Tribe
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Tribe firmographics
Firmographics- Name
- Tribe
- Legal name
- Tribe Fitness Inc
- Website
- https://tribe.fitness
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tribe industry classification
Industry- Product category
- Fitness Streaming Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Tribe is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tribe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Tribe operates as a SaaS platform for fitness studios and coaches. Studios pay for access to the platform's technology, with pricing based on membership size as indicated by their demo request form (options include Below 100, 101-200, 501-1000, 1000-5000, 5000+). The platform enables studios to add digital members and reduce core churn.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise studio pricing (5000+ members) |
| Subscription | Monthly | Large studio pricing (1000-5000 members) |
| Subscription | Monthly | Mid-market studio pricing (501-1000 members) |
| Subscription | Monthly | Small studio pricing (101-200 members) |
| Subscription | Monthly | Startup studio pricing (Below 100 members) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Tribe product offering
Product offeringCore offering
Tribe provides a unified, cloud-based omnichannel fitness platform that enables boutique studios, independent coaches, and fitness creators to deliver interactive live and on-demand workout classes with real-time performance metrics, wearable device integration, leaderboards, and community features. The platform combines Amazon streaming video infrastructure, multi-camera production, scheduling integrations with Mindbody and Mariana Tek, and member engagement tools into a single system that replaces 4-5 separate software tools for fitness operators.
Product overview
Tribe is a unified omnichannel fitness platform that enables studios, coaches, and fitness creators to deliver interactive live and on-demand classes. The core Tribe Fitness Platform serves as the foundation, with specialized modality modules for Fitness, Dance, Yoga, Boxing, Cycling, and Barre & Pilates. The platform integrates video streaming, real-time metrics and wearables tracking, performance leaderboards, and community engagement features into a single system, replacing the need for 4-5 other platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Tribe Fitness Platform A unified omnichannel SaaS platform for boutique fitness studios and coaches that delivers live and on-demand interactive classes with video streaming, real-time metrics, wearable integration, and community engagement features. It supports in-studio, online, live, and on-demand workout delivery across iOS, Android, web, laptops, and TVs.
- Tribe for Studios A studio-operator version of the Tribe platform that lets fitness studio owners create interactive workouts, manage members, schedule classes, and deliver a unified in-studio, live, and on-demand digital fitness experience for single or multi-location businesses.
- Tribe for Coaches A coach-facing version of the Tribe platform that enables independent and group fitness coaches to run engaging workouts with stats tracking, performance metrics, class builder tools, and data-driven programming to personalize sessions for remote and in-person participants.
- Tribe for Members A member-facing mobile and web application that lets end users participate in live and on-demand classes from their studio, view wearable-driven performance metrics, compete on leaderboards, and engage with the community.
Quantifiable outcome
- Replaces need for 4-5 other platforms, reducing technology costs and complexity
- +3 more outcomes
Companies that use Tribe
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Tribe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature9 records
Tribe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- ZoomcoreTribe is Zoom's only case study in the fitness vertical. The partnership enables Tribe to leverage Zoom's video infrastructure while differentiating with fitness-specific features like metrics overlays, leaderboards, and wearable integration that generic Zoom meetings lack.
- MindbodycoreIntegration with Mindbody for virtual class scheduling and attendance, allowing Tribe to fit into existing studio management workflows rather than requiring studios to change their primary operations platform.
- Mariana TekcoreIntegration with Mariana Tek for virtual class scheduling and attendance, providing another pathway for studios already using this boutique fitness software to adopt Tribe's digital platform.
- IHRSAflagshipFeatured partner at IHRSA (International Health, Racquet & Sportsclub Association) events, positioning Tribe as a trusted digital fitness solution for the fitness studio industry. Tribe has a dedicated IHRSA landing page and presence at industry events.
- Zoom Healthcare TeamcoreTribe is partnered with Zoom's healthcare team for next-generation telehealth applications, combining Tribe's fitness platform with Zoom's healthcare solutions for patient monitoring and wellness tracking programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tribe competitors and assessment
Company assessmentBroad incumbents
- Apple Fitness+: Apple Fitness+ is Apple's consumer digital fitness subscription integrated across Apple Watch, iPhone, iPad, and Apple TV. It is a broad incumbent competing for end-member engagement time and a benchmark Tribe references in its competitive positioning.
- Mindbody: Mindbody is the dominant SaaS platform for boutique fitness studios offering scheduling, payments, and virtual class delivery. Mindbody is both a Tribe integration partner and a competitive incumbent whose broader platform could subsume some of Tribe's feature set over time.
- Les Mills On Demand / Les Mills: Les Mills is a global fitness content powerhouse used by thousands of studios and gyms, with a connected on-demand streaming product. It competes for studio content budgets and shapes the bar Tribe must clear on content quality and program breadth.
- Peloton: Peloton is the leading consumer digital fitness brand combining live/on-demand classes, performance metrics, and connected hardware. Tribe explicitly positions against Peloton in its marketing and competes for the same end-user engagement time and studio differentiation narrative.
Direct peers
- Mariana Tek: Mariana Tek is boutique-fitness-specific studio management software with built-in virtual class delivery and branded member apps. It is both a Tribe integration partner and a direct competitor for boutique studios seeking an all-in-one digital + ops stack.
- Wexer: Wexer provides a digital fitness platform purpose-built for gyms and boutique studios, offering live and on-demand content delivery with member engagement features. It is a direct competitor to Tribe in the B2B studio digital-experience category with strong overlap in target customer, modality breadth, and core value proposition.
- Wellbeats: Wellbeats is an enterprise fitness platform delivering on-demand and live classes to corporate wellness, health systems, and fitness facilities. It overlaps with Tribe on multi-modality fitness content delivery, wearable integration, and data-driven programming for organizational customers.
Emerging players
- Zwift: Zwift is an interactive fitness platform combining real-time video, performance metrics, leaderboards, and community gameplay. Its platform approach to combining streaming, metrics, and social competition mirrors Tribe's core engagement architecture.
- ClassPass: ClassPass is a multi-studio fitness subscription and booking marketplace used by boutique studios to fill classes and reach new members. It is a partial peer: a platform connecting consumers to boutique studios via a different monetization model but addressing the same end-market.
- obé Fitness: obé is a direct-to-consumer digital fitness brand offering live and on-demand classes across multiple modalities with strong instructor-led video production. It competes for the same end-member attention Tribe helps studios reach and shapes B2B expectations of in-house digital quality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tribe social profiles
Digital presenceTribe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tribe leadership team
Management profileNumber of profiles
Profiles2 records
Tribe funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tribe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tribe
What does Tribe do?
Tribe provides a unified, cloud-based omnichannel fitness platform that enables boutique studios, independent coaches, and fitness creators to deliver interactive live and on-demand workout classes with real-time performance metrics, wearable device integration, leaderboards, and community features. The platform combines Amazon streaming video infrastructure, multi-camera production, scheduling integrations with Mindbody and Mariana Tek, and member engagement tools into a single system that replaces 4-5 separate software tools for fitness operators.
Is Tribe a public or private company?
Tribe is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tribe founded?
Tribe was founded in 2020. It employs 11 to 50 people.
Where is Tribe based?
Tribe is headquartered in Austin, United States, in the North America region.
How does Tribe make money?
One revenue line is on record: platform Subscription.
Who are Tribe's main competitors?
Broad incumbents on record are Apple Fitness+, Mindbody, Les Mills On Demand / Les Mills and Peloton. Direct peers are Mariana Tek, Wexer and Wellbeats. Emerging players are Zwift, ClassPass and obé Fitness.
Does Tribe have an API?
No public API is recorded for Tribe.
What industry is Tribe in?
Tribe's product category is Fitness Streaming Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394 and its SIC code is 7997.