Gjosa
Gjosa is a Swiss hardware company that designs water-saving showerheads (GS Showerhead and Water Saver) reducing water use by ~70%. It sells primarily to L'Oréal-affiliated salons across Europe (5,000+ deployed) and, to a lesser extent, directly to consumers and professional buyers.
- Company typePrivate
- Founded2016
- HeadquartersBienne, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gjosa does
Gjosa is a Swiss private hardware company headquartered in Biel/Bienne that designs and sells water-saving showerhead technology. Its core products are the GS Showerhead (sold to professional and consumer customers) and the Water Saver Showerhead (co-developed with L'Oréal), both engineered to reduce water consumption by approximately 70% compared with standard showerheads and compliant with EU standard EN1112.
The company's commercial model rests on two pillars: an embedded B2B/OEM relationship with L'Oréal that has scaled the Water Saver showerhead to 5,000+ European salons as part of L'Oréal's 'dual excellence' sustainability program, and a smaller direct-to-consumer and direct-B2B channel run through the company's own e-commerce storefront (shop.gjosa.com) and direct sales operations in Switzerland. Pricing is unit-based in CHF, ex-works, with minimum-order surcharges for B2B buyers; revenue recognition is one-time hardware sale rather than recurring.
Strategically, Gjosa is tightly tied to L'Oréal — both as a co-development partner and, per public funding records, as an investor via Business Opportunities for L'Oréal Development (BODE). The company holds 11–50 employees, is privately held, and has built its privacy posture around GDPR and the Swiss Federal Data Protection Act. Its growth strategy is best characterized as deepening the European salon footprint while attempting to seed a parallel B2C consumer business.
Gjosa firmographics
Firmographics- Name
- Gjosa
- Legal name
- Gjosa Ltd
- Website
- https://gjosa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gjosa is a Swiss hardware company that designs water-saving showerheads (GS Showerhead and Water Saver) reducing water use by ~70%. It sells primarily to L'Oréal-affiliated salons across Europe (5,000+ deployed) and, to a lesser extent, directly to consumers and professional buyers.
- Ownership category
- akta.pro rank
Gjosa industry classification
Industry- Product category
- Water-Saving Showerheads
- akta.pro primary industry
- Showerhead Water Filters (CRAJAJAG)
Keywords
Where Gjosa is headquartered
LocationHeadquarters
- HQ city
- Bienne
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Gjosa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Revenue generated from the sale of GS Showerhead products directly to consumers (via shop.gjosa.com) and to professional B2B customers (salons). Products are sold as one-time purchases with standard pricing based on order value.
- Enterprise/B2B Product Supply: Supply of Water Saver showerheads to L'Oréal for deployment across their European salon network, representing B2B revenue stream through strategic partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B pricing with minimum order requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Gjosa product offering
Product offeringCore offering
Gjosa designs, manufactures, and distributes water-saving showerhead products (the GS Showerhead and the Water Saver Showerhead) that reduce water consumption by approximately 70% versus standard showerheads. The products are sold to professional beauty salons — most notably through a co-development partnership with L'Oréal that has deployed the technology across 5,000+ European salons — and to individual consumers through a direct e-commerce storefront at shop.gjosa.com.
Product overview
Gjosa offers a focused product portfolio centered on water conservation technology for the beauty and personal care industry. The core product line consists of the GS Showerhead (consumer/professional version) and the Water Saver Showerhead (developed with L'Oréal partnership). The Water Saver model is specifically designed for professional salon use, achieving 70% water reduction, while the GS Showerhead serves broader consumer and professional markets with comprehensive after-sales support. The products are sold through the company's e-commerce platform with B2B terms and conditions.
Differentiator
Problem solved
Functional benefit
Brands
- GS Showerhead: Water-efficient showerhead product line including GS3 model
Products and services
- GS Showerhead Consumer and professional-grade water-saving showerhead designed for water conservation in salon and residential settings. Sold directly to consumers via the shop.gjosa.com e-commerce storefront and to professional B2B customers with after-sales support and RMA services.
- Water Saver Showerhead Water-saving showerhead co-developed with L'Oréal that reduces water usage by 70% compared to standard showerheads. Deployed across 5,000 European L'Oréal-affiliated salons as part of L'Oréal's professional beauty sustainability program.
Quantifiable outcome
- 70% water usage reduction
- +2 more outcomes
Companies that use Gjosa
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Gjosa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gjosa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- L'OréalflagshipGjosa partnered with beauty giant L'Oréal to co-develop the Water Saver showerhead, which reduces water usage by 70%. This strategic partnership integrates Gjosa's water-saving technology into L'Oréal's sustainability strategy called 'dual excellence,' combining climate action with economic benefits. The showerheads are now deployed in 5,000 European salons as part of L'Oréal's salon network.
- L'OréalcoreSwiss startup Gjosa developed the Water Saver showerhead in partnership with L'Oréal, achieving 70% water reduction. The technology is now deployed across 5,000+ European salons through L'Oréal's network. This partnership is a key component of L'Oréal's multi-million dollar sustainability investments.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Gjosa competitors and assessment
Company assessmentDirect peers
- Nebia: Water-saving shower startup that pioneered atomizing nozzle technology to dramatically reduce shower water use. Closest direct peer to Gjosa in both product (low-flow showerheads) and go-to-market (premium sustainability positioning).
- Niagara Conservation: Specialist manufacturer of ultra-low-flow showerheads and other water-saving fixtures. Directly competes with Gjosa in the high-efficiency showerhead category with strong B2B distribution.
- Altered:Nozzle: Swedish startup that developed a water-saving nozzle to dramatically reduce faucet and shower consumption. Comparable water-saving hardware concept and European origin.
Emerging players
- Orbital Systems: Swedish water-recycling shower technology developer. Overlaps with Gjosa in sustainability-focused premium shower hardware for residential and commercial applications.
- Hydraloop: Water-recycling technology company for residential and light-commercial reuse. Comparable water-tech hardware startup profile with sustainability-led B2B/B2C distribution.
Broad incumbents
- Hansgrohe: Large German shower and faucet manufacturer with extensive eco-conscious product lines including EcoSmart low-flow technology. Broad incumbent competitor with global distribution and far greater scale.
- Grohe: Major global plumbing fixture brand offering water-saving showers and faucets through extensive retail and project channels. Competes broadly with Gjosa's value proposition.
- Kohler: Global plumbing fixture giant with low-flow and smart-water product lines. Broad incumbent with substantial R&D and distribution that could pressure Gjosa's premium positioning.
- Moen: Large North American plumbing fixtures brand with water-saving shower and faucet lines. Comparable sustainability positioning and broad-competitor threat in commercial/hospitality channels.
- Delta Faucet: Major U.S. plumbing manufacturer with WaterSense-certified low-flow shower products. Broad incumbent with established B2B channels into hospitality and commercial projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Gjosa social profiles
Digital presenceGjosa compliance and trust
Trust signalCompliance3 records
Gjosa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gjosa leadership team
Management profileNumber of profiles
Profiles1 record
Gjosa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gjosa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gjosa
What does Gjosa do?
Gjosa designs, manufactures, and distributes water-saving showerhead products (the GS Showerhead and the Water Saver Showerhead) that reduce water consumption by approximately 70% versus standard showerheads. The products are sold to professional beauty salons — most notably through a co-development partnership with L'Oréal that has deployed the technology across 5,000+ European salons — and to individual consumers through a direct e-commerce storefront at shop.gjosa.com.
Is Gjosa a public or private company?
Gjosa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gjosa founded?
Gjosa was founded in 2016. It employs 11 to 50 people.
Where is Gjosa based?
Gjosa is headquartered in Bienne, Switzerland, in the Europe region.
How does Gjosa make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are enterprise/B2B Product Supply.
Who are Gjosa's main competitors?
Direct peers on record are Nebia, Niagara Conservation and Altered:Nozzle. Emerging players are Orbital Systems and Hydraloop. Broad incumbents are Hansgrohe, Grohe, Kohler, Moen and Delta Faucet.
Does Gjosa have an API?
No public API is recorded for Gjosa.
What industry is Gjosa in?
Gjosa's product category is Water-Saving Showerheads. Its primary akta.pro industry code is CRAJAJAG, Showerhead Water Filters.