Business.com
Business.com is a digital media and lead-generation platform that provides SMB owners with expert reviews, buying guides, and exclusive pre-negotiated deals on business software and services, monetizing through affiliate commissions, advertising, and the free business.com+ membership program.
- Company typePrivate
- Founded1990
- HeadquartersWaltham, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Business.com does
Business.com is a digital media and lead-generation platform serving U.S. small and mid-sized business owners. Founded in the late 1990s and now operated by BuyerZone.com, LLC under the Centerfield Media Parent, Inc. corporate group, the company produces expert editorial content — including more than 1,000 educational articles, hundreds of in-depth product reviews, buying guides, and head-to-head product comparisons — across categories spanning business planning, finance, HR, marketing, technology, and sales tools. Its editorial team carries 200+ years of combined experience and has logged 8,000+ research hours on product testing and vendor evaluations, reaching 330K+ monthly readers. The core platform is supported by an editorial rating system (1–10 scale across five criteria) and supplemented by the 'builders' weekly podcast hosted by CMO John Busby and a multi-channel social presence (YouTube, Facebook, Instagram, LinkedIn, X, Pinterest).
The company's commercial architecture combines three revenue streams: (1) affiliate commissions when readers click through to partner vendors and purchase, (2) advertising revenue including pay-per-click, sponsored content, and marketing-qualified leads, and (3) lead generation via the business.com+ free membership program. Launched in 2026, business.com+ layers exclusive pre-negotiated deals (e.g., up to $1,857 on tax services with 1-800Accountant, up to $450 on POS, up to $400 on accounting, $550 on web design) and dedicated phone-based advisor support onto the editorial funnel, converting content readers into qualified leads for enterprise SaaS partners including QuickBooks, Gusto, Wix, Worldpay (Global Payments), and Ueni. Headquartered in Los Angeles' Silicon Beach with additional offices in Boston, New York City, and London, the company employs 101–250 people and operates two adjacent wholly-owned subsidiaries — Business News Daily and BuyerZone — within the Centerfield Media group.
Business.com firmographics
Firmographics- Name
- Business.com
- Legal name
- BuyerZone.com, LLC
- Website
- https://business.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Business.com is a digital media and lead-generation platform that provides SMB owners with expert reviews, buying guides, and exclusive pre-negotiated deals on business software and services, monetizing through affiliate commissions, advertising, and the free business.com+ membership program.
- Ownership category
- akta.pro rank
Business.com industry classification
Industry- Product category
- Small Business Software Reviews
- akta.pro primary industry
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Business.com is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Business.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing / Commissions: Business.com earns commissions when readers click through affiliate links and make purchases from partner vendors. The company states recommendations are always driven by unbiased, expert editorial team despite financial relationships.
- Advertising Revenue: The platform sells advertising to vendors and brands targeting small businesses, including sponsored content, pay-per-click campaigns, and marketing qualified leads.
- Lead Generation / Partner Referrals: Business.com+ generates qualified leads that convert to customers for partner vendors, including services like payroll, POS, accounting, and web design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with exclusive deals and advisor support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Business.com product offering
Product offeringCore offering
Business.com is an online review and recommendation platform that helps U.S. small business owners research, compare, and choose business software and services across categories including accounting, payroll, HR, CRM, POS, marketing, funding, and technology. Its core commercial offering is the free business.com+ membership program, which combines expert editorial content with exclusive pre-negotiated vendor deals and dedicated advisor support to drive SMB purchasing decisions.
Product overview
Business.com is a content and review platform for small businesses, offering expert recommendations, in-depth product reviews, buying guides, and comparisons across business software and service categories. The core offering is the business.com website and its editorial content. The business.com+ membership program (launched 2026) is a free add-on that provides exclusive deals and dedicated advisor support, complementing the editorial content with commercial savings opportunities. The platform also produces the builders podcast as a thought leadership content channel.
Differentiator
Problem solved
Functional benefit
Brands
- business.com+: A free membership program for small businesses that provides exclusive deals, dedicated advisors, and expert recommendations on business software and services.
- builders Podcast
Products and services
- business.com Website and Review Platform An online content and review platform providing expert recommendations, in-depth reviews, buyers guides, and comparisons for business software and services across categories including business planning, finance, human resources, marketing, technology, and sales tools. Targeted at small business owners and decision-makers researching vendor purchases.
- business.com+ Membership A free membership program offering exclusive pre-negotiated deals on business software and services, plus dedicated advisor support via phone to guide small businesses through purchasing decisions for payroll, tax services, POS, accounting, web design, and more.
- builders Podcast A weekly one-on-one podcast featuring conversations with business leaders, CEOs, entrepreneurs, and academics about building businesses, teams, and careers. Hosted by CMO John Busby and available on Apple Podcasts, Spotify, and YouTube.
Quantifiable outcome
- Save up to $1,857 on tax services through business.com+ exclusive deals
- +4 more outcomes
Companies that use Business.com
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Business.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Business.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- QuickBookscoreFeatured partner in business.com+ Deals Dashboard offering exclusive deals to SMBs on accounting and financial management software.
- GustocoreFeatured partner offering exclusive payroll service deals through business.com+ membership program.
- WixcoreFeatured partner providing exclusive web design deals accessible through business.com+ Deals Dashboard.
- 1-800AccountantcoreFeatured partner offering tax services with exclusive savings of up to $1,857 for business.com+ members.
- UeniminorFeatured partner in the business.com+ Deals Dashboard for web services.
- Worldpay (Global Payments)coreFeatured payment processing partner in business.com+ Deals Dashboard offering exclusive merchant services deals.
- QuickBookscoreSponsored content partnership in the Business Planning section, where Business.com earns commissions from listed providers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Business.com competitors and assessment
Company assessmentDirect peers
- G2: G2 is the leading B2B software and service review platform, directly competing with Business.com for SMB software research and lead-generation. Both monetize through vendor partnerships, sponsored content, and buyer-intent data.
- Capterra: Capterra is a leading software review and comparison platform owned by Gartner Digital Markets. It serves the same SMB software research and lead-gen use case as Business.com, with deeper vendor relationships and broader category coverage.
- TrustRadius: TrustRadius is a B2B software review platform with verified buyer reviews and intent data products. It competes directly with Business.com for SMB and mid-market software research traffic and lead generation.
- Software Advice: Software Advice is a Gartner-owned platform that connects SMBs with software vendors through reviews, comparisons, and advisor consultations. Highly comparable to Business.com's editorial + advisor GTM motion.
- GetApp: GetApp is a Gartner Digital Markets SMB software comparison and review site. Competes directly with Business.com for category-specific SMB software discovery and lead-gen across the same vendor ecosystem.
- Fit Small Business: Fit Small Business is an SMB-focused content and review site covering software, financing, and operations. It overlaps with Business.com's editorial review and comparison content for the same SMB persona.
Broad incumbents
- Gartner Digital Markets: Gartner Digital Markets is the parent of Capterra, Software Advice, GetApp, and other review properties. As a broad incumbent, it dwarfs Business.com in vendor relationships, traffic, and lead-gen capacity.
- NerdWallet: NerdWallet is a broader financial product and SMB services comparison platform. While financial-product-focused, it overlaps with Business.com on SMB financing, payments, and software recommendations.
Emerging players
- Forbes Advisor: Forbes Advisor is an emerging SMB/consumer financial product and software review site with strong media brand backing. It competes for the same SMB decision-maker audience and affiliate-driven lead-gen revenue.
Others
- Lendio: Lendio is an SMB lending marketplace that connects business owners with multiple lenders. While not a software review site, it operates in the same SMB purchasing-decision support ecosystem Business.com serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Business.com social profiles
Digital presenceBusiness.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business.com leadership team
Management profileNumber of profiles
Profiles4 records
Business.com subsidiaries and ownership
Company hierarchySubsidiaries2 records
Business.com funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business.com
What does Business.com do?
Business.com is an online review and recommendation platform that helps U.S. small business owners research, compare, and choose business software and services across categories including accounting, payroll, HR, CRM, POS, marketing, funding, and technology. Its core commercial offering is the free business.com+ membership program, which combines expert editorial content with exclusive pre-negotiated vendor deals and dedicated advisor support to drive SMB purchasing decisions.
Is Business.com a public or private company?
Business.com is a private company. It is classified as corporate owned and is currently operating.
When was Business.com founded?
Business.com was founded in 1990. It employs 101 to 250 people.
Where is Business.com based?
Business.com is headquartered in Waltham, United States, in the North America region.
How does Business.com make money?
Three revenue lines are on record. Affiliate Marketing / Commissions are the primary driver. The others are advertising Revenue and lead Generation / Partner Referrals.
Who are Business.com's main competitors?
Direct peers on record are G2, Capterra, TrustRadius, Software Advice, GetApp and Fit Small Business. Broad incumbents are Gartner Digital Markets and NerdWallet. Forbes Advisor is listed as an emerging player. Lendio is listed as an others.
Does Business.com have an API?
No public API is recorded for Business.com.
What industry is Business.com in?
Business.com's product category is Small Business Software Reviews. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights), with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative).