Zinstall

What Zinstall does

Zinstall is a privately-held software company founded in 2009 and headquartered in Hawthorne, United States, that builds utilities for Windows PC and server migration. The company's core technology performs native, full-environment transfers — moving programs, settings, accounts, passwords, profiles, personalization, and files (rather than files alone) across different hardware, different Windows client versions (XP through 11), different Windows Server versions (2003 through 2025), and across form factors including physical-to-virtual, virtual-to-virtual, and physical-to-cloud (Azure, AWS, IBM Cloud, Rackspace). An application-generic architectural approach allows the software to migrate unknown or in-house line-of-business applications without requiring installation media, distinguishing it from file-copy alternatives.

The product portfolio spans consumer PC migration (WinWin, Migration Kit Pro, Easy Transfer), Windows 11 upgrade tooling (Upgrade Companion), server migration (WinServ with full-service option), and backup (FullBack consumer subscription; FullBack Server Light and Pro). Pricing is dominated by one-time perpetual licenses ranging from $59 to $1,390 per migrated system, supplemented by technician-assisted remote migration services at flat-rate fees and a single $14.90/month consumer backup subscription.

Zinstall operates a hybrid go-to-market: product-led self-serve e-commerce at zinstall.com, enterprise volume licensing (10+ to 1,000+ license tiers) through a dedicated IT page, an MSP partner program with channel-specific pricing, and distribution through IBM Services for large-scale enterprise WinServ deployments. The customer base spans individual consumers upgrading PCs, small IT consulting firms, managed service providers, and enterprise IT departments running Windows 10/11 and server migrations or cloud onboarding. The company is privately held with no disclosed outside funding or ownership changes since founding.

Name

Zinstall

Legal name

Zinstall

Website

https://zinstall.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Zinstall is a privately-held Windows migration software company founded in 2009 that transfers programs, settings, profiles, and files between PCs, Windows Servers, and cloud environments, serving consumers, IT departments, MSPs, and enterprises worldwide.

Ownership category

akta.pro rank

Product category

PC Migration Software

NAICS

Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

akta.pro secondary industry

Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG)

Keywords

• PC migration software
• Server migration tools
• Windows backup software
• Computer transfer utility
• Data migration solutions

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. One-Time Software Licenses: Primary revenue from selling perpetual one-time licenses for migration software (WinWin, Migration Kit Pro, Easy Transfer, WinServ). Each license covers one source-to-target transfer. Volume discounts available for IT/MSP purchases.
2. Remote Professional Services: Full-service remote transfer performed by Zinstall engineers at a fixed flat rate. Includes software license plus technician labor. Examples: WinWin Service ($219), Pro Service ($269), Windows 10 Upgrade Remote Service ($249).
3. Subscription Backup (FullBack Consumer): FullBack consumer backup at $14.90/month, covering programs, settings, profiles, and all files on a PC with total recovery capability.
4. One-Time Server Backup Licenses: FullBack Server Light at $399 one-time and FullBack Server Pro at $899 one-time. No renewal or subscription required; each license covers one protected server with unlimited recoveries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zinstall develops Windows PC and server migration software that transfers full user environments—including applications, settings, profiles, and data—between computers or across operating systems. The company also offers Windows backup utilities for PCs and servers, and provides remote migration services for hands-on assistance.

Product overview

Zinstall offers a suite of computer migration and backup software products designed to transfer programs, settings, profiles, and files between computers or during OS upgrades. The core product lineup includes Zinstall WinWin for standard PC-to-PC transfers, Zinstall Migration Kit Pro for advanced/complex migrations (including broken computers, USB transfers, SSD drives), Zinstall Easy Transfer for file-only transfers, and Zinstall FullBack for automatic computer backup. For enterprise customers, Zinstall WinServ handles server migrations across Windows Server versions and to cloud platforms. Remote service options provide technician-assisted migrations. The products work with Windows XP through Windows 11 and support various transfer methods including network/wifi, USB drives, and cloud storage destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Zinstall WinWin: Standard transfer product for migrating programs, settings and files from one computer to another
• Zinstall Migration Kit Pro
• Zinstall Easy Transfer
• FullBack
• FullBack Server
• Zinstall WinServ
• Windows 11 Upgrade Companion

Products and services

• Zinstall WinWin PC-to-PC migration software for individual consumers that transfers applications, settings, and data from an old Windows computer to a new one.
• Zinstall Migration Kit Pro Enterprise-grade Windows migration solution for IT departments and managed service providers performing large-scale PC migrations, with volume licensing.
• Zinstall Easy Transfer File and data transfer utility aimed at consumers who need to move files and selected data between Windows PCs.
• Zinstall WinServ Windows server migration tool designed to transfer roles, features, settings, and data between Windows servers for IT administrators.
• Zinstall FullBack Backup and recovery software for Windows PCs that captures system state, applications, and data for restore.
• Zinstall FullBack Server Backup and recovery software for Windows servers providing system image and data protection for IT environments.
• Zinstall Remote Migration Service Hands-on professional service where Zinstall technicians perform the migration remotely for customers who need guided assistance.

Quantifiable outcome

• Onsite Consulting reduced per-job technician time from 3 hours to approximately 15 minutes
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

One partnership is on record.

• IBM ServicescoreChannel Partner/ Reseller/ DistributorWinServ (Zinstall's server migration product) is available through IBM Services as part of their full-service package for large-scale enterprise deployments. Organizations can contact their IBM account team in their region to access WinServ as part of IBM's managed services offering. This extends Zinstall's reach into large enterprise accounts that IBM Services manages.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acronis: Acronis offers True Image for consumer backup and broader cyber protection with migration/disaster recovery capabilities that overlap with Zinstall FullBack. Acronis competes in both consumer and SMB backup/migration with significantly larger scale.
• Laplink Software: Laplink's PCmover is the most direct competitor to Zinstall WinWin and Migration Kit Pro, offering PC-to-PC migration of programs, files, and settings. Laplink has been a longstanding name in PC migration for both consumers and enterprises.
• EaseUS: EaseUS Todo PCTrans and EaseUS backup products compete directly with Zinstall's PC migration and backup offerings in the consumer and prosumer market, often at lower price points.
• MiniTool: MiniTool offers PC transfer and backup utilities for consumers and businesses that directly compete with Zinstall's WinWin, Easy Transfer, and FullBack products, typically at lower price points.

Others

• Backblaze: Backblaze is both a backup destination integrated into FullBack Server and a competing consumer/SMB backup product. Its B2 cloud storage is the recommended backup destination within Zinstall's own product.
• Microsoft USMT: Microsoft's User State Migration Tool is a free enterprise migration utility that Zinstall explicitly compares against on its product pages. USMT is the primary incumbent tool for Windows enterprise migrations and represents the baseline competition.

Broad incumbents

• Commvault: Commvault is an enterprise data protection and migration platform that competes with WinServ and FullBack Server in large enterprise environments. Its broader portfolio includes data migration, backup, and compliance for heterogeneous environments.
• Carbonite (OpenText): Carbonite (now part of OpenText) provides consumer and SMB cloud backup solutions that overlap with Zinstall FullBack. While its primary focus is backup rather than migration, it competes for the same end-customer wallet share.
• Veeam: Veeam dominates enterprise Windows Server backup and recovery, overlapping with Zinstall FullBack Server Pro and WinServ at the enterprise infrastructure level. Veeam operates at significantly larger scale with broad data center virtualization support.

Emerging players

• Druva: Druva is a cloud-native data protection platform that competes indirectly with Zinstall FullBack Server in enterprise backup, particularly as organizations shift away from on-prem Windows server workloads toward SaaS-delivered protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Zinstall
• Facebookfacebook.com/zinstall
• LinkedInlinkedin.com/company/zinstall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinstall