Aleluya

What Aleluya does

Aleluya is a Colombian cloud-based payroll SaaS company founded in 2016 (legal entity: Grupo Quincena S.A.S., headquartered in Cajicá, Cundinamarca), serving more than 5,300 small and medium-sized businesses and processing payroll for over 50,000 employees biweekly. Its core product, Plan Tranqui, automates payroll calculation, electronic payroll (nómina electrónica) generation and transmission to DIAN, PILA social security payments, severance and benefits (prestaciones) calculations, and employee self-service via WhatsApp — codifying ten years of Colombian labor law rules into the platform's logic so SMB owners do not need to interpret regulations themselves. The product integrates natively with Colombia's two dominant accounting platforms (Alegra and Siigo) and the two primary PILA payment operators (Aportes en Línea and Enlace Operativo), and offers an Excel migration tool that the company operates as a white-glove onboarding service. Customer-facing distribution is product-led: a 15-day free trial (no credit card required), self-serve signup at tranqui.aleluya.com, and a tiered referral program (Programa de Referidos) offering $200K-$500K COP per referred company.

The business model is straightforward subscription SaaS priced in Colombian pesos: $100,000 COP monthly base fee per company plus $12,000 COP per active employee per month, billed monthly with annual-debit optionality, CPI-indexed annual adjustments, and no per-document fees. Aleluya is explicitly bootstrapped — the company states it has never raised external capital ("no ha levantado ni un peso de inversión") — and operates with a 1-10 person team in a remote-first model. GTM is digital-first, anchored on SEO/content (calculadoralaboral.co, labor-law blog, payroll calculators) and organic social, with the WhatsApp employee self-service and Excel migration tools serving as primary differentiation against manual and legacy approaches. Reported quality signals include an NPS of 83 and named reference customers including Kiwibot, Tributi, Sempli, and hackÜ.

Name

Aleluya

Legal name

Grupo Quincena S.A.S.

Website

https://aleluya.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Aleluya is a bootstrapped Colombian cloud payroll SaaS serving 5,300+ SMBs, automating payroll calculation, DIAN electronic payroll, PILA social security payments, and employee self-service via WhatsApp under a per-employee subscription model.

Ownership category

akta.pro rank

Product category

Payroll Management Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Payroll management software
• Electronic payroll DIAN
• Social security payments
• Employee self-service
• Colombian labor compliance

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Base Fee: Monthly subscription fee of $100,000 COP per company for the Plan Tranqui, providing access to all core payroll features including electronic payroll, social security payments, and integrations.
2. Subscription - Per Employee: Additional $12,000 COP per active employee per month. Billing is based on the highest number of employees processed in the two previous biweekly periods (for semi-monthly payers) or the previous month's count. Only active employees are charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aleluya is a cloud-based payroll SaaS for small businesses in Colombia that automates biweekly payroll calculation, generates and transmits Nómina Electrónica to DIAN, processes PILA social security payments in one click, and provides WhatsApp-based employee self-service for vacations, certificates, and sick leave. The platform replaces error-prone Excel-based payroll workflows with a Colombian labor-law-compliant subscription priced at $100,000 COP monthly plus $12,000 COP per active employee.

Product overview

Aleluya is a cloud-based payroll management SaaS platform for small and medium enterprises in Colombia. The core product, Plan Tranqui, provides automatic payroll calculation, electronic payroll transmission to DIAN, social security payments, and employee self-service features. The platform integrates natively with Alegra and Siigo accounting software and with Aportes en Línea and Enlace Operativo PILA payment operators. The product portfolio centers on the Plan Tranqui subscription ($100,000/month base + $12,000 per employee) which includes payroll automation, unlimited electronic payroll documents, benefits calculations, one-click social security payments, employee self-service app via WhatsApp, and accounting integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Tranqui (Aleluya Payroll SaaS)
• App de Autogestión para Empleados (Employee Self-Service via WhatsApp)

Quantifiable outcome

• Reduces biweekly payroll processing time from 2 days (Excel) to 6 minutes
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• AlegracoreTechnology or IntegrationAlegra provides the electronic payroll transmission service integrated into Aleluya. Aleluya acts as an intermediary facilitating connection to Alegra for DIAN electronic payroll submissions. Users must accept Alegra's terms and conditions when using electronic payroll features.
• SiigocoreTechnology or IntegrationSiigo is one of Colombia's major accounting software platforms. Aleluya integrates directly with Siigo to automatically sync payroll data to accounting without manual entry or file exports.
• Aportes en LíneacoreTechnology or IntegrationOne of Colombia's two major social security payment operators (PILA operators). Aleluya integrates with Aportes en Línea for one-click social security payments directly within the platform.
• Enlace OperativocoreTechnology or IntegrationOne of Colombia's two major social security payment operators (PILA operators). Aleluya integrates with Enlace Operativo for one-click social security payments directly within the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Gusto: US-focused payroll, benefits, and HR platform for small businesses. Highly comparable in product, GTM motion (PLG, transparent pricing), and SMB customer profile, though it does not operate in Colombia or LATAM.
• Buk: LATAM-focused HR and payroll SaaS serving SMBs across multiple countries. Comparable product surface (payroll, employee management, electronic documents) and similar SMB customer profile, but operating primarily in Chile and other LATAM markets rather than Colombia.
• PayFit: European SMB payroll and HR SaaS with strong regulatory localization per country. Comparable in its reliance on deep compliance automation and PLG motion, but geographically distinct from Aleluya's Colombian focus.
• World Offices: LATAM-based HR, payroll, and benefits administration provider for SMBs and mid-market. Comparable on payroll outsourcing and HR admin services, though its model leans more toward PEO/outsourcing rather than pure SaaS.

Broad incumbents

• Rippling: US-led unified HR, IT, and payroll platform expanding internationally. Overlaps with Aleluya on payroll automation for SMBs but bundles payroll with time tracking, benefits, and device management as part of a much wider suite.
• Deel: Global payroll, HR, and compliance platform with growing LATAM coverage. Comparable in serving SMB and mid-market payroll needs, but offers a far broader international footprint and feature set than Aleluya's Colombia-only focus.
• Remote: Global payroll, EOR, and contractor management platform serving international employers. Comparable on payroll automation and compliance, but targets a different (typically larger, cross-border) customer profile than Aleluya's domestic SMB focus.

Direct peers

• Siigo: One of Colombia's largest accounting and payroll software platforms serving SMBs. It directly overlaps Aleluya on payroll processing and is also a current integration partner, making it both a competitor and a distribution dependency.
• Alegra: Colombian cloud accounting platform with payroll functionality that also serves SMBs. It competes head-on with Aleluya while simultaneously acting as the electronic payroll transmission provider for Aleluya customers.
• Nominapro: Colombian payroll and electronic invoicing SaaS focused on SMBs and compliance with DIAN requirements. Directly competes with Aleluya on the same regulatory value proposition in the same geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EfectoAleluya
• Facebookfacebook.com/EfectoAleluya
• LinkedInlinkedin.com/company/efectoaleluya
• Instagraminstagram.com/aleluya______________

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aleluya