blueAPACHE
blueAPACHE is an Australian-headquartered managed services provider founded in 1998, delivering IT-as-a-Service through its proprietary emPOWER reference architecture to mid-market and enterprise organizations across Australia, the UK, Asia, and North America, with ~280 employees and recurring revenue from managed services, connectivity, cloud, and unified communications contracts.
- Company typePrivate
- Founded1998
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What blueAPACHE does
blueAPACHE is an Australian-headquartered managed services provider (MSP) founded in 1998, delivering IT-as-a-Service to mid-market and enterprise organizations across Australia, the UK, Asia, and North America. The company operates a 100%-owned technology platform called the emPOWER reference architecture, which unifies managed services, hybrid connectivity, private cloud, and unified communications under a 'pay-as-you-grow' consumption model. Core product pillars include emPOWER Connectivity, emPOWER Network, emPOWER Cloud, emPOWER Voice/Unified Communications, and 24/7 Managed Services, supported by add-on modules spanning storage, disaster recovery, backup, Microsoft ExpressRoute, business nbn, HPE GreenLake, Microsoft Copilot deployment, Managed Detection & Response, and security services. The company is ISO/IEC 27001 certified and serves approximately 280 employees across headquarters in Melbourne and offices in Sydney and Brisbane.
blueAPACHE generates revenue primarily through recurring managed services contracts and IT-as-a-Service subscriptions, supplemented by project-based consulting, architecture, and procurement work. Pricing is quote-based and tailored per customer, with annual billing cadence. Customer segments are horizontal, spanning retail (Lovisa, 870+ stores globally), manufacturing (Sealy of Australia, 18 sites across four regions), and non-profit/social services (Brotherhood of St. Laurence). Long-tenured multi-year engagements are emphasized, with case-study evidence of contract durations of three years or more.
The go-to-market combines direct consultative sales with technology partner channels: blueAPACHE holds top-tier partner status with Microsoft, HPE (Service Provider of the Year 2021), CyberArk (Global MSP Partner of the Year 2021), Fortinet (Australian Partner of the Year 2021), Aruba (Partner of the Year 2023), and RingCentral, and has added NinjaOne in 2026 for endpoint operations. The company has appeared on the Channel Futures MSP 501 list for 17 consecutive years and has won the ARN Innovation Awards Partner Mid-Market title six years running (2019-2024), positioning it among the most recognized mid-market MSPs in the APAC region.
blueAPACHE firmographics
Firmographics- Name
- blueAPACHE
- Legal name
- Blue Apache Pty Ltd
- Website
- https://blueapache.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- blueAPACHE is an Australian-headquartered managed services provider founded in 1998, delivering IT-as-a-Service through its proprietary emPOWER reference architecture to mid-market and enterprise organizations across Australia, the UK, Asia, and North America, with ~280 employees and recurring revenue from managed services, connectivity, cloud, and unified communications contracts.
- Ownership category
- akta.pro rank
blueAPACHE industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
- akta.pro secondary industries
- End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE), IT Service Desk & End-User Support (L1/L2) (BPAAACAA)
Keywords
Where blueAPACHE is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
blueAPACHE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Managed Services: blueAPACHE provides IT managed services including remote endpoint and server monitoring, automated patching, secure remote access, and proactive remediation. Revenue is generated through recurring managed services contracts, typically structured as multi-year agreements.
- IT-as-a-Service (ITaaS): Consumption-based model delivering private cloud resources, connectivity, storage, and unified communications 'as a service'. Capacity can be increased over time using a 'pay as you grow' approach, aligning costs with revenues.
- Professional Services and Consulting: Consulting services for IT architecture, procurement, and implementation. These are typically project-based engagements alongside recurring managed services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom pricing based on customer requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
blueAPACHE product offering
Product offeringCore offering
blueAPACHE provides end-to-end managed IT services delivered through its proprietary emPOWER reference architecture. Offerings span managed services and 24/7 support, hybrid connectivity and networking, hybrid/private cloud, unified communications and voice, and security services including Managed Detection & Response. Services are delivered under a consumption-based "pay-as-you-grow" IT-as-a-Service model with recurring multi-year contracts, enabling mid-market and enterprise customers to access applications, data, and infrastructure without upfront capital investment.
Product overview
blueAPACHE is an IT managed services provider offering a unified platform-plus-modules architecture called the emPOWER reference architecture. The core platform encompasses Managed Services (proactive end-to-end support), emPOWER Connectivity/Network (hybrid connectivity), emPOWER Cloud (hybrid/private cloud), and emPOWER Voice/Unified Communications (telephony and collaboration). Additional modules include Storage as-a-Service, Disaster Recovery-as-a-Service, Cloud Connect Backup, Office 365 Backup, Microsoft ExpressRoute, business nbn connectivity, HPE GreenLake infrastructure, Qualified Multitenant Hoster Program, Hybrid Cloud, Inbound Telephony Services, and various Consulting/Procurement services. Security-specific offerings include Managed Detection & Response (MDR), general Security Services, and Human Risk Management. Software solutions include Microsoft Copilot, Office365, Email Security, Windows 11, and Workspace Solutions. All offerings follow a 'pay-as-you-grow' consumption-based model.
Differentiator
Problem solved
Functional benefit
Brands
- emPOWER: blueAPACHE's reference architecture framework for business systems and applications access, including emPOWER Cloud, emPOWER Connectivity, emPOWER Voice/Unified Communications, and emPOWER Managed Services.
Products and services
- emPOWER Managed Services and Support Proactive end-to-end global IT managed services and 24/7 support functioning as an extension of customer organizations, aligned to business objectives. Targets mid-market and enterprise customers seeking outsourced IT operations.
- emPOWER Connectivity Fully managed hybrid connectivity solution providing non-negotiable uptime, always-on, and secure network access for organizations with multi-site requirements.
- emPOWER Network Network infrastructure solution supporting global connectivity requirements for organizations with multi-site or multi-country operations.
- emPOWER Cloud Hybrid and private cloud solution enabling organizations to place the right workloads in the right environment as part of a unified cloud strategy.
- emPOWER Voice / Unified Communications Streamlined telephony, unified communications, and call centre solutions delivered securely as a service, enabling collaboration for distributed organizations.
- Storage as-a-Service (STaaS) Consumption-based storage service delivered as part of blueAPACHE's as-a-Service portfolio for organizations seeking flexible, scalable storage capacity.
- Disaster Recovery-as-a-Service Business continuity solution providing disaster recovery capabilities delivered as a managed service for organizations needing resilient IT operations.
- Cloud Connect Backup Cloud-based backup solution for data protection and recovery across enterprise environments.
- Office 365 Backup Specialized backup solution designed to protect data within Microsoft Office 365 environments.
- Microsoft ExpressRoute Direct private connectivity service providing dedicated network links to Microsoft Azure and Office 365 cloud services.
- business nbn Business connectivity service leveraging Australia's National Broadband Network (nbn) for Australian business customers.
- Qualified Multitenant Hoster (QMTH) Program Program enabling blueAPACHE to deliver Microsoft software subscriptions in a multitenant hosting environment.
- Hybrid Cloud Cloud solution combining private and public cloud resources to enable flexible workload placement across environments.
- HPE GreenLake Consumption-based IT infrastructure solutions delivered via Hewlett Packard Enterprise's GreenLake platform as part of blueAPACHE's as-a-Service portfolio.
- Inbound 13 / 1300 / 1800 Services Inbound telephony number services (13/1300/1800) for Australian business communications.
- Consulting Services Professional consulting services for IT strategy, architecture, and implementation engagements alongside managed services contracts.
- Procurement Services IT procurement services for hardware, software, and technology solutions across blueAPACHE's partner ecosystem.
- Data & Device Rental Services Equipment rental and leasing services for IT hardware and devices, supporting flexible access to technology.
- IT Architecture as a Service Strategic IT architecture planning and design delivered as an ongoing service for organizations needing continuous technology roadmap guidance.
- Managed Detection & Response (MDR) Managed security service providing continuous monitoring, threat detection, and incident response for organizations lacking in-house SOC capabilities.
- Security Offering and Services Comprehensive security services including vulnerability assessment, threat protection, and security consulting for enterprise customers.
- Human Risk Management Security awareness and training services addressing human factors in cybersecurity risk for organizations.
- Workspace Solutions End-user computing and workspace technology solutions for distributed organizations.
Quantifiable outcome
- 10-fold efficiency increase in security operations through CyberArk automation
- +4 more outcomes
Companies that use blueAPACHE
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
blueAPACHE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
blueAPACHE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered foundational and core.
- NinjaOnefoundationalblueAPACHE partnered with NinjaOne to embed NinjaOne's unified IT operations platform into its managed services architecture. The integration enables blueAPACHE to offer remote endpoint and server monitoring, automated patching, secure remote access, and proactive remediation to its customers. blueAPACHE is currently piloting the solution internally before scaling to customer environments.
- MicrosoftcoreStrategic technology partnership for cloud infrastructure including Microsoft Azure, Office 365, ExpressRoute Direct Access, and Microsoft Copilot implementations.
- RingCentralcoreGlobal strategic partnership for unified communications and voice solutions (RingEX cloud-based UC platform), integrated into blueAPACHE's emPOWER Voice solution offerings.
- Hewlett Packard Enterprise (HPE)coreHPE GreenLake partnership for cloud solutions; blueAPACHE is recognized as HPE Service Provider of the Year (2021) and delivers private cloud resources via HPE GreenLake platform.
- CyberArkcoreCyberArk Identity Security Platform partnership providing privileged access management, workforce identity, and vendor PAM. blueAPACHE is CyberArk Global MSP Partner of the Year (2021) and offers CyberArk solutions as a managed service.
- FortinetcoreSecurity solutions partnership; blueAPACHE is Fortinet Australian Partner of the Year (2021).
- ArubacoreNetworking solutions partnership; blueAPACHE received Aruba Partner of the Year award (2023).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
blueAPACHE competitors and assessment
Company assessmentDirect peers
- Datacom: Australia/NZ-headquartered MSP and cloud services provider with comparable managed services, cloud, and ITaaS offerings targeting mid-market and enterprise customers — the closest direct ANZ peer to blueAPACHE.
- Brennan IT: Australian managed IT services provider offering cloud, managed services, and cybersecurity to mid-market and enterprise clients, with a comparable ITaaS-led go-to-market and similar headcount band.
- Macquarie Cloud Services: Australian cloud and managed services provider serving mid-market and enterprise with hosting, managed cloud, and security — directly comparable in customer segment and cloud-led managed services positioning.
- Tesserent: Australia-headquartered cybersecurity-focused managed services provider; overlaps with blueAPACHE's MDR and security practice, especially in mid-market and government/security-conscious enterprise segments.
Broad incumbents
- Fujitsu Australia: Subsidiary of global IT services giant Fujitsu; delivers managed services, cloud, and digital workplace across ANZ as part of a much broader portfolio, competing with blueAPACHE in mid-market and enterprise managed services deals.
- Kyndryl: Global managed infrastructure services provider spun out of IBM; competes for enterprise managed services and hybrid cloud workloads that overlap with blueAPACHE's emPOWER Connectivity and emPOWER Cloud offerings.
- DXC Technology: Global IT services firm with significant ANZ presence providing managed services, cloud, and workplace solutions; competes with blueAPACHE in mid-market and large enterprise managed services contracts.
- Rackspace Technology: Global multi-cloud managed services provider delivering cloud, security, and ITaaS across multiple geographies; comparable in managed cloud and security delivery model though at a larger scale and broader geographic footprint.
Regional players
- Kinetic IT: Australian managed services and IT operations provider with strong ANZ presence; competes with blueAPACHE for managed services and end-user support contracts in the regional mid-market segment.
- Interactive (Australia): Australian managed services and cloud provider serving SMB and mid-market customers; comparable in ANZ mid-market managed services positioning though typically at a smaller deal size than blueAPACHE's enterprise engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
blueAPACHE social profiles
Digital presenceblueAPACHE compliance and trust
Trust signalCompliance1 record
blueAPACHE financial estimates
Financial estimateRevenue estimate
Valuation estimate
blueAPACHE leadership team
Management profileNumber of profiles
Profiles2 records
blueAPACHE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
blueAPACHE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about blueAPACHE
What does blueAPACHE do?
blueAPACHE provides end-to-end managed IT services delivered through its proprietary emPOWER reference architecture. Offerings span managed services and 24/7 support, hybrid connectivity and networking, hybrid/private cloud, unified communications and voice, and security services including Managed Detection & Response. Services are delivered under a consumption-based "pay-as-you-grow" IT-as-a-Service model with recurring multi-year contracts, enabling mid-market and enterprise customers to access applications, data, and infrastructure without upfront capital investment.
Is blueAPACHE a public or private company?
blueAPACHE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was blueAPACHE founded?
blueAPACHE was founded in 1998. It employs 251 to 500 people.
Where is blueAPACHE based?
blueAPACHE is headquartered in Melbourne, Australia, in the Oceania region.
How does blueAPACHE make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are IT-as-a-Service (ITaaS) and professional Services and Consulting.
Who are blueAPACHE's main competitors?
Direct peers on record are Datacom, Brennan IT, Macquarie Cloud Services and Tesserent. Broad incumbents are Fujitsu Australia, Kyndryl, DXC Technology and Rackspace Technology. Regional players are Kinetic IT and Interactive (Australia).
Does blueAPACHE have an API?
No public API is recorded for blueAPACHE.
What industry is blueAPACHE in?
blueAPACHE's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing, with a secondary code of BPAEAMAE, End-User Computing Outsourcing (EUC / Desktop Services). Its NAICS code is 54151 and its SIC code is 7370.