Industrial Training International

What Industrial Training International does

Industrial Training International (ITI), founded in 1986 and headquartered in Woodland, Washington, is a specialty education and training provider for the crane, rigging, and load-handling industry. The company operates 10 LEEA-accredited training centers across North America and delivers a multi-modal curriculum spanning instructor-led training, on-demand online courses, VR simulation, and on-site consulting to enterprise customers in construction, industrial manufacturing, energy, nuclear, utilities, steel erection, crane rental, aerospace, and apprenticeship/unions segments. Named enterprise customers include Nucor Steel, Kiewit, Bechtel, Shell, ExxonMobil, Capital Power, Cleveland-Cliffs, Grand Bahama Shipyard, and Konecranes.

ITI's product platform is anchored by three core offerings: (1) the VR Crane Simulator — a physics-based virtual reality training system developed in partnership with Serious:Labs and integrated with Columbus McKinnon's Magnetek XLTX transmitter technology; (2) the ITI Learning Hub — an LMS containing over 1,000 on-demand courses with enterprise, team, and individual subscription tiers; and (3) instructor-led training delivered at ITI centers or client sites, including NCCCO certification preparation, ASME-audited rigging engineering courses, and LEEA-accredited programs. Supporting offerings include rigging gear inspector training (Levels I-III), crane inspection, lift planning, accident investigation, and an e-commerce bookstore operating for over 25 years. ITI holds the distinction of being the first LEEA Accredited User Training Company in North America (since 2012).

ITI is a division of Interplay Learning, an immersive skilled-trades training platform, following its acquisition and integration of Serious:Labs. Revenue is generated through five streams: instructor-led training services (daily fees, materials, travel), online subscription revenue (annual/monthly recurring), VR simulator hardware/software sales with subscription support, field consulting, and bookstore e-commerce. The company employs 101-250 people and sells primarily through enterprise field sales, an inside-sales team handling Learning Hub subscriptions, a channel partner program (ITI Training Network paying 10% commissions), and an Authorized Training Center model (most recently with Adena Corporation in Lakeland, FL, opened October 2025).

Name

Industrial Training International

Legal name

Industrial Training International, Inc.

Website

https://iti.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Industrial Workforce Training

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (61143), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Industrial Manufacturing (EDABALAP)

akta.pro secondary industry

Aviation & Aerospace (EDABALAC)

Keywords

• Crane operator training
• Rigging training programs
• VR crane simulation
• NCCCO certification prep
• Industrial workforce training

Headquarters

HQ city

Woodland

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Instructor-Led Training Services: Delivered at ITI Training Centers across North America or at client sites. Revenue generated through daily training fees, student materials fees, and travel expenses for on-site delivery. Covers crane operations, rigging, lift planning, and NCCCO certification prep courses.
2. Online Training Subscriptions: Subscription-based access to ITI Learning Hub offering over 1,000 on-demand courses. Tiered options for Enterprise, Small Groups, and Individuals. Revenue recognized through recurring subscription fees billed annually or monthly.
3. VR Simulation Solutions: VR Crane Simulator hardware and software packages sold with subscription model. Low capital costs for customers through VR simulator rentals and leasing options. Includes ongoing content updates and support.
4. Field Services & Consulting: Specialized consulting services including accident investigations, crane & rigging manual development, performance evaluations and audits. Billed as professional services engagements.
5. Bookstore & Training Materials: Sale of books, reference cards, forms, DVDs, tools, and apparel through the ITI Bookstore e-commerce platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Industrial Training International (ITI) provides crane and rigging training for industrial, construction, manufacturing, energy, and utility sectors. The company delivers training through three primary modalities: instructor-led courses at 10 ITI Training Centers across North America and on customer sites, the ITI Learning Hub online platform offering over 1,000 on-demand courses, and physics-based VR Crane Simulator systems. Offerings also include NCCCO certification preparation, rigging and crane inspection training, lift planning courses, rigging engineering, field consulting, and an e-commerce bookstore for training materials.

Product overview

Industrial Training International (ITI) offers a multi-modal training platform combining virtual reality simulation, online learning management, and instructor-led training for the crane and rigging industry. The core offerings include the VR Crane Simulator for immersive hands-on practice, the ITI Learning Hub with 1,000+ on-demand courses, and instructor-led training at training centers or client sites. These are complemented by specialized certification prep (NCCCO), rigging and crane operator training programs across multiple skill levels, inspection training, lift planning services, field consulting, and a bookstore. The portfolio serves industrial, construction, manufacturing, and energy sectors with comprehensive workforce development solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Crane Simulator Physics-based virtual reality crane training simulation system allowing operators to practice lifting scenarios in a safe, controlled environment without risks associated with live crane operation. Integrates Magnetek XLTX Bellybox Transmitter technology for enhanced realism. Co-developed with Serious:Labs.
• ITI Learning Hub Online learning management system offering over 1,000 on-demand courses covering crane operations, rigging, and load handling, combined with a platform for tracking learner progress and transcripts. Subscription tiers for Enterprise, Small Groups & Teams, and Individuals.
• Instructor-Led Training Hands-on training delivered at 10 ITI Training Centers across North America (LEEA accredited) or at client locations, featuring instructors with decades of industry experience and practical exercises with live equipment. Covers crane operations, rigging, lift planning, and NCCCO certification prep.
• NCCCO Certification Prep Certification preparation courses and exams for National Commission for the Certification of Crane Operators (NCCCO) credentials, including written and practical exam preparation.
• Rigging Training Comprehensive rigging courses including Basic Rigging & Inspection, Intermediate Rigging, Advanced Rigging, and Master Rigger programs covering load handling, sling techniques, and hardware applications.
• Crane Operator Training Training programs for various crane types including overhead cranes, mobile cranes, tower cranes, boom trucks, carry deck cranes, and articulating boom cranes with operator qualification and certification options.
• Rigging Gear Inspector Training Three-level certification program (Levels I, II, III) for lifting gear inspectors covering wire rope slings, synthetic slings, chain slings, rigging hardware, and below-the-hook lifting devices inspection procedures.
• Crane Inspector Training Inspection training courses for mobile cranes, overhead cranes, articulating boom cranes, and pedestal cranes, available in instructor-led and online formats.
• Lift Planning & Management Training Courses covering lift planning procedures, critical lift planning, Lift Director responsibilities, crane assembly/disassembly, and accident investigation for load handling activities.
• Rigging Engineering Courses Advanced engineering-level courses audited and approved by ASME and accredited by LEEA, covering crane and derrick engineering, installation, planning, and alternative load handling equipment.
• Field Services & Consulting On-site consulting services including accident investigation, crane and rigging manual development, performance evaluations and audits, and field advisory services for workforce assessment.

Quantifiable outcome

• Up to 2x more crane operators trained per session using VR simulation while eliminating need to take equipment out of service
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Adena CorporationcoreChannel Partner/ Reseller/ Distributor · 29 October 2025Partnership to establish an ITI Authorized Training Center in Lakeland, Florida. The facility began offering classes in October 2025, providing hands-on and classroom instruction for crane operators and riggers. Courses include Intermediate Rigging, Master Rigging, Rigging Gear Inspector, Lift Director, and Critical Lift Planning.
• KonecranescoreStrategic or Co-development PartnerKonecranes adopted ITI's VR Crane Simulator for its Konecranes Training Institute to expand customer training capacity. The partnership allows up to twice as many crane operators to be trained per session while eliminating the need to take equipment out of service for training. Addresses the growing shortage of skilled crane operators while helping customers maintain productivity.
• Serious:LabscoreTechnology or IntegrationCo-development partnership for VR Crane Simulator product line. Serious:Labs co-founder Andrew Czarnietzki serves as ITI's Director of Simulation and lead designer for ITI's VR Crane Simulator product line. Has led development of 18 physics-based simulator projects.
• Interplay LearningcoreStrategic or Co-development PartnerITI is a division/subsidiary of Interplay Learning, the leader in immersive learning for skilled trades. Interplay Learning leverages VR, AI, and simulation technology. Nearly 600,000 people trained through Interplay platforms. Parent company enables technology integration and scale.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TPC Training Systems: Long-established industrial skills training provider offering instructor-led, online, and custom corporate training across maintenance, electrical, and mechanical trades. ITI's COO Andrew Kauser previously led TPC, and the two compete directly for the same enterprise training budgets at industrial manufacturers.
• Crane Institute of America: Specialized crane operator, inspector, and NCCCO certification training provider. Operates in the same crane/rigging vertical as ITI with overlapping curriculum (mobile crane operator, NCCCO prep, rigger, signalperson) and competes for similar enterprise and individual learners.

Broad incumbents

• CareerSafe: OSHA-aligned safety training provider targeted at youth, education, and construction workforces. Competes for entry-level and apprenticeship safety training dollars relevant to ITI's education and workforce development segment.
• ClickSafety: Online OSHA-compliant safety training provider covering construction, general industry, and environmental topics. Competes for the same compliance training wallet at ITI's enterprise customers but offers broader, less-specialized content without VR or crane-specific curriculum.
• 360training: Regulatory and workforce e-learning marketplace with OSHA, safety, and skills training courses. Overlaps with ITI's Learning Hub on online subscription content for safety and compliance, though ITI's specialized crane/rigging curriculum and instructor-led delivery are differentiators.
• National Safety Council: Long-established safety training, certification, and advocacy organization offering courses across construction, industrial, and general workplace safety. Competes for enterprise safety training budgets that overlap with ITI's safety and rigging curriculum, but does not focus on crane-specific certification or VR simulation.
• Vector Solutions: Large workforce training and compliance platform serving industrial, construction, and public-sector employers. Competes with ITI's Learning Hub on subscription-based safety and compliance training, though it lacks ITI's depth in crane/rigging specialization and VR simulation.

Others

• Interplay Learning: Parent company of ITI and broader VR/simulation-based skilled trades training platform (HVAC, electrical, plumbing, multi-family maintenance) that has trained nearly 600,000 people. Relevant as ITI's strategic parent and shared technology backbone rather than a direct market competitor.
• Manitowoc Company: Crane OEM (Manitowoc, Potain, Grove) that operates training programs for operators of its equipment. Relevant adjacent peer because OEMs increasingly bundle VR/instructor-led training with equipment sales, mirroring the Konecranes-ITI dynamic that shapes ITI's go-to-market.
• Konecranes Training Institute: In-house training arm of crane OEM Konecranes and ITI's largest disclosed VR simulator customer. Comparable because Konecranes both adopts ITI's technology and trains its own customer base, making it simultaneously a channel partner and a potential future competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/industtrainintl
• LinkedInlinkedin.com/company/industrial-training-international-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Training International