Belarc
- Company typePrivate
- Founded1995
- HeadquartersMaynard, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Belarc does
Belarc, Inc. is a privately held US software company founded in 1995 and headquartered in Maynard, Massachusetts, that builds IT asset management (ITAM) and software license optimization software for US federal agencies, critical infrastructure operators, and large global enterprises. Its flagship product, BelManage, runs on a single Intranet server and database architecture that uses a local agent on each managed device to perform deep discovery of installed software, hardware, and security configuration, with patented last-used timestamp capture (US Patent 8,473,607) covering SaaS and subscription applications such as Adobe Creative Cloud, Microsoft 365, Project, and Visio where vendors do not report usage. The product family includes BelPower (Microsoft Power BI reporting), BelPowerAI (FinOps for AI platforms, initially Anthropic Claude), BelSecure (vulnerability and DISA STIG security configuration assessment), and specialized license-optimization solutions for Microsoft, Oracle, IBM, and Adobe estates, plus a ServiceNow Service Graph Connector for CMDB integration. Belarc monetizes primarily through annual per-endpoint subscriptions (on-premises and AWS-hosted SaaS), with tiered volume discounts that drop per-client pricing from $14-$20 at low volumes to $5-$7.50 for large federal deployments, plus a one-time BelManage Auditor license and a free Belarc Advisor product for individual use. Go-to-market is direct enterprise and government sales supplemented by GSA Schedule 70, a ten-year DoD ESI Blanket Purchase Agreement (2019-2029), CIS CyberMarket, and a SAM consulting partner network (ISAM, Palisade Compliance, Appsian Security); the company is founder-led, has no disclosed institutional funding, and is installed on 50M+ computers worldwide with anchor customers in FAA, USAF, USPTO, NASA, Navy, Bureau of Land Management, Autodesk, Travelers, Chevron, ExxonMobil, and Catholic Relief Services.
Belarc firmographics
Firmographics- Name
- Belarc
- Legal name
- Belarc, Inc.
- Website
- https://belarc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Belarc is headquartered
LocationHeadquarters
- HQ city
- Maynard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belarc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- BelManage Annual Subscription: Annual subscription pricing based on computer/server count with tiered volume discounts. Includes BelManage server, web-based reporting, backend database, support and product updates.
- Advanced Client for Servers (ACS) Option: Annual subscription for server discovery including Microsoft SQL Server, Oracle Database, IBM products, Server Roles, and Virtual Machine to Physical Host dependencies.
- BelManage SaaS: Dedicated hosted version of BelManage managed, maintained and supported by Belarc on AWS servers. Includes Base, Base with Change History, and Base with Change History and BelSecure tiers.
- Change History Module: Annual subscription module that automatically tracks all software and hardware adds and removes.
- BelSecure Module: Annual subscription for tracking US Government Configuration Benchmark (USGCB) security configuration settings.
- Hosted Small Business: Shared multi-tenant hosted offering for smallest businesses or MSPs, billed per computer annually.
- BelArc Advisor (Free): Free personal use product for individual computers, not permitted for commercial or government purposes.
- BelManage Auditor: One-time license for 90 days including BelManage server and 200 client computers, with additional clients at $5 per client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | On-Premises BelManage - Computer pricing |
| Subscription | Annual | On-Premises ACS (Advanced Client for Servers) |
| Subscription | Annual | BelManage Change History Module |
| Subscription | Annual | BelManage Small Network Package |
| One time/ perpetual license | Multi-year contract | BelManage Auditor |
| Subscription | Annual | BelManage SaaS Base |
| Subscription | Annual | BelManage SaaS Plus |
| Subscription | Annual | Hosted Small Business |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Belarc product offering
Product offeringCore offering
Belarc develops and sells the BelManage IT asset management platform, which automatically discovers hardware, software, and security configurations across an enterprise via a local agent on each machine, normalizes the software catalog, and maintains an up-to-date CMDB for software license optimization, cybersecurity status monitoring, and configuration compliance. Complementary modules include BelSecure (vulnerability assessment against DISA STIG and USGCB benchmarks), BelPower (native Microsoft Power BI reporting), and BelPowerAI (FinOps cost/usage tracking for AI platforms).
Product overview
Belarc offers a unified IT asset management platform with BelManage as the core product, complemented by specialized modules and solutions. BelManage provides automated discovery, software license optimization, cybersecurity monitoring, and configuration management through a single intranet server and database. The product portfolio includes BelPower (Power BI reporting interface), BelPowerAI (AI FinOps cost tracking), BelSecure (vulnerability assessment module), and BelArc Advisor (free personal-use tool). Specialized licensing solutions cover Oracle, Adobe, IBM, and Microsoft products. The platform integrates with ServiceNow, Microsoft Power BI, and Power Automate, and supports government compliance requirements including CMMC, FISMA, and NIST controls. Belarc holds US patents for software usage discovery technology.
Differentiator
Problem solved
Functional benefit
Brands
- BelManage: Core IT asset management platform that reduces software license and maintenance costs, monitors cybersecurity status and configuration details. Uses cloud architecture with single Intranet server and database to create accurate CMDB of software, hardware and security configurations.
- BelPower
- BelPowerAI
- BelSecure
- Hosted Small Business
- Belarc Advisor
- ServiceNow Service Graph Connector
Products and services
- BelManage Core IT asset management platform that automatically discovers hardware, software, and security configurations across the enterprise, normalizes the software catalog, and maintains an up-to-date CMDB to reduce software license and maintenance costs, monitor cybersecurity status, and support configuration management. Sold to enterprise and government customers via on-premises or AWS-hosted SaaS deployment.
- BelPower Native Microsoft Power BI interface and reports application that exposes BelManage ITAM data for customized reporting, sharing, alerts, and integration with Power Automate workflows. Sold to enterprise customers that use Microsoft Power BI for business intelligence.
- BelPowerAI FinOps tool that runs on Microsoft Power BI to automate AI platform cost and usage discovery, normalize data to the FOCUS specification, and enable cost optimization, reporting, and alerts. Currently supports Anthropic Claude with Microsoft Copilot, Google Gemini, and OpenAI ChatGPT announced as upcoming. Sold to enterprises consuming AI services.
- BelSecure Security module for BelManage that automates vulnerability assessment, checks security policies and configuration settings, monitors anti-virus status, application versions, security patches, and user accounts, and compares configurations against DISA STIG Windows 10 and USGCB benchmarks. Supports CMMC, FISMA, HIPAA, and FFIEC compliance. Sold to enterprise and government customers requiring continuous security configuration monitoring.
- Hosted Small Business Shared multi-tenant hosted BelManage offering for small businesses and managed service providers (MSPs) at $14 per computer per year, providing access to Belarc's automated software/hardware discovery and NIST security configuration capabilities without dedicated infrastructure.
- Belarc Advisor Free personal-use tool that displays a detailed profile of installed software, hardware, security vulnerabilities, and missing Microsoft hotfixes in a web browser on an individual computer. Licensed for personal use only; not permitted for commercial or government purposes.
- ServiceNow Service Graph Connector Connector (available on the ServiceNow Store) that automatically synchronizes BelManage hardware, software, and security configuration data into the ServiceNow CMDB. Sold to enterprise customers running ServiceNow as their system of record for IT assets.
- BelManage Auditor
Quantifiable outcome
- Gartner estimates organizations can cut software spending by as much as 30% through license optimization, reclaiming idle licenses, and right-sizing renewals
- +3 more outcomes
Companies that use Belarc
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Belarc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature7 records
Belarc partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- US DoD ESIcoreBelarc awarded ten-year Blanket Purchase Agreement (BPA) for IT Asset Management software products and services available to all Department of Defense organizations. Period of performance from September 6, 2019 to July 14, 2029. Includes software licenses, subscriptions, maintenance, support, and services.
- CIS (Center for Internet Security) CyberMarketcoreBelarc became a CIS CyberMarket partner offering MS-ISAC members, SLTT governments, nonprofits, and public education/healthcare institutions the opportunity to purchase Belarc products at GSA Schedule discounted rates. CIS CyberMarket leverages collective purchasing power for cost-effective cybersecurity.
- ISAM (Information Systems Asset Management Group)supportingFounded in 1996, ISAM helps data centers apply software asset management practices to reduce software costs. Provides consultative approach helping software buyers become better negotiators based on expert advice and additional information beyond what vendors provide.
- Palisade CompliancesupportingLeading independent provider of Oracle software and cloud licensing, contracting, cost reduction, and compliance advisory services. Founded in 2011 by former Oracle Global VP Craig Guarente. Over 350 clients worldwide with 200 years of Oracle experience on staff and 100% freedom from Oracle.
- Appsian SecuritysupportingProvides ProfileTailor solution for continuous optimization of SAP licensing. User-friendly, easily deployed, automated management solution delivering visibility of real-time authorization usage, improving security while reducing fraud and data leakage.
- ServiceNowcoreBelarc provides ServiceNow Service Graph Connector available on ServiceNow Store for automatic connection of BelManage data to ServiceNow CMDB. Allows enterprise customers to access accurate, complete, up-to-date hardware, software and security details in their ServiceNow CMDB.
- MicrosoftcoreBelPower runs natively on Microsoft Power BI platform. BelManage data integrates with Power BI for viewing, creating customized reports, and sharing. BelPower connects to Microsoft 365, Azure, and integrates with Power Automate for workflow automation. Belarc products support all versions of Windows and Windows Server.
- AdobesupportingBelarc's patented usage discovery capability automatically discovers usage of Adobe Creative Cloud (CC) and Document Cloud (DC) products. Many SaaS vendors including Adobe don't offer accurate or any usage information, making Belarc's local discovery critical for optimizing Adobe SaaS license spending.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Belarc competitors and assessment
Company assessmentDirect peers
- Flexera: Flexera (which acquired Snow Software) is the largest independent software asset management and IT visibility platform, offering ITAM, SAM, and FinOps capabilities to enterprises and governments globally. It is Belarc's most direct competitor in the SAM/ITAM category.
- ServiceNow: ServiceNow's IT Asset Management and CMDB modules compete head-on with BelManage for enterprise CMDB and ITAM workloads, and ServiceNow is also a key integration partner via Belarc's Service Graph Connector, creating a partner-competitor dynamic.
- Ivanti: Ivanti offers IT asset management, endpoint security, and service management solutions. Its ITAM products target the same enterprise and federal customers as Belarc, with overlap in software license optimization and CMDB use cases.
- ManageEngine (Zoho): ManageEngine's Endpoint Central and AssetExplorer products provide IT asset discovery, software licensing, and CMDB functionality to mid-market and enterprise customers, overlapping directly with BelManage's discovery and SAM capabilities.
- Lansweeper: Lansweeper offers agent-based IT asset discovery and inventory with integrations into ServiceNow and other ITSM platforms, competing with BelManage on automated discovery depth and CMDB population.
- Device42: Device42 provides IT asset management, CMDB, and IP address management software aimed at mid-market and enterprise IT, overlapping with Belarc on automated discovery and CMDB data population.
Emerging players
- Freshservice (Freshworks): Freshservice is an ITSM and ITAM platform with growing asset discovery capabilities. It is less specialized than Belarc on federal-grade SAM but competes for the same mid-market and enterprise ITAM budget.
- Virima Technologies: Virima offers IT asset management, CMDB, and IT discovery with emphasis on agentless scanning and service mapping. It overlaps with Belarc on discovery and CMDB but at smaller scale and with different go-to-market.
- Certero: Certero provides software asset management, SaaS management, and FinOps solutions primarily in the EMEA market, overlapping with Belarc on SAM optimization and SaaS usage visibility.
- SysAid: SysAid offers ITSM with IT asset management and discovery capabilities, competing for ITAM budgets at mid-market organizations where BelManage's Hosted Small Business offering also plays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Belarc social profiles
Digital presenceBelarc compliance and trust
Trust signalCompliance8 records
Belarc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belarc leadership team
Management profileNumber of profiles
Profiles3 records
Belarc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belarc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belarc
What does Belarc do?
Belarc develops and sells the BelManage IT asset management platform, which automatically discovers hardware, software, and security configurations across an enterprise via a local agent on each machine, normalizes the software catalog, and maintains an up-to-date CMDB for software license optimization, cybersecurity status monitoring, and configuration compliance. Complementary modules include BelSecure (vulnerability assessment against DISA STIG and USGCB benchmarks), BelPower (native Microsoft Power BI reporting), and BelPowerAI (FinOps cost/usage tracking for AI platforms).
Is Belarc a public or private company?
Belarc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Belarc founded?
Belarc was founded in 1995. It employs 51 to 100 people.
Where is Belarc based?
Belarc is headquartered in Maynard, United States, in the North America region.
How does Belarc make money?
Eight revenue lines are on record. BelManage Annual Subscription is the primary driver. The others are advanced Client for Servers (ACS) Option, belManage SaaS, change History Module, belSecure Module, hosted Small Business, belArc Advisor (Free) and belManage Auditor.
Who are Belarc's main competitors?
Direct peers on record are Flexera, ServiceNow, Ivanti, ManageEngine (Zoho), Lansweeper and Device42. Emerging players are Freshservice (Freshworks), Virima Technologies, Certero and SysAid.
Does Belarc have an API?
No public API is recorded for Belarc.