App Mobile application for field technicians to execute work orders, log hours, parts consumption, contractor work, and expenses directly from mobile devices as part of the D365 F&SCM add-on suite.
- PredictIT AI-powered predictive maintenance solution based on Bayesian networks that combines historical sensor data with expert knowledge to provide transparent, explainable predictions for equipment failure and maintenance planning in asset-intensive operations.
- Dynaway Academy Training and certification program for asset management providing structured training, workshops, and domain expertise sharing for customers and partners on Dynaway EAM solutions.
Quantifiable outcome
- Organizations using predictive maintenance can increase productivity by 25%, reduce breakdowns by 70%, and lower maintenance cost by 25%
- +1 more outcomes
Companies that use Dynaway
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Dynaway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature9 records
Dynaway partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- MicrosoftcoreStrategic ISV partnership where Dynaway's EAM is built exclusively for Microsoft Dynamics 365. Dynaway is the default EAM vendor and original creator of Microsoft's standard Asset Management module. Close collaboration with Microsoft positions Dynaway as a strategic partner within the Microsoft ecosystem.
- AvanadecoreGlobal Microsoft-focused professional services firm implementing Dynaway EAM solutions alongside Microsoft Dynamics 365 deployments.
- ColumbuscoreGlobal IT services company and channel partner implementing Dynaway solutions with Microsoft Dynamics 365.
- Hitachi SolutionscoreGlobal consulting firm and Microsoft partner implementing Dynaway EAM solutions.
- ERA (Groupe Conseil ERA)minorConsulting partner implementing Dynaway software solutions.
- IncrementalminorDynamics 365 Business Central partner offering Dynaway EAM implementation services.
- NORRIQminorDanish Microsoft Dynamics partner implementing Dynaway solutions.
- RCMminorTraining and consulting partner for Dynaway EAM solutions.
- Sabre LimitedminorPartner implementing Dynaway software solutions.
- ArcherPointminorMicrosoft Dynamics partner offering Dynaway EAM implementation.
- CogominorIoT-focused partner offering Dynaway EAM integration services.
- Liberty Grove SoftwareminorPartner implementing Dynaway solutions.
- SherpasminorSwedish partner implementing Dynaway EAM solutions.
- ifactominorBelgian partner implementing Dynaway solutions.
- Fusion5minorAustralian partner implementing Dynaway EAM for Business Central.
- twodayminorDanish partner implementing Dynaway solutions.
- MarquesminorPartner implementing Dynaway EAM solutions.
- TNP By Node4minorUK partner offering Dynaway EAM implementation services.
- TelefonicaminorPartner offering Dynaway solutions with technology services.
- DXCminorGlobal IT services company implementing Dynaway EAM solutions.
- CepheominorPartner implementing Dynaway solutions for Microsoft Dynamics.
- InnoviaminorPartner offering Dynaway EAM implementation services.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Dynaway competitors and assessment
Company assessmentDirect peers
- IBM Maximo Application Suite: IBM's flagship EAM platform serving asset-intensive industries with work order, preventive maintenance, and asset lifecycle management. Most direct competitor to Dynaway in the enterprise EAM market, though positioned for larger enterprises and broader asset types than Dynaway's D365-embedded footprint.
- Infor EAM: Enterprise asset management software (formerly Datastream / Hansen) targeting manufacturing, facilities, and public sector. Comparable in vertical focus (manufacturing, F&B) and core EAM functionality, but operates as a standalone platform rather than ERP-embedded.
- IFS Ultimo: Enterprise Asset Management and Enterprise Service Management solution acquired by IFS, targeting asset-intensive mid-market and enterprise customers in manufacturing and facilities. Closely aligned with Dynaway's mid-market D365 BC positioning.
- Hexagon EAM (formerly j5): Enterprise asset management platform serving industrial asset-intensive industries with work order, inspection, and reliability management. Direct overlap in target verticals (manufacturing, energy) and core maintenance functionality.
Broad incumbents
- SAP Plant Maintenance (SAP PM): Embedded EAM/PM module within SAP S/4HANA ERP, used by large asset-intensive enterprises. Parallel to Dynaway's positioning of EAM-inside-ERP, but tied to the SAP ecosystem rather than Microsoft Dynamics.
- Oracle Enterprise Asset Management: Oracle's EAM solution for JD Edwards and other Oracle ERP customers in asset-intensive industries. Comparable ERP-embedded EAM approach for the Oracle ecosystem, competing for the same type of large asset-intensive buyers.
- AVEVA EAM (powered by HxGN EAM): Industrial software giant offering EAM as part of a broader portfolio covering engineering, operations, and asset performance. Targets the same manufacturing, energy, and process industry verticals as Dynaway.
Emerging players
- UpKeep: Mobile-first CMMS and asset operations management platform targeting maintenance teams in manufacturing and facilities. Comparable functionality (work orders, preventive maintenance, mobile execution) but cloud-native/SaaS rather than ERP-embedded.
- Fiix (by Rockwell Automation): Cloud-based CMMS now part of Rockwell Automation, serving mid-market manufacturers with work order, preventive maintenance, and asset management. Comparable target buyer (mid-market manufacturers) and modern cloud delivery model.
Others
- To-Increase (CEPSA EAM): Microsoft Dynamics ISV providing industry-specific solutions including asset management add-ons for D365 F&SCM. Closest comparable ISV peer within the Microsoft Dynamics ecosystem that competes for similar partner and customer mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights3 records
Customer concentration
Dynaway social profiles
Digital presenceDynaway compliance and trust
Trust signalCompliance2 records
Dynaway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynaway leadership team
Management profileNumber of profiles
Profiles1 record
Dynaway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynaway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynaway
What does Dynaway do?
Dynaway develops and sells Enterprise Asset Management (EAM) software built exclusively inside Microsoft Dynamics 365 ERP solutions (Business Central and Finance & Supply Chain Management). Its core offerings are Dynaway EAM for Business Central, a maintenance add-on enabling work order execution, preventive maintenance scheduling, and spare part inventory tracking, and a suite of add-ons for Microsoft Asset Management in D365 F&SCM (Planning Board, Mobile Work Execution App, Safe Work App). The company also delivers modular add-ons for safety, signature-based re-authentication, tool tracking, Power BI analytics, and AI-driven predictive maintenance.
Is Dynaway a public or private company?
Dynaway is a private company. It is classified as corporate owned and is currently operating.
When was Dynaway founded?
Dynaway was founded in 1986. It employs 11 to 50 people.
Where is Dynaway based?
Dynaway is headquartered in Aalborg, Denmark, in the Europe region.
How does Dynaway make money?
Two revenue lines are on record. EAM Software Licenses and Subscriptions are the primary driver. The others are implementation and Consultancy Services.
Who are Dynaway's main competitors?
Direct peers on record are IBM Maximo Application Suite, Infor EAM, IFS Ultimo and Hexagon EAM (formerly j5). Broad incumbents are SAP Plant Maintenance (SAP PM), Oracle Enterprise Asset Management and AVEVA EAM (powered by HxGN EAM). Emerging players are UpKeep and Fiix (by Rockwell Automation). To-Increase (CEPSA EAM) is listed as an others.
Does Dynaway have an API?
Yes. Dynaway provides a public REST/OData API (v1.0) for Business Central integration, enabling external systems to interact with EAM data. The API covers Assets, Work Orders, Counters, Measurements, Asset Transfers, Work Order Plans, Ledger Entries, Downtimes, Safety Incidents, Maintenance Requests, Maintenance Budget, Maintenance Log, Entrance Log, Maintenance Skills, Resources, Items, Expenses, Lockouts, and Maintenance Documents. Supports GET, POST, PATCH, and DELETE operations. Analytics endpoints use /api/dynaway/eamAnalytics/v1.0/ while core EAM endpoints use /api/dynaway/eam/v1.0/. Uses JSON format with OData v4.0 metadata. Developer documentation is at help.dynaway.com/eam-bc/api/v1.
What industry is Dynaway in?
Dynaway's product category is Enterprise Asset Management Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 5132 and its SIC code is 7372.