Taxi Butler
Taxi Butler B.V. is a private Amsterdam-headquartered B2B technology company that rents purpose-built taxi booking hardware to taxi fleets, deployed across 19,000+ hotels, restaurants and venues in 50+ countries to automate dispatch and onboard payments.
- Company typePrivate
- Founded2007
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Taxi Butler does
Taxi Butler B.V. is a privately held Amsterdam-headquartered company founded in 2007 that designs and rents purpose-built taxi booking hardware devices to taxi fleets, which in turn place the devices inside local venues such as hotels, bars, restaurants, hospitals, casinos and airports. The product suite is comprised of three device form factors: Taxi Butler ONE (a compact 3-inch one-click staff-operated unit with built-in 4G), Taxi Butler PLUS (a 6-inch touchscreen concierge device with vehicle selection and QR-code ride tracking) and Taxi Butler KIOSK (a 21.5-inch freestanding self-service touchscreen for unattended guest-operated booking). These are complemented by Taxi Butler PAY, an integrated card payment module with pre-authorization on PLUS and KIOSK units, and Taxi Butler PORTAL, a web-based device, venue and performance management platform used by taxi companies to configure their device fleet.
The underlying technology is a vertically integrated hardware-plus-software stack with embedded 4G connectivity, intuitive booking software preconfigured against 50+ third-party dispatch systems (iCabbi, Autocab, Smart Move, MTI, Cab9, Cordic and others), and Google and TomTom maps APIs for location and ETA. Taxi Butler retains ownership of the hardware throughout the customer lifecycle, devices are rented on monthly or multi-year subscriptions with one-time activation fees, and a 30-day money-back guarantee underwrites first-time adoption. Optional passenger-facing service fees and built-in card payments provide a secondary transaction-based revenue layer beyond the device subscription.
Go-to-market is direct sales-led B2B, targeting taxi companies and fleets through a consultative enterprise process that includes tailored demos, device and setup-based pricing and ongoing account management. Reported scale metrics include 19,000+ hotels, venues and taxi fleets automating bookings on the platform, 70+ million cumulative bookings over 15 years, and active operations across 50+ countries on five continents. Strategic distribution partnerships include integrations with iCabbi, Autocab, Smart Move, MTI, Cab9, GRiDD (5,500 ground transportation operators) and the May 2026 Curb Flow platform in London with Ai Curb, HQ (Summit Quest) and GRiDD targeting black cab drivers on a 0% commission model.
Taxi Butler firmographics
Firmographics- Name
- Taxi Butler
- Legal name
- Taxi Butler B.V.
- Website
- https://taxibutler.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taxi Butler B.V. is a private Amsterdam-headquartered B2B technology company that rents purpose-built taxi booking hardware to taxi fleets, deployed across 19,000+ hotels, restaurants and venues in 50+ countries to automate dispatch and onboard payments.
- Ownership category
- akta.pro rank
Taxi Butler industry classification
Industry- Product category
- Taxi Booking Technology and Hardware
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
- akta.pro secondary industries
- Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Dispatch / Call Center Taxi Services (THADAEAB)
Keywords
Where Taxi Butler is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Taxi Butler business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Device Rental Subscription: Taxi Butler generates revenue through monthly subscription fees for renting purpose-built taxi booking hardware devices to taxi companies. Devices are rented rather than sold - Taxi Butler retains ownership throughout subscription. Taxis pay a monthly subscription fee plus a one-time activation fee at start. Plans vary by product (ONE/PLUS: monthly or 2-year; KIOSK: 6-month or 2-year). 2-year plans save up to 19%.
- Service Fee (Passenger-Facing): In certain cases, Taxi Butler charges a Service Fee to passengers for using the booking service. This fee is communicated during booking process. Quick booking options do not incur Service Fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Taxi Butler ONE - Monthly Plan |
| Subscription | Multi-year contract | Taxi Butler ONE - 2-Year Plan |
| Subscription | Monthly | Taxi Butler PLUS - Monthly Plan |
| Subscription | Multi-year contract | Taxi Butler PLUS - 2-Year Plan |
| Subscription | Multi-year contract | Taxi Butler KIOSK - 6-Month Plan |
| Subscription | Multi-year contract | Taxi Butler KIOSK - 2-Year Plan |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Taxi Butler product offering
Product offeringCore offering
Taxi Butler provides purpose-built taxi booking hardware devices (ONE, PLUS, KIOSK) that taxi companies place in hotels, bars, restaurants, hospitals and other venues to automate guest taxi bookings. Devices connect directly to taxi company dispatch systems (50+ integrations including iCabbi, Autocab, Smart Move, MTI, Cab9), eliminating manual call-centre handling. The offering includes built-in payment processing (PAY) and a web-based fleet management portal (PORTAL). Devices are rented on a subscription basis.
Product overview
Taxi Butler offers a unified suite of taxi booking technology comprising five distinct products. The core offerings are purpose-built hardware devices: Taxi Butler ONE (compact one-click booking device for staff-operated venues), Taxi Butler PLUS (6-inch touchscreen device with vehicle selection and QR tracking for concierge use), and Taxi Butler KIOSK (21.5-inch freestanding self-service kiosk for guest-operated locations). These core devices are complemented by two add-on modules: Taxi Butler PAY (integrated payment processing for PLUS and KIOSK) and Taxi Butler PORTAL (web-based fleet management platform for device configuration and performance monitoring). All devices are rented on a subscription basis, connect directly to taxi company dispatch systems, and collectively automate taxi bookings from local venues such as hotels, bars, restaurants, hospitals, and airports.
Differentiator
Problem solved
Functional benefit
Brands
- Taxi Butler ONE: Original one-click booking device with 3-inch screen and built-in 4G SIM. Best for high-volume, staff-operated locations.
- Taxi Butler PLUS
- Taxi Butler KIOSK
- Taxi Butler PAY
- Taxi Butler PORTAL
Products and services
- Taxi Butler ONE A compact, staff-operated taxi booking device with a 3-inch screen and built-in 4G SIM with data plan. One press dispatches a taxi directly into the connected dispatch system. Best for high-volume, staff-operated locations such as hotel receptions, hospital discharge desks, and bar and restaurant counters.
- Taxi Butler PLUS An all-in-one 6-inch handheld touchscreen taxi booking device designed for concierge-focused venues. Runs on battery or mains power and connects via 4G or Wi-Fi. Staff can select vehicle types, set pickup times, print tickets, and manage all active bookings from the screen. After booking, guests receive a QR code to track their taxi in real time.
- Taxi Butler KIOSK A freestanding, self-service taxi booking kiosk with a 21.5-inch touchscreen that guests operate themselves. Mains-powered and connects via 4G, Wi-Fi, or Ethernet. Best for high-traffic locations where guests book independently, such as airport terminals, hotel lobbies, and hospital waiting areas.
- Taxi Butler PAY A built-in payment system for the PLUS and KIOSK devices, enabling guests to pay by card directly on the device for their taxi fare. Features pre-authorization with funds deducted only after ride completion.
- Taxi Butler PORTAL A web-based management platform where taxi companies configure devices, manage their venues, monitor bookings and payments, and track performance across their entire device network.
Quantifiable outcome
- 19,000+ hotels, venues, and taxi fleets automate their taxi bookings and payments
- +4 more outcomes
Companies that use Taxi Butler
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Taxi Butler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Taxi Butler partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Ai CurbflagshipAi Curb launched Curb Flow platform in London partnering with Taxi Butler, HQ (Summit Quest), and GRiDD to aggregate demand from five sources for black cab drivers through a single interface. Taxi Butler devices connect drivers to hotel and venue bookings through this partnership. The platform features a 0% commission model allowing drivers to retain 100% of metered fares.
- iCabbicoreDispatch system integration partner. Taxi Butler devices connect directly to iCabbi dispatch system enabling automated booking flow from venues to taxi fleets.
- AutocabcoreDispatch system integration partner. Taxi Butler devices connect directly to Autocab dispatch system enabling automated booking flow from venues to taxi fleets.
- Smart MovecoreDispatch system integration partner. Taxi Butler devices connect directly to Smart Move dispatch system enabling automated booking flow from venues to taxi fleets.
- MTIcoreDispatch system integration partner. Taxi Butler devices connect directly to MTI dispatch system enabling automated booking flow from venues to taxi fleets.
- Cab9coreDispatch system integration partner. Taxi Butler devices connect directly to Cab9 dispatch system enabling automated booking flow from venues to taxi fleets.
- GRiDDcoreGRiDD GNET network partner connecting Taxi Butler to over 5,500 ground transportation operators. Partnership enables drivers to access additional booking demand through the GRiDD network.
- 50+ Dispatch SystemscoreBroad ecosystem of dispatch system integrations covering taxi companies worldwide. Integration enables automated booking flow without manual entry. API available for building connections to unsupported systems.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Taxi Butler competitors and assessment
Company assessmentDirect peers
- Flywheel Software: Taxi e-hail app and dispatch platform primarily serving the US and Canadian licensed taxi markets. Competes with Taxi Butler for taxi fleet relationships and passenger-side booking volume.
- iCabbi: Cloud-based dispatch and fleet management platform for taxi and private hire companies. Directly integrated with Taxi Butler devices and competes for the same taxi fleet customer wallet with overlapping booking and dispatch capabilities.
- Autocab: Taxi dispatch software provider serving fleets primarily in the UK. A direct integration partner of Taxi Butler whose own booking ecosystem (including passenger apps and IVR) competes with Taxi Butler for the venue-driven booking flow.
- Cab9: Taxi and private hire dispatch technology provider with cloud booking and driver apps. Direct competitor in serving taxi fleets with modern dispatch and booking tools, integrated with Taxi Butler devices.
- Cordic: UK-based provider of dispatch and back-office systems for taxi and private hire operators. Serves the same taxi fleet customers as Taxi Butler with overlapping booking automation and dispatch capabilities.
- MTI Technology: Taxi dispatch and fleet management software provider with integrations to Taxi Butler. Competes for the same taxi operator customer base with booking, dispatch, and back-office functionality.
- Curb (Verifone Taxi Solutions): US-focused taxi e-hail and payment platform connecting riders with licensed taxis. Directly comparable to Taxi Butler in serving licensed taxi fleets with app-based booking and integrated payments.
Broad incumbents
- Gett (formerly GetTaxi): Global taxi and ground transportation app focused on licensed taxi fleets and corporate ground travel. Overlaps with Taxi Butler in the licensed-taxi-hailing space, particularly in the UK and Europe.
- FreeNow (formerly myTaxi/Hailo): Major multi-country taxi and ride-hailing app backed by BMW and Daimler, serving both licensed taxis and private hire vehicles. A broad incumbent taxi-hailing platform that overlaps with Taxi Butler's customer base (Freenow is also a Taxi Butler fleet customer) and competes at the passenger-facing booking layer.
Emerging players
- Ai Curb (Curb Flow): London-based emerging player aggregating black cab demand from multiple sources (including Taxi Butler devices) via a 0% commission model. Comparable as a taxi demand aggregation platform intersecting with Taxi Butler's venue-channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Taxi Butler social profiles
Digital presenceTaxi Butler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taxi Butler leadership team
Management profileNumber of profiles
Profiles2 records
Taxi Butler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taxi Butler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taxi Butler
What does Taxi Butler do?
Taxi Butler provides purpose-built taxi booking hardware devices (ONE, PLUS, KIOSK) that taxi companies place in hotels, bars, restaurants, hospitals and other venues to automate guest taxi bookings. Devices connect directly to taxi company dispatch systems (50+ integrations including iCabbi, Autocab, Smart Move, MTI, Cab9), eliminating manual call-centre handling. The offering includes built-in payment processing (PAY) and a web-based fleet management portal (PORTAL). Devices are rented on a subscription basis.
Is Taxi Butler a public or private company?
Taxi Butler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taxi Butler founded?
Taxi Butler was founded in 2007. It employs 11 to 50 people.
Where is Taxi Butler based?
Taxi Butler is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Taxi Butler make money?
Two revenue lines are on record. Device Rental Subscription is the primary driver. The others are service Fee (Passenger-Facing).
Who are Taxi Butler's main competitors?
Direct peers on record are Flywheel Software, iCabbi, Autocab, Cab9, Cordic, MTI Technology and Curb (Verifone Taxi Solutions). Broad incumbents are Gett (formerly GetTaxi) and FreeNow (formerly myTaxi/Hailo). Ai Curb (Curb Flow) is listed as an emerging player.
Does Taxi Butler have an API?
No public API is recorded for Taxi Butler.
What industry is Taxi Butler in?
Taxi Butler's product category is Taxi Booking Technology and Hardware. Its primary akta.pro industry code is TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis), with a secondary code of BPAMAHAA, Ridesharing & Taxi Dispatch Platforms. Its NAICS code is 485310 and its SIC code is 4700.