UnidosUS

What UnidosUS does

UnidosUS is the nation's largest Hispanic civil rights and advocacy organization, founded in 1968 as the National Council of La Raza and rebranded to its current name in 2017. Headquartered in Washington, DC, the nonprofit operates a portfolio of community programs across seven issue areas: education, health, housing and financial empowerment, immigration, the Latino Knowledge Lab, voting and political empowerment, and workforce development. Its programs include the HOME Initiative targeting 4 million new Latino homeowners by 2030, the Latino Vote Initiative with its first-of-its-kind Hispanic Electorate Data Hub, the Escalera postsecondary readiness program, Comprando Rico y Sano nutrition program, Know Your Rights immigration workshops, and workforce tracks like Muévete, Unidos in Finance, and Unidos in Manufacturing. The organization does not sell products commercially; instead it delivers services free of charge to the Latino community through a national network of nearly 300 community-based Affiliate organizations across the United States and Puerto Rico.

The organization's business model is a diversified nonprofit funding stack rather than a commercial pricing model. Revenue streams include foundation and corporate grants (e.g., $6 million from JPMorgan Chase for homeownership, Google.Org AI Opportunity Fund support), individual donations with recurring and planned giving options, and federal government contracts and grants (e.g., $4 million from the Department of Labor's Apprenticeship Building America program, $3.7 million from HUD's Office of Housing Counseling). Its go-to-market combines community-led delivery through Affiliates, event-driven engagement via the Annual Conference, Capital Awards, Changemakers Summit, and issue-specific summits, and direct policy advocacy to Congress, federal agencies, and state legislatures. The core technology footprint is non-proprietary — built around the unidosus.org website, the Hispanic Electorate Data Hub, the UnidosUS Action Network mobile app, and digital voter registration tools — with AI adoption limited to third-party tools such as PAIRIN's career assessment platform deployed through the Fortalece program.

UnidosUS serves a constituency of 64 million Latinos contributing $4.1 trillion to the US economy, with 1 million Latino citizens turning 18 each year. Programmatic outcomes are documented at scale: over 1 million eligible voters helped register over the past decade, 507,943 voters reached in 2020 including 127,991 new registrations, 126,796 voters registered in 2024 across seven battleground states, over 60,000 Hispanic children receiving health services since 2016, and 100,000+ DACA recipients connected to ACA coverage in 2024. The organization is governed by a Board of Directors under President and CEO Janet Murguía, with named senior leadership across policy, programs, economic initiatives, health, voting, immigration, and state operations, and is distinguished by GuideStar Platinum, Charity Navigator Four-Star, and BIA Platinum Transparency awards.

Name

UnidosUS

Legal name

UnidosUS

Website

https://unidosus.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

UnidosUS is the nation's largest Hispanic civil rights and advocacy nonprofit, founded in 1968, delivering education, health, housing, immigration, voting, and workforce programs to the US Latino community through a national network of nearly 300 Affiliate organizations, funded primarily by foundation, corporate, and federal grants.

Ownership category

akta.pro rank

Product category

Civil Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Minority, Indigenous & Disability Rights (BPADAGAH), Cultural, Identity & Inclusion Programs (EDALAHAF), Education Partnerships for Equity, Inclusion & Gender (EDADALAF)

Keywords

• Civil rights advocacy
• Community education programs
• Voter registration services
• Workforce development training
• Affordable housing programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Foundation and Corporate Grants: UnidosUS receives funding from foundations and corporate partners including JPMorgan Chase ($6 million for homeownership), Google.Org, and others. These grants support specific programs and initiatives.
2. Individual Donations: The organization maintains an individual donor program with recurring donation options and planned giving opportunities.
3. Government Contracts and Grants: Federal grants including $4 million from Department of Labor's Apprenticeship Building America program and $3.7 million from HUD's Office of Housing Counseling for program delivery.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

UnidosUS is a national nonprofit civil rights and advocacy organization that delivers research, policy analysis, advocacy, and community programs to address social, economic, and political barriers affecting the Latino community in the United States. Its service portfolio spans education, health, housing, immigration, voting, and workforce development, and is delivered through a national network of nearly 300 community-based Affiliate organizations as well as direct programs, publications, and digital platforms.

Product overview

UnidosUS is a nonprofit civil rights and advocacy organization (not a technology product company) that operates a portfolio of community programs organized around core issue areas: Education (early learning through postsecondary success), Health (healthcare access, nutrition, and wellness), Housing and Financial Empowerment (homeownership and wealth building), Immigration (citizenship and immigrant rights), Voting and Political Empowerment (Latino Vote Initiative including the Hispanic Electorate Data Hub), and Workforce Development (career training and digital skills). Programs include HOME Initiative for homeownership, Comprando Rico y Sano for nutrition education, Escalera and Pioneras en STEM for education, Know Your Rights Workshops for immigration, and various workforce programs like Digital Skills for Life and Unidos in Finance. The organization does not offer a unified software product but rather distinct programmatic offerings delivered through a national network of nearly 300 Affiliate community-based organizations.

Differentiator

Problem solved

Functional benefit

Brands

• HOME Initiative (Home Ownership Means Equity): A signature initiative aimed at advancing systemic change to create 4 million new Latino homeowners by 2030.
• Latino Vote Initiative
• Latino Knowledge Lab
• Escalera: Taking Steps to Success
• Comprando Rico y Sano
• Padres Comprometidos

Products and services

• HOME Initiative (Home Ownership Means Equity) A national initiative focused on expanding homeownership opportunities for Latino families, providing policy advocacy, research, and a network of housing counselors to help create 4 million new Latino homeowners by 2030.
• Latino Vote Initiative A comprehensive voter engagement initiative that includes the Hispanic Electorate Data Hub, bipartisan polling, voter registration, Get-Out-the-Vote efforts, and policy advocacy to increase Latino electoral participation.
• Hispanic Electorate Data Hub A first-of-its-kind multidimensional data platform providing detailed insights into Hispanic voter perspectives, participation trends, and electoral impact in competitive districts nationwide.
• Comprando Rico y Sano A nutrition education program led by community health workers (promotores de salud) that promotes healthy eating habits and enrolls eligible Latinos into SNAP and WIC benefits.
• Escalera: Taking Steps to Success A national postsecondary and career readiness program serving Latino youth through culturally affirming curriculum, enhancing leadership skills, career knowledge, and financial empowerment.
• Padres Comprometidos A family engagement program that empowers families by enhancing their skills and leveraging cultural assets to engage effectively with schools and communities.
• Pioneras en STEM A program designed to spark Latina high school students' interest in STEM fields and increase their access to STEM pathways, improving graduation rates and postsecondary enrollment.
• Civics for All A civic education program that increases civic knowledge and engagement among students, families, and adults by fostering a culture of civic responsibility and informed community participation.
• Muévete A workforce empowerment program launching in 2025 with support from Verizon, providing industry-recognized training via edX/Skill Forward, personalized career guidance, and wraparound services to help at least 250 Latino participants build pathways to economic mobility.
• Unidos in Finance A bilingual banker training program that improves employment pathways for Latinx job seekers in commercial banking or finance using the 'Unidos in Banking' curriculum.
• Digital Skills for Life A digital literacy course in English and Spanish that equips Latino adults with essential skills including internet navigation, online communication, social media, cybersecurity, and digital content creation.
• Unidos in Manufacturing A manufacturing career preparation program that merges Toyota training materials with career readiness modules, serving over 60 job seekers with industry-specific training.
• Know Your Rights Workshops Community information sessions that teach immigrants practical steps on how to respond when encountering immigration agents, including constitutional rights and phrases to exercise those rights.
• UnidosUS Learning Alliance A national training and certification program for housing counselors developed in collaboration with the UnidosUS Wealth and Housing Alliance network, providing courses on streamlined housing counseling delivery methods.
• Latino Knowledge Lab An innovation engine that documents Latino contributions to U.S. history, generates original research, and co-creates tools with educators, practitioners, and policy partners to influence public education and accurate representation.

Quantifiable outcome

• Over 1 million eligible voters helped register to vote during past decade
• +8 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• American Hospital Association (AHA)coreStrategic or Co-development PartnerUnidosUS/AHA Alliance to improve health of communities, increase diversity among health care executives, and address social determinants of health. Connects UnidosUS leaders with governance opportunities at AHA hospitals.
• DoorDashcoreStrategic or Co-development PartnerPartner to empower Latinos through Caminos and other initiatives supporting entrepreneurship and workforce development.
• Per ScholasminorStrategic or Co-development PartnerTraining provider partner for Google Career Certificate Referral Program connecting jobseekers to IT support, data analytics, and cybersecurity careers.
• Merit AmericaminorStrategic or Co-development PartnerTraining provider partner for Google Career Certificate Referral Program connecting jobseekers to tech careers.
• Jobs for the FuturecoreStrategic or Co-development PartnerImplementing partner for the Rework America Alliance to help workers move into good jobs in the digital economy.
• UnderstoodcoreStrategic or Co-development PartnerPartner in developing Cultivando Mentes Brillantes program to increase awareness of learning and thinking differences affecting Latino students.
• UCLA Latino Policy and Politics Institute (LPPI)coreStrategic or Co-development PartnerCo-authored Sueño Incompleto report on the history of the Latino wealth gap in the U.S.
• ToyotacoreStrategic or Co-development PartnerTraining materials provider for Unidos in Manufacturing program preparing participants for manufacturing careers.
• Catholic Legal Immigration Network (CLINIC)coreStrategic or Co-development PartnerPartnership since 2014 to increase capacity of Affiliates to provide immigration legal services.
• Democracy ForwardcoreStrategic or Co-development PartnerLaunched national initiative to advance accountability claims against federal misconduct affecting Latino communities.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CHC BOLD PAC / Congressional Hispanic Caucus Institute: CHCI is a Hispanic-focused educational and leadership development organization operating leadership programs, internships, and fellowships for Latino youth. Comparable on workforce pipeline and civic leadership programming that overlaps with UnidosUS's Escalera and Adelante Academy.
• Mi Familia Vota: Mi Familia Vota is a national Latino civic engagement nonprofit focused on voter registration, citizenship, and community organizing. Comparable to UnidosUS's voter engagement and immigrant-focused civic programming in battleground states.
• ASPIRA Association: ASPIRA is a national Hispanic-focused nonprofit dedicated to education and leadership development for Latino youth. Directly comparable on Latino education programs (similar to Escalera, Pioneras en STEM, Padres Comprometidos) and youth empowerment.
• Voto Latino: Voto Latino is a digital-first Latino civic engagement organization focused on registering and turning out young Latino voters. Comparable as a Latino voter mobilization peer, with a younger and more digitally native operational model.
• National Hispanic Media Coalition (NHMC): NHMC is a Latino media advocacy organization that combines media representation, policy advocacy, and pipeline programs for Latinos. Comparable as a Latino-focused civil rights and advocacy organization with media and policy emphasis.
• LULAC (League of United Latin American Citizens): LULAC is one of the oldest and largest Hispanic civil rights organizations in the U.S., operating a national council structure and engaging in advocacy, education, and economic empowerment for Latinos. Directly comparable as a Latino-focused civil rights and advocacy organization with similar issue breadth.
• Hispanic Federation: Hispanic Federation is a national Latino nonprofit service and advocacy organization supporting member agencies across the U.S. It mirrors UnidosUS's combination of service delivery, advocacy, and a network-based model serving Latino communities.
• NALEO (National Association of Latino Elected Officials): NALEO is a nonpartisan nonprofit focused on increasing Latino political participation and leadership. Directly comparable on voter engagement, civic empowerment, and Latino political representation — overlapping significantly with UnidosUS's Latino Vote Initiative.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Weareunidosus
• YouTubeyoutube.com/c/UnidosUS
• Facebookfacebook.com/Weareunidosus
• LinkedInlinkedin.com/company/national-council-of-la-raza
• Instagraminstagram.com/Weareunidosus

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about UnidosUS