What Cadooz does

Cadooz (legal name cadooz GmbH) is a Hamburg-based provider of incentives and benefits solutions serving business customers across Germany and the DACH region. Founded in July 2000, the company launched Germany's first universal gift voucher and has since built a full-service portfolio spanning digital and physical gift vouchers, tax-free employee benefits, physical merchandise rewards (Sachprämien), and managed loyalty/reward programs. It serves over 3,500 B2B customers annually, sells roughly 8 million gift cards and 2.2 million physical rewards per year, and provides access to over 1,000 European brands. Since September 2011 it has been a wholly-owned subsidiary of NASDAQ-listed Euronet Worldwide Inc.

Its product architecture is a platform-plus-modules model: core offerings include cadooz EBC (Employee Benefit Club) for tax-free benefits up to €50/month, cadooz BestChoice universal vouchers (Classic, Premium, Plus, Europe, and Individual variants), the cadooz Incentive Mall (a self-service B2B gift card shop spanning 1,000+ brands across 14 categories), cadooz Prämienwelt, and cadooz MovieChoice. Supporting digital platforms include cadooz IPS (a points-based loyalty program) and cadooz ACE (a branded benefits portal). The subsidiary cadooz rewards GmbH (Munich) specializes in physical rewards and operates full-service reward shops for major clients including PAYBACK, Europe's largest loyalty program. Compliance and security are core to the offering, with ZAG-compliant vouchers, ISO/IEC 27001:2022 certification, and an EcoVadis Silver rating.

The business monetizes through voucher markup and volume-based transaction pricing, managed-services fees for premium reward-shop operation (e.g., PAYBACK, OTTO), sale and fulfillment of physical rewards, and pay-as-you-go platform fees for the Employee Benefit Club (charged only on voucher shipment). Go-to-market combines an enterprise field-sales motion targeting clients from DAX corporations to startups with a product-led, self-service Incentive Mall accessible after business registration. Customer segments are addressed horizontally across HR/employer branding, marketing/customer loyalty, and sales/trade marketing functions. Pricing is quote-based and undisclosed. The company employs roughly 160 people across Hamburg and Munich.

Name

Cadooz

Legal name

cadooz GmbH

Website

https://cadooz.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Cadooz is a Hamburg-based B2B incentives and benefits provider offering gift vouchers, physical rewards, tax-free employee benefits, and managed loyalty programs across 1,000+ European brands, serving over 3,500 corporate clients from startups to DAX companies.

Ownership category

akta.pro rank

Product category

Corporate Incentives and Benefits

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Incentive Travel Design & Rewards Programs (THAHADAB)

Keywords

• Employee benefits platform
• Gift card services
• Loyalty program management
• Corporate incentive solutions
• Employee reward programs

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gift Voucher Sales: Sale of digital and physical gift vouchers to B2B customers for employee benefits, customer incentives, and sales promotions. Revenue generated through voucher markup and volume-based pricing.
2. Premium Shop Management: Management of reward shops for large enterprise clients including PAYBACK. Services include product assortment, pricing strategy, and end-customer logistics fulfillment.
3. Sachprämien (Physical Rewards): Sale and fulfillment of branded physical merchandise and premium items as rewards for loyalty programs, employee recognition, and sales incentives.
4. Employee Benefit Club Subscription: Platform access and management fees for the EBC tax-free benefit system. Payment only when vouchers are shipped to employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cadooz provides B2B incentives and benefits solutions to German and European businesses, including digital and physical gift vouchers, tax-free employee benefits, physical merchandise rewards (Sachprämien), and managed loyalty/reward shops. The company sells gift cards and vouchers from over 1,000 brands via its self-service Incentive Mall platform, the Employee Benefit Club for tax-free benefits up to €50/month, and the BestChoice universal gift voucher product line, while also operating end-to-end reward shop management for enterprise clients.

Product overview

Cadooz is a leading German provider of Incentives & Benefits operating as a platform-plus-modules architecture. The core offerings include: cadooz EBC (Employee Benefit Club) for tax-free employee benefits up to €50/month; cadooz BestChoice universal gift vouchers for over 1,000 brands; cadooz Incentive Mall (Europe's largest B2B gift card shop); cadooz Prämienwelt for top brand gift cards and physical rewards; and cadooz MovieChoice cinema vouchers. Supporting platforms include cadooz IPS (digital loyalty program with flexible points system) and cadooz ACE (exclusive benefits world). The subsidiary cadooz rewards specializes in physical Sachprämien and operates reward shops for major clients. Since 2001, Cadooz has been part of Euronet Worldwide and employs over 160 people in Hamburg and Munich, serving over 3,500 B2B customers annually.

Differentiator

Problem solved

Functional benefit

Products and services

• cadooz EBC (Employee Benefit Club) Online platform that enables German employers to provide tax-free employee benefits up to €50 per month, featuring Germany's largest gift card selection, employee self-service portal, automated voucher delivery, ZAG-compliant processing, and legally compliant billing for tax authorities.
• cadooz Incentive Mall Europe's largest B2B self-service gift card shop offering over 1,000 brands across 14 categories, exclusively for business customers, with registration-based access, highest security standards, personalized customer accounts, and individual shipping options.
• cadooz BestChoice Universal Gift Vouchers Multi-brand universal gift cards accepted at over 1,000 partner brands, available in Classic, Premium, Plus, Europe, and Individual variants for employee motivation and customer loyalty, deliverable digitally or physically.
• cadooz MovieChoice Cinema gift voucher redeemable nationwide at all major cinema chains, eligible for tax-free benefits up to €50 per month, available in digital or physical form, and valid for up to three years.
• cadooz Prämienwelt Platform offering top-brand gift cards and physical merchandise rewards (Sachprämien) for special occasions, recognition, and loyalty, available in digital or physical formats across more than 1,000 brands from lifestyle to multimedia to mobility.
• cadooz IPS All-inclusive digital loyalty program platform with a flexible points system designed to increase customer engagement, performance, and loyalty through personalized reward management.
• cadooz ACE Exclusive online benefits world offering top-brand vouchers and products with discounts in a personalized platform that can be tailored to match the customer's corporate design.
• cadooz rewards (Sachprämien / Physical Rewards Service) Full-service subsidiary specializing in physical merchandise rewards (Sachprämien) and operating managed reward shops for major enterprise clients including Europe's largest loyalty program, providing consulting, sourcing, marketing, and end-customer shipping.

Quantifiable outcome

• Over 8 million gift cards sold per year
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• epaycoreTechnology or Integrationepay is a business unit of Euronet Worldwide and is Europe's leading provider of prepaid mobile top-up and gift card recharge. With 323,000 points of sale in 39 countries and 1.5 billion transactions/year, epay provides e-payment infrastructure and distribution network that cadooz leverages for its gift card operations.
• Ria Financial ServicesminorOthersPart of the Euronet corporate family. Ria is the world's third-largest company for money transfers from private customers, with over 500,000 locations in 160 countries and more than 100 million transactions per year.
• XeminorOthersPart of the Euronet corporate family. Canada's Xe.com Inc. is one of the leading foreign exchange providers with approximately 265 million users, specializing in reliable money transfers worldwide.
• PAYBACKflagshipStrategic or Co-development PartnerIn February 2011, cadooz acquired PAYBACK's prize business and became the first full-service provider for vouchers, Sachprämien, experiences, and incentives in Germany. Cadooz manages the reward shop for Europe's largest loyalty program, including product range, pricing, and end-customer logistics.
• Miles & MorecoreStrategic or Co-development PartnerInternational gift card platform partnership. Cadooz provides premium gift card solutions for Miles & More's high-quality incentive portfolio, including options for international use by frequent flyers.
• yamandominorStrategic or Co-development PartnerAcquired in 2008, yamando expanded cadooz's product portfolio to include emotional experience vouchers as benefits and incentives for employees, customers, and partners.
• Prepaid Verband Deutschland (PVD)minorOthersFounding member of PVD, the interest representation of the prepaid industry. Cadooz participates in promoting the prepaid sector and shaping regulations, with connections to decision-makers in politics and various European and national authorities.
• Incentive Marketing Association (IMA) EuropeminorOthersActive member of IMA Europe, a non-profit professional association for building business relationships in the benefits and incentives industry. Membership provides optimal networking in the European incentive market.
• EcoVadisminorOthersSustainability rating agency that assessed cadooz in 2025. Cadooz received Silver Medal ranking in top 15% of all rated companies, covering environmental, labor and human rights, ethics, and sustainable procurement themes.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Blackhawk Network: Global branded gift card and prepaid payment network (parent: SilverLake/P2 Capital Partners). Operates the largest gift card mall infrastructure in the US and Europe; competes with cadooz for enterprise incentive distribution contracts and brand partnerships.
• Edenred: Global leader in prepaid corporate services (Ticket Restaurant, Ticket Mobilidade, etc.) with significant presence in German employee benefits through Ticket Restaurant and complementary gift/incentive offerings. A broader incumbent than cadooz but competes directly for Sachbezug wallet share.
• Sodexo Benefits & Rewards: Global workplace benefits and rewards services provider with broader facilities management scope; the legacy Benefits & Rewards unit is a head-to-head competitor to cadooz in Germany for meal vouchers and employee benefit programs at large enterprises.

Emerging players

• Perkbox: UK employee engagement and benefits platform offering perks, recognition, and wellbeing alongside gift cards. Comparable to cadooz in serving mid-market and enterprise HR with a digital engagement platform, though less focused on tax-optimized Sachbezug.

Direct peers

• Swile: French digital employee benefits platform combining gift cards, meal vouchers, and mobility benefits via a single app. Operates across France, Belgium, Spain, and increasingly DACH — directly overlapping with cadooz's EBC and gift card proposition for HR and employee engagement use cases.
• Reward Gateway: Global employee engagement platform offering rewards, recognition, and benefits including gift cards and flexible benefits. Competitor to cadooz EBC and cadooz IPS for mid-market and enterprise HR buyer segments, particularly in English-speaking European markets.
• Pluxee: Spun off from Sodexo in 2024, Pluxee is a leading European employee benefits and engagement platform operating across France, Spain, Italy, and Germany. Directly comparable to cadooz as a multi-country B2B benefits and gift voucher provider serving HR and marketing use cases.
• Tango Card: US-based B2B rewards and incentive platform powering reward catalogs for enterprise clients. Direct peer to cadooz's Incentive Mall and BestChoice proposition for employee recognition, sales incentives, and customer loyalty.

Regional players

• Corporate Benefits International: Düsseldorf-based B2B corporate benefits platform offering tax-free employee benefits and corporate incentive solutions, primarily serving the German market. Closest regional peer to cadooz's EBC proposition in Germany.
• Projekt Zukunft / givve (formerly Sodexo Pass & Give): German subsidiary of Sodexo Group offering the givve® Mastercard and employee benefit cards for tax-free Sachbezug. Regional competitor directly overlapping with cadooz EBC for HR benefits in Germany.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/130037667030906
• LinkedInlinkedin.com/company/cadooz-ag/?originalSubdomain=de
• Instagraminstagram.com/cadooz_gmbh/?hl=de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadooz