A2 Influence
A2 Influence is a Cincinnati-based digital marketing agency offering content, media, and creative services to enterprise CPG brands and retail media networks, leveraging integrations with Walmart Connect, Kroger, Nordstrom, and The Trade Desk for omnichannel campaigns.
- Company typePrivate
- Founded2014
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What A2 Influence does
A2 Influence is a Cincinnati-based, US private digital marketing agency that provides content, media, and creative services to enterprise consumer packaged goods (CPG) brands and retail media networks. The company operates a three-pillar service architecture: Content Services (influencer and creator programs, brand safety controls, content studio, photography and video production), Media Services (Trade Desk seat access, managed service, strategy and insights, sales measurement), and Creative Services (design studio, motion and animation, customized digital ads, AR lens and filters). Its underlying technology foundation is built around integrations with major retail media networks, including Walmart Connect, Kroger, Nordstrom, and DG Media Network, alongside The Trade Desk, enabling ad spend that counts toward retailer commitments and omnichannel execution across social, DOOH, onsite, offsite, display, pre-roll, in-store, PDP, sponsored video, and CTV.
The company's business model combines professional services (creative production project fees and creator management) with managed services (media buying fees and managed service retainers on programmatic ad spend), operating on a quote-based engagement model with no publicly disclosed pricing. Customer acquisition is sales-led via direct B2B outreach, supplemented by a Creator Network recruiting influencers and a 'Creating Buzz' branded podcast distributed on Spotify and YouTube for top-of-funnel thought leadership. Named enterprise clients include Clorox, Campbell's, Keurig Dr Pepper, Burt's Bees, Land O'Lakes, Hostess, Avocados From Mexico, Silk, Country Crock, and Tavo, alongside retail media partners Walmart Connect, Kroger, Nordstrom, and The Trade Desk. A2 Influence was founded in 2014 by influencer industry veterans recognized by Forrester and The New York Times, and the company currently operates with 11-50 employees serving North American clients.
A2 Influence firmographics
Firmographics- Name
- A2 Influence
- Legal name
- A2 Influence
- Website
- https://a2influence.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A2 Influence is a Cincinnati-based digital marketing agency offering content, media, and creative services to enterprise CPG brands and retail media networks, leveraging integrations with Walmart Connect, Kroger, Nordstrom, and The Trade Desk for omnichannel campaigns.
- Ownership category
- akta.pro rank
A2 Influence industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Media Buying & Paid Amplification (BPAFABAK), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer & Creator Marketing (BPAFAAAG)
Keywords
Where A2 Influence is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
A2 Influence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Influencer & Creator Services: Content creation services including influencer partnerships, brand safety controls, content studio, photography and video production. Revenue generated through service fees for creative production and creator management.
- Retail Media & Advertising: Trade desk seat access, managed media services, and strategy/insights offerings. Revenue derived from media buying fees, managed service retainers, and potentially take rates on ad spend managed.
- Creative Services: Design studio, motion and animation, customized digital ads, and AR lens/filter creation. Revenue from creative production project fees.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
A2 Influence product offering
Product offeringCore offering
A2 Influence is a retail-focused digital marketing agency that delivers Content, Media, and Creative services for CPG brands, retailers, and retail media networks. Its core work spans influencer and creator marketing, omnichannel content production (photography, video, design, motion), managed media services including Trade Desk seat operation, and AR lens/filter creative, with direct integrations into Walmart Connect, Kroger, Nordstrom, and DG Media Network. The firm sells these as project-based and managed-service engagements to brand and retailer buyers.
Product overview
A2 Influence is a retail-focused digital marketing agency offering a three-pillar service architecture: Content Services (influencer/creator programs, brand safety controls, content studio, photography & video), Media Services (Trade Desk seat, managed service, strategy & insights, sales measurement), and Creative Services (design studio, motion & animation, digital ads, AR lenses & filters). The company also operates a Creator Network platform connecting brands with content creators, and produces the 'Creating Buzz' branded podcast. Their omnichannel approach spans social, DOOH, onsite, offsite, display, pre-roll, in-store, PDP, sponsored video, and CTV channels.
Differentiator
Problem solved
Functional benefit
Brands
- Creating Buzz: A podcast providing inside look at content marketing, commerce, and digital topics. Features bite-sized episodes with real industry insight.
Products and services
- Content Services
Quantifiable outcome
- Measurable revenue generation in retail media space
Companies that use A2 Influence
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
A2 Influence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A2 Influence partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Walmart ConnectcoreMajor retail media network partnership enabling A2 to deliver shopper-focused content and advertising that counts toward Walmart retailer commitments. Integrates digital offsite, onsite, and in-store media capabilities.
- The Trade DeskcoreTrade Desk seat provisioning and managed service partnership providing programmatic advertising capabilities. A2 offers Trade Desk seat access as part of their media service offerings.
- DG Media NetworkcoreDigital out-of-home (DOOH) media network partnership enabling A2 to deliver campaigns across digital billboard and signage placements as part of their omnichannel strategy.
- KrogercoreGrocery retail media network collaboration providing access to Kroger's shopper data and advertising placements for CPG brand campaigns.
- NordstromcoreFashion and luxury retail media network partnership enabling A2 to deliver campaigns across Nordstrom's digital properties and physical retail environments.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
A2 Influence competitors and assessment
Company assessmentDirect peers
- IZEA Worldwide: IZEA operates an influencer marketing platform plus managed services for brand campaigns, serving many of the same CPG advertisers that A2 targets. Overlaps on influencer campaign operations, content creation, and brand-creator matchmaking.
- Aspire: Aspire combines an influencer marketing platform with agency services for CPG, retail, and consumer brands. Direct overlap with A2's Creator Network, influencer campaign management, and content studio offerings.
- Open Influence: Open Influence is an end-to-end influencer marketing agency and platform serving CPG, retail, and consumer brands. Directly comparable to A2 in combining a creator network with campaign management, content production, and measurement.
- Captiv8: Captiv8 is an influencer marketing platform offering discovery, workflow, and analytics for brand-creator campaigns. Comparable to A2 on the technology-enabled influencer operations and measurement layer for CPG and retail advertisers.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by major CPG and retail brands for creator discovery, campaign management, and measurement. Comparable to A2 in serving Fortune 500 CPG clients, though as SaaS-plus-services rather than agency-led.
- Tinuiti: Tinuiti is a performance-focused digital marketing agency with deep retail media network capabilities across Amazon, Walmart, Kroger, Target, and Instacart. Directly comparable to A2 Influence in combining CPG brand services with RMN activation and influencer-adjacent commerce media offerings.
Broad incumbents
- Horizon Media: Horizon Media is the largest US independent media agency, with influencer and commerce media capabilities serving major CPG clients. Comparable to A2 in client base and omnichannel buying model, though at significantly greater scale.
- Ogilvy: Ogilvy is a global creative and media network with influencer marketing, social, and commerce practices serving many of the same CPG brands as A2 Influence. Competes for brand content and retail media budgets at the holding-company level.
- GroupM: GroupM is the world's largest media investment group and operates influencer and commerce practices within WPP. Competes with A2 for the same CPG enterprise budgets but with vastly broader media, creative, and commerce capabilities.
- Publicis Groupe: Publicis operates influencer, content, and commerce media agencies (including Publicis Commerce and Influential partnerships) serving Fortune 500 CPG brands. Broad incumbent competitor across A2's full-funnel offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
A2 Influence social profiles
Digital presenceA2 Influence financial estimates
Financial estimateRevenue estimate
Valuation estimate
A2 Influence leadership team
Management profileNumber of profiles
Profiles1 record
A2 Influence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A2 Influence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A2 Influence
What does A2 Influence do?
A2 Influence is a retail-focused digital marketing agency that delivers Content, Media, and Creative services for CPG brands, retailers, and retail media networks. Its core work spans influencer and creator marketing, omnichannel content production (photography, video, design, motion), managed media services including Trade Desk seat operation, and AR lens/filter creative, with direct integrations into Walmart Connect, Kroger, Nordstrom, and DG Media Network. The firm sells these as project-based and managed-service engagements to brand and retailer buyers.
Is A2 Influence a public or private company?
A2 Influence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A2 Influence founded?
A2 Influence was founded in 2014. It employs 11 to 50 people.
Where is A2 Influence based?
A2 Influence is headquartered in Cincinnati, United States, in the North America region.
How does A2 Influence make money?
Three revenue lines are on record. Influencer & Creator Services are the primary driver. The others are retail Media & Advertising and creative Services.
Who are A2 Influence's main competitors?
Direct peers on record are IZEA Worldwide, Aspire, Open Influence, Captiv8, CreatorIQ and Tinuiti. Broad incumbents are Horizon Media, Ogilvy, GroupM and Publicis Groupe.
Does A2 Influence have an API?
No public API is recorded for A2 Influence.
What industry is A2 Influence in?
A2 Influence's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.