G Spot
G Spot is a London-based functional beverage brand founded by Gillian Anderson in 2022, selling sparkling, caffeine-free, vegan soft drinks formulated with adaptogens and nootropics across four mood-targeted SKUs via UK/US D2C e-commerce and premium UK retailers.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What G Spot does
G Spot is a privately-held functional beverage brand founded in 2022 by actress Gillian Anderson, operating through UK parent G Ology Limited (London) and US entity GS Beverages Inc. The company designs and sells sparkling, caffeine-free, vegan, low-sugar soft drinks formulated with adaptogens (reishi, chaga, cordyceps, maca, ashwagandha), nootropics (L-theanine, bacopa, ribose), botanicals, and functional vitamins/minerals, organised into four mood-targeted SKUs: Lift (energy via B vitamins), Soothe (calm/focus via magnesium and zinc), Protect (immune support via vitamin C and chaga), and Awaken (sensory/pleasure via butterfly pea and L-citrulline). Products are sold as 12-packs, a mixed 16-pack, and a bulk Office Party Pack, supplemented by branded merchandise (organic cotton t-shirts and Piper Maru art prints). Distribution is dual-channel: D2C e-commerce through thisisgspot.com (UK) and us.thisisgspot.com (US) with a subscription offering 25% off the first box and 10% recurring, combined with selective premium UK retail listings (Sainsbury's, Selfridges, Harvey Nichols, Fortnum & Mason, Soho House, 100 Shoreditch, WH Smith, Zapp, and independent stores). The company markets primarily through Gillian Anderson-led earned media, with coverage across Oprah Daily, Forbes, Financial Times, GQ, Glamour, Harper's Bazaar, and additional lifestyle outlets, and runs a refer-a-friend programme plus a Blue Light Card community partnership. G Spot is bootstrapped and founder-owned with no institutional funding rounds disclosed beyond a 2024 Heineken-linked event; headcount is 11–50.
G Spot firmographics
Firmographics- Name
- G Spot
- Legal name
- G Ology Limited
- Website
- https://thisisgspot.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- G Spot is a London-based functional beverage brand founded by Gillian Anderson in 2022, selling sparkling, caffeine-free, vegan soft drinks formulated with adaptogens and nootropics across four mood-targeted SKUs via UK/US D2C e-commerce and premium UK retailers.
- Ownership category
- akta.pro rank
G Spot industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where G Spot is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
G Spot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: One-time purchases and subscription model through owned e-commerce stores (thisisgspot.com for UK, us.thisisgspot.com for US). Subscription offers 25% off first box and 10% recurring discount with free shipping. Mixed 16-pack at £34.95 one-time or £26.21 subscription.
- Retail Distribution: Wholesale distribution through premium UK retailers including Sainsbury's, Harvey Nichols, Fortnum & Mason, Selfridges, WH Smith travel, Zapp, and independent stores. Food service presence at Soho House and 100 Shoreditch.
- Merchandise and Merchandise: Limited edition merchandise including branded t-shirts (£27.95) and artist-designed limited edition lino prints (£50) featuring artwork by Piper Maru.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mixed 16-Pack (4 of each: Lift, Soothe, Protect, Awaken) |
| Subscription | Monthly | Lift 12-Pack (Red Berries & Sarawak) |
| Subscription | Monthly | Soothe 12-Pack (Scarlet Apple & Sage) |
| Subscription | Monthly | Protect 12-Pack (Ginger & Turmeric) |
| Subscription | Monthly | Awaken 12-Pack (Passionfruit & Habanero) |
| Unit Pricing | Pay-as-you-go | G-Spot T-Shirt (Organic Cotton) |
| Unit Pricing | Pay-as-you-go | Limited Edition Lino Print Gift |
| Unit Pricing | Pay-as-you-go | Office Party Pack |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels9 records
G Spot product offering
Product offeringCore offering
G Spot produces and sells four sparkling functional soft drinks (Lift, Soothe, Protect, Awaken) infused with adaptogens, nootropics, botanicals, and functional vitamins/minerals, each targeting a distinct mood or wellness outcome (energy, calm, immunity, sensory pleasure). Products are sold individually as 12-packs, in a mixed 16-pack across all four variants, in an Office Party Pack bulk format, and via branded merchandise (t-shirts, limited edition lino prints). Distribution combines direct-to-consumer e-commerce with subscriptions and selective UK premium retail and hospitality wholesale.
Product overview
G Spot is a functional beverage brand founded by Gillian Anderson, offering four distinct sparkling soft drinks (Lift, Soothe, Protect, and Awaken) that are caffeine-free, vegan, and low in sugar. Each drink is formulated with adaptogens, nootropics, botanicals, and functional vitamins/minerals to target specific wellness outcomes: Lift for energy, Soothe for calm, Protect for immunity, and Awaken for sensory pleasure. Products are sold as individual 12-packs, mixed packs (16-pack with all four flavors), and bulk party packs. The company also sells branded merchandise including t-shirts and limited edition art prints.
Differentiator
Problem solved
Functional benefit
Products and services
- Lift Sparkling red berry and Sarawak peppercorn soft drink formulated with B vitamins (B1, B2, B3, B5, B6), maca, cordyceps, and bacopa to deliver a caffeine-free energy boost and reduce tiredness. Targets consumers seeking natural energy without crash.
- Soothe
- Protect
- Awaken
- Mixed Pack (Ultimate Friends with Benefits)
- Office Party Pack
- G-Spot T-Shirt
- Limited Edition Lino Print Gift
Quantifiable outcome
- B vitamins contribute to reduction of tiredness and fatigue (B1, B2, B3, B5, B6)
- +3 more outcomes
Companies that use G Spot
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
G Spot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
G Spot partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- SAMCTUMminorCo-participant in Westfield London's Feel the Frequency wellness event. Shared wellness station activation focused on mindful movement.
- Samphire NeuroscienceminorCo-participant in Westfield London's Feel the Frequency wellness event. Neurotech startup focused on women's health offering neurostimulation experiences.
- Prince PharmacyminorCo-participant in Westfield London's Feel the Frequency wellness event. Hosting dedicated wellness station.
- Westfield LondoncoreG Spot selected as one of three wellness brands (alongside SANCTUM and Samphire Neuroscience) to participate in Westfield London's 11-day 'Feel the Frequency' immersive wellness experience from March 25 to April 4, 2026 at The Village. Event positioned as kickoff for Westfield's transformation of The Village into a destination for luxury health, wellbeing, and medical care.
- Blue Light CardminorPartnership offering 15% discount to Blue Light Card holders (NHS workers, emergency services, armed forces) from March 11, 2025 through December 31, 2025. Discount code redeemable on thisisgspot.com for one-time orders.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
G Spot competitors and assessment
Company assessmentDirect peers
- Recess: Sparkling functional beverages infused with adaptogens and CBD for calm and focus. Direct competitor in the adaptogen-sparkling beverage space with overlapping target consumer (wellness-conscious millennials/Gen Z).
- Kin Euphorics: Functional mood beverages with nootropics and adaptogens targeting relaxation, focus, and energy. Competes directly in the same 'functional beverage for mood' category as G Spot, with similar celebrity-aligned marketing and premium positioning.
- Three Spirit Drinks: UK-based functional botanical drinks with adaptogens (ashwagandha, lion's mane, yerba mate) marketed for mood enhancement. Closest UK-based peer to G Spot — same sparkling format, similar adaptogen positioning, and overlapping retail customers (Soho House, premium UK stockists).
- De Soi: Non-alcoholic functional sparkling beverages with adaptogens (reishi, lion's mane, ashwagandha) targeting mood and relaxation. Closest direct competitor to G Spot — similar adaptogen-led formulation philosophy, premium retail positioning, and celebrity-driven branding (Ariana Madix partnership).
- Caleño: Non-alcoholic tropical 'spirit' alternative with functional botanicals. UK-based peer in the alcohol-alternative functional beverage space; targets similar sober-curious premium consumers via Sainsbury's and other shared UK retailers.
Emerging players
- Atayo: Functional sparkling beverages with adaptogens and nootropics in fruit-forward flavors. Early-stage emerging peer with similar product architecture to G Spot's Lift/Soothe lineup, targeting wellness-conscious consumers.
- Aplós: Functional non-alcoholic hemp-infused spirits alternative with adaptogens. Emerging peer in the functional non-alcoholic beverage space with overlapping 'mindful drinking' positioning and similar premium DTC approach.
Broad incumbents
- AG1 (Athletic Greens): Daily greens and supplement drink with broad nutritional positioning. Much larger incumbent that competes for the same wellness-conscious consumer wallet share, though in a daily-supplement format rather than sparkling beverage.
- Olipop: Functional sparkling tonics with prebiotics, botanicals, and low sugar. Larger, well-funded incumbent in the premium functional sparkling beverage space; competes for similar health-conscious consumers in retail channels.
- MUD\WTR: Functional mushroom-based beverage (coffee alternative) with adaptogens. Broader incumbent in the functional/mushroom beverage category that competes for the same caffeine-avoidance consumer, though MUD\WTR focuses on hot drinks format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
G Spot social profiles
Digital presenceG Spot financial estimates
Financial estimateRevenue estimate
Valuation estimate
G Spot leadership team
Management profileNumber of profiles
Profiles1 record
G Spot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G Spot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G Spot
What does G Spot do?
G Spot produces and sells four sparkling functional soft drinks (Lift, Soothe, Protect, Awaken) infused with adaptogens, nootropics, botanicals, and functional vitamins/minerals, each targeting a distinct mood or wellness outcome (energy, calm, immunity, sensory pleasure). Products are sold individually as 12-packs, in a mixed 16-pack across all four variants, in an Office Party Pack bulk format, and via branded merchandise (t-shirts, limited edition lino prints). Distribution combines direct-to-consumer e-commerce with subscriptions and selective UK premium retail and hospitality wholesale.
Is G Spot a public or private company?
G Spot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was G Spot founded?
G Spot was founded in 2022. It employs 11 to 50 people.
Where is G Spot based?
G Spot is headquartered in London, United Kingdom, in the Europe region.
How does G Spot make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and merchandise and Merchandise.
Who are G Spot's main competitors?
Direct peers on record are Recess, Kin Euphorics, Three Spirit Drinks, De Soi and Caleño. Emerging players are Atayo and Aplós. Broad incumbents are AG1 (Athletic Greens), Olipop and MUD\WTR.
Does G Spot have an API?
No public API is recorded for G Spot.
What industry is G Spot in?
G Spot's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.