Privcap
Privcap is a video and creative communications agency that produces video content, events, and creative strategy for private capital firms, alternative investment managers, and financial services clients. It serves enterprise customers including KKR, Apollo, Bain Capital, Deloitte, and KPMG across capital raising, investor relations, and event production.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Privcap does
Privcap is a privately held video and creative communications agency that produces content, events, and creative strategy for private capital firms, alternative investment managers, and adjacent financial services clients. Founded in 2011 and headquartered in Brooklyn, NY with a London-area office, the company delivers an end-to-end production stack covering pre-production, production, post-production, review, and final delivery via a customized web platform used to host events and video content. Core service lines include video production (case studies, explainers, corporate videos, due diligence materials, sizzle reels, social posts), event production (livestream, in-person, hybrid, on-demand annual meetings and town halls), and creative strategy (thought leadership, podcasts, webinars, year-in-review content).
The company monetizes through project-based professional services engagements with custom, quote-based pricing delivered under multi-year enterprise contracts. Go-to-market is sales-led and consultative, with co-founders directly involved in introductory strategy calls, followed by a five-step process (strategy development, content library creation, campaign launch, optimization review). Privcap serves a roster that includes Apollo, Bain Capital, KKR, CD&R, Blackstone, Carlyle, Deloitte, EY, KPMG, Kirkland & Ellis, Latham & Watkins, Tishman Speyer, and Yardi, among others, with combined client AUM described as 'nearly $2 trillion.' The company reports 371% three-year revenue growth per its Inc. 5000 recognition, has produced videos across 17 countries and 51 cities, and has scaled to 40+ annual investor meetings since March 2020. Ownership remains founder-led by Matthew Malone (CEO), Gill Torren (President), and David Snow (Editorial Director), with no disclosed institutional investors beyond an early $1.325M round from Noson Lawen Partners in 2014.
Privcap firmographics
Firmographics- Name
- Privcap
- Legal name
- Privcap LLC
- Website
- https://privcap.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Privcap is a video and creative communications agency that produces video content, events, and creative strategy for private capital firms, alternative investment managers, and financial services clients. It serves enterprise customers including KKR, Apollo, Bain Capital, Deloitte, and KPMG across capital raising, investor relations, and event production.
- Ownership category
- akta.pro rank
Privcap industry classification
Industry- Product category
- Video Production and Creative Communications Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event PR & Communications Support (BPAFADAO)
Keywords
Where Privcap is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Privcap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video and Creative Content Production: Project-based video production and creative content services for private capital firms, including case study videos, culture videos, explainer videos, training videos, podcasts, sizzle reels, social posts, thought leadership papers, webinars, corporate videos, and due diligence materials
- Event Production Services: Production of livestream, in-person, hybrid, and on-demand events including annual meetings, town halls, and shareholder meetings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Privcap product offering
Product offeringCore offering
Privcap produces video content and creative communications for private capital and alternative investment firms. Services include full-service video production (case studies, culture and explainer videos, training videos, due diligence materials, sizzle reels, social posts, podcasts), end-to-end event production (livestream, in-person, hybrid, and on-demand annual meetings, town halls, shareholder meetings), and creative strategy and content development (thought leadership papers, webinars, year-in-review videos). Deliverables are housed on a customized web platform used for event hosting and video distribution.
Product overview
Privcap is a video and creative communications agency that offers a unified suite of services for private capital and financial services firms. The core offering combines video production services (case studies, corporate videos, explainer videos, due diligence materials) with event production (livestream, hybrid, in-person annual meetings and town halls) and creative strategy development (thought leadership, podcasts, industry reports). Services are delivered through a five-step process: Pre-Production, Production, Post-Production, Review, and Final delivery via a customized web platform. The company also offers specialized services for private wealth marketing and maintains a Market Insights content resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Full-service video production including case study videos, culture videos, explainer videos, training and development videos, corporate videos, due diligence materials, sizzle reels, and social posts. Built for private capital firms and alternative investment managers for capital raising and investor relations.
- Event Production End-to-end event production services covering livestream, in-person, hybrid, and on-demand formats for annual meetings, town halls, and shareholder meetings. Includes venue sourcing, set design, video creation, real-time editing, and event hosting for private capital firms and corporations.
- Creative Strategy & Content Development Strategic creative services including thought leadership papers, industry reports, podcasts, webinars, and year-in-review videos. Delivered as part of an integrated content strategy for private capital firms.
- Private Capital for Private Wealth Services Specialized content strategy and video marketing services focused on connecting private capital firms with private wealth managers and advisors. Includes strategy development, content library creation, campaign launch, and results optimization cycle.
Quantifiable outcome
- 49% more YoY revenue growth for companies using video marketing vs. those who don't (Aberdeen Group)
- +1 more outcomes
Companies that use Privcap
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Privcap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Privcap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Private Equity InternationalminorContent partnership with Private Equity International for thought leadership articles and annual meeting checklist resources. Privcap contributed expertise to PEI publications.
- SEO (Scholastic Athletics)minorCommunity partnership supporting SEO's junior board event that raised more than $275,000 for student programs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Privcap competitors and assessment
Company assessmentOthers
- Walker Sands: Walker Sands is a B2B marketing and PR agency with content production capabilities serving technology and professional services clients. Adjacent rather than directly comparable to Privcap due to broader industry focus but shares a content-driven B2B agency model.
Broad incumbents
- PAN Communications: PAN Communications is a mid-size integrated marketing and PR firm serving B2B technology and financial services clients. Comparable to Privcap in serving enterprise financial clients with content and communications services, though at a larger and more diversified scale.
- ICR (ICR Inc.): ICR is a large strategic communications and advisory firm specializing in investor relations and corporate communications for financial services and technology clients. Serves many of the same PE and financial services customers as Privcap but at a much larger scale and broader service scope.
- Prosek Partners: Prosek Partners is a large integrated communications and marketing firm with strong financial services expertise, serving alternative investment managers and financial institutions. Overlaps with Privcap in serving PE clients but offers broader PR/IR capabilities at a significantly larger scale.
Direct peers
- BackBay Communications: BackBay Communications is a PR and integrated marketing firm specializing in financial services and asset management. Like Privcap, it serves alternative investment firms with communications support and content creation, though with broader PR/media relations focus rather than video production specialization.
- Greentarget: Greentarget is a financial services communications and PR agency serving asset managers, PE firms, and financial technology companies. Comparable to Privcap in its financial services vertical focus and content-driven approach to client engagements.
- Clarity PR: Clarity PR is a PR and content marketing firm specializing in financial services, fintech, and technology. Comparable to Privcap in its vertical specialization and emphasis on content marketing for sophisticated financial audiences.
- Trevelino/Keller: Trevelino/Keller is a B2B marketing and PR agency with deep expertise in financial services, fintech, and technology. Like Privcap, it focuses on niche B2B verticals and provides content-driven campaigns for sophisticated buyers in financial services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Privcap social profiles
Digital presencePrivcap compliance and trust
Trust signalCompliance1 record
Privcap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Privcap leadership team
Management profileNumber of profiles
Profiles9 records
Privcap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Privcap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Privcap
What does Privcap do?
Privcap produces video content and creative communications for private capital and alternative investment firms. Services include full-service video production (case studies, culture and explainer videos, training videos, due diligence materials, sizzle reels, social posts, podcasts), end-to-end event production (livestream, in-person, hybrid, and on-demand annual meetings, town halls, shareholder meetings), and creative strategy and content development (thought leadership papers, webinars, year-in-review videos). Deliverables are housed on a customized web platform used for event hosting and video distribution.
Is Privcap a public or private company?
Privcap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Privcap founded?
Privcap was founded in 2011. It employs 11 to 50 people.
Where is Privcap based?
Privcap is headquartered in New York, United States, in the North America region.
How does Privcap make money?
Two revenue lines are on record. Video and Creative Content Production is the primary driver. The others are event Production Services.
Who are Privcap's main competitors?
Walker Sands is listed as an others. Broad incumbents are PAN Communications, ICR (ICR Inc.) and Prosek Partners. Direct peers are BackBay Communications, Greentarget, Clarity PR and Trevelino/Keller.
Does Privcap have an API?
No public API is recorded for Privcap.
What industry is Privcap in?
Privcap's product category is Video Production and Creative Communications Services. Its primary akta.pro industry code is BPAFADAO, Event PR & Communications Support. Its NAICS code is 51211 and its SIC code is 7812.