Glebe Farm Foods

What Glebe Farm Foods does

Glebe Farm Foods is a privately-held, family-owned UK food manufacturer that produces and supplies gluten-free oat products — oat drinks, porridge oats, granola, oat flour and bulk ingredients — under its PureOaty brand. The company operates from a single site in Kings Ripton, Huntingdon, Cambridgeshire, where it grows, harvests, cleans, hulls, rolls and processes gluten-free oats entirely on-site, supported by dedicated fields and a network of farms within 70 miles. A state-of-the-art Tetra Pak processing and packaging plant was added in 2023, reducing milling-to-packing distance to approximately 150 metres and eliminating up to 100,000 miles of HGV transport per year.

The core technology is a vertically-integrated, single-site oat processing platform with a proprietary gluten-free protocol: every batch is independently tested to under 5ppm gluten (against a 20ppm legal limit), and the facility holds AA+ BRCGS and Coeliac UK's Crossed Grain Trademark certifications. Renewable energy is generated on-site via solar panels and biomass. The product range is built on simple formulations — the flagship PureOaty oat drinks contain only water, gluten-free oats, sunflower oil and salt — and spans Barista, Organic Barista, Creamy & Enriched (fortified with B12, B2, D, folic acid and calcium), Tea-rrific, four granola variants, and bulk packs from 5kg to 25kg. The company self-describes as the largest certified gluten-free oat manufacturer in Europe, with cultivation across 100,000 acres.

Revenue is generated through a multi-channel model: direct-to-consumer e-commerce (with free UK shipping promotions), retail listings with Morrisons, Co-op Central England (50 stores) and Booths (all 27 stores), foodservice wholesale through Cambridge Juice Company and other distributors, and bulk ingredient supply to food manufacturers, bakeries and food service operators via trade accounts. Customers include coeliac disease and gluten-intolerant consumers, vegans and plant-based shoppers, coffee shops and foodservice operators, and bulk ingredient buyers. Reported commercial signals include 64% volume growth since 2023, a carbon footprint of 0.26kg CO2e per litre (approximately 50% below leading oat drink brands and 78% below dairy milk), and multiple industry awards including Great Taste 2025 and Farm Shop & Deli Show 2022 silver awards. The company is owned and operated by Philip and Rebecca Rayner, with no disclosed external institutional investment.

Name

Glebe Farm Foods

Legal name

Glebe Farm Foods Ltd.

Website

https://glebefarmfoods.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Glebe Farm Foods is a family-owned UK manufacturer of gluten-free oat drinks, cereals, granola and bulk ingredients under its PureOaty brand, serving coeliac, plant-based and foodservice customers via retail, D2C and wholesale channels.

Ownership category

akta.pro rank

Product category

Gluten-Free Oat Food Products

NAICS

Grain and Oilseed Milling (3112), Oilseed and Grain Farming (1111), All Other Grain Farming (111199)

SIC

Grain Mill Products (2040), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI)

Keywords

• Gluten free oats
• Oat milk drinks
• Plant based beverages
• Porridge and granola cereals
• Bulk oat ingredients

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Product Sales: Direct-to-consumer and retail sales of PureOaty branded oat drinks, porridge oats, and granolas through e-commerce platform and UK supermarkets. Revenue from individual consumer purchases and trade/wholesale accounts.
2. Bulk Ingredient Supply: Supply of bulk gluten-free oats (jumbo, medium, quick, porridge varieties), oat flour, and granola to food manufacturers, bakeries, cafes, and food service operators. Sold in 5kg-25kg bags.
3. Foodservice & Wholesale: Oat drink products sold to foodservice operators including coffee shops, cafes, restaurants. Wholesale distribution through retailers including Morrisons, Co-op, and Booths.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Glebe Farm Foods manufactures and supplies certified gluten-free oat products under the PureOaty brand, including oat drinks (Barista, Organic Barista, Creamy & Enriched, Tea-rrific), porridge oats, and granola variants. The company is the only UK farm that grows and processes gluten-free oats entirely on-site, controlling every step from cultivation through milling, hulling, and packaging via its on-site Tetra Pak plant. It sells through UK supermarkets, foodservice operators, bulk ingredient supply, and its own e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• PureOaty: Main consumer brand for gluten-free oat drinks, porridge oats, and granola products including Barista, Creamy & Enriched, and Tea-rrific variants.

Products and services

• PureOaty Barista Oat Drink Barista-grade oat drink made from British gluten-free oats, water, sunflower oil, and salt. Designed for coffee applications with stable microfoam. Sold in cases of 6x1L cartons for £11.53.
• PureOaty Organic Barista Oat Drink Organic version of the barista oat drink made with organic British gluten-free oats and organic sunflower oil. Sold in cases of 6x1L cartons for £12.66.
• PureOaty Creamy & Enriched Oat Drink Oat drink enriched with vitamins B12, B2, D, folic acid, and calcium for bone health and immunity support. Made from 100% British gluten-free oats. Sold in cases of 6x1L cartons for £10.98.
• PureOaty Tea-rrific Oat Drink Oat drink specially crafted for tea; does not split or alter the colour or taste of tea and produces a frothy appearance. Low in sugars. Sold in cases of 6x1L cartons for £11.53. Awarded 1-star Great Taste Award 2025.
• PureOaty Porridge Oats Gluten-free porridge oats produced and packed at Glebe Farm. Certified by Coeliac UK with the Crossed Grain Trademark. Sustainably powered production. Sold in cases of 6x450g packs for £12.83. Awarded 1-star Great Taste Award 2025.
• PureOaty Oat Granola (Original) Original naturally sweet granola recipe made with British gluten-free oats. Nut-free and vegan. Sold in cases of 6x325g packs for £13.00.
• PureOaty Maple & Banana Oat Granola Gluten-free oats with sweetened dried banana chips and maple flavouring. Nut-free and vegan. Sold in cases of 6x325g packs for £16.21.
• PureOaty Strawberry Oat Granola Gluten-free oats with real strawberry pieces and desiccated coconut. Nut-free and vegan. Sold in cases of 6x325g packs for £18.52.
• PureOaty Choco Chip Oat Granola Gluten-free oats with cocoa-rich vegan chocolate chips. Nut-free and vegan. Sold in cases of 6x325g packs for £14.10.
• Bulk Gluten-Free Porridge Oats Conventional and organic gluten-free porridge oats supplied in 5kg or 20kg bags for food manufacturers, bakeries, and foodservice operators. From £20.92.
• Bulk Organic Gluten-Free Jumbo Oats Organic gluten-free jumbo oats, whole oat flakes rolled to a larger, flatter size. Sold in 25kg bags for food manufacturers and bakeries. From £65.91.

Quantifiable outcome

• 50% lower carbon footprint than leading oat drink brands
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and regional.

• Love British FoodcoreGTM or Marketing Partner · 17 March 2025Partnership with Love British Food, the leading organisation championing homegrown British produce. Glebe Farm joins a collective of passionate producers, retailers, and organisations working to make buying British food an easy and delicious choice. Partnership includes participation in British Food Fortnight (26th September to 12th October).
• Cambridge Juice CompanyregionalChannel Partner/ Reseller/ Distributor · 8 April 2019Local distribution partnership with Cambridge Juice Company, a family business dating back to the early 1900s. CJC distributes PureOaty and other Glebe Farm products to restaurants, cafes, pubs, independent shops, and Cambridge colleges via 3 vans. Coverage extends to Newmarket, Bury St Edmunds, Ely, Peterborough, Hertfordshire, Suffolk, and Essex.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mighty: UK plant-based drinks brand offering oat and pea-based milks through foodservice and retail. Emerging direct competitor in the UK clean-label oat drink category where PureOaty competes.
• Oato: UK oat milk brand focused on foodservice and barista channel. Comparable in product format (oat milk for coffee) and target customer (UK coffee shops), but smaller and earlier-stage than Glebe Farm.

Direct peers

• Oatly: Swedish oat drink market-leader and Glebe Farm's most direct competitor. Both produce barista-grade oat milk from gluten-free oats targeting UK retail and coffee shop channels; Oatly has national UK distribution that Glebe Farm lacks.
• Minor Figures: UK-based oat drink specialist with strong barista channel presence and similar four-ingredient clean-label positioning. Targets the same foodservice and specialty retail customers as PureOaty Barista.
• Rude Health: UK premium plant-based drinks and cereal brand with national grocery listings. Competes in the same premium, clean-label oat drink and porridge segments as PureOaty, with similar brand-led positioning.
• Plenish: UK plant-based drinks brand (now part of Britvic) selling oat and nut milks through major UK retailers. Direct overlap with PureOaty's D2C and retail strategy in the health-led plant-based segment.
• Califia Farms: US-headquartered plant-based milk brand with growing UK presence in barista and retail oat drinks. Comparable product format, target customer (premium plant-based consumers), and barista-channel focus.

Broad incumbents

• Alpro: Danone-owned plant-based drinks incumbent offering oat, almond, and soya milk across all major UK grocers. Overlaps directly with PureOaty in retail oat drinks but operates at vastly greater scale with a multi-category portfolio.
• Provamel: Alpro's organic and plant-based sub-brand, sold across European retailers. Comparable in organic, plant-based positioning and grocery distribution to PureOaty's organic Barista line.

Others

• Infinity Foods: UK-based wholesale distributor of natural, organic, and gluten-free foods to independent retailers and food manufacturers. Comparable as a B2B gluten-free and organic ingredient channel partner/customer for Glebe Farm's bulk oat business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GlebeFarmFoods
• Facebookfacebook.com/GlebeFarmFoods
• LinkedInlinkedin.com/company/glebe-farm-foods-limited
• Instagraminstagram.com/glebefarmfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glebe Farm Foods