Laplink

What Laplink does

Laplink Software, Inc. is a Bellevue, Washington-based, privately held software company founded in 1983 (originally as Traveling Software) that builds PC migration and endpoint lifecycle management software for consumers, small and medium businesses, managed service providers, and large enterprises including government and education institutions. Its flagship PCmover product line automatically transfers files, user settings, profiles, and applications between PCs, and is offered across Home, Professional, Ultimate, Express, Business, and Enterprise editions with light-touch and zero-touch deployment options. The portfolio also includes PCmover Profile Migrator for Active Directory to Azure AD/Entra ID cloud identity migrations, Laplink Everywhere (a cloud-based RMM and PC lifecycle management platform on subscription), and adjacent utilities such as DiskImage, SafeErase, Laplink Gold, Laplink Sync, Reconfigurator, and Laplink Transfer Cables.

The company's technology is rule- and policy-driven rather than AI-based, focused on deterministic migration of OS state and applications across Windows hardware and identity environments. Laplink generates revenue through one-time perpetual software licenses (the dominant model), subscription plans for Laplink Everywhere, partner channel sales through a global reseller/MSP Partner Portal with a 20% discount and Volume License Agreements, and supporting services including 24/7 Free Transfer Assistance. Go-to-market combines enterprise field sales (with evaluation requests typically processed within one business day), self-serve e-commerce through go.laplink.com, and an affiliate program, supported by localization across 18+ languages and flagship validation from Microsoft and Intel as the only recommended migration solution.

Laplink is founder/management-owned with no disclosed institutional investor or parent entity. Leadership includes Chairman and CEO Thomas Koll, President and COO Randy Clark (20+ years with the company), CTO Jack Wilson, and Senior Director of Inside Sales and Marketing Neil Minetto. Operating at 11–50 employees, the company is positioned to benefit from the Windows 10 End-of-Support migration wave through 2025–2026 while transitioning incrementally toward recurring subscription revenue via Laplink Everywhere.

Name

Laplink

Legal name

Laplink Software Inc.

Website

https://laplink.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Laplink Software builds PCmover and Laplink Everywhere, endpoint migration and lifecycle management software that automatically transfers files, settings, profiles, and applications between PCs for consumers, SMBs, MSPs, and large enterprise, government, and education customers worldwide.

Ownership category

akta.pro rank

Product category

PC Migration Software

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Data Migration & Replication Tools (HDABAEAN)

akta.pro secondary industry

Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)

Keywords

• PC migration software
• Endpoint migration
• Remote monitoring management
• Disk imaging backup
• Data wipe software

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: One-time perpetual license sales for PCmover products across multiple editions (Home, Professional, Ultimate, Express) for individuals and businesses. Also includes Volume License Agreement and Multi-License Packs for enterprise customers.
2. Subscription Services: Laplink Everywhere cloud-based device management solution offered as subscription with plans and pricing tiers for SMB and MSP customers.
3. Partner Channel Revenue: Revenue through reseller and MSP partners purchasing Volume License Agreements and Multi-License Packs at discounted partner rates.
4. Support and Services: Technical support services including 24/7 Free Transfer Assistance included with PCmover Professional. Premium support options for business and enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Laplink develops and sells PC migration and lifecycle management software, headlined by the PCmover product family which automatically transfers files, user profiles, settings, and applications from one PC to another. The company complements PCmover with Laplink Everywhere, a cloud-based remote monitoring and management (RMM) platform for enterprise PC lifecycle management, plus utility products for disk imaging (DiskImage), secure data wiping (SafeErase), file transfer (Laplink Gold), and file synchronization (Laplink Sync).

Product overview

Laplink offers a comprehensive PC migration and lifecycle management platform built around its flagship PCmover software. The product portfolio consists of the PCmover family (including Professional, Ultimate, Home, Express, Business, and Enterprise editions), PCmover Profile Migrator, Laplink Everywhere for cloud-based device management, and utility products including DiskImage (backup/recovery), SafeErase (data wipe), Laplink Gold and Sync (file transfer/synchronization), Reconfigurator, and Transfer Cables. PCmover serves as the core platform enabling automatic migration of files, settings, user profiles, and applications between PCs, while the supplementary products address related needs such as disk imaging, secure data deletion, and remote device management.

Differentiator

Problem solved

Functional benefit

Brands

• PCmover: Flagship PC migration software that automatically moves files, settings, and programs from one PC to another. Available in Professional, Ultimate, Home, Express, Business, and Enterprise editions.
• PCmover Profile Migrator
• Laplink Everywhere
• Laplink Gold
• Laplink Sync
• DiskImage
• SafeErase
• Laplink Transfer Cables

Products and services

• PCmover Flagship PC migration software that automatically moves files, settings, user profiles, and applications from one PC to another, eliminating manual data transfer for individuals and organizations.
• PCmover Professional Most popular PCmover edition for individuals and home offices that automatically moves everything from an old PC to a new one, bundled with 24/7 Free Transfer Assistance.
• PCmover Ultimate Full-featured PCmover edition distributed as a physical boxed product, supporting complete PC migration including files, settings, and applications.
• PCmover Home Entry-level PCmover edition for home users migrating files, settings, and applications to a new personal computer.
• PCmover Express Streamlined PCmover edition designed for quick PC-to-PC migration tasks.
• PCmover Business PCmover edition built for small and medium businesses, MSPs, and IT service professionals, enabling IT-managed migrations at scale with technician licensing options.
• PCmover Enterprise Enterprise PCmover edition for large organizations, government, and education institutions, supporting light-touch or zero-touch migrations at scale with full corporate-level capabilities.
• PCmover Profile Migrator Automatically migrates data, files, and programs to a new user profile on the same PC or to cloud directories, including support for moving from on-premise Active Directory to Azure Active Directory (Entra ID).
• PCmover Image & Drive Assistant Restores an old PC image or hard drive to a brand new PC, enabling image and drive recovery scenarios.
• Laplink Everywhere Cloud-based PC lifecycle management platform offering enterprise-grade Remote Monitoring and Management (RMM) without additional on-premises IT infrastructure, with subscription tiers for SMB and MSP customers.
• DiskImage Backup and recovery software that creates a complete and perfect copy (image) of an entire PC for disaster recovery purposes.
• SafeErase Secure data wiping utility that permanently deletes all data from a computer before recycling, ensuring deleted files cannot be recovered.
• Laplink Gold File transfer and remote management utility enabling secure file transfers and remote access to PCs.
• Laplink Sync File synchronization software that keeps files up-to-date across multiple PCs.
• Reconfigurator Utility for reconfiguring existing PC setups, settings, and system configurations.
• Laplink Transfer Cables Proprietary hardware transfer cables designed to provide the fastest transfer speeds available for direct PC-to-PC connections.

Quantifiable outcome

• PCmover Profile Migrator decreases time for Active Directory profile migrations by 50%

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• MicrosoftflagshipStrategic or Co-development PartnerMicrosoft recommends PCmover as the only migration solution. With every Microsoft software release, update, or EOS (especially Windows 10 EOS), PC migrations increase. PCmover is positioned as the trusted solution for Microsoft environment migrations.
• IntelflagshipStrategic or Co-development PartnerIntel recommends PCmover as the only migration solution. Partnership celebrates 40 years of collaboration with Intel acknowledging Laplink's support of the personal computer industry.
• Resellers & MSPscoreChannel Partner/ Reseller/ DistributorGlobal network of resellers and MSPs selling PCmover solutions with 20% partner discount, Volume License Agreements, and 24/7 support. Partners include technology resellers, IT service providers, and system integrators.
• AffiliatesminorGTM or Marketing PartnerAffiliate program allowing content creators, reviewers, and partners to earn commissions by promoting PCmover solutions. Includes access to creative assets, product details, banners, and case studies.
• AOS GroupcoreChannel Partner/ Reseller/ DistributorJapanese distribution partner with 12-year business relationship. AOS Group carries out data migration for many customers using Laplink's technology, revitalizing Japanese companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acronis: Provides backup, disaster recovery, and data migration/migration tools for endpoints and servers. Directly comparable to Laplink's DiskImage backup and PCmover migration capabilities, particularly for SMB and MSP channels.
• Zinstall: Specializes in PC-to-PC migration software for consumers, businesses, and enterprise environments. Closely comparable to PCmover's core file/settings/application migration use case.
• EaseUS: Offers PC migration, backup (Todo Backup), and disk cloning utilities. Overlaps with Laplink's PCmover and DiskImage products in the consumer/SMB migration and backup category.
• AOMEI Technology: Provides PC backup, disk cloning, and migration tools (e.g., AOMEI Backupper). Comparable to Laplink's DiskImage and PCmover for consumer and SMB backup/migration use cases.
• Carbonite (OpenText): Endpoint backup and migration offerings for SMB and enterprise. Overlaps with Laplink's DiskImage backup and PCmover migration use cases for SMB customers.
• Paragon Software Group: Provides hard disk management, migration, and backup utilities (e.g., Migrate OS to SSD). Comparable to Laplink's PCmover Image & Drive Assistant and DiskImage for disk migration scenarios.

Broad incumbents

• ManageEngine (Zoho): Broad IT management suite including endpoint management and migration tools for enterprises. Comparable as a competitor in PC lifecycle management but operates as a much wider portfolio of IT tools.
• Kaseya: Established RMM and IT management platform serving MSPs and enterprises. Comparable to Laplink Everywhere but with a much broader portfolio (RMM, PSA, security, backup).
• Microsoft Intune: Microsoft's cloud-based endpoint management and PC lifecycle platform. Adjacent competitor to Laplink Everywhere and PCmover Enterprise, embedded in the Microsoft ecosystem that also endorses Laplink.

Emerging players

• NinjaOne: Cloud-native RMM platform targeting MSPs and enterprise IT. Directly comparable to Laplink Everywhere's subscription RMM positioning, though with broader functionality and significant venture funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/laplink
• Facebookfacebook.com/laplinksoftware
• LinkedInlinkedin.com/company/laplink-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laplink