Cambridge Juice Co. Ltd

What Cambridge Juice Co. Ltd does

Cambridge Juice Co. Limited is a family-owned B2B wholesale distributor of drinks and snacks, founded circa 1930 by C.A. Lowe as a fruit and vegetable supplier on Cambridge market and now in its fourth generation of family ownership. The company is headquartered at Fieldgate Nurseries, 32 Station Road, Meldreth, Royston, and operates with approximately six employees. It sells its own Cambridge Juice Company branded range of juices (250ml, 330ml, and 750ml formats) alongside an extensive curated assortment of more than 25 third-party brands including 1883 Maison Routin syrups and fruit purees, Glebe Farm plant-based milks, Remedy Kombucha, Sodaly prebiotic sodas, Coldpress cold-pressed juices, Belvoir pressés and mocktails, Fairfields Farm crisps, Savoursmiths crisps, Popcorn Shed, Sweet Lounge vegan confectionery, Love Corn, MOMA oat products, and several local Cambridgeshire producers.

The business runs an e-commerce-enabled WooCommerce website (cambridgejuicecompany.com) with quick-order functionality and a latest-offers module, supplemented by a direct field sales operation. Customers are B2B accounts across the East of England — cafés, offices, schools, convenience stores, hospitality venues, and workplace canteens in Cambridgeshire, Hertfordshire, Bedfordshire, Essex, and Suffolk. Pricing is transactional (pay-as-you-go wholesale) with free home delivery on orders over £55 and a £5.00 delivery charge below that threshold. The company also maintains a social presence on Instagram, Facebook, LinkedIn, and TikTok, distributes an email newsletter, and is a member of the Indie Cambridge local business network.

Revenue is generated entirely through one-time wholesale purchases of branded drinks and snacks resold at wholesale prices; there is no subscription, licensing, or recurring contract model disclosed. The company has no external institutional investors, no parent entity, no subsidiaries, no funding rounds, and no disclosed revenue figure. Its competitive positioning rests on near-century regional heritage, local delivery reliability, breadth of trusted-brand assortment (with a notable emphasis on health-positioned and locally produced SKUs), and flexible ordering for SMB accounts — rather than on technology, scale, or proprietary IP.

Name

Cambridge Juice Co. Ltd

Legal name

Cambridge Juice Co. Limited

Website

https://cambridgejuicecompany.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Cambridge Juice Co. Limited is a fourth-generation, family-owned B2B wholesale distributor of drinks and snacks, serving cafés, offices, schools, convenience stores, and hospitality venues across the East of England with its own Cambridge Juice brand plus an extensive range of third-party brands.

Ownership category

akta.pro rank

Product category

Beverage and snack wholesale distribution

SIC

Wholesale-Groceries, General Line (5141), Beverages (2080)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

akta.pro secondary industry

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

Keywords

• Wholesale beverage distribution
• B2B drinks wholesaler
• Snacks wholesale supply
• Fruit juice distribution
• Hospitality refreshment supply

Headquarters

HQ city

Meldreth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Drinks and Snacks: Cambridge Juice Company generates revenue through wholesale distribution of drinks and snacks to businesses. They purchase products from various brands and sell them to cafés, offices, schools, convenience stores, hospitality venues, and workplace canteens at competitive wholesale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Cambridge Juice Co. Ltd is a family-owned drinks and snacks wholesaler distributing its own Cambridge Juice Company branded juices alongside an extensive portfolio of third-party beverage and snack brands to B2B customers across the East of England. The company sources products from brands such as 1883 Maison Routin, Glebe Farm, Remedy, Coldpress, Fairfields Farm, Belvoir, and others, and delivers them to cafés, offices, schools, convenience stores, hospitality venues, and workplace canteens. Orders are placed through the company website, telephone, or quick-order system, with free home delivery on orders over £55.

Product overview

Cambridge Juice Co. Ltd is a family-owned drinks and snacks wholesaler operating for nearly 100 years, serving businesses across Cambridgeshire, Hertfordshire, Bedfordshire, Essex, and Suffolk. The company operates primarily as a wholesale distribution platform offering an extensive portfolio of products through a WooCommerce e-commerce system. Their product portfolio comprises their own Cambridge Juice Company brand of juices (available in 250ml, 330ml, and 750ml formats), complemented by a comprehensive range of third-party brands including 1883 Maison Routin syrups and fruit purees for professional beverage preparation, Glebe Farm plant-based milk alternatives (soya, oat, almond, coconut), Brynmor gluten-free flapjacks, Fairfields Farm hand-cooked crisps, Savoursmiths premium crisps, Popcorn Shed gourmet popcorn, Sweet Lounge vegan sweets, Love Corn corn snacks, Sodaly prebiotic sodas, Remedy Kombucha, Alchemy beverage elixirs, MOMA oat products, Belvoir pressés and mocktails, Coldpress cold-pressed juices, ChariTea iced teas, and various other branded drinks and snacks.

Differentiator

Problem solved

Functional benefit

Products and services

• Cambridge Juice Company Own-Brand Juices Cambridge Juice Company's own-brand juices available in 250ml to 750ml formats (cans and bottles), including Apple Mango, Apple Strawberry, Semi Sweet Apple, Sun-Kissed Orange, apple, orange, and other fruit combinations, sold wholesale to B2B customers.
• 1883 Maison Routin Syrups & Sauces Extensive range of flavoured syrups and sauces from 1883 Maison Routin — including vanilla, caramel, hazelnut, gingerbread, lavender, pomegranate, and cranberry — sold in 1L bottles for professional beverage preparation by cafés, bars, and hospitality venues.
• 1883 Maison Routin Fruit Purees Premium fruit purees from 1883 Maison Routin including strawberry, raspberry, mango, and peach flavours, sold in 1L bottles for professional beverage preparation.
• Glebe Farm Plant-Based Milk Alternatives Plant-based milk alternatives — barista soya, PureOaty oat, almond, and coconut drinks — all gluten-free and not from concentrate, sold wholesale to cafés and foodservice operators.
• Glebe Farm Gluten-Free Cereals & Granola Gluten-free cereals and granola from Glebe Farm including Chocolate Oat Granola, Maple & Banana Granola, and Porridge Oats, sold wholesale.
• Remedy Kombucha & Sodaly Prebiotic Sodas Remedy Kombucha range (Cherry & Plum, Mango & Passionfruit, Wild Berry, Raspberry Lemonade, Ginger & Lemon, Peach) and Sodaly prebiotic sodas (Watermelon, Raspberry, Pineapple, Yuzu Lemon), low-calorie and low-sugar, sold wholesale.
• Coldpress Cold-Pressed Juices & Smoothies Cold-pressed juices and smoothies including Lemon, Strawberry/Banana Smoothie, and Valencia Orange — not from concentrate — sold wholesale.
• Belvoir Fruit Pressés & Mocktails Belvoir premium cordials and mocktails including Lime & Yuzu Pressé, Raspberry Margarita, and Peach Bellini in 750ml bottles, sold wholesale.
• Breckland Orchard Craft Soft Drinks Craft soft drinks including Craft Cola, Elderflower, Cloudy Lemonade, Ginger Beer with Chilli, and Dandelion & Burdock, made locally in the region in 275ml bottles, sold wholesale.
• ChariTea Organic Iced Teas Organic iced teas from ChariTea in Black, Green, and Mate varieties, supplied in 330ml glass bottles for wholesale distribution.
• Living Things Biotic Sodas Biotic sodas with live cultures in Peach & Blood Orange, Lemon & Ginger, Rhubarb & Apple, Watermelon & Lime, and Cherry & Lime flavours, sold wholesale.
• Fairfields Farm Crisps Hand-cooked crisps made from potatoes grown on the Fairfields Farm family farm, including Lightly Salted, Sea Salt & Aspall Cyder Vinegar, Cheese & Onion, and Sweet Chilli varieties, sold wholesale.
• Savoursmiths Premium Crisps Premium crisps made locally in Duxford, Cambridgeshire in Sea Salt & Black Pepper, Cheese & Wine, Wagyu Beef with Honey & Mustard, and Desert Salt varieties, sold wholesale.
• Popcorn Shed Gourmet Popcorn Premium gourmet popcorn including Rainbow, Berry-licious (2018 Great Taste Award winner), Butterscotch, Pop N Choc, and Red Velvet varieties in snack packs, sold wholesale.
• Sweet Lounge Vegan Sweets UK vegan, plastic-free gummy sweets including Fruity Bears, Strawberry Hearts, Cola Bottles, and Watermelon Slices in home-compostable packaging, sold wholesale.
• Brynmor Gluten-Free Flapjacks Gluten-free flapjacks made with Glebe Farm oats in Apple & Raspberry, Dark Chocolate & Ginger, Cranberry, Chocolate, and Summer Berry varieties, sold wholesale.
• Love Corn Corn Snacks Vegan, gluten-free roasted corn snacks in Smoked BBQ, Sea Salt, Habanero Chilli, and Cheddar varieties, sold wholesale.
• Mr Filbert's Premium Nuts & Snacks Premium nuts and snacks including Mixed Nuts, Rosemary Almonds, Chilli/Lime Peanuts, and Rice Crackers, sold wholesale.
• Alchemy Elixirs Concentrate elixirs including Maho Matcha and Organic Mumbai Chai for professional beverage preparation, sold wholesale.
• MOMA Oat-Based Products Oat-based products including barista oat milk, oat latte cans, and porridge pots in various flavours, sold wholesale.
• Nairn's Gluten-Free Biscuits & Bakes Gluten-free biscuits and baked goods from Nairn's including Mini Cheese Bakes and Biscuit Breaks, sold wholesale.
• Belgian Truffles Chocolate truffles including Dark Flakes, Milk, White Flake, and Champagne and Strawberry varieties, sold in 1kg packs wholesale.
• 1883 Syrup Pump Dispenser Syrup pump dispenser designed for the 1883 syrup range to support professional beverage preparation, sold wholesale.
• B2B Wholesale Delivery Service (East of England) Direct B2B sales and local delivery service across Cambridgeshire, Hertfordshire, Bedfordshire, Essex and Suffolk, with free delivery on orders over £55 and a £5.00 delivery fee on smaller orders, accessed through the company's website, quick-order portal, or telephone.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• 1883 Maison RoutincoreOthersCambridge Juice Company stocks and distributes 1883 Maison Routin syrups and purees, including their premium beverage syrups, crème brûlée syrup, and fruit purees. This is a supplier/distribution relationship for beverage ingredients.
• Belvoir Fruit CompanycoreOthersStocking Belvoir's range of pressé mocktails, including Lime & Yuzu, Raspberry Margarita, and Peach Bellini varieties.
• Fairfields Farm CrispscoreOthersDistributing Fairfields Farm hand-cooked crisps made from potatoes grown on their family farm. Products include lightly salted, cheese & onion, and sweet chilli varieties.
• Glebe Farm FoodscoreOthersGlebe Farm Foods is a local Cambridgeshire company supplying oat milk, soya drinks, and gluten-free cereals. Cambridge Juice stocks their Plant Purity range including barista oat drinks and gluten-free granola.
• Coldpress Juices & SmoothiescoreOthersStocking Coldpress premium cold-pressed juices and smoothies including lemon, strawberry/banana smoothie, and Valencia orange juice.
• Remedy DrinkscoreOthersDistributing Remedy Kombucha range including Cherry & Plum, Mango & Passionfruit, Wild Berry, Raspberry Lemonade, Ginger & Lemon, and Peach varieties. Also stocking Sodaly prebiotic sodas.
• Brynmor Gluten Free FlapjacksminorOthersStocking Brynmor premium gluten-free flapjacks made with Glebe Farm oats, including Apple & Raspberry, Dark Chocolate/Ginger, and Cranberry varieties.
• Fever TreecoreOthersDistributing Fever Tree premium tonic water products.
• Karma DrinkscoreOthersStocking Karma Drinks organic, Fairtrade soft drinks including Karma Razza Raspberry Lemonade, Lemony Lemonade, and Sugar Free Cola in can formats.
• SavoursmithsminorOthersDistributing Savoursmiths premium crisps made locally in Duxford, Cambridgeshire including Cheese & Port, Wagu Beef with Honey & Mustard, and Desert Salt varieties.
• Popcorn ShedminorOthersStocking Popcorn Shed gourmet popcorn including Berry-licious (2018 Great Taste Award winner), Rainbow, and Butterscotch varieties.
• Sweet LoungeminorOthersDistributing Sweet Lounge UK vegan, plastic-free confectionery including Fizzy Fruity Bears, Cola Bottles, and Strawberry Hearts.
• Alchemy ElixirsminorOthersStocking Alchemy specialty drink elixirs including Organic Mumbai Chai and Maho Matcha for professional beverage preparation.
• Love CornminorOthersDistributing Love Corn vegan corn snacks in varieties including Sea Salt, Habanero Chilli, and Smoked BBQ.
• Breckland OrchardminorOthersStocking Breckland Orchard craft soft drinks including Elderflower, Cloudy Lemonade, Dandelion Burdock, and Craft Cola made locally in the region.
• ChariTeaminorOthersDistributing ChariTea organic iced teas including Black, Green, and Mate varieties.
• LemonaidminorOthersStocking Lemonaid lemonade drinks in Ginger and Passionfruit varieties.
• Living Things SodaminorOthersDistributing Living Things prebioticbiotic soda range including Peach & Blood Orange, Lemon & Ginger, Rhubarb & Apple, and new Cherry & Lime flavors.
• FrobishersminorOthersStocking Frobishers fruit juices including Apple, Bumbleberry, Mango, Orange, and Pineapple varieties.
• Nairn'sminorOthersDistributing Nairn's gluten-free biscuits and cereal products.
• Mr Filbert'sminorOthersStocking Mr Filbert's nuts, olives, and snacks including Sea Salt Mixed Nuts, Chilli/Lime Peanuts, and Rosemary Almonds.
• Radnor HillsminorOthersDistributing Radnor Hills beverages including sparkling water.
• Cranes CiderminorOthersStocking Cranes low alcohol ciders including Raspberry & Lemongrass variety.
• Design27 LtdminorOthersWebsite design and development agency that created Cambridge Juice Company's website.
• Indie CambridgeminorOthersLocal business network that Cambridge Juice Company is a member of, promoting independent businesses in the Cambridge area.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Creed Foodservice: Independent family-owned UK foodservice wholesaler supplying caterers, hotels, schools and care homes. Closely comparable in profile to Cambridge Juice — family-run, regional, B2B foodservice — though operating at larger scale and broader geography.
• AF Blakemore: Family-owned UK wholesale and convenience retail operator running one of the UK's largest SPAR franchised convenience networks and a foodservice wholesale division. Comparable in family-owned heritage, B2B wholesale model and East/Midlands geography.
• JJ Foodservice: UK online and delivered foodservice wholesaler supplying restaurants, cafés, takeaways and workplaces. Directly comparable business model (B2B wholesale delivery of drinks and snacks to hospitality customers), differing primarily in scale and national reach versus Cambridge Juice's regional East Anglia footprint.
• Total Foodservice: Independent delivered foodservice wholesaler serving catering, hospitality and care-home operators across the Midlands and South of England. Comparable direct-delivery B2B foodservice model and similar scale band to Cambridge Juice.
• Cotswold Fayre: UK specialty food and drink distributor supplying independent retailers, farm shops, delis and hospitality venues with a curated range of premium and artisan brands. Directly comparable in the curated premium-brand proposition and B2B channel focus, although Cotswold Fayre operates more in retail grocery than on-trade foodservice.
• Diverse Fine Foods: UK specialty food and drink distributor focused on premium, artisan and free-from brands, supplying cafés, restaurants, delis and farm shops. Highly comparable curated premium-brand B2B distribution proposition with overlapping brand portfolio in kombucha, plant-based drinks and cold-pressed juice.

Regional players

• Henderson Wholesale: Family-owned wholesale business in Northern Ireland and Ireland supplying independent retailers, hospitality and foodservice with grocery, beverage and snack ranges. Comparable family-owned B2B wholesale model but operating primarily in a different regional market.

Broad incumbents

• Booker Group: UK's largest foodservice and grocery wholesaler (Tesco-owned), serving caterers, retailers and small businesses with a broad ambient, fresh and chilled range. Overlaps with Cambridge Juice on wholesale beverage and snack distribution to similar end customers, but operates at vastly greater scale across the whole of the UK.
• Bidfood: One of the UK's leading foodservice distributors, supplying pubs, restaurants, schools, hospitals and workplaces with a full range of food, beverage and non-food categories. Comparable channel and customer mix to Cambridge Juice, with broader product breadth and national depot network.
• Brakes Group: Major UK and Ireland foodservice wholesaler serving operators across hospitality, healthcare, education and public sector. Comparable customer mix (cafés, restaurants, workplace canteens) but operates as a broad-line incumbent with refrigerated, frozen and ambient capability.

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CambridgeJuice
• LinkedInlinkedin.com/company/cambridge-juice-co.-limited
• Instagraminstagram.com/cambridgejuiceco
• TikToktiktok.com/@cambridgejuiceco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambridge Juice Co. Ltd