Metodologia Opee

What Metodologia Opee does

Metodologia OPEE (legal entity OPEE EDITORA & COMÉRCIO DE LIVROS LTDA) is a privately held Brazilian educational publishing and consulting company headquartered on Av. Brigadeiro Faria Lima in São Paulo. Founded in 2004 by psychotherapist and USP-trained author Leo Fraiman, the company develops and licenses a proprietary socio-emotional competencies and life-project curriculum covering Early Childhood Education (ages 4+) through High School. Its core asset is the 'Coleção Projeto de Vida e Atitude Empreendedora' book series, published in partnership with FTD Educação and approved under Brazil's PNLD program, which addresses five pillars: self-knowledge, emotional intelligence, professional choice, financial education with a sustainability focus, and digital citizenship.

The operating model is a B2B, sales-led licensing-plus-content business. Revenue is generated through annual licensing of the methodology to schools (with teacher training and ongoing pedagogical support via the Capacita OPEE portal), one-time bulk book sales through the Loja Virtual (10+ unit discount structure), and recurring digital subscriptions to the Escola para Pais mobile application for family engagement. The methodology has been adopted by more than 1,500 partner schools across 26 Brazilian states and 300+ cities, reaching over 1 million students; named customers include Colégio São Judas Tadeu, Colégio Reino Serrano, Rede Municipal de Extrema/MG, and Colégio La Salle. Complementary revenue streams include corporate human-development programs and NGO partnerships, though these are secondary to the K-12 core.

The company is founder-controlled with no disclosed external investors: Leo Fraiman serves as Diretor and primary author, Silvana Pepe as Diretora Geral (CEO), supported by a leadership team spanning pedagogy, educational technology, finance, events, and editorial. The disclosed headcount is roughly 6 people, though operational staff visible across functional roles imply a broader team. Technology is light-weight — a WordPress-based corporate site, two mobile apps on Apple Store and Google Play, and a SaaS-style educator portal — with no APIs, integrations, or AI/ML capabilities disclosed in the source material.

Name

Metodologia Opee

Legal name

OPEE EDITORA & COMÉRCIO DE LIVROS LTDA

Website

https://opee.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Metodologia OPEE is a Brazilian education company that licenses a proprietary socio-emotional and life-project curriculum to K-12 schools across Brazil via printed books, educator training, and digital engagement platforms serving over 1,500 partner institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Book Sales (Coleções de Livros): Sale of physical book collections titled 'Projeto de Vida e Atitude Empreendedora' spanning Early Childhood Education through High School, published in partnership with FTD Educação. Sold in bulk to schools (10+ units) with lesson planning included.
2. Digital Subscriptions and Access: Digital content subscriptions for families through Escola para Pais platform, and exclusive portal access for partner schools via Capacita OPEE.
3. Licensing to Partner Schools: Annual licensing of the Metodologia OPEE to schools, including teacher training, ongoing pedagogical support, access to digital platforms, and exclusive events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Metodologia OPEE develops and licenses an integrated K-12 educational methodology that combines philosophy, psychology, and pedagogy, delivered through a structured book collection, the Capacita OPEE educator training platform, the Escola para Pais digital application for families, and in-person training and workshops for partner schools. The company sells methodology licensing, books, and training programs to private K-12 schools, NGOs, and corporate clients in Brazil, with a complementary family-facing digital subscription product.

Product overview

Metodologia OPEE is an educational methodology company operating as a platform-plus-modules architecture. The core product is the 'Metodologia OPEE' educational methodology with its 'Coleção Projeto de Vida e Atitude Empreendedora' book collection (published in partnership with FTD Educação), covering Early Childhood Education through High School. This is complemented by three main modules: 'Escola para Pais' digital app for parent engagement, 'Capacita OPEE' educator training portal, and the 'Como Escolher Sua Profissão' professional orientation guide. The methodology focuses on socio-emotional competencies, life projects, entrepreneurial attitude, professional orientation, and digital citizenship, serving over 1,500 educational institutions across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Escola para Pais: Digital content platform that helps families connect with the challenges of educating children and young people, supporting life project construction.
• Capacita OPEE
• UNIEXPO ON-LINE
• OPEE Loja Virtual

Products and services

• Metodologia OPEE (core methodology and book collection) Integrated K-12 educational methodology that combines philosophy, psychology, and pedagogy, delivered through a structured book collection and licensed to private schools in Brazil. Designed for K-12 schools seeking a coherent, methodology-driven curriculum alternative.
• Capacita OPEE Continuous training and certification platform for educators using the OPEE methodology, offering online courses and resources available exclusively to partner schools. Designed for K-12 teachers, coordinators, and pedagogical staff at schools that have adopted OPEE.
• Escola para Pais Digital platform and content library available to families through digital content subscriptions, providing guidance on parenting, education, and child development within the OPEE methodology framework. Designed for parents and families of school-age children, typically reached through partner schools.
• Como Escolher Sua Profissão Career guidance book for high school students, providing a structured OPEE-methodology approach to choosing a profession. Designed for late-stage secondary students and distributed through partner schools.

Quantifiable outcome

• 80% student approval rate
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FTD EducaçãocoreStrategic or Co-development PartnerFTD Educação is the publishing partner for the 'Projeto de Vida e Atitude Empreendedora' book collections, spanning Early Childhood Education through High School. The partnership produces and distributes physical books to schools across Brazil. FTD is one of Brazil's major educational publishers.
• Teenager (UNIEXPO)coreStrategic or Co-development PartnerOPEE has been a sponsor of the UNIEXPO Careers Fair for decades. In recent years, OPEE provides exclusive content rooms for partner school students at the fair, including videos, tests, lectures, and materials aligned with the Metodologia OPEE professional orientation axes.
• SEBRAE-SPminorStrategic or Co-development PartnerOPEE collaborated with SEBRAE-SP on live events such as the International Education Day, featuring conversations between Leo Fraiman and SEBRAE-SP's Entrepreneurial Culture Manager on the topic of entrepreneurial attitude in education.
• Mercare! EducaçãominorStrategic or Co-development PartnerOPEE partnered with Mercare! Educação to conduct the 'Estudo OPEE Educadores Brasileiros' research, a national survey of Brazilian educators on topics of motivation, hope, and well-being.
• Danone World Education CouncilminorOthersLeo Fraiman serves as a member of the Danone World Education Council in Paris, representing OPEE in a global educational advisory context.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Character Lab: US-based research and education nonprofit translating insights from psychology into character development practices for schools. Comparable to OPEE in addressing socio-emotional skill development in K-12, though positioned as a research-backed content network rather than a packaged school curriculum.
• CASEL: US-based nonprofit that defines and disseminates the leading Social and Emotional Learning (SEL) framework used by schools and districts globally. It is thematically adjacent to OPEE's socio-emotional methodology and represents the global reference standard against which OPEE's BNCC-aligned framework is implicitly competing.
• Instituto Ayrton Senna: Long-standing Brazilian education non-profit focused on whole-student development and large-scale public school programs. It operates in the same socio-emotional and life-skills thematic space as OPEE and serves overlapping public-school audiences, though as a philanthropy rather than a commercial publisher.
• FTD Educação: OPEE's exclusive publishing partner and one of Brazil's largest K-12 educational publishers. They share the same customer base of Brazilian schools and overlapping subject coverage (Projeto de Vida collections are co-published with FTD), making FTD the closest comparator on distribution and content licensing economics.
• Fundação Lemann: Brazilian education-focused foundation active in K-12 quality, leadership, and socio-emotional initiatives. Comparable to OPEE in advancing SEL themes within Brazilian basic education, though operating as an ecosystem/philanthropy player rather than a paid curriculum vendor.

Broad incumbents

• Anglo Sistema de Ensino: Major Brazilian K-12 content and pedagogical support system, part of the Somos Educação group. Comparable to OPEE in serving Brazilian schools with structured curriculum and educator support, though much broader in subject coverage.
• Somos Educação: Large Brazilian K-12 educational publisher and systems provider (Anglo, Pitágoras, pH, Maxi, etc.). It serves the same school buyers with curriculum content, professional development, and digital platforms, but at much greater scale and across a wider subject portfolio than OPEE's socio-emotional niche.
• Sistema Positivo de Ensino: One of Brazil's largest private K-12 educational systems, offering full curriculum solutions to schools nationwide. It is comparable to OPEE as a B2B content-and-pedagogical-support provider to Brazilian schools, but competes across all subjects rather than specializing in socio-emotional competencies.
• Editora Moderna: Major Brazilian educational publisher (part of Grupo Moderna) producing textbooks and digital content for K-12 schools. It competes for the same school content budgets as OPEE but as a full-line publisher rather than a methodology specialist.
• Pitágoras Sistema de Ensino: Brazilian K-12 educational system with national reach, also part of Somos Educação. It targets the same school administrators and pedagogical coordinators as OPEE, but offers a complete curriculum rather than a single socio-emotional methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCikcVP3yDL2RFMNESDv814w
• Facebookfacebook.com/opeeeducacao
• Instagraminstagram.com/opee_educacao
• LinkedInlinkedin.com/company/metodologia-opee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metodologia Opee