Greetings Island

What Greetings Island does

Greetings Island is a Tel Aviv-based, privately held consumer platform that enables individuals to create, customize, download, print, and share invitations and greeting cards across a broad range of occasions. The core product is a web-based design platform supported by thousands of professionally designed templates spanning weddings, birthdays, baby showers, holidays, graduations, anniversaries, and cultural-specific events such as Indian weddings. Users can customize fonts, colors, text, and photos, and the platform layers generative AI features — Magic Invite (text-to-design), Magic Photo (photo-to-illustration transformation), and Magic Wish (personalized message generation) — over the template foundation.

A built-in RSVP system with QR codes, real-time tracking, guest limits, and email notifications removes the need for third-party event management tools, while a professional printing service with volume pricing and free shipping captures higher-margin physical fulfillment. The platform is accessible globally via web, iOS, and Android apps, and is localized in more than 20 languages.

The business runs on a freemium model: free templates and basic features with no sign-up required, monetized through premium membership ($3.49/month or $26.99/year), individual premium design purchases ($8.99), watermark removal ($8.99), and per-unit printing fees. GTM is product-led growth — viral sharing via SMS, WhatsApp, Facebook, and email, supported by SEO, blog content, and app store presence. The team is reported as 1-10 employees, no funding rounds or revenue figures are disclosed, and founder & CEO Ehud Zamir is the only named executive. A sub-brand, Wishwave, extends the platform into free wishlist and gift registry services.

Name

Greetings Island

Legal name

Greetings Island

Website

https://greetingsisland.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greetings Island is a Tel Aviv-based consumer platform that lets individuals design, customize, download, print, and share online invitations and greeting cards across weddings, birthdays, baby showers, holidays, and other life events, monetized via freemium, premium subscriptions, and on-demand printing.

Ownership category

akta.pro rank

Product category

Online Invitation and Greeting Card Design Platform

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industry

Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Online invitation maker
• Greeting card templates
• Digital RSVP system
• Wedding invitation design
• Printable card platform

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Premium Membership Subscription: Subscription access to over 5000 premium designs, exclusive fonts, stickers, and ad-free experience. Priced at $3.49/month or $26.99/year ($2.25/month effective rate).
2. Individual Design Purchase: One-time payment for individual premium designs or watermark removal. Premium wedding invitations: $8.99. Watermark removal: $8.99.
3. Professional Printing Services: High-quality printed invitations with matching envelopes and free shipping. Volume pricing: 10 invitations at $18.80, 100 at $1.34 each, 200 at $1.24 each, 400 at $1.18 each.
4. Free Tier with Core Features: Free templates and basic features with no sign-up required. Free download, email sharing, social media sharing, and basic customization. Revenue generated through upsells to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Greetings Island provides a free online design platform for creating personalized invitations and greeting cards across weddings, birthdays, baby showers, holidays, and other celebrations. Users select from thousands of professionally designed templates, customize fonts, colors, photos, and decorative effects, and then download, share digitally, or order professionally printed versions. The platform is monetized through a freemium premium subscription, individual premium design purchases, and a print-on-demand service with free shipping.

Product overview

Greetings Island is a free online invitation and greeting card platform offering a comprehensive suite of design tools and templates. The core products include an Online Invitation Maker, Online Card Maker, and Online RSVP System, complemented by AI-powered features (Magic Photo, Magic Invite, Magic Wish) that use generative AI to transform photos into themed illustrations, generate custom designs from descriptions, and create personalized messages. The platform provides thousands of templates across wedding invitations, birthday invitations, baby and kids events, party invitations, and greeting cards. Additional services include professional printing with free shipping, a mobile app for iOS and Android, and integration with Wishwave for wishlist management. The platform supports multiple sharing options including download, print-at-home, and digital sharing via email, SMS, and social media.

Differentiator

Problem solved

Functional benefit

Brands

• Wishwave: A wishlist/registry platform integrated into the Greetings Island ecosystem, linked from the navigation as 'Start your free wishlist'.

Products and services

• Online Invitation Maker Free online tool for creating personalized invitations for weddings, birthdays, baby showers, parties, and other events using customizable templates, themes, fonts, colors, and photo uploads. Targets individual consumers planning events.
• Online Card Maker Free online tool for creating personalized greeting cards for birthdays, holidays, thank-you notes, and other special occasions using customizable templates and design elements. Targets individual consumers.
• Online RSVP System Built-in RSVP management tool that lets users create online event pages with RSVP tracking, guest limits, deadline settings, real-time response monitoring, email notifications, QR codes, and guest communication. Targets event hosts who would otherwise coordinate responses across text, email, and phone.
• Professional Printing Service Print-on-demand service for ordering high-quality printed invitations and cards with matching envelopes and free shipping, with volume pricing tiers. Targets individual consumers who want professionally produced physical invitations.
• Mobile App Free mobile application available on iOS and Android (App Store and Google Play) providing access to saved designs, draft editing, and sharing of invitations and cards from mobile devices. Targets individual consumers designing on the go.
• Wishwave Free wishlist service integrated into the Greetings Island ecosystem for managing event gift registries and wish lists. Targets individual consumers planning weddings, birthdays, and baby-related events.

Quantifiable outcome

• Trusted by 2,000+ customers with 4.8/5.0 rating on Trustpilot

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canva: Canva is a broad design platform with extensive invitation and card templates, AI design features, and a massive global user base. It overlaps heavily with Greetings Island's customizable invitation and greeting card use cases but serves a much wider creative scope.
• Zazzle: Zazzle is a broad custom-products marketplace offering personalized invitations, greeting cards, and stationery with print-on-demand fulfillment. It overlaps with Greetings Island's invitation and print offerings as part of a much wider customizable product catalog.
• Shutterfly: Shutterfly is a large personalized products platform with greeting cards, invitations, and stationery as part of a broader photo and print business. It overlaps with Greetings Island's printable greeting card and invitation offerings while serving a much larger customer base.

Direct peers

• Evite: Evite is one of the most direct competitors, offering online invitations with RSVP tracking for weddings, birthdays, and parties. Both companies target the same consumer use cases for digital event invitations and share a freemium-to-premium monetization model.
• Paperless Post: Paperless Post offers premium online invitations for weddings, parties, and events with designer collaborations and an integrated RSVP system. Like Greetings Island, it emphasizes elegant design and event management for the same consumer occasions.
• Punchbowl: Punchbowl offers online invitations and digital greeting cards with built-in RSVP tracking and a focus on modern, design-forward templates. It directly competes in the consumer digital invitation space with overlapping feature sets including mobile apps and premium tiers.
• Minted: Minted provides premium wedding invitations, greeting cards, and stationery from independent designers with print-on-demand fulfillment. It shares Greetings Island's wedding and greeting card focus and combines digital customization with physical printing.
• Greenvelope: Greenvelope offers eco-friendly digital invitations and greeting cards with RSVP management for weddings and events. It competes directly in the digital-first invitation space with similar design customization and event tracking features.
• Basic Invite: Basic Invite is a wedding stationery company offering customizable invitations with print-on-demand services. It targets the same primary wedding customer segment as Greetings Island and competes in both digital sharing and physical printing.

Emerging players

• Smilebox: Smilebox offers digital invitations, photo cards, and video greeting cards with sharing and printing features. It targets similar consumer event-planning use cases with a focus on multimedia and sharing, partially overlapping Greetings Island's invitation and card maker product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greetingsisland
• LinkedInlinkedin.com/company/greetings-island

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greetings Island