Shark Tank
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Shark Tank firmographics
Firmographics- Name
- Shark Tank
- Legal name
- Sony Pictures Networks India Private Limited
- Website
- https://sharktank.sonyliv.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Shark Tank is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shark Tank business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels4 records
Shark Tank product offering
Product offeringCore offering
Shark Tank India is a Hindi-language business reality television series where aspiring entrepreneurs pitch their startup ideas and consumer brands to a panel of high-profile investor "sharks" seeking equity investment. The series airs on Sony Entertainment Television and streams on Sony LIV, delivering entertainment content combined with on-air investment deal-making, brand showcases, and audience engagement for early-stage Indian businesses.
Product overview
Shark Tank India is a television investment platform broadcast on SonyLIV, operated by Sony Pictures Networks India Private Limited. The show features entrepreneurs pitching to a panel of investor 'sharks' (including Aman Gupta, Namita Thapar, Anupam Mittal, Vineeta Singh, and others) who invest their own capital in exchange for equity stakes. The platform serves as both a funding mechanism and marketing accelerator for Indian startups, with entrepreneurs applying through the SonyLIV registration portal for season participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Shark Tank India Season 1 The inaugural season of the Hindi-language business reality television series, featuring entrepreneurs pitching their business ideas to a panel of investor 'sharks' for equity investment. Aired on Sony Entertainment Television and streamed on Sony LIV, targeting Indian mass-market viewers and early-stage startup founders.
- Shark Tank India (television series — ongoing seasons) The flagship Hindi-language business reality television series in India, in which aspiring entrepreneurs pitch to a panel of investor 'sharks' for equity investment. The show is broadcast on Sony Entertainment Television and streamed on Sony LIV, functioning as both entertainment content and a national launchpad for early-stage Indian consumer brands.
- Shark Tank India Season 5 Season 5 of the Hindi-language business reality television series, featuring investor panel including Aman Gupta (Boat), Namita Thapar (Emcure), Anupam Mittal (Shaadi.com), Vineeta Singh (Sugar Cosmetics), and others. Deals include D2C and consumer brand investments such as Snitch and Heritage Foods-linked businesses.
- Shark Tank India Digital-Only Season A digital-only season of Shark Tank India produced under pandemic restrictions, distributed via Sony LIV streaming platform with entrepreneurs pitching remotely to the shark panel.
- Shark Tank India Women Entrepreneur Segment (L'Oréal Paris sponsored) A sponsored segment of Shark Tank India, in partnership with L'Oréal Paris, dedicated to women-led consumer and lifestyle brand founders pitching to the shark panel for investment and visibility.
Quantifiable outcome
- Shark Tank India has invested over Rs 61 crore in startups across multiple seasons
- +1 more outcomes
Companies that use Shark Tank
Customer profileSegments1 record
Ideal customer profiles3 records
Shark Tank technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shark Tank partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- L'Oréal PariscoreL'Oréal Paris partnered with Shark Tank India to launch an exclusive application window for women entrepreneurs from July 2-11, 2026, ahead of Season 6. The initiative provides selected applicants opportunities to pitch to the sharks and access mentorship and national visibility, aiming to boost women's participation in India's startup ecosystem.
- WPP MediaminorWPP Media served as the strategic media partner for the L'Oréal Paris and Shark Tank India women entrepreneurship initiative, supporting campaign reach and visibility.
- SEBRAE SPcoreJOVI announced partnership with SEBRAE SP and Shark Tank Brasil as part of its strategy to expand presence in Brazil targeting entrepreneurs, including creation of Academia JOVI & SEBRAE SP digital training platform for micro and small business owners.
- JOVIminorJOVI sponsored Shark Tank Brasil program where one early-stage entrepreneur will receive R$50,000 investment plus a JOVI smartphone as part of entrepreneurship expansion initiatives.
- CanvacoreCanva partnered with Shark Tank India to empower entrepreneurs with design tools as part of India's creator economy stack. The partnership aligns with Canva's $200 million Creator Program focused on vernacular design ecosystems and AI-enabled workflows.
Scale indicators8 records
Shark Tank competitors and assessment
Company assessmentDirect peers
- Dragons' Den: BBC's original business investment reality show and the direct format progenitor of Shark Tank. Entrepreneurs pitch UK investors for equity; functions as the source-format sibling that Shark Tank India is franchised from, making it the most structurally comparable property globally.
- Shark Tank (US): The US version of the format on ABC, produced by Sony Pictures Television. Operates the same pitch-for-equity mechanics with celebrity-investor sharks, making it the canonical benchmark for show-format economics, audience scale, and brand outcomes that Shark Tank India is benchmarked against.
- Shark Tank Brasil: Brazilian version of the format airing on Sony Channel/RecordTV. Same sharks-pitches-equity mechanics, similar emerging-market audience targeting, and recently expanded through JOVI/SEBRAE SP partnerships — directly comparable format execution outside India.
Broad incumbents
- The Apprentice: Long-running business reality franchise (BBC/UK originally; multiple global versions). Overlaps with Shark Tank India by combining business-themed entertainment with high-profile investor/entrepreneur hosts, though structured around a competition rather than direct equity pitches.
- Sony Pictures Television: Parent format owner and worldwide distributor of the Shark Tank franchise. Operates the same content licensing and production infrastructure that produces Shark Tank India, making it comparable as the global rights holder and benchmark for production economics.
- Endemol Shine (Banijay): One of the world's largest independent reality-TV production and format houses, producing business and entertainment franchises including Your Face or Mine?, MasterChef, and Deal or No Deal spin-offs. Comparable as the broader reality-TV production ecosystem that competes for format rights and Indian broadcaster budgets.
- Zee Entertainment Enterprises: Major Indian broadcaster (Hindi/GEC + regional) with a slate of business and entrepreneurship reality shows. Operates as a domestic peer competing for the same television ad budgets and SonyLIV-set audience attention in India.
- Viacom18 (JioCinema): Indian broadcaster and JioCinema streaming operator that runs competing business/cooking/pitch reality formats. Comparable as a direct competitor for both entrepreneur applicants and pan-India audiences in the same Hindi/GEC+OTT category.
Emerging players
- Lions' Den (BBC): Newer BBC business pitch show aimed at younger entrepreneurs. Partial overlap with Shark Tank India in targeting founder demographics and digital-first entrepreneurship audiences; comparable as a format extension exploring segment-specific niches.
- YourStory Media: Indian media platform covering startups and entrepreneurs with original video content and founder storytelling. Niche, India-focused, content-driven founder audience comparable to Shark Tank India's pitch applicant pool and d2c/tech startup marketing angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shark Tank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shark Tank leadership team
Management profileNumber of profiles
Profiles4 records
Shark Tank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shark Tank M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shark Tank
What does Shark Tank do?
Shark Tank India is a Hindi-language business reality television series where aspiring entrepreneurs pitch their startup ideas and consumer brands to a panel of high-profile investor "sharks" seeking equity investment. The series airs on Sony Entertainment Television and streams on Sony LIV, delivering entertainment content combined with on-air investment deal-making, brand showcases, and audience engagement for early-stage Indian businesses.
Is Shark Tank a public or private company?
Shark Tank is a private company. It is classified as corporate owned and is currently operating.
When was Shark Tank founded?
Shark Tank was founded in 2021. It employs 501 to 1,000 people.
Where is Shark Tank based?
Shark Tank is headquartered in Mumbai, India, in the Asia region.
Who are Shark Tank's main competitors?
Direct peers on record are Dragons' Den, Shark Tank (US) and Shark Tank Brasil. Broad incumbents are The Apprentice, Sony Pictures Television, Endemol Shine (Banijay), Zee Entertainment Enterprises and Viacom18 (JioCinema). Emerging players are Lions' Den (BBC) and YourStory Media.
Does Shark Tank have an API?
No public API is recorded for Shark Tank.