Gurully Technologies LLP

What Gurully Technologies LLP does

Gurully Technologies LLP, founded in 2018 and headquartered in Ahmedabad, India, operates an AI-powered online platform for English-language proficiency exam preparation. The company targets four major English tests — PTE (Academic and Core), IELTS (Academic and General), CELPIP (General and General-LS), and the Duolingo English Test — serving study-abroad aspirants, immigration candidates (particularly to Canada, Australia, New Zealand, and the UK), English-language teaching institutes, and professional registration seekers across 91+ countries. The platform combines a web application, native mobile apps (iOS and Android), and a white-label institute management SaaS, claiming 2M+ cumulative students served and 2,100+ institutes using the management software.

The core technology is an AI-powered scoring engine that evaluates speaking (via audio-to-text), writing, reading, and listening responses, supported by 30,000+ practice questions, real-time analytics, predictive scoring, and British/American English evaluation variants. The April 2026 platform update introduced difficulty-level filtering, scored speaking samples, and enhanced reading/writing feedback with detailed answer explanations. AI capabilities also extend to generative personalized feedback and predictive question recommendations, though no named proprietary models, research publications, or third-party benchmarks are disclosed.

Gurully generates revenue through multiple streams: B2C subscription packages with 7–60 day validity for self-serve web and mobile access, a freemium mobile tier with metered AI-scoring coupons, B2B subscription licensing for the institute management platform, and transaction-fee revenue from discounted PTE and Duolingo exam vouchers distributed under its IDP and DET partner credentials. Pricing is processed via Razorpay, Stripe, and PayTM. The company operates as an independent, bootstrapped LLP with no disclosed external funding, headcount of 11–50, and is led by co-founder Brijesh Dhanani. Official IDP IELTS Partner (since 2025) and Duolingo English Test Gold Partner designations constitute its principal third-party endorsements.

Name

Gurully Technologies LLP

Legal name

Gurully Technologies LLP

Website

https://gurully.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Gurully Technologies LLP is an Ahmedabad-based, AI-powered online platform for English-language proficiency exam preparation covering PTE, IELTS, CELPIP, and Duolingo English Test. It serves study-abroad aspirants, immigration candidates, and language institutes across 91+ countries.

Ownership category

akta.pro rank

Product category

English Proficiency Test Preparation Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)

akta.pro secondary industries

Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Online Exam Delivery & Test Administration Platforms (EDAFADAA)

Keywords

• English proficiency exam preparation
• AI-scored mock tests
• PTE IELTS practice platform
• Test prep EdTech software
• Institute management software

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Mock Test Access: Platform access through subscription packages with validity periods of 7, 15, 30, and 60 days. Users pay for access to AI-scored mock tests, practice questions, and learning materials.
2. Institute Software Licensing: Management software for English language teaching institutes to manage students and track performance. Revenue from institute subscriptions and plan upgrades.
3. Exam Vouchers: Discount vouchers for PTE and Duolingo English Test exam registrations sold to students.
4. PTE Practice App: Mobile app revenue through in-app purchases and premium features including AI scoring coupons.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Gurully Technologies LLP operates an AI-powered online exam practice platform providing full-length mock tests, section-wise practice, and AI-scored evaluation for PTE (Academic and Core), IELTS (Academic and General), Duolingo English Test, and CELPIP (General and General-LS). The platform serves both individual learners via subscription packages (7–60 days) and English language teaching institutes through a dedicated Institute Software product, supported by dedicated iOS and Android mobile applications.

Product overview

Gurully Technologies LLP operates a unified AI-powered online education platform for English language proficiency exam preparation. The core offering consists of the Gurully Online Practice Platform providing mock tests and practice for four major exams: PTE (Academic and Core), IELTS (Academic and General), CELPIP (General and General-LS), and Duolingo English Test. The platform features over 30,000 practice questions with AI-powered scoring for speaking, writing, reading, and listening evaluation. Supporting products include dedicated mobile apps for PTE practice and institute management, subscription-based packages with validity periods of 7 to 60 days, exam vouchers for PTE and Duolingo, and supplementary resources like prediction files, templates, and vocabulary guides. The company also offers white-label Institute Software for educational partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Gurully Online Practice Platform AI-powered online exam practice platform offering full-length mock tests, section-wise practice, and AI-scored evaluation for PTE, IELTS, CELPIP, and Duolingo English Test with 30,000+ practice questions, targeting students preparing to study or migrate abroad.
• PTE Practice Tests Comprehensive PTE Academic and PTE Core exam preparation including full-length mock tests, section-wise practice, AI scoring, and predictive questions covering Speaking, Writing, Reading, and Listening.
• IELTS Practice Tests Computer-delivered IELTS Academic and IELTS General practice with full mock tests, AI and manual scoring for speaking and writing, detailed feedback, and band score predictions.
• Duolingo English Test Practice Realistic Duolingo English Test mock tests that mirror the exam format with AI scoring, practice sessions, and score improvement tracking, leveraging Gurully's DET Gold Partner status.
• CELPIP Practice Tests Comprehensive CELPIP General and CELPIP General-LS practice with AI scoring, mock tests, and preparation for Canadian immigration English proficiency requirements.
• Gurully PTE Practice Mobile App Mobile application for PTE exam preparation offering unlimited question-wise practice, AI-scored speaking evaluation, 10 free daily AI scoring coupons, templates, vocabulary building tools, and practice resource files for on-the-go study.
• Gurully Institute Software White-label dashboard and partner panel solution for institutes, teachers, and enterprise partners to manage student accounts, access analytics, and administer practice subscriptions for PTE, IELTS, Duolingo, and CELPIP exams; trusted by over 2,100 institutes worldwide.
• Gurully Institute Management Mobile App Mobile application for English language institutes to manage students and trainers, track activity, gain insights, manage subscriptions, and process payments; serves the same 2,100+ institute channel as the Institute Software.
• PTE Vouchers Discount vouchers for PTE exam registration offered to students for affordable access to official Pearson PTE testing.
• Duolingo Vouchers Discount vouchers for Duolingo English Test registration sold through Gurully's DET Gold Partner channel for affordable access to DET certification.
• Prediction Files Updated PTE predictive questions and practice resource files provided as a standalone, paid resource for exam preparation before test day.
• AI-Scored Practice Tests Platform Update Major platform update introducing AI-scored practice tests with difficulty-level filtering across 30,000+ questions, real-time analytics, personalized feedback, British and American English evaluation preferences, scored speaking samples, and enhanced reading/writing support with detailed answer explanations.

Quantifiable outcome

• 2M+ students have achieved their target scores using Gurully's platform
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• IDP IELTScoreChannel Partner/ Reseller/ Distributor · 1 January 2025Official IDP IELTS Partner since 2025. Gurully serves as a recognized preparation platform endorsed by IDP for IELTS test candidates, providing mock tests and practice materials.
• Duolingo English TestcoreChannel Partner/ Reseller/ DistributorDET Gold Partner status. Gurully offers Duolingo English Test vouchers and preparation materials as an authorized partner.
• RazorpayminorOthersPayment gateway for processing online transactions including subscription payments and voucher purchases.
• StripeminorOthersPayment gateway partner for processing international and secure online payments.
• PayTMminorOthersPayment gateway for regional payment processing in India.
• Grace InstituteminorChannel Partner/ Reseller/ DistributorEducational institute partner using Gurully's institute management software for student training.
• AusstudiesminorChannel Partner/ Reseller/ DistributorStudy abroad consultancy using Gurully platform for student test preparation.
• Kangroo InstituteminorChannel Partner/ Reseller/ DistributorLanguage training institute using Gurully's platform for PTE/IELTS preparation.
• EdupearlminorChannel Partner/ Reseller/ DistributorEducational institute partner leveraging Gurully for exam preparation.
• Seerat InstituteminorChannel Partner/ Reseller/ DistributorLanguage institute using Gurully's mock test platform.
• MindetminorChannel Partner/ Reseller/ DistributorTraining institute using Gurully for student test prep management.
• EduriseminorChannel Partner/ Reseller/ DistributorEducational platform using Gurully for student training.
• Super InstituteminorChannel Partner/ Reseller/ DistributorLanguage institute using Gurully's practice platform.
• Choice InstituteminorChannel Partner/ Reseller/ DistributorEducational institute using Gurully for test preparation.
• Kanan InstituteminorChannel Partner/ Reseller/ DistributorLanguage training institute using Gurully's platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• E2Language: Australia-based AI-powered PTE and IELTS prep platform with scored mock tests and live classes. Direct overlap with Gurully across core exams (PTE, IELTS) and target audience of study-abroad and migration candidates, with a comparable freemium-plus-subscription GTM.
• IELTSMaterial.com: Large IELTS-focused content and practice community with mock tests and band-prediction tools. Competes with Gurully on IELTS prep, particularly the free/SEO-driven acquisition motion Gurully also relies on.
• PTE Tutorials: India-headquartered PTE-focused preparation platform offering scored mock tests, practice questions, and AI evaluation. Direct competitor on Gurully's flagship PTE product, targeting the same South Asia study-abroad audience.
• Magoosh: Online test prep company with subscription-based practice tests, AI scoring, and mobile apps across multiple standardized exams. Highly analogous business model to Gurully, serving a broader test-prep portfolio but with the same self-serve, subscription-led economics.

Broad incumbents

• Manhattan Prep: Established standardized test prep brand offering courses, practice tests, and AI-driven prep for GMAT, GRE, and related exams. Comparable to Gurully in subscription-style digital prep, though operating in a different test mix and largely English-test adjacent.
• IDP Education: Co-owner of IELTS and a global student placement network. Functions both as Gurully's official partner and as a broader incumbent in the IELTS delivery ecosystem; it represents the same end-user demand Gurully serves on the prep side.
• Pearson PTE: Owner of the PTE Academic and PTE Core exams. The ultimate incumbent on the test Gurully's business most heavily depends on; vertical integration and official preparation resources represent both partnership upside and direct competition.
• British Council: Co-owner of IELTS and one of the largest English-language teaching and assessment organizations globally. Adjacent incumbent whose own test prep resources compete indirectly with Gurully's IELTS offerings.

Regional players

• Y-Axis: India-headquartered overseas careers and immigration consultancy with adjacent test-prep services. Comparable on the immigration-skills-test use case (especially IELTS/PTE) and on India-centric distribution, though its primary monetization is consulting rather than subscriptions.

Emerging players

• Edvoy (formerly Studienet/Edupoint): AI-enabled study-abroad marketplace serving prospective international students. Comparable in its end-user (study-abroad aspirants) and in adjacent value capture, including English-test guidance, though Edvoy operates earlier in the funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gurullyofficial
• YouTubeyoutube.com/channel/UCdEWZnUf5PpFD8iaPVpGcIg
• Facebookfacebook.com/gurullyofficial
• LinkedInlinkedin.com/company/gurully
• Instagraminstagram.com/gurullyofficial
• Pinterestin.pinterest.com/gurullyofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gurully Technologies LLP