Animod
Animod is a German online marketplace founded in 1999 that sells discounted hotel vouchers and short-stay packages (up to 50-70% off) from 1,500+ partner hotels across Germany and 14 European countries to individual travelers and gift buyers.
- Company typePrivate
- Founded1999
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Animod does
Animod is a Cologne, Germany-based online travel marketplace operating since 1999 (celebrating its 25th anniversary in 2024) that sells discounted hotel vouchers and short-stay packages across Germany and 14 European countries. The platform aggregates inventory from over 1,500 hotel partners — including tier-1 international chains such as Hilton, Marriott, Accor, IHG, Best Western, and Premier Inn — and resells pre-negotiated room capacity to consumers at discounts of 30-70% off standard rates. Over its operating history the company has served more than 2 million customers and maintains a Trustami customer rating of 5.00/5.00.
Animod firmographics
Firmographics- Name
- Animod
- Legal name
- Animod
- Website
- https://animod.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Animod is a German online marketplace founded in 1999 that sells discounted hotel vouchers and short-stay packages (up to 50-70% off) from 1,500+ partner hotels across Germany and 14 European countries to individual travelers and gift buyers.
- Ownership category
- akta.pro rank
Animod industry classification
Industry- Product category
- Online Travel & Hotel Voucher Marketplace
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Tour Operators (561520)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Last-Minute Travel & Hotel Deal Apps (THAKAAAF)
- akta.pro secondary industry
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
Keywords
Where Animod is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Animod business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Hotel Voucher Sales: Animod generates revenue by selling pre-negotiated hotel vouchers at discounts up to 50-70% below standard hotel rates. The company negotiates bulk pricing with partner hotels in exchange for guaranteed room allocation, then resells these vouchers to consumers. Revenue is realized at point of sale, with the voucher valid for up to 3 years.
- Multi-Voucher Products: Multi-vouchers allow customers to choose from a selection of hotels after purchase. These flexible products provide higher margins and longer customer engagement, with the customer ultimately converting the multi-voucher into a specific hotel voucher at redemption.
- Value Vouchers: Value vouchers in denominations from 15€ to 125€ can be applied to any product in the Animod catalog. These provide maximum customer flexibility and encourage larger basket sizes when the voucher value exceeds the product price.
- Direct Bookings: Certain hotel partners offer immediate booking with fixed travel dates. These direct bookings provide revenue immediately upon transaction completion, unlike the voucher model which defers hotel selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value vouchers available in six denominations |
| Unit Pricing | Pay-as-you-go | Individual hotel vouchers with variable pricing based on hotel category and stay length |
| Unit Pricing | Pay-as-you-go | Multi-vouchers for flexible hotel selection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Animod product offering
Product offeringCore offering
Animod operates an online marketplace that aggregates over 1,500 partner hotels across Germany and Europe and resells their rooms as discounted vouchers (Hotelgutscheine), flexible multi-hotel vouchers (Multigutscheine), monetary value vouchers (Wertgutscheine, €15-€125), and date-fixed direct bookings (Direktbuchungen). Vouchers are valid for up to 3 years and offer discounts of up to 50-70% off standard hotel rates. Customers transact directly through animod.de and redeem via a dedicated voucher portal.
Product overview
Animod operates as a hotel voucher marketplace offering discounted hotel stays (up to 50-70% savings) across Germany and Europe. The core product portfolio consists of four main offerings: Hotelgutscheine (traditional vouchers for specific hotels with flexible redemption), Multigutscheine (vouchers allowing choice from multiple partner hotels), Wertgutscheine (monetary value vouchers applicable across the entire catalog), and Direktbuchungen (direct fixed-date bookings). The platform aggregates over 1,500 hotel vouchers covering city trips, short vacations, and themed travel experiences across destinations in Germany and European countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Animod-Hotelgutscheine (Hotel Vouchers) Pre-purchased vouchers redeemable at specific partner hotels, allowing customers to book stays with flexibility on travel dates within a 3-year validity window. Discounts typically range from 30% to 70% off standard rates.
- Animod-Multigutscheine (Multi-Vouchers) Flexible multi-hotel vouchers letting customers choose from a selection of partner hotels after purchase. Examples include the 3 Nächte Multigutschein (from €33.33) and Kurztrip Multigutschein (from €39.50, 1 night for 2 persons including breakfast). Valid for 3 years from issue.
- Animod-Wertgutscheine (Value Vouchers) Monetary value vouchers available in six denominations from €15 to €125, applicable to any product in the Animod catalog. Valid for 3 years and combinable across denominations, encouraging larger basket sizes when the value exceeds the product price.
- Animod-Direktbuchungen (Direct Bookings) Date-fixed direct bookings offering immediate confirmation at partner hotels, identified by a calendar symbol on product pages. Includes free cancellation up to 7 days before arrival, providing an alternative to the deferred voucher model.
Quantifiable outcome
- Save up to 50-70% on hotel bookings
- +2 more outcomes
Companies that use Animod
Customer profileSegments4 records
Ideal customer profiles3 records
Animod technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Animod partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Hilton HotelscoreHilton Hotels participate in the Animod voucher program, offering discounted stays at properties including Hilton Dresden, Four Points by Sheraton Munich, and Le Méridien Grand Hotel Nürnberg.
- Dorint HotelscoreDorint Hotels offers voucher-eligible stays through the Animod platform, including Dorint Hotel Dresden.
- Ibis Hotels (Accor Group)coreIbis and Ibis Styles hotels participate in the Animod program, providing budget-friendly urban accommodation options.
- Premier Inn HotelscorePremier Inn Hotels appear prominently in Animod offerings across multiple German cities including Hamburg, Berlin, Lübeck, Hannover, and others.
- Park Inn HotelscorePark Inn by Radisson Hotels participates in the Animod voucher program.
- ACHAT HotelscoreACHAT Hotels offers voucher-eligible stays at properties across Germany including Zwickau, Suhl, and Bremen City.
- Best WesterncoreBest Western Plus and Best Western branded hotels participate in Animod offerings in Lüneburg, Dresden, and other cities.
- Holiday Inn (IHG)coreHoliday Inn Express Bremen participates in the Animod program, offering city stays in northern Germany.
- Seminaris HotelscoreSeminaris SeeHotel Potsdam and Seminaris Hotel Lüneburg offer voucher-redemption through Animod.
- Living HotelcoreDerco/MEININGER managed Living Hotels appear in Animod offerings in Berlin (Großer Kurfürst and Berlin Mitte locations).
- A&O HotelsminorA&O Hotels are listed among Animod hotel partners.
- Courtyard by MarriottcoreCourtyard by Marriott Bremen and Courtyard by Marriott Dresden participate in Animod voucher offerings.
- IntercityHotelminorIntercityHotel Hannover Hauptbahnhof Ost offers Animod voucher-eligible stays.
- Moxy Hotels (Marriott)minorMoxy Hamburg Altona participates in Animod offerings with contemporary urban hotel stays.
- Vienna HouseminorVienna House hotels are listed among Animod hotel partners.
- Mercure (Accor)minorMercure hotels participate in the Animod partner network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Animod competitors and assessment
Company assessmentDirect peers
- Secret Escapes: Secret Escapes is a members-only travel club offering discounted hotel stays across Europe. It is directly comparable to Animod's voucher/deal model targeting individual consumers seeking premium hotels at 30–70% discounts, although Secret Escapes emphasizes luxury four- and five-star inventory while Animod is broader across price tiers.
- Travelzoo: Travelzoo publishes curated travel deals — including hotel, vacation, and last-minute offers — to a subscriber base across Europe and North America. Its deal-of-the-week format competes head-to-head with Animod's voucher offers and discount-driven hotel positioning.
- Voyage Privé: Voyage Privé is a French-based members-only private-sale travel club specializing in discounted hotel and short-stay packages across Europe. It mirrors Animod's voucher-plus-deal mechanics, with stronger positioning in the French market and luxury segment.
- Weekendesk: Weekendesk (formerly Voyage Privé's short-breaks brand) operates a short-break and themed-stay marketplace across Benelux, France, Germany, and Spain. It directly overlaps with Animod's Kurzurlaub (short vacation) and themed travel categories (wellness, romance, family).
- Lastminute.com: Lastminute.com is a European OTA specializing in last-minute hotel, flight, and package deals. Its last-minute hotel and gift-voucher mechanics are closely aligned with Animod's discount-voucher model, though Lastminute.com operates at much larger scale and broader geographic footprint.
- HRS Group: HRS is a Cologne-headquartered hotel booking platform historically strong in the German and European corporate and leisure hotel markets. It competes with Animod for the same German hotel inventory base and end consumers, though HRS has greater scale and a corporate-travel legacy.
- HolidayCheck: HolidayCheck is a German-language travel review and hotel-deal platform based in Bottighofen, Switzerland. It serves a similar German-speaking consumer base for hotel bookings and short trips, making it a regional peer with overlapping audience and deal-style content.
Broad incumbents
- Booking.com: Booking.com is the dominant European accommodation OTA with millions of properties and aggressive promotional/deal mechanics. As a broad incumbent, it competes with Animod for German leisure travelers and increasingly offers deal-style and gift-card products that overlap with Animod's core offering.
- Trivago: Trivago is a Düsseldorf-headquartered hotel metasearch engine comparing rates across OTAs and hotel sites. Although it does not sell vouchers directly, it captures the price-comparison intent that Animod relies on to convert deal-seeking travelers, making it a broad incumbent shaping Animod's discovery environment.
Regional players
- HotelSpecials: HotelSpecials is a Dutch hotel-deal platform offering discounted hotel packages in the Benelux region. While geographically focused on the Netherlands, its discount-voucher mechanics and short-stay positioning make it a useful adjacent comparable for Animod's short-trip categories.
Market position
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Animod social profiles
Digital presenceAnimod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animod leadership team
Management profileNumber of profiles
Profiles1 record
Animod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animod
What does Animod do?
Animod operates an online marketplace that aggregates over 1,500 partner hotels across Germany and Europe and resells their rooms as discounted vouchers (Hotelgutscheine), flexible multi-hotel vouchers (Multigutscheine), monetary value vouchers (Wertgutscheine, €15-€125), and date-fixed direct bookings (Direktbuchungen). Vouchers are valid for up to 3 years and offer discounts of up to 50-70% off standard hotel rates. Customers transact directly through animod.de and redeem via a dedicated voucher portal.
Is Animod a public or private company?
Animod is a private company. It is classified as unknown and is currently operating.
When was Animod founded?
Animod was founded in 1999. It employs 11 to 50 people.
Where is Animod based?
Animod is headquartered in Cologne, Germany, in the Europe region.
How does Animod make money?
Four revenue lines are on record. Hotel Voucher Sales are the primary driver. The others are multi-Voucher Products, value Vouchers and direct Bookings.
Who are Animod's main competitors?
Direct peers on record are Secret Escapes, Travelzoo, Voyage Privé, Weekendesk, Lastminute.com, HRS Group and HolidayCheck. Broad incumbents are Booking.com and Trivago. HotelSpecials is listed as a regional player.
Does Animod have an API?
No public API is recorded for Animod.
What industry is Animod in?
Animod's product category is Online Travel & Hotel Voucher Marketplace. Its primary akta.pro industry code is THAKAAAF, Last-Minute Travel & Hotel Deal Apps, with a secondary code of THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays). Its NAICS code is 561599 and its SIC code is 7000.