Sir Grout
Sir Grout is a U.S. franchisor that restores and protects tile, grout, and natural stone surfaces for residential and commercial customers using proprietary sealers (Tile Armor, ColorSeal, MicroGuard) and specialized equipment, operating across 27+ states under parent Threshold Brands, LLC.
- Company typePrivate
- Founded2004
- HeadquartersCumming, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sir Grout does
Sir Grout is a U.S. franchise system specializing in the restoration, cleaning, sealing, and recoloring of hard surfaces — primarily tile, grout, and natural stone (marble, granite, travertine, slate) — for residential and commercial customers. The company was founded in the mid-2000s (sources cite 2004 for entity formation and 2007 in firmographic data) and is headquartered in Boston, Massachusetts, with a regional franchise office in Cleveland, Ohio. Sir Grout operates as The Sir Grout Franchising, LLC and affiliate Sir Grout, LLC, under the parent holding company Threshold Brands, LLC. The company's service portfolio spans tile and grout cleaning and sealing, grout recoloring (ColorSeal), caulking, slip-resistant application, marble/granite/travertine honing and polishing, slate and general stone cleaning and sealing, stone color enhancement, countertop sealing, and a high-durability coating line branded MicroGuard. Proprietary products — Tile Armor (water-born polymer sealer delivering 12–18 months of protection), ColorSeal (grout recoloring + one-year warranty), MicroGuard, and a U.V.-resistant Color Enhancing Sealer — are paired with specialized equipment including a soft brush vertical scrubbing system to deliver services on-site at customer locations.
The business model is a multi-revenue-stream franchise platform. Revenue is generated from (i) professional hard surface restoration services delivered by trained franchise technicians on a per-project, quote-based basis, (ii) sale of proprietary stone-care and maintenance products through the Sir Grout Franchise Store and field operations, and (iii) franchise licensing fees, royalties, and training revenue from new and existing franchisees, with minimum liquid investment of $70,000 and total initial investment of $128,175–$198,520 per territory. Customers access services through phone (866-476-8863), website forms, or local franchise sites; commercial accounts are also served via a multi-year Commercial Maintenance Program. Distribution is asset-light: independent franchisees operate across 27+ U.S. states, supported by a centralized franchising organization that provides product ordering, training, SDS documentation, and marketing materials through the Sir Grout Franchise Store portal. Sir Grout has been named to Entrepreneur Magazine's Franchise 500 list for multiple consecutive years since 2009, and multiple franchise locations have received Angie's List Super Service Awards. The company does not accept international franchise inquiries and ships products only within the United States.
Sir Grout firmographics
Firmographics- Name
- Sir Grout
- Legal name
- Sir Grout, LLC
- Website
- https://sirgrout.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sir Grout is a U.S. franchisor that restores and protects tile, grout, and natural stone surfaces for residential and commercial customers using proprietary sealers (Tile Armor, ColorSeal, MicroGuard) and specialized equipment, operating across 27+ states under parent Threshold Brands, LLC.
- Ownership category
- akta.pro rank
Sir Grout industry classification
Industry- Product category
- Hard Surface Restoration Services
- akta.pro primary industry
- Grout Cleaning, Sealing & Color Restoration (Color-Seal) (HSAGAGAB)
- akta.pro secondary industries
- Tile & Grout Repair (Cracks, Loose Tiles, Regrout) (HSAGAGAA), Caulk Removal & Re-Caulking (Showers, Tubs, Backsplashes) (HSAGAGAC), Tile Floor Repair & Regrouting (HSAGAFAF)
Keywords
Where Sir Grout is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sir Grout business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hard Surface Restoration Services: Professional tile, grout, and stone restoration services provided by trained franchise technicians. Services include cleaning, sealing, recoloring, caulking, honing, polishing, and color enhancement. Revenue generated on a per-project basis based on surface area and service type.
- Stone Care and Maintenance Products: Sale of proprietary cleaning, sealing, and maintenance products including Tile Armor, ColorSeal, and other specialized stone care solutions. Available through online store and franchise operations.
- Franchise Licensing: Revenue from licensing the Sir Grout brand and business model to franchisees. Minimum liquid investment of $70,000 with estimated initial investment of $128,175 - $198,520 per franchise territory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential Services |
| Other | Multi-year contract | Commercial Services |
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Sir Grout product offering
Product offeringCore offering
Sir Grout provides professional tile, grout, and natural stone cleaning, sealing, recoloring, caulking, honing, polishing, and color enhancement services for residential and commercial customers. Services are delivered on-site at customer locations by certified technicians using proprietary products such as Tile Armor polymer sealer, ColorSeal grout recoloring technology, and MicroGuard high durability coatings.
Product overview
Sir Grout is a hard surface restoration company offering a portfolio of professional cleaning, sealing, recoloring, and restoration services for tile, grout, and natural stone surfaces in both residential and commercial settings. The core service offering includes Tile and Grout Services (cleaning, sealing, recoloring via ColorSeal, caulking, slip resistance), Stone Services (marble/granite/travertine/slate honing, polishing, cleaning, sealing, color enhancement), and High Durability Coatings (MicroGuard). The company operates through a franchise model with proprietary products including ColorSeal and Tile Armor stone sealer. Services are delivered via local franchise locations across the United States, with a franchisee portal for operational support.
Differentiator
Problem solved
Functional benefit
Brands
- MicroGuard: High durability coating product used for surface protection
- Tile Armor
Products and services
- Tile and Grout Cleaning and Sealing Professional cleaning and sealing service for residential tile and grout surfaces to restore appearance and protect against stains and damage.
- Grout Recoloring and Sealing (ColorSeal) Grout recoloring and sealing service that changes grout color and provides a protective barrier against dirt, stains, and wear, backed by a one-year warranty.
- Caulking Caulking service to prevent water damage and maintain integrity around shower fixtures and tile edges.
- Slip Resistant Application Application of slip-resistant treatments to tile surfaces for enhanced safety.
- Marble Honing and Polishing Restoration service for marble surfaces including honing to remove scratches and polishing to restore shine.
- Granite Honing and Polishing Restoration service for granite surfaces to remove damage and restore natural luster.
- Travertine Honing and Polishing Honing and polishing service specifically designed for travertine stone surfaces.
- Slate Cleaning and Sealing Cleaning and sealing service for slate surfaces to protect against staining and enhance appearance.
- Stone Cleaning and Sealing General stone surface cleaning and sealing service using pH-neutral cleaners and professional-grade techniques.
- Stone Cleaning and Color Enhancement Stone cleaning service with color-enhancing sealer that darkens and highlights natural stone beauty, U.V. resistant and suitable for interior and exterior applications.
- Stone Countertop Sealing Professional sealing service for stone countertops including granite, marble, and travertine to protect against stains and etching.
- MicroGuard High Durability Coatings Proprietary high-durability coating product for hard surfaces providing enhanced protection.
- Tile Armor Stone Sealer Proprietary water-born polymer sealer for granite, marble, limestone, and travertine providing maximum protection for 12-18 months.
- Residential Maintenance Program Ongoing maintenance service for residential hard surfaces to preserve restoration results.
- Commercial Tile and Grout Services Professional tile and grout cleaning, sealing, and restoration services for commercial properties.
- Commercial Stone Services Stone restoration and maintenance services for commercial properties including cleaning, honing, polishing, and sealing.
- Commercial Maintenance Program Ongoing maintenance program for commercial hard surface restoration.
- Sir Grout Franchise Store Franchisee portal for ordering proprietary products, accessing training materials, SDS documents, marketing materials, and operational resources.
Quantifiable outcome
- Tile Armor sealer provides maximum protection for 12-18 months
- +1 more outcomes
Companies that use Sir Grout
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Sir Grout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sir Grout partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Threshold Brands, LLCcoreParent company of The Sir Grout Franchising, LLC and affiliate Sir Grout, LLC. Part of Threshold Brands Partners network including other home service brands.
- CBSminorMedia appearances on CBS network for brand visibility and credibility.
- NBCminorMedia appearances on NBC network for brand visibility and credibility.
- Fox NewsminorMedia appearances on Fox News network for brand visibility and credibility.
- Yahoo FinanceminorMedia coverage on Yahoo Finance for brand visibility.
- MarketWatchminorMedia coverage on MarketWatch for brand visibility.
- VetFranminorVeterans organization providing franchise opportunities to veterans with reduced initial franchise fees.
- International Franchise AssociationminorIndustry association membership providing credibility and industry standards compliance.
- Home AdvisorminorHome services marketplace where customers can find and connect with Sir Grout service providers.
- YelpminorReview platform where customers find and review Sir Grout services.
Scale indicators4 records
Recent moves17 records
Expansion highlights5 records
Sir Grout competitors and assessment
Company assessmentDirect peers
- The Grout Medic: The Grout Medic is a national tile and grout restoration, repair, and cleaning franchise offering grout recoloring, tile repair, and re-caulking services — directly overlapping Sir Grout's core residential and commercial service lines and target customers.
- Miracle Method: Miracle Method is a refinishing franchise specializing in bathtub, tile, and countertop resurfacing — a competing 'restoration instead of replacement' model for hard surfaces with similar franchise economics and homeowner target market.
- Re-Bath: Re-Bath is a bathroom remodeling franchise offering tub, tile, and shower replacement as an alternative to restoration, competing for the same homeowner's remodeling budget Sir Grout targets with its restoration services.
- Bath Fitter: Bath Fitter is a national bathtub and shower liner / refinishing franchise competing head-to-head with Sir Grout's 'restore rather than replace' positioning for bathroom hard surfaces.
- Zerorez: Zerorez is a national cleaning and surface-care franchise that includes tile and grout cleaning as part of its service mix — directly comparable to Sir Grout on hard surface cleaning and recurring residential maintenance.
Emerging players
- Granite Transformations: Granite Transformations offers countertop and surface renovation services and shares Sir Grout's positioning around stone and tile refurbishment, though with a more focused countertop/tile-overlay portfolio.
- Grout Shield: Grout Shield sells consumer and professional grout cleaning, sealing, and recoloring products, directly competing with Sir Grout's ColorSeal and Tile Armor proprietary chemistry in both DIY and pro channels.
Broad incumbents
- DreamMaker Bath & Kitchen: DreamMaker Bath & Kitchen is a home remodeling franchise that competes with Sir Grout's bathroom and kitchen restoration services from a broader full-remodel positioning and shared franchise delivery model.
- COIT Cleaning & Restoration Services: COIT is a long-standing carpet and hard-surface cleaning franchise offering tile and grout cleaning alongside broader home cleaning services — a competing multi-service franchise to Sir Grout in the same customer household.
- Stanley Steemer: Stanley Steemer is a large national cleaning franchise providing tile and grout cleaning along with carpet and upholstery services — a broader competitor intersecting Sir Grout's hard surface cleaning offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Sir Grout social profiles
Digital presenceSir Grout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sir Grout leadership team
Management profileNumber of profiles
Profiles1 record
Sir Grout subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sir Grout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sir Grout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sir Grout
What does Sir Grout do?
Sir Grout provides professional tile, grout, and natural stone cleaning, sealing, recoloring, caulking, honing, polishing, and color enhancement services for residential and commercial customers. Services are delivered on-site at customer locations by certified technicians using proprietary products such as Tile Armor polymer sealer, ColorSeal grout recoloring technology, and MicroGuard high durability coatings.
Is Sir Grout a public or private company?
Sir Grout is a private company. It is classified as corporate owned and is currently operating.
When was Sir Grout founded?
Sir Grout was founded in 2004. It employs 101 to 250 people.
Where is Sir Grout based?
Sir Grout is headquartered in Cumming, United States, in the North America region.
How does Sir Grout make money?
Three revenue lines are on record. Hard Surface Restoration Services are the primary driver. The others are stone Care and Maintenance Products and franchise Licensing.
Who are Sir Grout's main competitors?
Direct peers on record are The Grout Medic, Miracle Method, Re-Bath, Bath Fitter and Zerorez. Emerging players are Granite Transformations and Grout Shield. Broad incumbents are DreamMaker Bath & Kitchen, COIT Cleaning & Restoration Services and Stanley Steemer.
Does Sir Grout have an API?
No public API is recorded for Sir Grout.
What industry is Sir Grout in?
Sir Grout's product category is Hard Surface Restoration Services. Its primary akta.pro industry code is HSAGAGAB, Grout Cleaning, Sealing & Color Restoration (Color-Seal), with a secondary code of HSAGAGAA, Tile & Grout Repair (Cracks, Loose Tiles, Regrout).