Practice Promotions
Practice Promotions is a U.S.-based, founder-led marketing agency that provides websites, SEO, Google Ads, email, newsletters, and patient engagement services exclusively to physical therapy, occupational therapy, chiropractic, and rehabilitation clinics across North America on tiered monthly subscriptions.
- Company typePrivate
- Founded2011
- HeadquartersChesterfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Practice Promotions does
Practice Promotions, LLC is a U.S.-based, founder-led marketing agency that sells vertically specialized marketing services to physical therapy, occupational therapy, chiropractic, and multi-disciplinary rehabilitation clinics across North America. Founded in 2011 in Chesterfield, Virginia by Neil Trickett, PT, and Amy Trickett, PT after they sold their own Florida PT clinic, the company bundles practice websites, Google Ads/PPC management, AI-extended SEO, email marketing, patient newsletters (print and digital), social media management, a hiring system (Market2Hire), and a lead-source attribution/CRM dashboard (Market2Profit) into tiered monthly subscriptions branded as the Pro, Ultimate, and Enterprise Marketing Systems. Underlying technology includes proprietary AI-powered SEO, a patient-conversion-optimized website framework claimed to convert at 4x industry standard (8% reported average), a 100+ template email automation system, and an "Ask AI" marketing ideas bot launched in 2024.
The commercial model is recurring-revenue subscription with onboarding cycles of 6-8 weeks and quarterly strategy reviews; pricing is quote-based with no public disclosure. The go-to-market is sales-led: a free $1,000-value strategy consultation drives an inside-sales pipeline, supplemented by an enterprise field-sales motion targeting 8+ location clinic groups and a referral ecosystem anchored by an official sponsorship of the APTA Private Practice Section and partnerships with Practice Freedom U and CallHero. The company claims 1,200-1,400+ clinic locations served, 70+ employees (mix of PTs, former clinic owners, and marketing specialists), 830+ websites launched, 40,000 patient leads generated in 2024, and recognition on the Inc5000 (2020, 2021) and as 7-Figure Agency's 2025 Agency of the Year. Practice Promotions is privately held with no disclosed external funding rounds and operates a wholly-owned print-marketing subsidiary, PTMarketingStore.com.
Practice Promotions firmographics
Firmographics- Name
- Practice Promotions
- Legal name
- Practice Promotions, LLC
- Website
- https://practicepromotions.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Practice Promotions is a U.S.-based, founder-led marketing agency that provides websites, SEO, Google Ads, email, newsletters, and patient engagement services exclusively to physical therapy, occupational therapy, chiropractic, and rehabilitation clinics across North America on tiered monthly subscriptions.
- Ownership category
- akta.pro rank
Practice Promotions industry classification
Industry- Product category
- Healthcare Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
Keywords
Where Practice Promotions is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Practice Promotions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Marketing Services: Monthly subscription-based marketing services delivered through tiered plans (Pro, Ultimate). Services include website design, SEO, Google Ads management, email marketing, newsletters, and social media marketing. Monthly execution with quarterly strategy planning. Onboarding takes 6-8 weeks depending on client participation.
- Professional Services: Additional professional services including hiring system for PT staff, patient leads analysis, and custom marketing strategy development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Marketing System - For established multi-provider clinics looking to grow patient volume or compete with local clinics |
| Subscription | Monthly | Ultimate Marketing System - For established multi-provider clinics looking to expand with additional content strategy |
| Subscription | Monthly | Enterprise System - For 8+ location clinics looking to add more locations |
| Subscription | Annual | Lead Generator/Business Developer - B2B sales role |
| Subscription | Annual | Digital Marketing Specialist |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Practice Promotions product offering
Product offeringCore offering
Practice Promotions is a physical therapy marketing agency that helps PT, OT, and rehabilitation clinic owners attract more new patients online. Its core offering is an all-in-one monthly subscription marketing system combining conversion-optimized practice websites, AI-powered SEO, Google Ads/PPC management, email marketing, patient newsletters, social media marketing, hiring marketing, and patient leads analysis. Services are delivered by a 70+ person team of PT-literate specialists under tiered subscription plans for single-location, multi-location, and 8+ location enterprise clinic groups across North America.
Product overview
Practice Promotions is an all-in-one physical therapy and rehabilitation marketing agency offering a platform-plus-modules architecture. The core offering centers on Practice Websites (conversion-optimized sites converting 4x industry standard) and Google Ads/PPC services, supported by SEO & Digital Marketing for local search visibility and Email Marketing with 100+ templates. The product portfolio includes Patient Newsletters (print and digital), Social Media Marketing, a Hiring System (Market2Hire), and Patient Leads Analysis/CRM with 24/7 dashboards. These integrate into the Market2Grow System, available as Pro Marketing System (mid-tier with SEO, Google Ads Pro, email, blog content) or Ultimate PT Marketing System (top-tier adding custom content strategy, social campaigns, and Market2Hire career pages). Enterprise multi-location clinics receive custom systems. A free Ask AI Bot provides AI-powered marketing guidance. All services are backed by 20+ years of PT clinical expertise and delivered by a team of 70+ specialists including website designers, SEO specialists, Google Ads managers, copywriters, and dedicated Success Managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Practice Websites
- Google Ads / PPC
- SEO and Digital Marketing
- Email Marketing
- Patient Newsletters
- Social Media Marketing
- Hiring System (Market2Hire)
- Patient Leads Analysis (CRM and Call Tracking)
- Market2Grow System
- Ask AI - Free Marketing Ideas Bot
- Print Marketing Products
Quantifiable outcome
- Websites convert 4x more patients than industry standard
- +11 more outcomes
Companies that use Practice Promotions
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Practice Promotions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature7 records
Practice Promotions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American Physical Therapy Association - Private Practice Section (APTA PPS)coreOfficial sponsor of the American Physical Therapy Association's Private Practice Section. This partnership provides access to the APTA PPS professional community and positions Practice Promotions as a trusted partner within the PT industry. They offer specialized marketing programs for APTA PPS members including web design, Google Ads, SEO, newsletters, and social media marketing services.
- Practice Freedom UcoreOfficial business coaching partner of Practice Promotions. Practice Freedom U, led by CEO Jamey Schrier, provides strategic coaching programs for PT practice owners focused on mindset, structure, and leadership. Practice Promotions refers clients seeking business coaching to Practice Freedom U while maintaining joint marketing presence.
- CallHerominorCallHero provides phone training systems for PT clinic front desk staff. Practice Promotions offers integrated marketing services for CallHero customers, driving new patient calls to practices using CallHero's training. The partnership targets the same customer base of PT clinic owners.
- GooglecoreGoogle Premier Partner with certified Google Ads specialists on staff. Practice Promotions manages Google Ads campaigns for PT clinics and has achieved metrics such as average Google Ads cost per lead of $50, $30, and 53% conversion rate from clicks to patient leads.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Practice Promotions competitors and assessment
Company assessmentBroad incumbents
- Tebra (formerly PatientPop): Tebra is a comprehensive practice growth platform for healthcare providers, combining patient acquisition marketing, online scheduling, reputation management, and EHR — directly comparable to Practice Promotions' all-in-one marketing subscription model but at much larger scale (>$100M revenue) and across many healthcare verticals, not just PT.
- LocaliQ (formerly ReachLocal): LocaliQ is a much larger digital marketing platform from Gannett offering websites, SEO, paid ads, and analytics to SMBs including healthcare practices. Significantly broader and more well-funded than Practice Promotions, and a competitive threat to any healthcare marketing agency, though it lacks PT-specific specialization.
Direct peers
- Doctor.com: Doctor.com provides a practice growth platform (websites, SEO, reputation, listings, scheduling) for healthcare practices. Their product set and subscription go-to-market mirror Practice Promotions' stack, though they serve a broader range of specialties rather than specializing in PT.
- Officite: Officite is a long-standing healthcare practice marketing agency offering websites, SEO, and patient acquisition services to medical and dental practices; structurally the same value proposition as Practice Promotions (all-in-one subscription marketing for healthcare providers).
- DoctorLogic: DoctorLogic builds marketing platforms (websites, SEO, paid media) for healthcare practices. Direct comparable to Practice Promotions in service mix and subscription pricing model, serving multi-location healthcare groups with a similar Enterprise-style tier.
- PracticeMojo: PracticeMojo is a patient communication and marketing service for dental practices with a vertical-specialist agency model, comparable in architecture to Practice Promotions. It validates the "deep vertical specialist agency" thesis Practice Promotions executes for PT; not a direct competitor, but a structural analog.
- Sesame Communications: Sesame Communications provides patient engagement, website, and marketing services to dental and medical practices — a near-twin of Practice Promotions in vertical-specialist agency positioning, including comparable website/SEM/email modules delivered as managed subscriptions.
- iHealthSpot Interactive: iHealthSpot is a healthcare practice marketing and website provider serving medical, dental, and rehab practices with subscription-style engagements. Comparable to Practice Promotions on the website-plus-marketing subscription model and customer base overlap with PT-adjacent rehab practices.
Emerging players
- WebPT: WebPT is the dominant practice management and EMR software vendor in the PT vertical. While not a marketing agency, it owns the patient relationship layer that clinics use daily and represents the most natural channel partner or potential competitive entrant into PT-specific marketing, billing, and patient engagement that overlap with Practice Promotions' offerings.
- ReferralMD: ReferralMD provides healthcare-focused referral management, CRM, and patient acquisition tools. While narrower than Practice Promotions' full-stack offering, it targets the same PT/private practice buyer and overlaps in CRM/lead-tracking functionality with Practice Promotions' Patient Leads Analysis module and Market2Profit system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Practice Promotions social profiles
Digital presencePractice Promotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practice Promotions leadership team
Management profileNumber of profiles
Profiles11 records
Practice Promotions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Practice Promotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practice Promotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practice Promotions
What does Practice Promotions do?
Practice Promotions is a physical therapy marketing agency that helps PT, OT, and rehabilitation clinic owners attract more new patients online. Its core offering is an all-in-one monthly subscription marketing system combining conversion-optimized practice websites, AI-powered SEO, Google Ads/PPC management, email marketing, patient newsletters, social media marketing, hiring marketing, and patient leads analysis. Services are delivered by a 70+ person team of PT-literate specialists under tiered subscription plans for single-location, multi-location, and 8+ location enterprise clinic groups across North America.
Is Practice Promotions a public or private company?
Practice Promotions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Practice Promotions founded?
Practice Promotions was founded in 2011. It employs 11 to 50 people.
Where is Practice Promotions based?
Practice Promotions is headquartered in Chesterfield, United States, in the North America region.
How does Practice Promotions make money?
Two revenue lines are on record. Subscription Marketing Services are the primary driver. The others are professional Services.
Who are Practice Promotions's main competitors?
Broad incumbents on record are Tebra (formerly PatientPop) and LocaliQ (formerly ReachLocal). Direct peers are Doctor.com, Officite, DoctorLogic, PracticeMojo, Sesame Communications and iHealthSpot Interactive. Emerging players are WebPT and ReferralMD.
Does Practice Promotions have an API?
No public API is recorded for Practice Promotions.
What industry is Practice Promotions in?
Practice Promotions's product category is Healthcare Marketing Services. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services. Its NAICS code is 5418 and its SIC code is 7311.