Beasley

What Beasley does

Beasley Direct and Online Marketing, Inc. is a privately held, full-service direct and digital marketing agency headquartered in Morgan Hill, California, operating since approximately 1990 with 11–50 employees. The firm delivers integrated marketing services spanning SEO, paid search (Google Ads, Bing), social media advertising and management, email marketing, marketing automation, content marketing, direct mail, lead generation, public relations, and custom WordPress website development. Its technology stack is built around third-party marketing platforms — Google Ads, Google Analytics, Marketo, Salesforce Marketing Cloud/Pardot, HubSpot, and IBM Marketing Cloud/Silverpop — with no proprietary platform or patented technology disclosed.

The agency serves a primarily U.S.-based client base across B2B companies, B2C companies, and non-profit organizations, with named enterprise and mid-market engagements including NetApp, Veritas, SAP, Safeway, OpenTable, Harting Inc. of North America, First Northern Bank, and the National Constitution Center. Client acquisition runs through direct outreach, website-driven free consultations, free audit offers (SEO, PPC, Lead Funnel, Amazon Marketing Services), and industry networking via the Direct Marketing Association of Northern California (DMAnc), where founder and president Laurie B. Beasley has led as President for more than 20 years.

Revenue is generated through project-based fees, monthly retainers, and ongoing campaign management on a custom quote-based pricing model; no public pricing or revenue figures are disclosed. The firm has been recognized by the Silicon Valley Business Journal as one of the Top 25 Agencies serving Silicon Valley and ranked 17th among the region's largest advertising, marketing, and PR agencies in 2022. The company is bootstrapped with no funding rounds, acquisitions, or parent company reported in available sources.

Name

Beasley

Legal name

Beasley Direct and Online Marketing, Inc.

Website

https://beasleydirect.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Beasley Direct and Online Marketing is a privately held, full-service direct and digital marketing agency based in Morgan Hill, California, serving B2B, B2C, and non-profit clients across the U.S. with SEO, PPC, email, marketing automation, social media, content marketing, and lead generation services on a custom retainer basis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Lead generation services
• Marketing automation services

Headquarters

HQ city

Morgan Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Fees: Professional services agency providing integrated direct and digital marketing services including SEO, PPC, email marketing, social media, content marketing, direct mail, lead generation, and marketing automation. Revenue generated through project-based fees, retainer arrangements, and ongoing campaign management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Beasley Direct and Online Marketing is a full-service direct and digital marketing agency that plans, executes and manages integrated marketing campaigns for B2B and B2C clients. Its offerings span SEO, pay-per-click advertising (including Amazon Marketing Services), email marketing, social media marketing, direct mail, lead generation, marketing automation, content marketing, custom website development, Google Analytics consulting, public relations, and event management. Services are delivered through project-based engagements and ongoing retainer arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay-Per-Click Advertising Managed PPC advertising services on platforms including Google Ads, Facebook, and LinkedIn, designed to drive qualified traffic and conversions for B2B and B2C clients within tight budgets and deadlines.
• SEO Marketing Services Search engine optimization services covering organic search strategy, on-page and off-page SEO, local search marketing, and SEO content optimization to improve client visibility in search results.
• Social Media Marketing Services Social media management, content creation, rapid growth programs, blog content writing, and paid social media advertising services for brand awareness and audience engagement.
• Email Marketing Services Email campaign design, copywriting, custom template design, deliverability management, mobile-optimized email, and marketing automation services for client prospect and customer communications.
• Direct Mail Services Direct mail copywriting, design, and strategy services for clients seeking traditional direct response marketing to complement digital channels.
• Lead Generation Services Lead generation strategy, content syndication, lead qualification, marketing operations, and teleprospecting services to build qualified sales pipelines for B2B and B2C clients.
• Marketing Automation Services Implementation, management, and auditing of marketing automation platforms including Marketo, Salesforce Marketing Cloud/Pardot, HubSpot, and IBM Marketing Cloud/Silverpop for prospect and client data management and automated campaigns.
• Content Marketing Services Content development and content marketing strategy services to support inbound marketing, SEO, and lead nurturing programs.
• Custom Website Development Services

Quantifiable outcome

• For one client, used well-targeted audiences to achieve 52,811 website visits with a limited budget, vs industry average of ~2,450
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Direct Marketing Association of Northern California (DMAnc)coreStrategic or Co-development PartnerLaurie Beasley serves as President of DMAnc for over 20 years. The company teaches and prepares marketing certification and workshop series for DMAnc. DMAnc charged Beasley with developing and teaching professional development programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, social media, email, and marketing automation to mid-market and enterprise clients. Comparable in service breadth, channel mix, and target customer profile to Beasley's integrated direct/digital offering.
• Thrive Internet Marketing Agency: Full-service digital marketing agency delivering SEO, PPC, social media, email, and web design to B2B and B2C clients. Highly comparable scope and go-to-market approach to Beasley's integrated agency model.
• KlientBoost: Performance-focused digital marketing agency specializing in PPC, paid social, and conversion rate optimization with a B2B/B2C mid-market book. Comparable channel emphasis (PPC and landing-page optimization) to Beasley's PPC and lead-gen practice.
• Straight North: B2B-focused digital marketing agency offering SEO, PPC, email, and lead generation services to mid-market and enterprise clients. Directly comparable to Beasley's B2B demand-generation and lead-nurture positioning.
• SmartSites: Full-service digital marketing agency offering SEO, PPC, web design, and email marketing to SMB and mid-market clients. Comparable integrated service model and reliance on Google Ads/PPC expertise.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and lifecycle marketing with a mid-market to enterprise focus. Comparable in paid-media expertise and audit-led sales motion to Beasley's free-audit funnel.
• Power Digital Marketing: Full-service performance marketing agency delivering SEO, PPC, social, email, and marketing automation to mid-market and enterprise clients. Comparable scale, channel breadth, and revenue model to Beasley.
• Heinz Marketing: B2B marketing agency focused on demand generation, sales enablement, and account-based marketing. Comparable to Beasley's B2B demand-gen and ABM (e.g., Meeting Maker campaigns for Veritas) work.
• CIENCE: B2B demand-generation and outbound sales agency offering lead generation, teleprospecting, and SDR services. Comparable to Beasley's lead-generation strategy and teleprospecting service line.
• Ironpaper: B2B marketing agency offering demand generation, content marketing, and marketing automation services. Comparable to Beasley's B2B demand-generation and marketing-automation practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeasleyDirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beasley