HotWax Commerce
HotWax Commerce provides an AI-driven omnichannel order management system for retail brands, unifying inventory across stores and warehouses with configurable routing, BOPIS, ship-from-store, and deep Shopify and NetSuite integrations.
- Company typePrivate
- Founded2019
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HotWax Commerce does
HotWax Commerce is a private SaaS company founded in 2019 and headquartered in Salt Lake City, Utah, that builds an AI-driven omnichannel order management system (OMS) for retail brands operating both physical stores and digital channels. The core platform connects inventory from disparate systems into a unified sellable inventory view, applies configurable order routing logic (sales velocity, weeks of supply, proximity, fulfillment capacity) to assign orders to optimal fulfillment locations, and powers capabilities including BOPIS, ship-from-store, BORIS, and pre-orders. The technical stack emphasizes deep, pre-built integrations—particularly with Shopify (via embedded apps using Shopify App Bridge inside Shopify Admin and Shopify POS) and NetSuite ERP—and an open GraphQL API for custom workflows, with supporting connectors to Loop Returns, Klaviyo, Iterable, UPS, FedEx, ShipT, and Amazon SQS. The product portfolio extends beyond the OMS core to mobile applications (Fulfillment, BOPIS, Receiving, Cycle Count), add-on modules (Unified Inventory, Configurable Order Routing, Store Inventory Management), and a sales-audit product (ORESA).
The company operates a pure SaaS subscription model with annual billing and quote-based, consultative pricing. Go-to-market is exclusively direct enterprise and mid-market field sales, supported by a content-driven marketing funnel (blog, whitepaper, podcast, demo videos) and event presence at CommerceNext and Shoptalk. Customer base is concentrated in fashion/apparel, footwear, jewelry, and eyewear, with named logos including Steve Madden, Perry Ellis International, Gorjana, Betsey Johnson, Ashley Stewart, ADOC (five-country footprint), Dolce Vita, Krewe, Mephisto, Cariuma, and ATM, plus a non-retail logo at Cisco. The company maintains an active product release cadence, with documented platform upgrades in February 2026 (Shopify App Bridge embedding, GraphQL DSL, Amazon SQS) and March 2026 (integration health dashboard, multi-brand catalog management, standardized logging). Ownership is founder-led under CEO Anil Patel with co-founders in COO, CTO-equivalent, and CSO roles; no institutional funding rounds, M&A, or ownership transactions are disclosed in the source material.
HotWax Commerce firmographics
Firmographics- Name
- HotWax Commerce
- Legal name
- HotWax Commerce
- Website
- https://hotwax.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HotWax Commerce provides an AI-driven omnichannel order management system for retail brands, unifying inventory across stores and warehouses with configurable routing, BOPIS, ship-from-store, and deep Shopify and NetSuite integrations.
- Ownership category
- akta.pro rank
HotWax Commerce industry classification
Industry- Product category
- Omnichannel Order Management Software
- akta.pro primary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
- akta.pro secondary industries
- Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF), Returns, Reverse Logistics & Refund/Exchange Automation (RMA) (TLAEACAH), Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)
Keywords
Where HotWax Commerce is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HotWax Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: HotWax Commerce operates as a cloud-based SaaS platform offering an omnichannel order management system. The revenue model is subscription-based, with the platform providing continuous updates, integrations with Shopify and NetSuite, and ongoing support as part of the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise omnichannel order management for mid-to-large retailers with Shopify and NetSuite |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
HotWax Commerce product offering
Product offeringCore offering
HotWax Commerce provides an AI-driven omnichannel order management system (OMS) for retail brands, unifying inventory across stores, warehouses, and digital channels and routing orders to the optimal fulfillment location. The platform is purpose-built for Shopify and NetSuite retailers, offering pre-built integrations, configurable routing logic, BOPIS, ship-from-store, pre-orders, BORIS, and store inventory applications via mobile and desktop apps.
Product overview
HotWax Commerce is an AI-driven omnichannel order management platform designed for retailers. The product portfolio centers on the Omnichannel Order Management System and its specialized Shopify variant, complemented by a suite of mobile applications (Fulfillment App, BOPIS App, Receiving App, Cycle Count App) and add-on modules (Unified Inventory, Configurable Order Routing, Store Inventory Management, Omnichannel Retail Sales Audit). The platform includes a built-in Integration Platform that provides native pre-built integrations with Shopify, NetSuite, Klaviyo, Loop Returns, ShipT, UPS, and FedEx, eliminating the need for third-party connectors. The system offers open APIs for custom workflows and GraphQL support for developers.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel Order Management System AI-driven omnichannel order management system that connects inventory from all systems to digital channels and provides advanced order routing to stores and warehouses for retail brands.
- Omnichannel Order Management System for Shopify Specialized omnichannel OMS tailored for Shopify retailers, featuring native embedded applications that run inside Shopify Admin and Shopify POS.
- Omnichannel Retail Sales Audit (ORESA) Sales audit solution that helps retailers track and reconcile omnichannel sales data across multiple channels and locations.
- Order Management App Application enabling merchandisers to manually release pre-orders at the order item level within the OMS platform.
- HotWax Commerce API Open APIs that allow retailers and partners to create custom workflows and connect additional applications beyond the standard integration list, supporting GraphQL for complex queries.
Quantifiable outcome
- 3,500+ orders download per minute from eCommerce
- +6 more outcomes
Companies that use HotWax Commerce
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
HotWax Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature13 records
HotWax Commerce partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- ShopifycorePrimary eCommerce integration partner. HotWax Commerce has deep, pre-built integration with Shopify including embedded applications (Receiving, BOPIS, Fulfillment, Inventory Count) running directly within Shopify Admin and Shopify POS using Shopify App Bridge. The integration includes order synchronization, refund management, product sync, and fulfillment tracking. Migration to improved architecture in February 2026 captures complete order details including refunds, returns, and exchanges in a single query.
- NetSuitecorePrimary ERP integration partner. HotWax Commerce integrates with NetSuite for order synchronization, inventory management, and financial data. Supports purchase orders, transfer orders, cycle counts, item fulfillment, invoices, and customer refunds. Updated to cache REST API access tokens reducing latency during busy periods. Shared HotWax Item Sequence IDs with NetSuite for transfer orders to improve data synchronization.
- Loop ReturnscoreReturns management system integration. Loop Returns provides automated returns portal where customers submit return requests and track status. HotWax Commerce serves as integration platform between Loop and NetSuite, enabling RMA creation linked to original sales orders, item receipt processing, and refund synchronization. HotWax's integration provides traceability that third-party connectors like NovaModule and Celigo cannot achieve.
- UPSsupportingShipping carrier integration. HotWax Commerce integrates with UPS for shipping label generation and rate shopping to determine most cost-effective shipping method that meets SLA requirements.
- FedExsupportingShipping carrier integration. HotWax Commerce integrates with FedEx for shipping label generation and rate shopping comparison with other carriers.
- ShipTsupportingHyperlocal delivery partner for same-day delivery. ShipT operates with 3-hour delivery buffer. HotWax Commerce integrates with ShipT to guarantee same-day order fulfillment, notifying ShipT for pickup when orders are ready and forwarding tracking updates to customers.
- KlaviyosupportingMarketing automation integration. HotWax Commerce integrates with Klaviyo for customer email notifications regarding order progress, fulfillment, ready-for-pickup, shipping, and delivery confirmation.
- Amazon SQSsupportingInfrastructure integration for message queuing. HotWax Commerce includes standard toolset for managing messages through Amazon SQS to receive and manage background tasks using standard AWS configuration.
- Shopify POScorePoint-of-sale integration. HotWax Commerce integrates with Shopify POS for in-store returns processing, inventory visibility, and store operations. Store associates can process returns quickly without switching systems using Shopify POS.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HotWax Commerce competitors and assessment
Company assessmentDirect peers
- Kibo Commerce: Kibo provides an enterprise omnichannel OMS, order routing, and BOPIS functionality for retailers — the closest like-for-like competitor to HotWax Commerce in mid-market and enterprise retail.
- Fluent Commerce: Fluent Commerce offers an order management platform built around distributed order orchestration, BOPIS, ship-from-store, and unified inventory — directly overlapping with HotWax's core feature set for omnichannel retailers.
- Brightpearl: Brightpearl by Sage is a retail-focused OMS/ERP built for Shopify-native merchants needing order management, inventory, and fulfillment — closely comparable to HotWax's Shopify-centric positioning.
- Cin7 Core (Cin7 Omni): Cin7 provides inventory and order management with strong Shopify and NetSuite integrations, BOPIS, and multichannel inventory — a directly comparable solution for the same mid-market retailer profile.
Broad incumbents
- Manhattan Active (Manhattan Associates): Manhattan Associates is a long-standing enterprise supply chain and OMS incumbent whose Manhattan Active OMS targets the same BOPIS, ship-from-store, and routing use cases, though across a much broader portfolio.
- Blue Yonder: Blue Yonder (formerly JDA) is a global leader in retail and supply chain planning and execution, including order management, and competes for the same enterprise omnichannel deployments as HotWax.
- Salesforce Order Management: Salesforce Commerce Cloud includes native order management serving enterprise retailers with BOPIS, returns, and routing — a broad incumbent alternative that can displace specialists like HotWax in larger accounts.
- Shopify (Shopify Flow / Shopify Plus OMS): Shopify itself offers native BOPIS, Shop Promise/Shipping, and B2B features for Plus merchants and is both HotWax's core platform partner and the most existential competitive threat if it expands native OMS capability.
Emerging players
- Linnworks: Linnworks provides multichannel order and inventory management for SMB and mid-market sellers, targeting similar Shopify-based retailers but typically at smaller scale than HotWax's enterprise accounts.
- Orderhive / Sellingly: Orderhive offers order, inventory, and warehouse management targeting Shopify and multichannel merchants, overlapping with HotWax's routing, unified inventory, and BOPIS capabilities at the lower end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HotWax Commerce social profiles
Digital presenceHotWax Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
HotWax Commerce leadership team
Management profileNumber of profiles
Profiles5 records
HotWax Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HotWax Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HotWax Commerce
What does HotWax Commerce do?
HotWax Commerce provides an AI-driven omnichannel order management system (OMS) for retail brands, unifying inventory across stores, warehouses, and digital channels and routing orders to the optimal fulfillment location. The platform is purpose-built for Shopify and NetSuite retailers, offering pre-built integrations, configurable routing logic, BOPIS, ship-from-store, pre-orders, BORIS, and store inventory applications via mobile and desktop apps.
Is HotWax Commerce a public or private company?
HotWax Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HotWax Commerce founded?
HotWax Commerce was founded in 2019. It employs 11 to 50 people.
Where is HotWax Commerce based?
HotWax Commerce is headquartered in Salt Lake City, United States, in the North America region.
How does HotWax Commerce make money?
One revenue line is on record: saaS Subscription.
Who are HotWax Commerce's main competitors?
Direct peers on record are Kibo Commerce, Fluent Commerce, Brightpearl and Cin7 Core (Cin7 Omni). Broad incumbents are Manhattan Active (Manhattan Associates), Blue Yonder, Salesforce Order Management and Shopify (Shopify Flow / Shopify Plus OMS). Emerging players are Linnworks and Orderhive / Sellingly.
Does HotWax Commerce have an API?
Yes. HotWax Commerce provides open APIs for creating custom workflows and connecting to apps beyond their standard integration list. The API supports GraphQL for managing complex queries with automation patterns like pagination and variable management, particularly for integrations like Shopify. APIs are available for data integration, AI tools to review integration logs, facility group management, and CSV file management. Authentication uses Shopify App Bridge for embedded applications within Shopify Admin and Shopify POS. Developer documentation is at docs.hotwax.co/documents/integrate-with-hotwax/hotwax-commerce-api-and-data-feeds/initial-api-authentication.
What industry is HotWax Commerce in?
HotWax Commerce's product category is Omnichannel Order Management Software. Its primary akta.pro industry code is CRAFAMAC, Order Management & Inventory Orchestration (OMS), with a secondary code of TLAEACAF, Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store).